How to drive sales by creating a unique relationship with your community ?

LUXURY EXPERIENCES ON FACEBOOK

A PRESENTATION BY

With 10 brands present on Facebook, L'Oréal Luxe provides several unique experiences on the social web to create a strong relationship with its communities. L'Oréal Luxe deeply integrates the "Social by Design" concept at the core of its strategies to convert fans into customers and drive conversions.We help its brands to imagine and build Facebook apps in order to reach their goals.

OUR PARTNERSHIP WITH L’ORÉAL LUXE

PRIVATE SALES1

YVES SAINT LAURENT "DEVOTED TO FANS #1"Controversy, subversion have always been part of the Yves Saint Laurent DNA. For the first time in the luxury history, Yves Saint Laurent allows Facebook fans access to the magic of its world by creating an exclusive product for them.

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COMMENT

Yves Saint Laurent deeply integrates innovation to share social avant-garde experiences with its community. The “Devoted to fans # 1ʺ″ Palette reaffirms this strong bond by offering to more than 350,000 fans a color palette for eyes. The limited edition of 1,650 copies were exclusively available on Facebook. This Palette has been designed with codes of the social network.

WORLDWIDE IMPLEMENTATION

UNIQUE VISITORS

12,002NEW FANS

6,280

ENGAGEMENT RATE

x2REVENUE

€ 80,275

SUCCESS STORY

USA

FRANCEUK

EXCLUSIVE GIVEAWAY2

SHU UEMURA TSUYA SKIN SAMPLE GIVEAWAYShu Uemura offered a digital store on Facebook to request free samples of its new skin serum, Tsuya. There were 5000 pieces available via an easy-to-use application.

An original way to convert fans into customers.

To support this operation, we set up a Facebook Ads campaign focused in recruiting participants and fans through sponsored stories. Thanks to the recommendation, the social audience generated as many clicks as classic display ads, allowing to divide the CPC by 2 and multiply by 2 the number of fans recruited. The Facebook advertising truly allows you to accelerate the promotion of a page through the virality.

PAID & VIRAL, THE RIGHT MIX TO REACH ITS AUDIENCE

LOCALIZATION

ORDERS IN 4 DAYS

5,000REACH

300,000

COMMUNITY SIZE

x2ENGAGEMENT RATE

73%

SUCCESS STORY

UK

CONSUMER PANEL3

BIOTHERM VIP PANELFor the release of its new anti-ageing power, Biotherm offered to its fans to become one of the 50 VIP panelists to try this new serum before its launch. Via a simple form, Biotherm could identify its best ambassadors and created a privileged relationship with them.

After its recruitment phase, Biotherm invited 5 lucky fans to try the Blue Therapy Serum. So each woman shared her Blue Therapy experience in video via a dedicated Facebook Application. An original way to involve fans and present your product. This social experience combined online and offline actions.

PANELISTS RECRUITMENT

TESTING & FEEDBACK

FANS TESTIMONIALS

452 APPL ICANTS 50 PANELISTS 5 AMBASSADORS

LOCALIZATION

APPLICANTS

452NEW FANS

3,375

ENGAGEMENT RATE

x4VIEWS ON YOUTUBE

11,971

SUCCESS STORY

UK

IN-STORE EXPERIENCE4

CACHAREL AMOR AMOR QR CODE COUPONSCacharel dared an ambitious digital strategy on Facebook with a brand personification which created a strong emotional relationship with its community. They created awareness upstream and introduce an in-store experience and let fans better experience the fragrance in real life.

Graphic Design by Dagobert

Cacharel drives traffic to POS, could track each user and identify these new customers. A efficient way to convert fans into clients.

CACHAREL OFFERS QR CODE COUPONS TO ITS FANSCacharel, in association with El Corte Inglès (spanish stores), launched a campaign to let spanish fans discover the “Amor Amor” fragrance. Thanks to the Tigerlily “Coupons” solution, they could get an exclusive offer via the official “Amor Amor” Facebook page. After filling their personal details, fans received a voucher by email including a customized QR Code.

A ROI-DRIVEN CAMPAIGN

LOCALIZATION

UNIQUE VISITORS

34,105USERS

9,728

CONVERSION RATE

10%NEW FANS

14,892

SUCCESS STORY

SPAIN

PRIVATE SALES EXCLUSIVE GIVEAWAY

CONSUMER PANEL IN-STORE EXPERIENCE

The Tigerlily Platform helps brands to easily drive their social marketing strategies. Used to manage conversations and run effective campaigns across 60 countries, it optimizes your large-scale actions by providing uniques experiences.

NOW IS THE TIME TO STAND OUT BY BECOMING A REAL SOCIAL MEDIA MAESTRO!

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