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I N S T I T U T F Ü R D E M O S K O P I E A L L E N S B A C H
Luxembourg Business Compass 16th Survey Wave
May 2017
TABLE OF CONTENTS
Page
INTRODUCTION .................................................................................................. 1 FINDINGS Luxembourg business leaders are highly optimistic about
the economic outlook .......................................................................................... 3 Luxembourg's competitiveness is assessed more positively than
ever before, although business leaders also perceive a need for major reforms in the long run .............................................................................. 5
Business leaders anticipate strong increases in turnover, profitability and investments ................................................................................................. 18 The majority of companies are planning to expand their budgets for
IT, digitalization, introducing new products and services, and for marketing and sales ..................................................................................... 23
The lack of qualified staff continues to be an important barrier to
growth, along with legislative and regulatory pressures ................................... 28 Luxembourg business leaders are optimistic about the impact of Brexit .............. 32 APPENDIX
Survey data
- 1 -
INTRODUCTION
In April 2009, top decision-makers at the largest companies in Luxembourg, as defined by the number of employees, were interviewed for the first time within the framework of the Luxembourg Business Compass. Using this instrument, the aim was to establish an economic indicator—for the first time ever—that could be employed to ascertain Luxembourg business leaders' expectations regarding the future economic trend in Luxembourg at regular intervals. The survey focuses particularly on how business leaders expect the Luxembourg economy will develop in the next 12 months, along with their expectations and plans for their own companies' future development. These core questions are supplemented by varying questions pertaining to business or politics.
In May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the INSTITUT FÜR DEMO-SKOPIE ALLENSBACH was commissioned by KPMG S.A.R.L. to design the survey methodologically, develop the questionnaire in cooperation with the client, confidentially process the anonymous data collected and compile a report on the findings. After being notified about the survey in writing or by telephone, a total of 59 top decision-makers were interviewed using an online questionnaire in English in the time from May 2 – 26, 2017. As in all of the previous survey waves, it was also possible to draw a top-notch sample for the present survey: in 15 percent of the cases, the interview was completed by the company owner him- or herself, while about three quarters of the respondents either belong to the executive board or top management of their companies (76 percent), and the remaining 9 percent hold other executive positions.
The companies were selected based on the STATEC directory, "Les principaux employeurs au Luxembourg d’après l'effectif classés par branche d’activité économique de la NACE Rév.2, Situation au 1er janvier 2016 (édition juin 2016)." In drawing the sample, companies were selected from the different business sectors in line with these sectors' share of the gross domestic product in Luxembourg. Within
- 2 -
the different economic sectors, the largest companies—as determined by the number of employees—were included in the investigation.
The present report summarizes the most important findings of the study and presents them in graphic form. The report is supplemented by a basic volume of tables showing the responses to all questions in tabular form.
Allensbach on Lake Constance, INSTITUT FÜR DEMOSKOPIE ALLENSBACH June 8, 2017
- 3 -
FINDINGS
Luxembourg business leaders are highly optimistic about the economic outlook
Luxembourg business leaders anticipate strong economic growth in the coming year. Their expectations for the economic development over the next 12 months are currently more positive than they were in any previous waves of the Luxembourg Business Compass. On an 11-step scale ranging from '-5' ("economy will contract very strongly") to '+5' ("economy will grow very strongly"), respondents currently choose an average value of +2.3. Their expectations have thus improved for the fourth year in a row (Figure 1).
Figure 1
© IfD-Allensbach
Short-Term Expectations for the Luxembourg Economy:Optimism Continues to Grow
'Grow very strongly'
'Stagnate'
'Contract very strongly'
On a scale of +5 to -5, average step chosen by respondents to indicatehow they expect the Luxembourg economy will develop in view of thenext 12 months
-1.4
Source: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
±
+
+
+
+
++0.5
+1.5
+0.1
-0.3
+0.8 +1.1
May2017
June2016
April2015
April2014
April2013
April2012
April2011
April2010
April2009
+1.6
+2.3
-5
-4
-3
-2
-1
0
1
2
3
4
5
- 4 -
In this regard, business leaders' expectations for the next 12 months are very homogeneous: almost three quarters choose steps +2 and +3 on the scale (71 percent), along with 9 percent who expect even stronger economic growth. Only 17 percent anticipate a somewhat lower level of growth and a mere 3 percent believe the economy will stagnate. Remarkably, none of the business leaders interviewed expect that the economy will contract over the next 12 months (Figure 2).
Figure 2
© IfD-Allensbach
Index of Expectations for the Luxembourg Economy in View of the Next 12 Months
'Grow very strongly'
'Stagnate'
'Contract very strongly'
On a scale of +5 to -5, step chosen by respondents to indicate how they expect the Luxembourg economy will develop –
x = less than 0.5 percent
±0
Source: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
+1
+2
+3
+4
+5
-1-2-3-4-5
17
34
37
7
3
xx
xx
x
2 %
- 5 -
Luxembourg's competitiveness is assessed more positively than ever before, although business leaders also perceive a need for major reforms in the long run
When it comes to Luxembourg's competitiveness as a business location, the assessments given by Luxembourg business leaders are currently more positive than they have ever been since the year 2010, when this indicator was first ascertained within the framework of the Luxembourg Business Compass. Three quarters of top decision-makers now assess the country's competitiveness as either "good" (68 percent) or "very good" (7 percent). Only 22 percent rate the country's competitive-ness as "average," while just 3 percent say it is "rather poor" (Figure 3).
Figure 3
Luxembourg's Competitiveness Is Assessed More Positively Than It Ever Has Been Since 2010Question: "
Very good
Good
Average
Rather poor
Very poor
How do you assess the competitiveness of Luxembourg as a business location?"
May2017
June2016
Oct.2015
April2015
Oct.2014
April2014
Oct.2013
April2013
Oct.2012
April2012
Oct.2011
April2011
Oct.2010
Luxembourg's competitiveness as a business location
3 %
50
35
12
8
50
37
5x x
4
29
43
24
x
3
37
44
12
1x x x
x
33
46
19
2x
1
35
38
24
2x
x
38
52
10
xx
2
28
53
161x3
4
46
38
1011
No response
xx
3
55
35
7x
40
43
2
7
8
xx
3
59
35
3
xx
7
68
223
x = less than 0.5 percent
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
- 6 -
At the same time, a vast majority of business leaders do perceive—particularly in light of Jeremy Rifkin's study, "The Third Industrial Revolution," which was published a few months ago—either a great (74 percent) or very great (10 percent) need to reform the Luxembourg economy in the long run (Figure 4). When it comes to the reform measures suggested in the Rifkin study, about one third of the business leaders interviewed say that these measures are pointing in the right direction and an additional 39 percent believe they are pointing at least partly in the right direction. None of the top decision-makers interviewed think that the measures are pointing in the wrong direction on the whole. Nevertheless, it should be noted that about one quarter of all respondents say they are not sufficiently familiar with the study and thus cannot express any opinion on it (Figure 5).
Figure 4
Entrepreneurs Perceive a Great Need to Reform theLuxembourg Economy in the Long RunQuestion: "A few months ago, Jeremy Rifkin's strategic study for Luxembourg, 'The Third Industrial
Revolution', was presented. The study suggests various measures that could be taken inorder to transform the Luxembourg economy. Thinking in fundamental terms, how great,in your opinion, is the need to reform the Luxembourg economy in the long run?"
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
10 %
74
12
22
In the long run, the need toreform the Luxembourgeconomy is –
Very great
Great
Not verygreat
No responseHardly any/no need forreforms
- 7 -
Figure 5
The Measures Suggested in the Rifkin Study Are PointingAt Least Partly in the Right Direction
Question: "Thinking of the measures suggested in the Rifkin study, would you say on the wholethat these measures are pointing …?"
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
On the whole, the measuressuggested in the Rifkin studyare pointing –
partly in the wrongdirection
in the wrong direction
partly in the rightdirection
in the right direction 32 %
39
xNot familiar with the study 26
x = less than 0.5 percent Difference between the percentages shown and 100 percent: no response
- 8 -
Accordingly, a relative majority of 46 percent of all respondents expect that the country's competitiveness would improve if the measures suggested in the Rifkin study were implemented. 22 percent assume that implementing these measures would have hardly any influence on Luxembourg's competitiveness and only 3 percent expect a negative impact in this regard (Figure 6).
Figure 6
Companies' Expectations: If the Measures in the Rifkin StudyWere Implemented, Luxembourg's Competitiveness Would Be More Likely to Improve Than to Get WorseQuestion: "Assuming that the measures in the Rifkin study were implemented as suggested:
How would that affect Luxembourg's competitiveness? Would you say Luxembourg’scompetitiveness would …?"
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
If the measures in the Rifkin study were imple-mented, Luxembourg'scompetitivenesswould –
Get worse
Stay thesame
Improve
Not familiar with the studyor no response
46 %
22
29
3
- 9 -
Of the various economic and social areas examined in the Rifkin study, Luxembourg business leaders are by far most likely to perceive a need for reform in the area of "mobility." About two thirds are of the opinion that reforms are especially needed in this area (64 percent). This is followed by the areas of "building" and "smart economy," which are cited by 41 and 36 percent, respectively. In contrast, only few respondents perceive any urgent need for reforms in the areas of "food" and "prosumers" (9 percent each). Likewise, when it comes to the area of "finance," only 15 percent feel there is a need for major changes (Figure 7).
Figure 7
Companies View Mobility as the Most Important Area in Which Measures from the Rifkin Study Need to Be Implemented
The Rifkin study suggests implementing measures in various areas. In which areasdo you think changes are especially needed? Which areas should the governmentprimarily address?"
Question: "
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
64
41
36
27
25
20
15
9
9
x
Mobility
Building
Smart economy
Energy
Circular economy
Industry
Finance
Prosumers
Food
None of these
Changes are especially needed in this area,this is an area the government should primarilyaddress:
%
x = less than 0.5 percent
- 10 -
When it comes to how the various factors that contribute to Luxembourg's competitiveness as a business location have developed over the past two years, Luxembourg business leaders tend to perceive very uneven trends. Thus, assessments of how these areas have developed are clearly negative on balance with respect to the regulatory environment, the infrastructure, the availability of a skilled, high quality workforce, along with the administrative burdens placed on companies.
In contrast, top decision-makers perceive a clearly positive trend on balance in connection with the promotion of Luxembourg as a business location, the innovative power of the Luxembourg economy and the creation of a business environment that facilitates the digitalization of companies' work processes (Figure 8)
Figure 8
When It Comes to the Various Location Factors, Entrepreneurs Perceive an Uneven Trend in Luxembourg
x = less than 0.5 percent
Question: "
Promotion of Luxembourg as a business location
Cost management by Luxembourg companies
Access to political decision-makers
Availability of a skilled, high quality workforce
The regulatory environment
The stable and coherent political environment
The transportation system, infrastructure
The tax environment
Availability of work permits
Creation of a business environment that facilitates thedigitalization of companies' work processes
Government policies that adequately considerbusiness interestsThe socially stable environment in Luxembourg
The administrative burdens placed on companies
The Luxembourg economy's innovative power when it comes to in-troducing new products and services and developing new markets
Thinking of Luxembourg's competitiveness as a business location: which of these areas have improved over the past two years, in which areas has the situation gotten worse,and in which ones has the situation basically stayed the same?"
51
47
44
41
20
19
17
10
7
5
3
2
2
x
1
x
2
x
5
%
19
ImprovedStayed the sameGotten worse
Noresponse
7
2
2
2
2
12
10
12
x
54
46
482
41
31
54
57
63
57
74
76
81
90
41
49
47
95
x
22
7
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
5
3
4
3
3
3
- 11 -
On the whole, assessments of the development of the various location factors are remarkably positive in comparison with the assessments given in prior years, a finding which is in line with the highly positive assessments of Luxembourg's competitiveness ascertained in the current survey wave (see Figure 3 above).
Thus, the share of business leaders who perceive a positive trend with respect to the Luxembourg economy's innovative power has grown even more in comparison with prior years (Figure 9).
Figure 9
The Luxembourgeconomy's innovativepower when it comesto introducing newproducts and servicesand developingnew markets
October 2011
April 2012
October 2012
April 2013
October 2013
April 2014
October 2014
April 2015
October 2015
June 2016
May 2017
Regarding the Luxembourg Economy's Innovative Power, anIncreasing Share of Business Leaders Perceive an Improvement
24
9 19
20
16
24
22
19
17
2411
8
31
24
12
10
38
41
7
2
462
Not shown: "Stayed the same" and "No response"
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
Over the past two yearsthe situation has –
% ImprovedGotten worse
- 12 -
For the first time since these location factors were ascertained within the framework of the Luxembourg Business Compass, assessments of the development of the tax environment are now positive on balance (Figure 10), while opinions on the socially stable environment are—also for the first time—not negative (Figure 11). Moreover, opinions on the stable political environment are not negative for the first time in six years (Figure 12).
Figure 10
For the First Time, the Development of the Tax EnvironmentIs Viewed Positively on Balance
October 2011
April 2012
October 2012
April 2013
October 2013
April 2014
October 2014
April 2015
October 2015
June 2016
May 2017
3
27 7
32
49
62
x
x
2
2The tax environment
42
60
1
2
57
69
2
11
57
38
2219
Not shown: "Stayed the same" and "No response" x = less than 0.5 percent
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
Over the past two yearsthe situation has –
% ImprovedGotten worse
- 13 -
Figure 11
The socially stableenvironment inLuxembourg
October 2011
April 2012
October 2012
April 2013
October 2013
April 2014
October 2014
April 2015
October 2015
June 2016
May 2017
For the First Time, Views on the Development of the Socially Stable Environment in Luxembourg Are Not Negative
5
26 1
35
34
30
2
1
2
143
17
1
4
26
20
4
5
17
29
1010
Not shown: "Stayed the same" and "No response"
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
Over the past two yearsthe situation has –
% ImprovedGotten worse
- 14 -
Figure 12
The stable andcoherent politicalenvironment
October 2011
April 2012
October 2012
April 2013
October 2013
April 2014
October 2014
April 2015
October 2015
June 2016
May 2017
The Political System Is Perceived as Stable and Coherent
8
8 9
20
31
26
3
8
6
255
19
6
9
22
13
7
3
21
17
55
Not shown: "Stayed the same" and "No response"
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
Over the past two yearsthe situation has –
% ImprovedGotten worse
- 15 -
In light of these positive developments, the decision-makers' increasingly critical evaluation of the development of the infrastructure in Luxembourg is striking: the share of respondents who say this location factor has developed negatively over the past two years is larger than it was in any prior survey waves, their assessment has never been more negative on balance (Figure 13).
Figure 13
Increasingly Negative Assessments of How the Luxembourg Infrastructure Has Developed over the Past Two Years
October 2011
April 2012
October 2012
April 2013
April 2014
October 2014
April 2015
October 2015
June 2016
May 2017
ImprovedGotten worse
Over the past two yearsthe situation has –
%
14
10
11
25
35
25
The transportationsystem, infrastructure
Not shown: "Stayed the same" and "No response"
31
22
39
11
47 19
21
29
32
41
5
6
4
19
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
- 16 -
In the current survey wave, 44 percent of Luxembourg business leaders rate the availability of a skilled, high quality workforce as worse than it was two years ago.1 Accordingly, a large share of business leaders continue to report that their companies have difficulties finding qualified staff: only 14 percent of major Luxembourg companies currently say that finding qualified staff is somewhat easy; none of them state that it is very easy. In contrast, more than half say that finding qualified staff is "somewhat difficult," and about a quarter even say it is very difficult (Figure 14).
Figure 14
1 See Figure 8
Finding Qualified Staff: Still Difficult for the Vast Majorityof Luxembourg CompaniesQuestion: "How easy or difficult is it for your company to find qualified staff at the moment?"
At the moment, finding qualified staff is –
May2017
June2016
October2015
April2015
October2014
April2014
October2011
very easy
somewhat easy 13 %
55
29
3
somewhat difficult
very difficult
Company has not tried to find any new staff recently/noresponse
x
15
52
29
3
1
19
51
29
x x
1
x = less than 0.5 percent
14
58
25
2
1
8
64
26
2
2
11
52
33
2
5
14
57
24
x
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
- 17 -
About two thirds of major Luxembourg companies primarily find qualified staff in other EU countries. The share of companies that mainly find qualified staff in Luxembourg is currently 24 percent, which is about the same level that was ascertained in previous years (Figure 15).
Figure 15
Qualified Staff Is Generally Found in Other EU Countries
Question: "
Qualified staff is mainly found –
When you are currently looking for qualified staff, where do you mainly find these newstaff members?"
in the EU
in non-EUcountriesNo response/don't know/company has not tried to findany new staff recently
in Luxembourg
May2017
June2016
October2015
April2015
October2014
April2014
10 %
80
28
23
73
x4
21
78
x1
19
77
22
28
70
2x
x = less than 0.5 percent
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
24
71
5x
- 18 -
Business leaders anticipate strong increases in turnover, profitability and investments
Luxembourg decision-makers' increasingly optimistic outlook regarding the general economic trend is also reflected in their positive expectations when it comes to the development of key indicators at their own companies. Thus, turnover is expected to increase by an average of 5.2 percent over the next 6 months, while profitability is expected to increase by 4.3 percent. These are the highest values ascertained in the spring of any year since April 2011 (Figure 16).
Figure 16
Expectations for Entrepreneurs' Own Companies: Strong Rise in Turnover and Profitability
Business volume/turnover
Profitability
Average changes anticipated,in percent
How do you expect the following areas or indicators will develop at your Luxembourg company over the next 6 months?"
Question: "
-8
-7
-6
-5
-4
-3
-2
-10
1
2
3
4
5
6
May2017
June2016
April2015
April2014
April2013
April2012
April2011
April2010
April2009
-4.3
-6.5
%
+2.2
+0.9
+5.5
+4.5 +2.0+1.1
+1.0
-0.8
+2.9
+2.4
+4.5
+1.9
+
+
+
+
+
+
±+1.2
+2.8+4.3
+5.2
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
- 19 -
The number of employees is also expected to increase substantially over the next 6 months: specifically, by an average of +2.7 percent. This increase could further exacerbate the situation regarding the market for skilled workers, which is already perceived as being very tight. In the current survey wave, respondents' expectations in connection with the development of investments at their own companies have reached an all-time high within the framework of the Luxembourg Business Compass: over the next six months, decision-makers are planning to increase their companies' investment volume by 6.3 percent on average, which clearly surpasses the previous peak value of 5.7 percent ascertained in April 2011 (Figure 17).
Figure 17
+
+
+
+
+
+
±
Expectations for Entrepreneurs' Own Companies: Strong Rise in Investments and the Number of Employees
Number of employees
Investments
Average changes anticipated, in percent
How do you expect the following areas or indicators will develop at your Luxembourgcompany over the next 6 months?"
-2.6
-3.3
%
-0.5
+1.3
+2.7
+5.7
+0.8
+1.3
Question: "
+2.6
+0.1
+2.8
+0.2
+4.8
+1.8
-7
-6
-5
-4
-3
-2
-1
0
1
2
3
4
5
6
May2017
June2016
April2015
April2014
April2013
April2012
April2011
April2010
April2009
+5.3
+2.3
+6.3
+2.7
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
- 20 -
A more differentiated analysis shows that about two thirds to three quarters of major Luxembourg companies anticipate growing turnover, profitability and investments and a majority also expects an increase in the number of employees. In each case, only small minorities foresee a downward trend with respect to these indicators (Figure 18).
Figure 18
Only Few Luxembourg Entrepreneurs Expect Decreases in Investments and Turnover
x = less than 0.5 percent
Question: "
Increase:
No change
+20% or more+10% to less than +20%+5% to less than +10%less than +5%
How do you expect the following areas or indicators will develop at your Luxembourgcompany over the next 6 months?"
Profitability Business volume/turnover
Investments Number ofemployees
62
24 14 24 27
3142520
Decrease:less than -5%-5% to less than -10%-10% to less than -20%-20% or more
14
On average
No response
+4.3
100
752x
%76
x134122
10
+5.2
100
73xx
%72
5173713
4
+6.3
100
x22x
%56
x7
1930
17
x x x x
+2.7
100
152xx
%
Source: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
© IfD-Allensbach
- 21 -
As a rule, major Luxembourg companies are able to access the financial means needed to realize their investment plans: 29 percent of the business leaders interviewed say it is very easy for their companies to access the financial means required and an additional 57 percent say it is somewhat easy. Only 12 percent of respondents say accessing such financial means is somewhat difficult, while no respondents say it is very difficult (Figure 19).
Figure 19
Accessing Financial Means: Currently Not VeryProblematic
How easy or difficult is it for your company to access the financial means it needs?"Question: "
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
29 %
57
12
2x
For my company, accessing the financial means itneeds is –
Very easy
Somewhat easy
Somewhatdifficult
No response
x = less than 0.5 percent
Very difficult
- 22 -
One reason for this could be that 88 percent of the companies surveyed report that they are planning to finance their investments at least in part with their company's own funds, whereas 20 percent will (also) resort to traditional bank financing and 14 percent will make use of state aid programs (Figure 20). If multiple responses are excluded from the calculation, we find that two thirds of major Luxembourg companies (66 percent) are able to finance their planned investments wholly by means of their own funds.2
Figure 20
2 Special analysis
Investments Will Primarily Be Financed withCompanies' Own Funds
How will your company finance its planned investments? Please check all applicable items."(Multiple responses possible)
Question: "
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
88
20
14
5
3
Company's own funds
Traditional bank financing
State aid programs
Other types of financing
No investments planned
Planned investments will befinanced with –
%
- 23 -
The majority of companies are planning to expand their budgets for IT, digitalization, introducing new products and services, and for marketing and sales
The largest Luxembourg companies are generally planning to increase rather than reduce their budgets for all areas of operations over the next six months. Particularly large shares anticipate increases in connection with information technology (83 percent), digitalization and networking of work processes (75 percent), introducing new products or services (73 percent), along with marketing und sales (54 percent). Business leaders are least likely to be planning to increase their budgets for expanding facilities, business acquisitions, and research and development (Figure 21).
Figure 21
Planned Investments: Areas Where LuxembourgCompanies Will Increase or Decrease ExpendituresQuestion: "
Introduction of new products or services
Marketing and sales
Information technology
Training
Promotion
Research and development
Geographic expansion
Business acquisitions
Expanding facilities
E-commerce
Recruiting new staff
Advertising
Salaries (excluding legally binding indexation)
In which of the following areas will your Luxembourg company increase or, respectively, reduce its expenditures in the next 6 months?"
Increase No change DecreaseNo response
83 %
75
73
54
49
46
42
41
39
36
32
30
30
29
10
20
25
41
44
42
56
56
56
59
63
70
68
63
2
2
2
3
2
8
3
2
3
3
12
2
3
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
x = less than 0.5 percent
Digitalization and networking of work processes
4
5
3
2
x
x
x
1
2
2
2
x x
x
x
- 24 -
Moreover, in comparison with the planned increases measured in previous years, the share of companies that are planning to expand their marketing-oriented budgets is remarkably high: the share of companies that intend to increase their budgets for introducing new products or services over the next 6 months is larger than it has ever been in any of the prior spring survey waves of the Luxembourg Business Compass. The same applies to planned expenditures for advertising. And the share of companies planning to increase their investments in marketing and sales was only higher in April 2011 (Figure 22).
- 25 -
Figure 22
© IfD-Allensbach
Changes in Companies' Planned Expenditures – I: A Large Share of Companies Intend to Invest Morein New Products and Marketing
April 2009
April 2010
April 2011
April 2012
April 2013
April 2014
April 2015
June 2016
May 2017
Introduction of new products or services
IncreaseDecrease
Marketing and sales
%
Advertising
44
49
62
18
12
1
50
5954
10
55
6
1224
30
3922
Base: Total respondentsSource: Luxembourg Business Compass by KPMG and Luxemburger Wort
x = less than 0.5 percent
8
6
6
44
33
42
3 53
54
5659
16 1920
1218
25
April 2009
April 2010
April 2011
April 2012
April 2013
April 2014
April 2015
June 2016
May 2017
April 2009
April 2010
April 2011
April 2012
April 2013
April 2014
April 2015
June 2016
May 2017
10 247 23
3 32
3 45
3 542 47
1 69
2 73x 70
- 26 -
Likewise, the share of companies that are planning to increase their IT budgets has grown even more since the last survey wave and is now also at the highest level ever measured in the Luxembourg Business Compass (Figure 23).
Figure 23
Changes in Companies' Planned Expenditures – II: A Continuously Growing Share Plans to Increase IT Investments
April 2009
April 2010
April 2011
April 2012
April 2013
April 2014
April 2015
June 2016
May 2017
IncreaseDecrease
Information technology
38
2
55
42
47
10
4
39
65
48
5
5
%
77
3 83
9
3
8
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
- 27 -
In comparison with the prior survey wave, the share of companies that anticipate increasing expenditures for salaries and wages is substantially larger, climbing from 16 to 41 percent. In view of business leaders' plans to increase the number of employees at their companies, along with the widely reported lack of qualified staff, this is hardly surprising (Figure 24).3
Figure 24
3 See Figures 17 and 14
Changes in Companies' Planned Expenditures – III:Strong Growth in Planned Budgets for Salaries
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
IncreaseDecrease %
April 2013
October 2013
April 2014
October 2014
April 2015
June 2016
May 2017
9
3
17
21
Salaries (excluding legallybinding indexation)
11
19
18
7
5
16
2 41
12
7
- 28 -
The lack of qualified staff continues to be an important barrier to growth, along with legislative and regulatory pressures
In the view of Luxembourg business leaders, the lack of qualified staff is currently one of the most important barriers to growth at their companies. The leaders of 41 percent of the largest Luxembourg companies expect that the lack of qualified staff will significantly hamper their company's growth over the next 6 months. Only legislative and regulatory pressures are cited more frequently as one of the "most important barriers to growth" at Luxembourg companies (Figure 25). The importance of the lack of qualified staff as a barrier to growth thus remains at the high level that was already ascertained in recent survey waves.
In contrast, limited access to new capital or bank loans is only cited as a barrier to growth in a few isolated instances (Figure 25). This confirms the findings cited above regarding the relative ease with which Luxembourg companies are currently able to procure the funds needed for their planned investments.4
4 See Figure 19
- 29 -
Figure 25
Most Important Barriers to Growth
Question: "Thinking again of the next 6 months: Which of the following represent the mostimportant barriers to growth at your Luxembourg company?"
4641312220171412973329
Lack of demand
Competition from foreign markets
Legislative and regulatory pressures
Pressure for salary increases
Late payments from customers
Lack of qualified staff
Behavior of labor unions
Limited access to new capital, capital constraints
Bank charges and interest rates
Limited access to new loans from banks
Lack of qualified management
Staff turnover
Oil/energy prices
Other
%
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
- 30 -
In this context, business leaders are increasingly critical when it comes to the behavior of labor unions. One out of every four or five business leaders—a share that is considerably higher than in recent survey waves—now say that this factor represents an important barrier to growth at their Luxembourg companies (Figure 26).
Figure 26
The Behavior of Labor Unions Is Becoming MoreProblematic for Luxembourg Companies Again
Most important barriers to growth
Behavior of labor unions
April 2009
April 2010
October 2014
April 2015
October 2015
June 2016
May 2017
18
21
21
11
13
13
22
%
Source: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
- 31 -
Although competition from abroad is cited by about one third of the entrepreneurs interviewed—making this factor the third most frequently cited barrier to growth—this share has nevertheless declined significantly in comparison to all prior survey waves (Figure 27). This finding is in line with business leaders' highly positive assessments of the Luxembourg economy's competitiveness at present.5
Figure 27
5 See Figure 3
Luxembourg's Strong Competitiveness: Competition fromAbroad Is Becoming a Less Important Barrier to Growth
Most important barriers to growth
Competition from foreign markets
April 2009
April 2010
October 2014
April 2015
October 2015
June 2016
May 2017
40
40
49
42
40
44
31
%
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents
- 32 -
Luxembourg business leaders are optimistic about the impact of Brexit
Only a small minority of business leaders expect that Brexit will have a negative impact on their own companies (14 percent), including a mere 5 percent who anticipate a very negative impact. In contrast, the share of respondents who expect Brexit to have a positive impact on their own companies is as high as 22 percent. The remaining share of about two thirds of respondents expect that Brexit will have neither a positive nor negative impact on their own company.
The consequences for the Luxembourg economy in general are assessed considerably more positively: about two thirds of the top decision-makers interviewed expect Brexit will have a positive impact on the economy as a whole, while only 11 percent foresee a negative impact (Figure 28).
Figure 28
Entrepreneurs Generally Expect That Brexit Will Have a Positive Impact on the Luxembourg Economy and Little Impact on Their Own Companies
Overall, how do you assess the impact of Brexit on the Luxembourg economy?"Questions: "Overall, how do you assess the impact of Brexit on your own company?""
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
Very positive
Positive
Neither positivenor negativeNegativeVery negative
No response
Expected impact of Brexit –
x = less than 0.5 percent
on the Luxembourg
economy
on the respon-dent's owncompany
63
24
83
x
2 %
20
64
95 x
2
- 33 -
When asked which sectors in Luxembourg will be affected most by Brexit, the financial industry is cited by far the most often: 90 percent of the business leaders interviewed expect this sector will be affected by Brexit. Trailing far behind in second place is the trading sector, which is cited by 24 percent. In comparison, only few business leaders anticipate any significant impact on sectors such as health and social work, manufacturing or the information and communication industry (Figure 29).
Figure 29
When It Comes to the Sectors Most Affected by Brexit,the Finance Sector Is Cited by Far the Most Frequently
In your opinion, which sectors in Luxembourg will be most affected by Brexit?"(Multiple responses possible)
Question: "
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
90
24
14
12
12
10
9
5
3
Finance
Trading
Construction
Transportation & warehousing
Accomodation & food
Other services
Information & communication
Manufacturing
Human health & social work
Sectors respondents expect willbe most affected by Brexit:
%
- 34 -
When it comes to the impact of Brexit on their own companies, business leaders are most likely to anticipate that transactions with Great Britain will become more expensive, although this potential consequence is also cited by just under one third of the entrepreneurs interviewed. Only about one out of six respondents expect that exchanging data with companies in Great Britain will be more difficult, that it will be more difficult to employ British citizens in Luxembourg, or that it will be more difficult or more expensive to export their products or services to Great Britain. At the same time, however, 14 percent of the business leaders interviewed assume that Brexit will lead to greater demand for their products and sevices.
Only few business leaders believe, however, that Brexit will make it easier for their companies to find qualified staff, nor do they expect that their companies will face less competition from Great Britain due to Brexit.
No business leaders expect that their company headquarters will be relocated to Luxembourg, a finding that is also attributable to the fact that only one of the companies included in the survey currently has its headquarters in Great Britain (Figure 30).
- 35 -
Figure 30
Although Entrepreneurs Expect Only Few Consequencesfor Their Own Companies, They Are Most Likely to Say ThatTransactions with Great Britain Will Be More Expensive
Thinking of the various possible consequences of Brexit, which ones do you think will bemost relevant for your company?"
Question: "
© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents
31
17
17
15
14
9
7
5
3
x
10
The most relevant consequences of Brexit for the respondent's company:
%
x = less than 0.5 percent
Transactions with Great Britain will entail higher administrative costs, regulations will become more complicated
Exchanging data with companies in Great Britain will be more difficult
It will be more difficult or more expensive for us to procure productsor services from Great Britain
There will be greater demand for our products and services
It will be more difficult or more expensive for us to export our products to Great Britain or to offer our services there
It will be more difficult to employ British citizens at our company in Luxembourg
It will be easier for our company to find qualified staff, since skilledEuropean workers will no longer be able to work in Great Britain
It will be more difficult to send our staff members to Great Britain
There will be less competition from Great Britain
Our HQ will be relocated to Luxembourg
Other consequences
- 36 -
A P P E N D I X
Survey data
Overall respons-ibility for methods:
Planning and draw-ing the sample:
Group of personsinterviewed(universe):
Sampling method:
Number ofrespondents:
Type of interviews:
Fieldwork dates:
IfD ArchivesSurvey No.:
Institut für Demoskopie Allensbach
KPMG Luxemburg
Top decision-makers at the largest companies in Luxembourg, as defined by thenumber of employees
Top-down approach stratified according to business sectorsThe sample was drawn based on the directory(*) of the Luxembourg statistics bureau(Statec), which lists companies with 90 employees or more in Luxembourg.For each business sector, the number of companies included in the survey wasroughly commensurate with the sector's share of the gross domestic product (GDP)of Luxembourg, whereby the companies were selected in descending orderaccording to the number of employees.
In the companies selected to participate, every effort was made to persuade arepresentative of the upper management (owner, CEO, CFO, COO, etc.) tocomplete the online survey.
59
Online survey completed after prior notification in writing or by telephone
May 2 – 26, 2017
7266
(*) Les principaux employeurs au Luxembourg d’après l'effectifclassés par branche d’activité économique de la NACE Rév.2Situation au 1er janvier 2016 (édition juin 2016)
SURVEY DATA