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I N S T I T U T F Ü R D E M O S K O P I E A L L E N S B A C H Luxembourg Business Compass 16th Survey Wave May 2017

Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Page 1: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

I N S T I T U T F Ü R D E M O S K O P I E A L L E N S B A C H

Luxembourg Business Compass 16th Survey Wave

May 2017

Page 2: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

TABLE OF CONTENTS

Page

INTRODUCTION .................................................................................................. 1 FINDINGS Luxembourg business leaders are highly optimistic about

the economic outlook .......................................................................................... 3 Luxembourg's competitiveness is assessed more positively than

ever before, although business leaders also perceive a need for major reforms in the long run .............................................................................. 5

Business leaders anticipate strong increases in turnover, profitability and investments ................................................................................................. 18 The majority of companies are planning to expand their budgets for

IT, digitalization, introducing new products and services, and for marketing and sales ..................................................................................... 23

The lack of qualified staff continues to be an important barrier to

growth, along with legislative and regulatory pressures ................................... 28 Luxembourg business leaders are optimistic about the impact of Brexit .............. 32 APPENDIX

Survey data

Page 3: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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INTRODUCTION

In April 2009, top decision-makers at the largest companies in Luxembourg, as defined by the number of employees, were interviewed for the first time within the framework of the Luxembourg Business Compass. Using this instrument, the aim was to establish an economic indicator—for the first time ever—that could be employed to ascertain Luxembourg business leaders' expectations regarding the future economic trend in Luxembourg at regular intervals. The survey focuses particularly on how business leaders expect the Luxembourg economy will develop in the next 12 months, along with their expectations and plans for their own companies' future development. These core questions are supplemented by varying questions pertaining to business or politics.

In May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the INSTITUT FÜR DEMO-SKOPIE ALLENSBACH was commissioned by KPMG S.A.R.L. to design the survey methodologically, develop the questionnaire in cooperation with the client, confidentially process the anonymous data collected and compile a report on the findings. After being notified about the survey in writing or by telephone, a total of 59 top decision-makers were interviewed using an online questionnaire in English in the time from May 2 – 26, 2017. As in all of the previous survey waves, it was also possible to draw a top-notch sample for the present survey: in 15 percent of the cases, the interview was completed by the company owner him- or herself, while about three quarters of the respondents either belong to the executive board or top management of their companies (76 percent), and the remaining 9 percent hold other executive positions.

The companies were selected based on the STATEC directory, "Les principaux employeurs au Luxembourg d’après l'effectif classés par branche d’activité économique de la NACE Rév.2, Situation au 1er janvier 2016 (édition juin 2016)." In drawing the sample, companies were selected from the different business sectors in line with these sectors' share of the gross domestic product in Luxembourg. Within

Page 4: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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the different economic sectors, the largest companies—as determined by the number of employees—were included in the investigation.

The present report summarizes the most important findings of the study and presents them in graphic form. The report is supplemented by a basic volume of tables showing the responses to all questions in tabular form.

Allensbach on Lake Constance, INSTITUT FÜR DEMOSKOPIE ALLENSBACH June 8, 2017

Page 5: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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FINDINGS

Luxembourg business leaders are highly optimistic about the economic outlook

Luxembourg business leaders anticipate strong economic growth in the coming year. Their expectations for the economic development over the next 12 months are currently more positive than they were in any previous waves of the Luxembourg Business Compass. On an 11-step scale ranging from '-5' ("economy will contract very strongly") to '+5' ("economy will grow very strongly"), respondents currently choose an average value of +2.3. Their expectations have thus improved for the fourth year in a row (Figure 1).

Figure 1

© IfD-Allensbach

Short-Term Expectations for the Luxembourg Economy:Optimism Continues to Grow

'Grow very strongly'

'Stagnate'

'Contract very strongly'

On a scale of +5 to -5, average step chosen by respondents to indicatehow they expect the Luxembourg economy will develop in view of thenext 12 months

-1.4

Source: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

±

+

+

+

+

++0.5

+1.5

+0.1

-0.3

+0.8 +1.1

May2017

June2016

April2015

April2014

April2013

April2012

April2011

April2010

April2009

+1.6

+2.3

-5

-4

-3

-2

-1

0

1

2

3

4

5

Page 6: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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In this regard, business leaders' expectations for the next 12 months are very homogeneous: almost three quarters choose steps +2 and +3 on the scale (71 percent), along with 9 percent who expect even stronger economic growth. Only 17 percent anticipate a somewhat lower level of growth and a mere 3 percent believe the economy will stagnate. Remarkably, none of the business leaders interviewed expect that the economy will contract over the next 12 months (Figure 2).

Figure 2

© IfD-Allensbach

Index of Expectations for the Luxembourg Economy in View of the Next 12 Months

'Grow very strongly'

'Stagnate'

'Contract very strongly'

On a scale of +5 to -5, step chosen by respondents to indicate how they expect the Luxembourg economy will develop –

x = less than 0.5 percent

±0

Source: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

+1

+2

+3

+4

+5

-1-2-3-4-5

17

34

37

7

3

xx

xx

x

2 %

Page 7: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Luxembourg's competitiveness is assessed more positively than ever before, although business leaders also perceive a need for major reforms in the long run

When it comes to Luxembourg's competitiveness as a business location, the assessments given by Luxembourg business leaders are currently more positive than they have ever been since the year 2010, when this indicator was first ascertained within the framework of the Luxembourg Business Compass. Three quarters of top decision-makers now assess the country's competitiveness as either "good" (68 percent) or "very good" (7 percent). Only 22 percent rate the country's competitive-ness as "average," while just 3 percent say it is "rather poor" (Figure 3).

Figure 3

Luxembourg's Competitiveness Is Assessed More Positively Than It Ever Has Been Since 2010Question: "

Very good

Good

Average

Rather poor

Very poor

How do you assess the competitiveness of Luxembourg as a business location?"

May2017

June2016

Oct.2015

April2015

Oct.2014

April2014

Oct.2013

April2013

Oct.2012

April2012

Oct.2011

April2011

Oct.2010

Luxembourg's competitiveness as a business location

3 %

50

35

12

8

50

37

5x x

4

29

43

24

x

3

37

44

12

1x x x

x

33

46

19

2x

1

35

38

24

2x

x

38

52

10

xx

2

28

53

161x3

4

46

38

1011

No response

xx

3

55

35

7x

40

43

2

7

8

xx

3

59

35

3

xx

7

68

223

x = less than 0.5 percent

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Page 8: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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At the same time, a vast majority of business leaders do perceive—particularly in light of Jeremy Rifkin's study, "The Third Industrial Revolution," which was published a few months ago—either a great (74 percent) or very great (10 percent) need to reform the Luxembourg economy in the long run (Figure 4). When it comes to the reform measures suggested in the Rifkin study, about one third of the business leaders interviewed say that these measures are pointing in the right direction and an additional 39 percent believe they are pointing at least partly in the right direction. None of the top decision-makers interviewed think that the measures are pointing in the wrong direction on the whole. Nevertheless, it should be noted that about one quarter of all respondents say they are not sufficiently familiar with the study and thus cannot express any opinion on it (Figure 5).

Figure 4

Entrepreneurs Perceive a Great Need to Reform theLuxembourg Economy in the Long RunQuestion: "A few months ago, Jeremy Rifkin's strategic study for Luxembourg, 'The Third Industrial

Revolution', was presented. The study suggests various measures that could be taken inorder to transform the Luxembourg economy. Thinking in fundamental terms, how great,in your opinion, is the need to reform the Luxembourg economy in the long run?"

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

10 %

74

12

22

In the long run, the need toreform the Luxembourgeconomy is –

Very great

Great

Not verygreat

No responseHardly any/no need forreforms

Page 9: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Figure 5

The Measures Suggested in the Rifkin Study Are PointingAt Least Partly in the Right Direction

Question: "Thinking of the measures suggested in the Rifkin study, would you say on the wholethat these measures are pointing …?"

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

On the whole, the measuressuggested in the Rifkin studyare pointing –

partly in the wrongdirection

in the wrong direction

partly in the rightdirection

in the right direction 32 %

39

xNot familiar with the study 26

x = less than 0.5 percent Difference between the percentages shown and 100 percent: no response

Page 10: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Accordingly, a relative majority of 46 percent of all respondents expect that the country's competitiveness would improve if the measures suggested in the Rifkin study were implemented. 22 percent assume that implementing these measures would have hardly any influence on Luxembourg's competitiveness and only 3 percent expect a negative impact in this regard (Figure 6).

Figure 6

Companies' Expectations: If the Measures in the Rifkin StudyWere Implemented, Luxembourg's Competitiveness Would Be More Likely to Improve Than to Get WorseQuestion: "Assuming that the measures in the Rifkin study were implemented as suggested:

How would that affect Luxembourg's competitiveness? Would you say Luxembourg’scompetitiveness would …?"

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

If the measures in the Rifkin study were imple-mented, Luxembourg'scompetitivenesswould –

Get worse

Stay thesame

Improve

Not familiar with the studyor no response

46 %

22

29

3

Page 11: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Of the various economic and social areas examined in the Rifkin study, Luxembourg business leaders are by far most likely to perceive a need for reform in the area of "mobility." About two thirds are of the opinion that reforms are especially needed in this area (64 percent). This is followed by the areas of "building" and "smart economy," which are cited by 41 and 36 percent, respectively. In contrast, only few respondents perceive any urgent need for reforms in the areas of "food" and "prosumers" (9 percent each). Likewise, when it comes to the area of "finance," only 15 percent feel there is a need for major changes (Figure 7).

Figure 7

Companies View Mobility as the Most Important Area in Which Measures from the Rifkin Study Need to Be Implemented

The Rifkin study suggests implementing measures in various areas. In which areasdo you think changes are especially needed? Which areas should the governmentprimarily address?"

Question: "

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

64

41

36

27

25

20

15

9

9

x

Mobility

Building

Smart economy

Energy

Circular economy

Industry

Finance

Prosumers

Food

None of these

Changes are especially needed in this area,this is an area the government should primarilyaddress:

%

x = less than 0.5 percent

Page 12: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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When it comes to how the various factors that contribute to Luxembourg's competitiveness as a business location have developed over the past two years, Luxembourg business leaders tend to perceive very uneven trends. Thus, assessments of how these areas have developed are clearly negative on balance with respect to the regulatory environment, the infrastructure, the availability of a skilled, high quality workforce, along with the administrative burdens placed on companies.

In contrast, top decision-makers perceive a clearly positive trend on balance in connection with the promotion of Luxembourg as a business location, the innovative power of the Luxembourg economy and the creation of a business environment that facilitates the digitalization of companies' work processes (Figure 8)

Figure 8

When It Comes to the Various Location Factors, Entrepreneurs Perceive an Uneven Trend in Luxembourg

x = less than 0.5 percent

Question: "

Promotion of Luxembourg as a business location

Cost management by Luxembourg companies

Access to political decision-makers

Availability of a skilled, high quality workforce

The regulatory environment

The stable and coherent political environment

The transportation system, infrastructure

The tax environment

Availability of work permits

Creation of a business environment that facilitates thedigitalization of companies' work processes

Government policies that adequately considerbusiness interestsThe socially stable environment in Luxembourg

The administrative burdens placed on companies

The Luxembourg economy's innovative power when it comes to in-troducing new products and services and developing new markets

Thinking of Luxembourg's competitiveness as a business location: which of these areas have improved over the past two years, in which areas has the situation gotten worse,and in which ones has the situation basically stayed the same?"

51

47

44

41

20

19

17

10

7

5

3

2

2

x

1

x

2

x

5

%

19

ImprovedStayed the sameGotten worse

Noresponse

7

2

2

2

2

12

10

12

x

54

46

482

41

31

54

57

63

57

74

76

81

90

41

49

47

95

x

22

7

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

5

3

4

3

3

3

Page 13: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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On the whole, assessments of the development of the various location factors are remarkably positive in comparison with the assessments given in prior years, a finding which is in line with the highly positive assessments of Luxembourg's competitiveness ascertained in the current survey wave (see Figure 3 above).

Thus, the share of business leaders who perceive a positive trend with respect to the Luxembourg economy's innovative power has grown even more in comparison with prior years (Figure 9).

Figure 9

The Luxembourgeconomy's innovativepower when it comesto introducing newproducts and servicesand developingnew markets

October 2011

April 2012

October 2012

April 2013

October 2013

April 2014

October 2014

April 2015

October 2015

June 2016

May 2017

Regarding the Luxembourg Economy's Innovative Power, anIncreasing Share of Business Leaders Perceive an Improvement

24

9 19

20

16

24

22

19

17

2411

8

31

24

12

10

38

41

7

2

462

Not shown: "Stayed the same" and "No response"

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Over the past two yearsthe situation has –

% ImprovedGotten worse

Page 14: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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For the first time since these location factors were ascertained within the framework of the Luxembourg Business Compass, assessments of the development of the tax environment are now positive on balance (Figure 10), while opinions on the socially stable environment are—also for the first time—not negative (Figure 11). Moreover, opinions on the stable political environment are not negative for the first time in six years (Figure 12).

Figure 10

For the First Time, the Development of the Tax EnvironmentIs Viewed Positively on Balance

October 2011

April 2012

October 2012

April 2013

October 2013

April 2014

October 2014

April 2015

October 2015

June 2016

May 2017

3

27 7

32

49

62

x

x

2

2The tax environment

42

60

1

2

57

69

2

11

57

38

2219

Not shown: "Stayed the same" and "No response" x = less than 0.5 percent

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Over the past two yearsthe situation has –

% ImprovedGotten worse

Page 15: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Figure 11

The socially stableenvironment inLuxembourg

October 2011

April 2012

October 2012

April 2013

October 2013

April 2014

October 2014

April 2015

October 2015

June 2016

May 2017

For the First Time, Views on the Development of the Socially Stable Environment in Luxembourg Are Not Negative

5

26 1

35

34

30

2

1

2

143

17

1

4

26

20

4

5

17

29

1010

Not shown: "Stayed the same" and "No response"

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Over the past two yearsthe situation has –

% ImprovedGotten worse

Page 16: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Figure 12

The stable andcoherent politicalenvironment

October 2011

April 2012

October 2012

April 2013

October 2013

April 2014

October 2014

April 2015

October 2015

June 2016

May 2017

The Political System Is Perceived as Stable and Coherent

8

8 9

20

31

26

3

8

6

255

19

6

9

22

13

7

3

21

17

55

Not shown: "Stayed the same" and "No response"

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Over the past two yearsthe situation has –

% ImprovedGotten worse

Page 17: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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In light of these positive developments, the decision-makers' increasingly critical evaluation of the development of the infrastructure in Luxembourg is striking: the share of respondents who say this location factor has developed negatively over the past two years is larger than it was in any prior survey waves, their assessment has never been more negative on balance (Figure 13).

Figure 13

Increasingly Negative Assessments of How the Luxembourg Infrastructure Has Developed over the Past Two Years

October 2011

April 2012

October 2012

April 2013

April 2014

October 2014

April 2015

October 2015

June 2016

May 2017

ImprovedGotten worse

Over the past two yearsthe situation has –

%

14

10

11

25

35

25

The transportationsystem, infrastructure

Not shown: "Stayed the same" and "No response"

31

22

39

11

47 19

21

29

32

41

5

6

4

19

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Page 18: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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In the current survey wave, 44 percent of Luxembourg business leaders rate the availability of a skilled, high quality workforce as worse than it was two years ago.1 Accordingly, a large share of business leaders continue to report that their companies have difficulties finding qualified staff: only 14 percent of major Luxembourg companies currently say that finding qualified staff is somewhat easy; none of them state that it is very easy. In contrast, more than half say that finding qualified staff is "somewhat difficult," and about a quarter even say it is very difficult (Figure 14).

Figure 14

1 See Figure 8

Finding Qualified Staff: Still Difficult for the Vast Majorityof Luxembourg CompaniesQuestion: "How easy or difficult is it for your company to find qualified staff at the moment?"

At the moment, finding qualified staff is –

May2017

June2016

October2015

April2015

October2014

April2014

October2011

very easy

somewhat easy 13 %

55

29

3

somewhat difficult

very difficult

Company has not tried to find any new staff recently/noresponse

x

15

52

29

3

1

19

51

29

x x

1

x = less than 0.5 percent

14

58

25

2

1

8

64

26

2

2

11

52

33

2

5

14

57

24

x

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Page 19: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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About two thirds of major Luxembourg companies primarily find qualified staff in other EU countries. The share of companies that mainly find qualified staff in Luxembourg is currently 24 percent, which is about the same level that was ascertained in previous years (Figure 15).

Figure 15

Qualified Staff Is Generally Found in Other EU Countries

Question: "

Qualified staff is mainly found –

When you are currently looking for qualified staff, where do you mainly find these newstaff members?"

in the EU

in non-EUcountriesNo response/don't know/company has not tried to findany new staff recently

in Luxembourg

May2017

June2016

October2015

April2015

October2014

April2014

10 %

80

28

23

73

x4

21

78

x1

19

77

22

28

70

2x

x = less than 0.5 percent

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

24

71

5x

Page 20: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Business leaders anticipate strong increases in turnover, profitability and investments

Luxembourg decision-makers' increasingly optimistic outlook regarding the general economic trend is also reflected in their positive expectations when it comes to the development of key indicators at their own companies. Thus, turnover is expected to increase by an average of 5.2 percent over the next 6 months, while profitability is expected to increase by 4.3 percent. These are the highest values ascertained in the spring of any year since April 2011 (Figure 16).

Figure 16

Expectations for Entrepreneurs' Own Companies: Strong Rise in Turnover and Profitability

Business volume/turnover

Profitability

Average changes anticipated,in percent

How do you expect the following areas or indicators will develop at your Luxembourg company over the next 6 months?"

Question: "

-8

-7

-6

-5

-4

-3

-2

-10

1

2

3

4

5

6

May2017

June2016

April2015

April2014

April2013

April2012

April2011

April2010

April2009

-4.3

-6.5

%

+2.2

+0.9

+5.5

+4.5 +2.0+1.1

+1.0

-0.8

+2.9

+2.4

+4.5

+1.9

+

+

+

+

+

+

±+1.2

+2.8+4.3

+5.2

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Page 21: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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The number of employees is also expected to increase substantially over the next 6 months: specifically, by an average of +2.7 percent. This increase could further exacerbate the situation regarding the market for skilled workers, which is already perceived as being very tight. In the current survey wave, respondents' expectations in connection with the development of investments at their own companies have reached an all-time high within the framework of the Luxembourg Business Compass: over the next six months, decision-makers are planning to increase their companies' investment volume by 6.3 percent on average, which clearly surpasses the previous peak value of 5.7 percent ascertained in April 2011 (Figure 17).

Figure 17

+

+

+

+

+

+

±

Expectations for Entrepreneurs' Own Companies: Strong Rise in Investments and the Number of Employees

Number of employees

Investments

Average changes anticipated, in percent

How do you expect the following areas or indicators will develop at your Luxembourgcompany over the next 6 months?"

-2.6

-3.3

%

-0.5

+1.3

+2.7

+5.7

+0.8

+1.3

Question: "

+2.6

+0.1

+2.8

+0.2

+4.8

+1.8

-7

-6

-5

-4

-3

-2

-1

0

1

2

3

4

5

6

May2017

June2016

April2015

April2014

April2013

April2012

April2011

April2010

April2009

+5.3

+2.3

+6.3

+2.7

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Page 22: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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A more differentiated analysis shows that about two thirds to three quarters of major Luxembourg companies anticipate growing turnover, profitability and investments and a majority also expects an increase in the number of employees. In each case, only small minorities foresee a downward trend with respect to these indicators (Figure 18).

Figure 18

Only Few Luxembourg Entrepreneurs Expect Decreases in Investments and Turnover

x = less than 0.5 percent

Question: "

Increase:

No change

+20% or more+10% to less than +20%+5% to less than +10%less than +5%

How do you expect the following areas or indicators will develop at your Luxembourgcompany over the next 6 months?"

Profitability Business volume/turnover

Investments Number ofemployees

62

24 14 24 27

3142520

Decrease:less than -5%-5% to less than -10%-10% to less than -20%-20% or more

14

On average

No response

+4.3

100

752x

%76

x134122

10

+5.2

100

73xx

%72

5173713

4

+6.3

100

x22x

%56

x7

1930

17

x x x x

+2.7

100

152xx

%

Source: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

© IfD-Allensbach

Page 23: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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As a rule, major Luxembourg companies are able to access the financial means needed to realize their investment plans: 29 percent of the business leaders interviewed say it is very easy for their companies to access the financial means required and an additional 57 percent say it is somewhat easy. Only 12 percent of respondents say accessing such financial means is somewhat difficult, while no respondents say it is very difficult (Figure 19).

Figure 19

Accessing Financial Means: Currently Not VeryProblematic

How easy or difficult is it for your company to access the financial means it needs?"Question: "

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

29 %

57

12

2x

For my company, accessing the financial means itneeds is –

Very easy

Somewhat easy

Somewhatdifficult

No response

x = less than 0.5 percent

Very difficult

Page 24: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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One reason for this could be that 88 percent of the companies surveyed report that they are planning to finance their investments at least in part with their company's own funds, whereas 20 percent will (also) resort to traditional bank financing and 14 percent will make use of state aid programs (Figure 20). If multiple responses are excluded from the calculation, we find that two thirds of major Luxembourg companies (66 percent) are able to finance their planned investments wholly by means of their own funds.2

Figure 20

2 Special analysis

Investments Will Primarily Be Financed withCompanies' Own Funds

How will your company finance its planned investments? Please check all applicable items."(Multiple responses possible)

Question: "

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

88

20

14

5

3

Company's own funds

Traditional bank financing

State aid programs

Other types of financing

No investments planned

Planned investments will befinanced with –

%

Page 25: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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The majority of companies are planning to expand their budgets for IT, digitalization, introducing new products and services, and for marketing and sales

The largest Luxembourg companies are generally planning to increase rather than reduce their budgets for all areas of operations over the next six months. Particularly large shares anticipate increases in connection with information technology (83 percent), digitalization and networking of work processes (75 percent), introducing new products or services (73 percent), along with marketing und sales (54 percent). Business leaders are least likely to be planning to increase their budgets for expanding facilities, business acquisitions, and research and development (Figure 21).

Figure 21

Planned Investments: Areas Where LuxembourgCompanies Will Increase or Decrease ExpendituresQuestion: "

Introduction of new products or services

Marketing and sales

Information technology

Training

Promotion

Research and development

Geographic expansion

Business acquisitions

Expanding facilities

E-commerce

Recruiting new staff

Advertising

Salaries (excluding legally binding indexation)

In which of the following areas will your Luxembourg company increase or, respectively, reduce its expenditures in the next 6 months?"

Increase No change DecreaseNo response

83 %

75

73

54

49

46

42

41

39

36

32

30

30

29

10

20

25

41

44

42

56

56

56

59

63

70

68

63

2

2

2

3

2

8

3

2

3

3

12

2

3

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

x = less than 0.5 percent

Digitalization and networking of work processes

4

5

3

2

x

x

x

1

2

2

2

x x

x

x

Page 26: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Moreover, in comparison with the planned increases measured in previous years, the share of companies that are planning to expand their marketing-oriented budgets is remarkably high: the share of companies that intend to increase their budgets for introducing new products or services over the next 6 months is larger than it has ever been in any of the prior spring survey waves of the Luxembourg Business Compass. The same applies to planned expenditures for advertising. And the share of companies planning to increase their investments in marketing and sales was only higher in April 2011 (Figure 22).

Page 27: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Figure 22

© IfD-Allensbach

Changes in Companies' Planned Expenditures – I: A Large Share of Companies Intend to Invest Morein New Products and Marketing

April 2009

April 2010

April 2011

April 2012

April 2013

April 2014

April 2015

June 2016

May 2017

Introduction of new products or services

IncreaseDecrease

Marketing and sales

%

Advertising

44

49

62

18

12

1

50

5954

10

55

6

1224

30

3922

Base: Total respondentsSource: Luxembourg Business Compass by KPMG and Luxemburger Wort

x = less than 0.5 percent

8

6

6

44

33

42

3 53

54

5659

16 1920

1218

25

April 2009

April 2010

April 2011

April 2012

April 2013

April 2014

April 2015

June 2016

May 2017

April 2009

April 2010

April 2011

April 2012

April 2013

April 2014

April 2015

June 2016

May 2017

10 247 23

3 32

3 45

3 542 47

1 69

2 73x 70

Page 28: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Likewise, the share of companies that are planning to increase their IT budgets has grown even more since the last survey wave and is now also at the highest level ever measured in the Luxembourg Business Compass (Figure 23).

Figure 23

Changes in Companies' Planned Expenditures – II: A Continuously Growing Share Plans to Increase IT Investments

April 2009

April 2010

April 2011

April 2012

April 2013

April 2014

April 2015

June 2016

May 2017

IncreaseDecrease

Information technology

38

2

55

42

47

10

4

39

65

48

5

5

%

77

3 83

9

3

8

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Page 29: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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In comparison with the prior survey wave, the share of companies that anticipate increasing expenditures for salaries and wages is substantially larger, climbing from 16 to 41 percent. In view of business leaders' plans to increase the number of employees at their companies, along with the widely reported lack of qualified staff, this is hardly surprising (Figure 24).3

Figure 24

3 See Figures 17 and 14

Changes in Companies' Planned Expenditures – III:Strong Growth in Planned Budgets for Salaries

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

IncreaseDecrease %

April 2013

October 2013

April 2014

October 2014

April 2015

June 2016

May 2017

9

3

17

21

Salaries (excluding legallybinding indexation)

11

19

18

7

5

16

2 41

12

7

Page 30: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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The lack of qualified staff continues to be an important barrier to growth, along with legislative and regulatory pressures

In the view of Luxembourg business leaders, the lack of qualified staff is currently one of the most important barriers to growth at their companies. The leaders of 41 percent of the largest Luxembourg companies expect that the lack of qualified staff will significantly hamper their company's growth over the next 6 months. Only legislative and regulatory pressures are cited more frequently as one of the "most important barriers to growth" at Luxembourg companies (Figure 25). The importance of the lack of qualified staff as a barrier to growth thus remains at the high level that was already ascertained in recent survey waves.

In contrast, limited access to new capital or bank loans is only cited as a barrier to growth in a few isolated instances (Figure 25). This confirms the findings cited above regarding the relative ease with which Luxembourg companies are currently able to procure the funds needed for their planned investments.4

4 See Figure 19

Page 31: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Figure 25

Most Important Barriers to Growth

Question: "Thinking again of the next 6 months: Which of the following represent the mostimportant barriers to growth at your Luxembourg company?"

4641312220171412973329

Lack of demand

Competition from foreign markets

Legislative and regulatory pressures

Pressure for salary increases

Late payments from customers

Lack of qualified staff

Behavior of labor unions

Limited access to new capital, capital constraints

Bank charges and interest rates

Limited access to new loans from banks

Lack of qualified management

Staff turnover

Oil/energy prices

Other

%

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

Page 32: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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In this context, business leaders are increasingly critical when it comes to the behavior of labor unions. One out of every four or five business leaders—a share that is considerably higher than in recent survey waves—now say that this factor represents an important barrier to growth at their Luxembourg companies (Figure 26).

Figure 26

The Behavior of Labor Unions Is Becoming MoreProblematic for Luxembourg Companies Again

Most important barriers to growth

Behavior of labor unions

April 2009

April 2010

October 2014

April 2015

October 2015

June 2016

May 2017

18

21

21

11

13

13

22

%

Source: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Page 33: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Although competition from abroad is cited by about one third of the entrepreneurs interviewed—making this factor the third most frequently cited barrier to growth—this share has nevertheless declined significantly in comparison to all prior survey waves (Figure 27). This finding is in line with business leaders' highly positive assessments of the Luxembourg economy's competitiveness at present.5

Figure 27

5 See Figure 3

Luxembourg's Strong Competitiveness: Competition fromAbroad Is Becoming a Less Important Barrier to Growth

Most important barriers to growth

Competition from foreign markets

April 2009

April 2010

October 2014

April 2015

October 2015

June 2016

May 2017

40

40

49

42

40

44

31

%

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger WortBase: Total respondents

Page 34: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Luxembourg business leaders are optimistic about the impact of Brexit

Only a small minority of business leaders expect that Brexit will have a negative impact on their own companies (14 percent), including a mere 5 percent who anticipate a very negative impact. In contrast, the share of respondents who expect Brexit to have a positive impact on their own companies is as high as 22 percent. The remaining share of about two thirds of respondents expect that Brexit will have neither a positive nor negative impact on their own company.

The consequences for the Luxembourg economy in general are assessed considerably more positively: about two thirds of the top decision-makers interviewed expect Brexit will have a positive impact on the economy as a whole, while only 11 percent foresee a negative impact (Figure 28).

Figure 28

Entrepreneurs Generally Expect That Brexit Will Have a Positive Impact on the Luxembourg Economy and Little Impact on Their Own Companies

Overall, how do you assess the impact of Brexit on the Luxembourg economy?"Questions: "Overall, how do you assess the impact of Brexit on your own company?""

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

Very positive

Positive

Neither positivenor negativeNegativeVery negative

No response

Expected impact of Brexit –

x = less than 0.5 percent

on the Luxembourg

economy

on the respon-dent's owncompany

63

24

83

x

2 %

20

64

95 x

2

Page 35: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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When asked which sectors in Luxembourg will be affected most by Brexit, the financial industry is cited by far the most often: 90 percent of the business leaders interviewed expect this sector will be affected by Brexit. Trailing far behind in second place is the trading sector, which is cited by 24 percent. In comparison, only few business leaders anticipate any significant impact on sectors such as health and social work, manufacturing or the information and communication industry (Figure 29).

Figure 29

When It Comes to the Sectors Most Affected by Brexit,the Finance Sector Is Cited by Far the Most Frequently

In your opinion, which sectors in Luxembourg will be most affected by Brexit?"(Multiple responses possible)

Question: "

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

90

24

14

12

12

10

9

5

3

Finance

Trading

Construction

Transportation & warehousing

Accomodation & food

Other services

Information & communication

Manufacturing

Human health & social work

Sectors respondents expect willbe most affected by Brexit:

%

Page 36: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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When it comes to the impact of Brexit on their own companies, business leaders are most likely to anticipate that transactions with Great Britain will become more expensive, although this potential consequence is also cited by just under one third of the entrepreneurs interviewed. Only about one out of six respondents expect that exchanging data with companies in Great Britain will be more difficult, that it will be more difficult to employ British citizens in Luxembourg, or that it will be more difficult or more expensive to export their products or services to Great Britain. At the same time, however, 14 percent of the business leaders interviewed assume that Brexit will lead to greater demand for their products and sevices.

Only few business leaders believe, however, that Brexit will make it easier for their companies to find qualified staff, nor do they expect that their companies will face less competition from Great Britain due to Brexit.

No business leaders expect that their company headquarters will be relocated to Luxembourg, a finding that is also attributable to the fact that only one of the companies included in the survey currently has its headquarters in Great Britain (Figure 30).

Page 37: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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Figure 30

Although Entrepreneurs Expect Only Few Consequencesfor Their Own Companies, They Are Most Likely to Say ThatTransactions with Great Britain Will Be More Expensive

Thinking of the various possible consequences of Brexit, which ones do you think will bemost relevant for your company?"

Question: "

© IfD-AllensbachSource: Luxembourg Business Compass by KPMG and Luxemburger Wort (May 2017)Base: Total respondents

31

17

17

15

14

9

7

5

3

x

10

The most relevant consequences of Brexit for the respondent's company:

%

x = less than 0.5 percent

Transactions with Great Britain will entail higher administrative costs, regulations will become more complicated

Exchanging data with companies in Great Britain will be more difficult

It will be more difficult or more expensive for us to procure productsor services from Great Britain

There will be greater demand for our products and services

It will be more difficult or more expensive for us to export our products to Great Britain or to offer our services there

It will be more difficult to employ British citizens at our company in Luxembourg

It will be easier for our company to find qualified staff, since skilledEuropean workers will no longer be able to work in Great Britain

It will be more difficult to send our staff members to Great Britain

There will be less competition from Great Britain

Our HQ will be relocated to Luxembourg

Other consequences

Page 38: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

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A P P E N D I X

Survey data

Page 39: Luxembourg Business Compass Report 2017 - KPMGIn May 2017, the survey for the Luxembourg Business Compass was conducted for the sixteenth time. As with the prior survey waves, the

Overall respons-ibility for methods:

Planning and draw-ing the sample:

Group of personsinterviewed(universe):

Sampling method:

Number ofrespondents:

Type of interviews:

Fieldwork dates:

IfD ArchivesSurvey No.:

Institut für Demoskopie Allensbach

KPMG Luxemburg

Top decision-makers at the largest companies in Luxembourg, as defined by thenumber of employees

Top-down approach stratified according to business sectorsThe sample was drawn based on the directory(*) of the Luxembourg statistics bureau(Statec), which lists companies with 90 employees or more in Luxembourg.For each business sector, the number of companies included in the survey wasroughly commensurate with the sector's share of the gross domestic product (GDP)of Luxembourg, whereby the companies were selected in descending orderaccording to the number of employees.

In the companies selected to participate, every effort was made to persuade arepresentative of the upper management (owner, CEO, CFO, COO, etc.) tocomplete the online survey.

59

Online survey completed after prior notification in writing or by telephone

May 2 – 26, 2017

7266

(*) Les principaux employeurs au Luxembourg d’après l'effectifclassés par branche d’activité économique de la NACE Rév.2Situation au 1er janvier 2016 (édition juin 2016)

SURVEY DATA