7/26/2019 Lux Stands for the Promise of Beauty and Glamour as
One of India
1/27
INTERODUCTION OF
LUX
Lux stands for the promise of beauty and glamour as one of
India's most
trusted personal care brands. Since its launch in India in the
year 1929,
Lux has offered a range of soaps in different colors and world
class
fragrances. Lux is a beauty soap of fi lm stars. Lux soap
was
f ir st l a u n c h e d i n 1 9 1 a s l a u n d r y s o a p t a
r g e t e d s p e c i f i c
ally at 'delicates' . Le!er "rothersencouraged women tohome
launder their clothes without fear of satins and sil#s being
turned
yellow by harshly that were often used in soaps at the time.
$he
fla#e%type soap allowed the manufacturer some leeway from
lye
because it did not need to be shaped into traditional
ca#e%shaped
loa!es as other soaps were. $he result was a gentler soap
that
dissol!ed more readily and was ad!ertised as suitable for
home
laundry use. Lux toilet soap was introduced in 192& as
bathroom
soap. $he name 'Lux' was chosen as a play on the word luxury.Lux
has been mar#eted in se!eral forms, including bar and fla#e
and li(uid )hand wash, shower gel and cream bath soap*. Lux in
step
with the changing trends an d e!ol !i ng be au ty ne eds of
the
consumers, offers an excit ing range of soaps and "ody
+ashes with uni(ue elements to ma#e bathing time more
pleasurable.
ne can choose from
arange of s#incare benefi ts l i#e firming, fairness and
moist
ur i-i ng. rom the 19/0s rig ht through to the 190s, Lux
soap
colors and pac#aging were altered se!eral times to reflect
fashion
trends. In 19& fi!e colors made up the range3 pin#, white,
blue,
green and yellow. 4eople en5oyed matching their soap with
their
bathroom colors .In the early 1990s, Lux responded to the
growing
trend away from traditional soap bars by launching its own range
of
shower gels, li(uid soaps and moisturi-ing bars. Lux beauty
facial wash,
