2016 Implement Achieve Learn

Social Media Marketing Lunch and Learn Course Work

If you have a disability that requires special accommodation, please notify us 973-305-1100

Presents:

TECH THURSDAYS

204 Berdan Ave

Wayne, NJ 07470

973-305-1100

www.PCBOR.com

Welcome to the 2016 Tech Thursday Lunch & Learn Course Work

Mission:

In today’s market, social media & technology is the new wave in obtaining new business.

Our goal is to train, educate and assist our members in comprehending all the technological

resources available in the market today. During the course of 2016 PCBOR in correlation with

Absolute Home Mortgage Corporation will be holding monthly training workshops on

different aspects of social media and technology. This information is vital to building your

online brand & footprint. The training workshops will be a hands on learning experience.

What you will learn:

The information given in this training series is vital to building your online brand & foot print.

The training workshops will be hands on learning, an expert social media presenter and

technical assistants will be present to assist you during each session. Attendees are

encouraged to bring their laptop computers or mobile tablets to each session for a hands on

experience. Each attendee will be presented with a course completion certificate at the

end of each session.

What to Bring:

We are a big believer in knowing is doing! That’s why this course work will be hands on. We

encourage each attendee to take advantage of the Technical Teaching Assistants “TTA’s”

that will be present at each session. Here is our recommend list of items to bring:

• Laptop- Computer

• Digital Professional Picture

o 100 x 200- Minimum Resolution

• Notepad & Pen or Pencil

• Optional: Tablet computer or Smart Phone

• List of Current Social Media Accounts with Passwords

Tech Thursday Class Session Schedule

Session 1: Hands on Workshop: Facebook

Creating a Business Page101

Date & Time: Thursday Jan. 28th 10 am – 12:30 pm

Mission: In this session you will learn how to create a Facebook for business page and

implement the basic functionality of Facebook to use in your everyday business.

Covered Course Work:

What is What? Facebook personal pages vs Facebook professional pages.

Create your Page: A hands on experience to creating a Facebook for business page

Branding your Page: Choosing the proper site banner, name tag & professional picture is key to your

online brand.

Using your Page: Likes, Tags, Posts & how to use Facebook terminology.

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Session 2: Hands on Workshop: Facebook

For Business (Intermediate Course)

Date & Time: Thursday Feb. 25th 10 am – 12:30 pm

Mission: In this session you will learn how to use a Facebook for business page and

implement the basic functionality of adding customizations to your page such as links to your

website, custom tiles & fun plug in’s .

Covered Course Work:

Advanced page setup: Tabs & links learn how to create custom tabs on your professional page to

direct customers where you need them to be online.

Share and promote your page: learn how to promote your Facebook page to your sphere of

influence

Target your audience: Learn demographic filtering within Facebook paid promotions.

Session 3: Hands on Workshop: Facebook for Business

For Business (Advanced Course)

Date & Time: Thursday Mar. 31th 10 am – 12:30 pm

Mission: In this session you will learn advanced Facebook for business tactics on generating

new business

Covered Course Work:

Advertising using Facebook: Generate more site traffic to both your sphere of influence and new

potential clients.

Posting Listings &Videos: Upload your new listing and show it off to the world!

What to post do’s & Don’ts: Be fun, be informative don’t be annoying. Learn the best usage of

Facebook posting and how to keep consumers interested.

Session 4: Instagram vs Pinterest

The Battle of Picture Systems

Date & Time: Thursday Apr. 28th 10 am – 12:30 pm

Mission: In this session you will learn the differences between Instagram & Pinterest and the

best execution uses for each.

Covered Course Work:

Set up your Pinterest page: Learn the best usage of Pinterest and get help from onsite Social

Media experts

Brand Similarity: A picture is worth a thousand words. Carry your brand through all of your

online presence.

Posting Pictures: How to upload and post and how it can be fun! Go Mobile and post form your

smart phone

What to Pin: What content is best to pin to Pinterest?

Prompting listings: Why is Pinterest & Instagram great for listings?

Pinterest Plugin: Post your board on your blog or personal agent site

Session 5: Google Plus & YouTube

How to get your listings on googles front page for free

Date & Time: Thursday May 26th 10 am – 12:30 pm

Mission: In this session you will learn the basic to advanced functions of google plus,

YouTube and their integrations with search engines like Google.

*This course requires a current active Google Plus Page, instructions will be provided before

the course for creating pages, for assistance please call Walter Gorman At: 866-889-2227

Video Instructions Link: https://accounts.google.com/SignUp

Covered Course Work:

Set up your Google Plus page: Learn the best usage of business plus and get help form onsite TTA’s

Brand Similarity: A picture is worth a thousand words. Carry your brand through all of your online

presence.

What to Post: What content is best to post to Google Plus?

YouTube integration: Why is google & YouTube the perfect internet marriage?

Post a Video and beat out the top competitors: Post your new listing video / virtual tour.

Search Engine Optimization: Your listing should be your money. Learn how to get your name on the

first name of Google and not somebody else’s.

Session 6: Twitter & Blogging

Tweet your way to a new Business & Position yourself as the expert

Date & Time: Thursday Jun. 30th 10 am – 12:30 pm

Mission: In this session you will learn the power of information Do you currently have a blog?

Learn to create a blog in your daily business

Covered Course Work:

Best execution: All this technology tends to blend together. Which system works best for your goals?

Twitter: Learn how to compose a Tweet, use a hashtag, and discover conversations related to your

business. Once you understand the basics of Twitter you can use the platform to achieve your

business goals.

Hashtag Usage: Generate more business using hashtags.

Tagging & Links: Upload your new listing and show it off to the world!

Video: How to create a virtual tour or general property video on the fly.

Blogging Basics: Learn different topics to cover in your blog and why it is important to present your

knowledge online.

Tumbler and its Blogging use: Learn the basics behind tumbler and how you can use the system to

expand your sphere of influence.

Promote your blog using word press: Get your message out there, generate traffic to your blog using

social media.

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Session 7: Become a Social Media Expert – Maximize your time and

Maximize your time and effort

Date & Time: Thursday Jul. 28th 10 am – 12:30 pm

Mission: In this session you will learn the best systems for posting to multiple social media

accounts using social media management tools.

Covered Course Work:

Social Media Management Systems: Learn different SM Management systems to automate your

posts.

Automate Posts and Manager your schedule: Learn how to spend 20 minutes for a months’ worth of

posts, automate new content everyday

Mondays are the worst! Make a Monday fun. Recover from the weekend by browsing the internet for

fun content to send to your followers.

Be Prepared Check List:

� Laptop Computer with Charging Cable

� Digital High Resolution Professional Picture

� Note Pad with Pen & Pencil

� Optional: Smart Phone / Tablet Device

Social Media Account List:

Don’t forget to test all of your usernames and Passwords before you come!

System Site User name Password

www.facebook.com

www.twitter.com

www.linkedin.com

www.gmail.com

www.pinterest.com

www.instagram.com

www.youtube.com

Absolute Home Mortgage is an Affiliate Member of the Passaic County Board of REALTORS.

The Board does not endorse nor is it in any manner responsible for the products or services

offered by its Affiliate Members.