“Trading Zone:”Higher Education Performance

Jim SpohrerIBM Director University Programs

April 4th, 2013Convener: Lumina Foundation,

with Center for American Progress, and IBM

Trading Zone (Galison; Gorman): A place or event where different disciplines convene to share perspectives and make progress on challenges of mutual interest or concern;often associated with developing better interactional expertise & communication breadth.

Trading Zone:Economists, Policymakers, Service Scientists

Planned Reconvening: T SummitIBM Almaden, San Jose, CAMarch 24-25, 2014

Industry Transformation

Donald Clark, TEDxGlasgow

Trading Zone:Economist, Policymakers & Service Scientists

Service Science• Service System Entities

– Types: Businesses, Universities, Governments, etc.– Nested & Networked Globally– SD Logic (A2A; Resource Integrators)

• Value Co-Creation Interactions– Types: Value-Proposition & Governance Mech-based– Collaboration & Competition Blended– SD Logic (Operant & Operant Resources)

• Builds On…– Decades of Service Research (Marketing, Operations, etc.)– SSME+D; From I to T to Pi-shapes… and beyond!– T Summit (March 24-25, 2014)

• Measures– Productivity, Quality, Compliance, Sustainable Innovation– Holistic Service Systems

• Quality of Life, Balance Challenge & Routine• Innovativeness, Equity, Sustainability, Resilience

Personalized Education

• TREND: The education industry is at the brink of an IT-enabled transformation

• OPPORTUNITY: Analytics enabled personalized-at-scale learning for better outcomes and talent management

• CHALLENGE: Integration of education content management and analytics solutions

SSME: Service Science, Management, and Engineering

IBM Research © 2007 IBM Corporation7

Example: Are there “scale laws” of service innovation – year-over-year compounding effects?

ProblemsInput: Student quality

Process: Faculty motivation

Output: Industry fit

AugmentationsA: -20% eLearning certification

B. +10% Faculty interest tuning

C. +10% On-the-job skills tuning

Year 1: 20%

Year 2: 20%

Year 3: 20%

Year N: 20%

. . . . . . . .

After a decade the course may look quite differentService systems are learning systems: productivity, quality, etc.

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Degrees matter

…But it can be costly, American student loan debt at record highs…

Importance

• Learning (Teaching & Degrees) matter– Knowledge Construction & Transfer– Where degree & what degree– BLS Statistics (Salary & Unemployment Rate)

• Discovery (Research) matters– Knowledge Creation

• Engagement (Entrepreneurship) matters– Knowledge Application