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These webinar slides introduce what’s new in Microsoft Windows Phone 8, with an emphasis on those features that are sure to excite Nokia developers the most. Whether you’re completely new to Windows Phone or you have Windows Phone applications already on the market, you’ll see how Windows Phone 8 offers new opportunities. We’ll cover new APIs and technologies, enablers for better app monetisation, and cross-platform portability.
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WINDOWS PHONE 8 FOR DEVELOPERS
Jure Sustersic Developer Product Marketing
LUMIA APP LABS #2
SAVEGUARDING DEVELOPER INVESTMENT WITH WP8
• >120k apps available automatically • Still possible to develop using WP7 toolchain • OS updates delivered over the air • Devices supported with updates for at least
18 months
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
Windows Phone 8 tools & feature set
Windows Phone 7.x
tools & feature set
New features • Renewed start screen with resizable Live Tiles • Offline navigation, internet sharing, camera extras and more • Additional markets along with other Windows Phone Store
enhancements
WINDOWS PHONE 7.8
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
NEW CAPABILITIES
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
Native Code C++ to port your code from other platforms
Direct3D Native games with code sharing with Win8
Enterprise apps Added security Company hub for easy deployment
Camera APIs Low level access to camera sensor and lenses API for camera app integration
NFC and Proximity API Tap to share with other NFC devices, including BT API
Wallet Payments, Cards, coupons, tickets and more with APIs for integration
Speech Voice control your app, add TTS capability easy
App-2-app Integrate with other apps and be integrated
Nokia Music API Add Nokia signature music experience to your app
Location, Location New map controls based on Nokia Loc platform background location
New Windows Phone 8 APIs in detail on Nokia Developer Wiki
Live Tiles and Lock screen • 3 Tile sizes with dynamic/static content • User can create multiple app entry points • Push notification to lock screen with new API
App-to-app communication • Define handlers for file types and URIs • Extended list of launchers and choosers • Use other apps to add seamless functionality
to yours
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
Your App 3rd party
apps Platfrom
apps
LIVE AND DISCOVERABLE APPS
APP TYPES (simplified)
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
Managed Apps Native Apps - C++ - Direct3D - WinPRT APIs
HTML5 Apps - HTML/CSS + XAML - Via Web Browser Control - API bindings via
InvokeScript - Wizard template in WP8
SDK
Managed Apps - C#, VB, C++ - XAML UI - .NET and/or WinPRT APIs
Windows Phone API Quickstart PDF
SHARE CODE WITH WINDOWS 8
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
- Easy to develop and deploy on both platforms
- Code against same/similar API set - Use portable class libraries - Address a vast installed base
GO GLOBAL – EXPANDED FOOTPRINT
Support for 50 languages • Up from 24 languages in Windows Phone 7 • Includes support for right-to-left languages
Develop from and for over 180 countries • Up from 36 / 63 • Applies also to Windows Phone 7 family
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
MONETIZATION ENABLERS
In app purchase - Higher and recurring
revenue opportunity - Attract a larger user base
with freemium - Extend the experience
with durable and consumable digital goods
Ad based apps - Several solutions
supported - Test and choose the
optimal one - Possiblity to combine ->
”Remove ads?” - Nokia Ad Exchange
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
11 TIPS TO MAKE MORE ON STORE
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
Think Freemium 70x more downloads, 7x more revenue
1
Use Live Tiles Top 50 apps are 3.7x more likely to have
2
Use push notifications Top 50 apps are 3.2x more likely to have
3
Use Ads with location More local relevance drives higher eCPM
4
Adopt WP UI faithfully WP style apps are featured more frequently
5
Publish globally Fastest growth occurring in new markets
6 Localize smartly Language, currency, symbols
7
Right size your app Apps <90 MB work well on all devices
8
Act on feedback Prompt for reviews and feedback… and fix! 9
Update frequently Top 50 apps are updated every 2-3 months
10
Deliver excellence No bugs, use FAS, engaging experience
11
FROM START TO FINISH
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
- Dev center account - Telerik RAD controls
for WP - Buddy.com API service - 2 technical support
tickets = up to 1500$ of value
for 99$ Learn More
- Publish and certify your apps
- Deploy apps to dev phones
- Pricing and reporting
Learn More
- Free to download - Visual Studio 2012
Express - Blend UI - Emulator - Docs
Get the SDK
- Reference WP documentation
- Lumia Developer's Library
- Nokia Developer Wiki
Learn more
- MSFT Ad Control - Nokia Ad Exchange - Other providers - Marketing in a box
beta
11/21/2012 © 2012 Nokia. All rights reserved. © 2012 Microsoft. All rights reserved.
START YOUR LUMIA APPVENTURE TODAY http://developer.nokia.com/windowsphone
