Luis Ricardo Gutiérrez Latin America Strategic Director – EMBARQ General Secretary - SIBRT HIGH QUALITY URBAN PUBLIC TRANSPORTATION FOR ALL Ahmedabad,

Luis Ricardo GutiérrezLatin America Strategic Director – EMBARQ

General Secretary - SIBRT

HIGH QUALITY URBAN PUBLICTRANSPORTATION FOR ALL

Ahmedabad, India - Sep 2012

Summary

• The Modernization Process of the Public Transport in Latin America

• The Union of Public Transit Agencies from Latin America

• SIBRT Pillars1. Benchmarking & Innovation2. Branding and Communication3. Cooperation with Private Operators and Industry

Suppliers 4. Political, Comercial and Financial Developments

• Conclusion

The modernization process of public transport in Latin America

Source: CELADE http://www.eclac.org/celade/proyecciones/basedatos_BD.htm

56.4%

65.2%

70.6%

75.7%

79.5%

82.0%

85.5%

URBAN POPULATION 2011:

Latin America: 477 80%India: 360 30%China: 673 50%

Source: PRB 2011 www.prb.org/DataFinder/Geography/

Latin America: The Most Urbanized Region in the World

3,750 km and 22 million pax/day Worldwide, 2012

134 Cities with BRT/Exclusive Bus Corridors

Regions Passengers/day Number of cities Length (km)Passengers/

day/km

Asia 6,255,872 28.48% 24 16.78% 888 23.69% 7,045

Latin America 13,528,211 61.59% 48 33.57% 1,282 34.20% 10,552

Europe 936,970 4.27% 42 29.37% 632 16.86% 1,483

Northern America 677,986 3.09% 19 13.29% 537 14.33% 1,263

Oceania 327,074 1.49% 7 4.90% 347 9.26% 943

Africa 238,000 1.08% 3 2.10% 62 1.65% 3,839

Total 21,964,113 100.00% 143 100.00% 3,748 100.00%

2012 Worldwide BRT Data - Key Indicators by Region

Source: http://brtdata.org - Produced by CoE BRT ALC and EMBARQ, in partnership with IEA and SIBRT

Latin America and Caribbean48 cities13.5 M pax/day

Europa42 cities0.94 M pax/day

Asia24 cities6.3 M pax/day

USA and Canada

19 cities 0.68 M pax/day

Africa3 cities0.24 M pax/day

Oceania7 cities0.33 M pax/day

62% of the world demand for BRT/Exclusive Bus Corridors are concentrated in 48 Latin American cities

Latin America relevance in the BRT expansion

Bus Rapid Transit (BRT)High demand corridors with metro-

type services with buses.In many cases they are complemented with

feeder services. Usually they coexist with conventional systems, generally without regulation, that serves long routes from one end of the city to the other end of the city.

Integrated Transport Systems (ITS)

Transit system with at least fare integration (unified fare collection and smart card) at city level.

Integrated transit operation with trunk-feeder routes, complemented with walking and bike, provides services from door to door. ITS are intermodal systems that may integrate BRT, metros and other subsystems.

Example: TransMilenio, Bogotá

Example: RIT Curitiba

SIBRT’s Basic Definitions of BRT and ITS

Foto: Luis Antonio Lindau/ EMBARQ Brasil

Two ways towards the Full ITS

1. In most of the non Brazilian Latin America, cities started with BRT corridors, then built BRT networks, and are now evolving to FULL Integrated Transport Systems.

2. In Brazil and Chile cities started with Integrated Transport Systems, then built BRT to optimize high demand corridors evolving to FULL Integrated Transport Systems

MODES # CitiesCorridors Length

(km) Pax - day

BRT in operation 20 799 7,664,192

BRT in implementation and expansion 13 456 5,427,266

ITS w/ BRT 4 265 11,170,000

Only ITS (++ Brazilians/privates) 16 7,782,137

ITS w/ BRT in implementation 5 112 10,600,000

TOTAL 58 1,632 42,643,595 Metros/Rails in operation 26 944 16,099,492

Metros/Rails in implementation 5 106 1,788,832

TOTAL 31 1050 17,888,324

With BRT

Without BRT

IntegratedNot Integrated

FULLITS

ITS and BRTs in the Latin America Agenda

Agency Country City Ambit CorridorsSystem

Type

URBS Brazil Curitiba Metropolitan 6FULL ITSCMTC Brazil Goiânia Metropolitan 1

SPTrans Brazil São Paulo City 10BHTrans Brazil Belo Horizonte City 3

ITSTransantiago Chile Santiago City 6

MetrobusQ Ecuador Quito Metropolitan 4

BRT / on integration

process

SIT-Optibús Mexico León City 8

Transmilenio Colombia Bogotá Partial 9

MetroCali Colombia Cali Partial 5

Metrovía Ecuador Guayaquil Partial 2

Metrobús Mexico México City Partial 4

Transmetro Colombia Barranquilla Partial 2

Macrobús/Siteur Mexico Guadalajara Partial 1

Megabús Colombia Pereira Partial 1

BRTMetrolínea Colombia Bucaramanga Partial 1

Protransporte Peru Lima Partial 1

Type of Systems managed by SIBRT Agencies

Source: SIBRT Data Sheets (www.sibrtonline.org/fichas-tecnicas)

Public PolicyVision of a Mobility which structures a Sustainable City

Political Will, Leadership and Alliances

Laws and Regulations focused on City and Mobility

Financing to ensure Quality of Service

Modern corporatization of the bus service:

public and private cooperation, and strong technical and organizational development

The Modernization Challenges

Development of human capital and technical capabilities

In the next 10-15 years, 242 Latin American Cities with more than 250 thousands inhabitants (around 370 millions total), will demand:

US$ 27 billion in public investment in infrastructure, in order to implement 5,400 kilometers of BRT additional corridors.

US$ 70 billion in private investment for the transit fleet renewal.

Closing the Investment Gap

Intelligence:Center of Excellence,

Academy,Consulting,

NGOs

Industry Suppliers: Vehicles and Technologies

Operators: Companies and

Associations(NTU, AMTM…)

Banks:Private,

Multilateral andNational

Development

MEDIA

National and Sub-national

governments

USERS

Modernization Ecosystem

The Union of Latin American Transit Agencies

The Latin American Association of Integrated Systems and BRT – SIBRT

Works for the development and improvement of the quality of urban transport in the region

MoscowParis

Tokyo

Sao Paulo

Mexico City

London

New York

Berlin

Hong KongMTRC,

Glasgow Newcastle

Lisbon

Singapore

Madrid

KCRC

NaplesBarcelona

Taipei

Montreal

Buenos Aires

Toronto

Nova metros

CoMET metros

Rio de Janeiro

Santiago

Shanghai

Delhi

MilanMoscow

Paris

Tokyo

Sao Paulo

Mexico City

London

New York

Berlin

Hong KongMTRC,

Glasgow Newcastle

Lisbon

Singapore

Madrid

KCRC

NaplesBarcelona

Taipei

Montreal

Buenos Aires

Toronto

Nova metros

CoMET metros

Rio de Janeiro

Santiago

Shanghai

Delhi

Tokyo

Sao Paulo

Mexico City

London

New York

Berlin

Hong KongMTRC,

Glasgow Newcastle

Lisbon

Singapore

Madrid

KCRC

NaplesBarcelona

Taipei

Montreal

Buenos Aires

Toronto

Nova metrosNova metros

CoMET metrosCoMET metros

Rio de Janeiro

Santiago

Shanghai

Delhi

MilanParis

London

New York

Dublin

MontrealBarcelona

Bus Benchmarking Group members

Sydney

Lisbon

BrusselsParis

London

New York

Dublin

MontrealBarcelona

Bus Benchmarking Group members

Sydney

Lisbon

Brussels

METROS (15 NOVA, 15 COMET) BUSES (11 BUSES COMPANIES)

Supported by the Railway Technology Strategy Centre of the Imperial College of London

Lessons from other Benchmarking Associations

1 2 3

Benchmarking group belongs to

its members

Benchmarking requires a long

term commitment

The group works under a strict confidentiality

agreement

Results depend upon the attitude of each agency – TOP LEVEL ENGAGEMENT

Delivers practical results

Focus on implementable results

Allows for industry wide thinking

It’s not only theory

Provides perspectives that add value

Facilitates the constant information exchange between members

Characteristics of a good BENCHMARKING…

Principles for a BENCHMARKING Association

Bogota, Colombia – November 2009

11 agency representatives agree to meet in Curitiba and form the Association

5 countries engaged:

MexicoBrazil EcuadorChile Colombia

Creating the Association

Curitiba, Brazil – April 2010

14 public agencies constitute the Association

5 countries engaged:

MexicoBrazil

Ecuador

Chile Colombia

The Association Constitution

Today: 19 Public Agencies from 8 Countries

Estructura SIBRTGovernance Bodies

GENERAL ASSEMBLYGENERAL ASSEMBLY

EXECUTIVE COMMITTEE

EXECUTIVE COMMITTEE

GENERAL SECRETARIAT

GENERAL SECRETARIAT

• The Association Highest Authority• Composed by Full Associates with voice and vote• Observers and Honorary Associates with voice• Annual Reunion

• Elected by General Assembly for nonrenewable 2 years• Composed by 1 President and 4 sub-regional Vice-Presidents• Gets together between General Assemblies

• The Association Governance Permanent Body• Responsible for administration and technical work• Elected by General Assembly for renewable 4 year period• Reports to the Executive Committee and General Assembly

Organizational Structure

GENERAL ASSEMBLY: Types of Associates


Full AssociatesPublic agencies that manage ITS and/or BRT in operation.

Voice and vote right.

ObserversPublic agencies that manage ITS and BRT in implementation

with funding approved. Voice right.

HonoraryIndividuals nominated by the General Assembly in recognition

of his/her merits. Has the right of voice.

Jaime Lerner is the SIBRT Honorary President

VICE-PRESIDENCYPeru, Bolivia,

Chile and Paraguay:

PROTRANSPORTELima

VICE-PRESIDENCYPeru, Bolivia,

Chile and Paraguay:

PROTRANSPORTELima

VICE-PRESIDENCY

Brasil, Uruguay and Argentina:

BHTRANSBelo Horizonte

VICE-PRESIDENCY

Brasil, Uruguay and Argentina:

BHTRANSBelo Horizonte

VICE-PRESIDENCY

Colombia, Venezuela and

Ecuador:

METROCALICali

VICE-PRESIDENCY

Colombia, Venezuela and

Ecuador:

METROCALICali

VICE-PRESIDENCY

Mexico, Central

America and Caribbean:

METROBUSMexico DF

VICE-PRESIDENCY

Mexico, Central

America and Caribbean:

METROBUSMexico DF

PRESIDENCYURBS

Curitiba

PRESIDENCYURBS

Curitiba

EXECUTIVE COMMITTEE: Vice-presidents for Sub regions


GENERAL SECRETARY

Luis Gutiérrez

GENERAL SECRETARY

Luis Gutiérrez

OPERATORS & SUPPLIERS RELATIONS

OPERATORS & SUPPLIERS RELATIONS

TREASURY & OPERATION

MANAGEMENT

Larissa Da Silva

TREASURY & OPERATION

MANAGEMENT

Larissa Da Silva

COMMERCIAL MANAGEMENT

Martha Gutiérrez

COMMERCIAL MANAGEMENT

Martha Gutiérrez

EXTERNAL AUDIT

Alexandra Álvarez

EXTERNAL AUDIT

Alexandra Álvarez

Technical Areas

GENERAL SECRETARIAT: Organization Chart


PUBLIC POLICY & FUNDING

PUBLIC POLICY & FUNDING

COMUNICATION & BRANDING

Fagner Glinski

COMUNICATION & BRANDING

Fagner Glinski

BENCHMARKING & INNOVATION

André Jacobsen

BENCHMARKING & INNOVATION

André Jacobsen

Principles of the Financial Management− By statutory agreement SIBRT is self-financed− Outsourced management with high technical

quality− Transparent management and accountability− External audit with international standards

Funding Sources

- Annual fee for membership• From Full Associates: US$ 10,000• From Observers: US$ 5,000

- Donation• From Strategic Allies: annual contribution (flexible use)• For Special Projects, such as events, publications and

campaigns: depending on the input scheme

Funding

Areas of Action

Identify and disseminate best practices

Share experiences, lessons and strategic information for decision making

Establish and improve quality standards continuously and cumulatively

Generate information to support dialogue with governments, regulators and other stakeholders

Contribute to the technicalcapacity building in the agencies.

Objectives

Area 1: Benchmarking and Innovation

Quality of Service and User Satisfaction

Road Safety for urban buses

Financing of Integrated Transport Systems

In cooperation with:

Current Road Map:

Center of Excellence

Main Topics


Basic Information55+ data from each associated system, with complementary information and links.

Photos800+ photos with descriptions, showing the characteristics of each system.

MapsMaps of corridors and routes of each system.

SIBRT Datasheets


Introduce the Performance Indicators and Complementary Information monitored to Identify Best Practices and the aspects that we can be improved comparing to other agencies.

* The indicators are divided by topics and are monitored online by the associates, respecting the confidentiality agreement.

FuturePerformance

Example of Improved

Performance

Perf

orm

an

ce +

Cost / Other attribute +

CurrentPerformance

Outliers

SIBRT Benchmarking Indicators Systems


SIBRT Library in Google DriveBenchmarking and Communication

Documents (referrals, consults, meetings proceedings and documents from agencies) exclusive to the associates.

Webinars (Online Conferences)

SIBRT organized more than 10 online conferences over the last few months, about benchmarking and communication topics, facilitating collaboration between the agencies.

Online documents edition

Discussion group through

e-mail

Maps and Photos library

SIBRT Library and Collaboration Tools


More than 150 people and 14 Public Agencies.

More than 15 presentations focused on Best Practices in management, integration and expansion of each system

Statement by the Agencies for the PACT ON ROAD SAFETY to work to reduce accidents, inspired by the WHO Decade of Action on Road Safety.

I Congress on Best Practices – Guayaquil 2011


More than 350 urban transport specialists and private operators from 15 Latin America countries and worldwide.

21 sponsors from different branches of the transport industry.

14 presentations focused on Best Practices in: (i) Quality of Service and User Satisfaction, (ii) Road Safety, (iii) Financing of ITS, and (iv) public policies.

4 commercial and technical sessions.

II SIBRT Conference on Best Practices – León 2012


Victims: pedestrians

Topics discussed: Lack of institutional integration, policies and regulations to reduce accidents.

Best Practices: specialized teams on accidents research, information systems, building of multidisciplinary teams, EMBARQ guidelines.

Opportunities: cooperation between SIBRT agencies to raise awareness among governments and share best practices.

Conclusions will go into ToR for the SIBRT Road Safety Study.

Gathered 28 participants from 7

Brazilian cities

I SIBRT Workshop on Road Safety – Sao Paulo 2012


Topics: (i) User Satisfaction, (ii) Tools and Indicators, (iii) Contractual Mechanisms

Participants: 15 public agencies, plus a number of private operators and technology suppliers

Group dynamic that identified key issues:

Work and marketing focused on clientsSimple tools and indicatorsContracts with quality IndicatorsSolid information for policy and financing with governments.

Workshop conclusions will go into ToR for the SIBRT Road Safety Study.

SIBRT workshop on Quality of Service and User Satisfaction - Santiago 2012


Gathered 40 participants from 12 Latin America cities

Develop systematic campaigns to disseminate the advantages of ITS and BRT

Sensitize the media and decision makers

Manage the SIBRT public image

Objectives

Area 2: Communication and Branding

www.sibrtonline.org www.congresosibrt.com

+30,000 visits +100 countries +500 cities


Websites

Distribution to more than 6,000 contacts from the industry, governments, academy, media and experts involved in urban public transportation.


SIBRT Newsletter

Share experiences on communication best practices

Align campaigns to disseminate information about the systems development

Update associates about the activities developed by SIBRT

Online meetings with the communication managers from the 19 associated agencies in order to:


Communication Webinars

EVENTS OF PUBLIC POLICY DISCUSSION WITH DECISION MAKERS

November 2012

* SIBRT Executive Committee

* Colombian Mayors Meeting

* Public Conference

* Climate Change Summit

* SIBRT on Sustainable Transport Policy

April 2013

* SIBRT General Assembly

* Congress of Best Practices

* Latin American Mayors Meeting

* Commercial Fair.

BOGOTÁ

CALI

LIMA

Promote the inclusion of Public Policies in favor of ITS and BRT development.

Develop institutional alliances with commercial and financial groups.

Negotiate financing conditions that can facilitate the implementation of ITS and BRT.

Objectives

Area 3: Public Policy and Financing

Standardization of vehicles, equipment, technologies and operations.

Economies of scale to reduce costs.

Creation of the Strategic Allies Committee with plural and equitable participation of the industry suppliers.

Objectives

Area 4: Operators and Suppliers Relation

Call the private initiative with innovative vocation and social responsibility to be part of the urban transit modernization.

Engage private partners that have affinity with the SIBRT purpose and mission.

Provide an active space for cooperation between agencies, operators and suppliers.

Strategic Allies Committee – strategy:


MODERNIZATION

Strategic Allies Committee

Strategically plan the strengthening of the Latin America urban transit.

Increase the value chain, management and financial sustainability of the Systems and Allies

Reduce the production costs for suppliers, enabling a strong and solid market growth.

Strategic Allies Committee – vision:


2 – Special Projects to Finance:

Case Studies and Publications

SIBRT 2012 Panorama

Studies and Best Practices Guides

Conferences and Events

Best Practices Congresses

Commercial Fairs

Workshops

1 – Annual contribution based on company’s turnover

Schemes for Allies Engagement


Academy Ally:

Industry Allies:

Center of Excellence

First Strategic Allies


Be the mastermind planner and facilitator of the Latin American transit modernization

Be a leader and promoter of capacity building of the Integrated Transport Systems and BRT

Be a pioneer in building of performance and impact indicators for ITS and BRT, towards a SIBRT Quality Certification

Conclusion:

Role of SIBRT in the Modernization Process

Luis Ricardo GutiérrezLatin America Strategic Director – EMBARQ

General Secretary - SIBRT

THANK YOU!

HIGH QUALITY URBAN PUBLIC TRANSPORTATION FOR ALL

Ahmedabad, India - Sep 2012

www.embarq.org www.sibrtonline.org