LSU Trademark Licensing

330 Thomas Boyd Hall Baton Rouge, LA 70803

225-578-3386

trademark@lsu.edu www.LSU.com

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Dear LSU Tiger Tailer, LSU Trademark Licensing hopes that youand your store are off to a great 2015 sofar. The LSU basketball team is certainlyoff to a great start this season and CoachJones has his squad positioned to finishstrong this spring. Similarly, CoachMainieri will field a pre-season top 5 teamwhen the baseball season begins in lessthan two weeks. Excitement is buildingfor LSU Athletic teams and LSUTrademark Licensing will keep you up todate with any hot market opportunitiesthat may develop in the coming months. Tiger Silhouette Youth Licensees First featured in our November 1, 2013newsletter, the LSU Tiger Silhouette logoprogram has continued to grow and gainpopularity among Tiger fans. Developedas a niche, fashion mark, the TigerSilhouette has intentionally only beendistributed to a very select number of bestin class fashion apparel licenseesincluding Cutter & Buck, OCJ Apparel,Pennington & Bailes, Peter Millar andSouthern Tide. One clear area for growth in this programis in the youth/infant/toddler segment ofthe market. LSU Trademark Licensing hashad some discussions about adding youthlicensees to the Tiger Silhouette programand we welcome your suggestions forpossible licensee partners. Please emailBrian Hommel (bhommel@lsu.edu) withany recommendations for growing theprogram.

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LSU’s Top Licensees This is our second newsletter featuring LSU’s top apparel licensees, non-apparel licensees and Louisiana based licensees for the current fiscal year. We hope you find it useful to see which companies are selling the most LSU products overall in these categories. Keep in mind that some of the licensees on these lists may sell in distribution channels separate from your store’s distribution channel. As always, you can find licensee contact information on the licensee lists at www.LSU.com. Trade Shows LSU Trademark Licensing recently had the opportunity to attend the Sports Licensing and Tailgate Show and we found the show to be a great collection of companies committed to producing officially licensed products. While the Tailgate Show had about half the number of exhibiting companies of CAMEX, those in attendance were primarily focused on licensed products rather than blank goods such as school supplies. A majority of collegiate licensees attend both the Tailgate Show and CAMEX and, if your store has the opportunity, we would recommend that you try to visit the Tailgate Show and/or CAMEX to visit with licensees and take advantage of show ordering specials. CAMEX 2015 will take place from Sunday, February 22nd – Tuesday, February 24th in Atlanta, GA.

Contents

Updates 1

CLC Royalty Rankings 2

LSU’s Top Licensees 3

LSU Coolr Coolrz 4

StadiumView - Tiger Stadium 5

Dooney & Bourke 6

Toolbox/Patio Cooler/Mailbox 7

New Licensees 7

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The Collegiate Licensing Company (CLC) announced its top-selling CLC member institutions for the fiscal year-to-date. These rankings represent royalties reported July 1, 2014 through December 31, 2014 on all collegiate merchandise sold for the nearly 200 institutions in the CLC Consortium.

1) Alabama 2) Texas 3) Notre Dame 4) Michigan 5) Georgia 6) Texas A&M 7) LSU 8) Florida 9) Nebraska 10) Tennessee 11) Auburn 12) Florida State 13) North Carolina 14) South Carolina 15) Oklahoma 16) Arkansas 17) Wisconsin 18) Penn State 19) Missouri 20) Texas Tech 21) West Virginia 22) Clemson 23) Kansas 24) Oklahoma State 25) Arizona State

Thank you for your work as an LSU Tiger Tailer!

Your efforts in selling officially licensed LSU products have served to put LSU at the #7 overall ranking in the CLC Consortium in licensing royalties generated back to the University. LSU Trademark Licensing looks forward to working with you to continue to strengthen LSU’s retail presence, and we thank you for your continued support of LSU .

CLC Royalty Rankings

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LSU TTIIGGEERR TTAAIILLEERR NEWSLETTERLSU’s Top Licensees

The lists below show LSU’s top overall performing licensees for apparel, non-apparel and the top Louisiana based licensees. These rankings represent royalties reported July 1, 2014 through December 31, 2014 on all LSU merchandise sold.

Apparel 1) Nike 2) Knights Apparel 3) VF Imagewear (Section 101) 4) Top of the World 5) Colosseum Athletics 6) Columbia Sportswear 7) 47 Brand 8) College Concepts 9) Nike by Haddad Brands 10) Royce Apparel 11) New World Graphics 12) Kelley & Abide 13) Antigua 14) Tailgate Clothing Company 15) 5th & Ocean Clothing 16) Outerstuff 17) Bayou Apparel 18) Gear for Sports 19) Champion 20) Atlanta Hosiery Company 21) Cutter & Buck 22) Blue 84 23) Limited Brands Victoria’s Secret 24) Peter Millar 25) Victoria’s Secret by 5th & Ocean

Non-Apparel 1) Balfour 2) Wincraft 3) Logo Chair 4) Team Beans 5) Northwest Company 6) Evergreen Enterprises 7) Fabrique Innovations 8) Wild Sales 9) Rico Industries/Tag Express 10) Tervis Tumbler Company 11) Jenkins Enterprises 12) Private Client Group 13) Concept One Accessories 14) Boelter Brands 15) Renaissance Imports 16) Igloo Products 17) B.S.I. Products 18) United General Supply Co. 19) Creative Converting 20) Crocs 21) Russell Stover Candies 22) Harland Clarke Corp. 23) Kolder Inc. 24) Rawlings Sporting Goods 25) The Memory Company

Based in Louisiana 1) Kelley & Abide 2) Bayou Apparel 3) Giraphic Prints 4) Storyville 5) GameDay Foods 6) Highland & State 7) New Orleans Famous Sno-Balls To Go 8) Coolr Coolrz 9) Gridiron Décor 10) Southern Marsh

LSU Trademark Licensing appreciates the efforts of all the outstanding businesses that have partnered with the University as licensees. Their hard work and innovation helps to keep the LSU retail market fresh with a wide variety of fantastic LSU products for Tiger fans of all ages. The LSU licensee lists, complete with every company’s contact information, can be found at www.LSU.com.

LSU Helmet Coolr Coolrz

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Coolr Coolrz understands a fan’s passion for the game. This is why they are proud to introduce their new LSU football helmet cooler on wheels. This patented, 40 quart football helmet shaped ice chest on wheels features the colors and logos Tiger fans are used to seeing worn on the Death Valley field. The fully insulated cooler holds approximately 35 12 oz. bottles with about 15 pounds of ice. A convenient shelf has been molded into the bottom of the facemask for the dry storage of items such as chips, dips, cups and much more. The telescoping handle makes transporting the cooler a breeze. Coolr Coolrz are proudly Made in the USA in Columbia, Missouri. For ordering information, please contact Don Paul Day 225-936-0980 donpaul@coolrcoolrz.com

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IDNA Brands’ StadiumView shows Tiger Stadium as you’ve never seen it before. Featuring a detailed 3D reconstruction of Tiger Stadium, this 25.5” w x 19.5” l x 3.5” d StadiumView is ready to hang in any Tiger fan’s room. The face plate features hand drawn, original artwork in the top left hand corner as well as LSU trademarks and a brief listing of stadium facts and characteristics. Weighing in at 15 lbs., this sturdy and fine piece of wall art is constructed with white birch wood and has a coffee bean MDF frame. All StadiumView products have been designed by IDNA Brands and are hand crafted in Warsaw, Indiana. For ordering information, please contact: Kale Elkins kale.elkins@idnabrands.com 574.306.4613

IDNA Brands’ StadiumView Wall Art

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Buckle-Down Inc. Comet Clothing Company DecoPac Inc. EVC Inc. FreshTape

Miss Fanatic LLC Mountain Shades Pine Decals Spartan Sportswear dba Fit 2 Win Violet Victoria Handbags LLC

Visit www.LSU.com to access the most up to date list of LSU licensees and their contact info. The licensee list is always evolving and is updated monthly.

Gemmy Industries Corporation Hollywood Chairs dba Totally Bamboo IdeaStream Consumer Products Leather Brothers Inc. LifeStyle Solutions Inc.

LSU Trademark Licensing Welcomes the Following New Licensees

LSU Tool Box, Patio Cooler and Mailbox by Sainty International

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Sainty International manufactures a variety of durable, officially licensed products and these three unique items are prime examples of their work. LSU Tool Box • 16” tool box is constructed of steel for maximum durability. • High gloss, powder coated finish • HD plastic removable tray • Nickel plated handle • Two lockable, nickel plated steel latches LSU Patio Cooler • Dual lid top • Sturdy casters with locks • Bottle opener • Bottom drain • 48 can / 24 bottle capacity • Keeps items cold for 36 hours • Powder coated hardware • 1-Year Warranty LSU Mailbox • Steel construction • Rust resistant • Powder coated finish For ordering information, please call 805-650-1810or email info@sainty.us.