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Loyalty Programs of :

Lifestyle

shoppers StopWestside

Central29.05.2012

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Loyalty Program

Loyalty programs are structuredmarketing efforts that reward, and

therefore encourage, loyal buyingbehaviour behaviour which ispotentially beneficial to the firm

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Benefits For Company

Retaining the customers or clients

Acquiring new customers

Easy to implement

Maintain and increase sales (eg. Inducecross product buying)

Loyal customers are less price sensitive

Positive Word-of-Mouth by customers

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Benefits For Customers

Better Deals

Special incentives

Ease of Shopping

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Loyalty programs

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LIFESTYLE The Inner Circle

Cards entry fee: Rs. 200

Bonus points on new card: 100

Mechanism of points:Point issuance: 2 points for every 100

Rupees

Point redemption: Rs. 100 off on 166 points Additional Benefits:

Gift voucher of Rs. 1000 from FCUK

Gift voucher of Rs. 300 for purchase of any

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SHOPPERS STOP- First citizen

Cards entry fee: Rs. 300

Bonus points on new card: 100

Mechanism of points:Point issuance: 1 point on every 100 Rupees

Point redemption: Points can be redeemedanytime irrespective of the number

of points1 point= 70 paise

Additional Benefits:

Refundable parking

CD

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SHOPPERS STOP

Points can be redeemed at: Shoppers Stop,Home Stop, Mother care

Tier System:

Classic : 1 Point on every 100 Rupees

Validity 2 years

Silver: Classic gets converted to silver on purchase worth

of Rs. 10,000 within 2 years.

2 points on every 100 Rupees

Gold: Silver gets converted to gold after purchase worthof Rs. 40,000

3 points on every 100 Rupees

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WESTSIDE CLUB WEST

Cards entry fee: Classic Fee ofRs. 150( without any purchase) or

Complimentary on purchase worth of Rs.2000 Bonus points:25

Gold Complimentary onpurchase worth of Rs. 5000 Bonus points:50

Mechanism of points:

Point issuance: Classic: 1 point for every100 Rupees

Gold:1 point for every 80

Rupees

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WESTSIDE

Other information:

Associate member card- enables use of member plusspouse

- on payment of Rs.50

- points credited to account of main memberfor any purchase against this card.

Validity of cards- 2 yearsPrivileges for gold members-

Complimentary tea/ coffee/ soft drinks

Free home delivery after alteration to purchases-minimum value Rs. 2500

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CENTRAL- PAYBACK

Cards entry fee: Free issue

Mechanism of points:

Point issuance: 4 points for every 100 Rupees

Point redemption: Rs. 50 gift voucher for every200 points

Additional Benefits: - Points can be redeemed at: Central, Big

Bazaar, Pantaloons, e zone, Home Town,

Brand Factory, Food Bazaar,f t r z r. m

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Pantaloons

1 Star MembersGift Voucher worth Rs. 200on enrolment

3 Star Members5% discount on every

5 Star MembersAn exclusive 7.5% discount

on every purchase7 Star MembersA whopping 10% discount on

every purchaseSwipe card atthe time of purchase to avail

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Trends- India

India is a nascent market for loyalty

programs, holds tremendous

potential Consumer choices are being shaped

through unparalleled access to

information

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Some facts

76% of US retailers and 75% of US

shoppers are engaged in loyalty

programs Shoppers Stop claims more than

60% of sales from loyalty members

Subhiksha claims 80% of sales

comes from loyalty members