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Low Moisture, Encapsulation Carpet Cleaning
Brush Pro
ENCAPSULATION CLEANINGUSING
Cimex
Low Moisture, Encapsulation Carpet Cleaning
Before we discuss the what and how of encapsulation cleaning –
We should understand the
“WHY?”
Low Moisture, Encapsulation Carpet Cleaning
Some History of CommercialCarpet Cleaning
• Late 1970’s – Going rate for commercial carpet cleaning was 15 to 18 cents per sq. ft.
Low Moisture, Encapsulation Carpet Cleaning
Some History of CommercialCarpet Cleaning
• Mid ’80s – The rise of maintenance management companies
National brokers contracted numerous accounts at 12 cents or less
They offered Local cleaners 4 to 8 cents to do the actual cleaning.
Low Moisture, Encapsulation Carpet Cleaning
Some History of CommercialCarpet Cleaning
• Current – Many contractors still bidding at 10 cents per sq. ft. or less.
• Cleaners taking short-cuts to remain profitable; Carpet looks neglected.
• Carpet losing market share to other flooring due to unhappy consumers.
Low Moisture, Encapsulation Carpet Cleaning
Options for the reputable cleaner
#1 Clean at going rates
Barely make wages; No money to maintain or
upgrade equipment; Big budget for duct tape.
Low Moisture, Encapsulation Carpet Cleaning
Options for the reputable cleaner
Option #2 Find a new job.
Is there an Option #3?
Low Moisture, Encapsulation Carpet Cleaning
Option #3 - Encapsulation
Advantages to the cleaner
1. Carpet looks great!
2. Reduces or eliminates wicking and associated re-dos.
3. Carpet stays cleaner longer; Maintenance cleaning is easier.
Low Moisture, Encapsulation Carpet Cleaning
Option #3 - Encapsulation
4. Can often use encapsulation with current equipment
5. Upgrading equipment relatively inexpensive
Low Moisture, Encapsulation Carpet Cleaning
Option #3 - Encapsulation
6. High production rates!1,200 to 2,500+ sq. ft. per hour Varies with equipment and conditions
$60 to $125 per hour even at 5 cents!
Low Moisture, Encapsulation Carpet Cleaning
6. High production rates!Even more $$ @ 8 – 10 cent rates
Low Moisture, Encapsulation Carpet Cleaning
7. Many cleaners are able to charge significantly higher rates due to satisfied customers!
Low Moisture, Encapsulation Carpet Cleaning
STEP #1- Thorough Dry Vacuuming
A Pile Lifter can be used to improve vacuuming. The
Brush Pro machines with the receptacle added can be used as a pile lifter.
With less dry soil present more of the encapsulate can bond to the carpet fiber instead of the soil.
•ENCAPUCLEANCleaning Procedures
Low Moisture, Encapsulation Carpet Cleaning
Mix one part Encapuclean Green Double Strength with 32 parts water (4 oz. to a gallon) into sprayer or dispensing tank on the machine.
•ENCAPUCLEANCleaning Procedures
Low Moisture, Encapsulation Carpet Cleaning
STEP #2– Apply Encapuclean Green DS or Encapuclean
• A light, even mist is applied with an battery or pump-up sprayer or through a solution tank on the machine
• Apply more solution to heavier soiled areas and stains.
•ENCAPUCLEANCleaning Procedures
Low Moisture, Encapsulation Carpet Cleaning
STEP 3 - The solution is thoroughly distributed and agitated into the carpet.
A wide variety of machines can be used for encapsulation cleaning including a Cimex, a Brush Pro or 175 RPM rotary buffer.
•ENCAPUCLEANCleaning Procedures
When using a Cimex with a tank you apply ENCAPUCLEAN in this step.
Low Moisture, Encapsulation Carpet Cleaning
• The detergent solution dissolves, suspends, and emulsifies the soil.
• The brush or bonnet agitation dislodges soil from the carpet yarn. The bonnet extracts some of the loosened soil.
•ENCAPUCLEANWhat’s happening?
Low Moisture, Encapsulation Carpet Cleaning
A “soil redeposit prevention agent” coats the soil and prevents it from re-attaching to the fiber. Extra chemical coats the fibers to retard future soiling.
•ENCAPUCLEANWhat’s happening?
Low Moisture, Encapsulation Carpet Cleaning
• Both dry and oily soils along with the carpet tuft are coated with a polymer.
•ENCAPUCLEANCleaning Procedures
Low Moisture, Encapsulation Carpet Cleaning
• Dislodged soil falls to the base of the carpet.
• Sticky oils are encapsulated and fall.
• With nothing to hold them to the fiber other soils also drop.
•ENCAPUCLEANCleaning Procedures
Carpet looks clean immediately!
Low Moisture, Encapsulation Carpet Cleaning
• Encapuclean and Encapuclean Green DS dry to a “non-resoiling” film. Some refer to this as crystallizing.
• The carpet usually dries in under 60 minutes.
•ENCAPUCLEANCleaning Procedures
Low Moisture, Encapsulation Carpet Cleaning
STEP 4 - Dry vacuuming
• Removes encapsulated soil along with some of the dried cleaning agent.
• This step is often performed by housekeeping staff the next day.
• Subsequent vacuuming is more efficient as soil does not readily bond to coated fibers.
•ENCAPUCLEANCleaning Procedures
Low Moisture, Encapsulation Carpet Cleaning
CIMEX 19” MACHINE• Base turns one direction while
three brushes or pads attached to Instalock pad driver rotate in the opposite direction to dislodge soil from all sides of each fiber.
• Efficient to use and allows you to add Encapuclean with solution tank saving you time.
• Use brushes when the carpet has pile, use pads witn Instalock Pad driver when the carpet has no pile.
•ENCAPUCLEANCleaning Equipment
Low Moisture, Encapsulation Carpet Cleaning
BRUSH PRO 17 & 20
• The Brush Pro is a cylindrical counter–rotating brush machine (rotating inward toward each other) which reaches into the pile, pulls out dirt and debris and scrub two sides of each fiber.
•ENCAPUCLEANCleaning Equipment
BRUSH PRO LM 17 & LM 20
Low Moisture, Encapsulation Carpet Cleaning
BRUSH PRO 17 & 20
• The Brush Pro 20 has three speeds.• 280 rpm for deep cleaning• 400 rpm for normal cleaning• 520 rpm for pile lifting
• The Brush Pro is easy to handle and maneuver. You can use to groom pile in one direction if desirable.
• Both models come with standard brush.
• Gentle brush for wool and a stiffer commercial brush are available.
•ENCAPUCLEANCleaning Equipment
BRUSH PRO 17 & 20
Low Moisture, Encapsulation Carpet Cleaning
Tips for Using• A cleaner who has both the Cimex and Brush Pro will
use the Cimex in the areas with the most traffic and will use the Brush Pro for offices and areas without as much traffic.
• The Brush Pro can also be used to agitate pre-sprays prior to hot water extraction.
• The Brush Pro, Cimex or any other rotary machine should not be stored or stopped for even a short time with the brushes bearing the weight of the machine. The Brush Pro has its special storage container and the Cimex head can be turned so that the brushes do not bear the weight of the machine.
•ENCAPUCLEANCleaning Equipment
Low Moisture, Encapsulation Carpet Cleaning
Drying• A true minimum moisture
method• If the soil level demands
so much solution that the carpet gets wet, it’s time for hot water extraction.
• Hot water extraction is recommended for initial cleaning of soiled carpet and for periodic maintenance.
•ENCAPUCLEANBenefits
Low Moisture, Encapsulation Carpet Cleaning
Drying• Usually dries within 10 to
60 minutes• Carpet may be returned to
normal use immediately after drying.
• An Air King or other air mover will further speed drying times.
•ENCAPUCLEAN
Low Moisture, Encapsulation Carpet Cleaning
•ENCAPUCLEANTestimonial
Dave Winston:
“I have several customers who have tried Encapuclean and continue to use it over a well established competitive product they had been using for years. Customers say it cleans better and is more economical to use.”
Low Moisture, Encapsulation Carpet Cleaning
•ENCAPUCLEAN• Suggested Demonstration
Encapsulating cleaners should dry to a non-sticky residue. Here’s how to determine if Encapuclean or other product does that.
1. Mix product according to label directions.
2. Pour a several drops in a saucer. Let it dry.
3. Shake black pepper over the residue.
4. Blow! Pepper should easily blow off.
Low Moisture, Encapsulation Carpet Cleaning
Replenishes stain resistance with each cleaning
Fluorochemical and Acid Dye Resistor added
Same great cleaning as Encapuclean
ENCAPUCLEAN WITH MAXIM Encapsulate Cleaner
Low Moisture, Encapsulation Carpet Cleaning
Its use allows cleaner to add 2 to 3 cents per sq. ft. to cleaning charge
Six maintenance cleanings equals approximately one full application of Maxim Advanced
ENCAPUCLEAN WITH MAXIM Encapsulate Cleaner
Low Moisture, Encapsulation Carpet Cleaning
The following photos demonstrate the relative soiling performance of the listed materials when compared in an ASTM 6540 accelerated soil drum test. The results indicate that the Encapuclean with Maxim product, by far, offers the highest level of soil protection of the materials tested. The competitive “crystallizing” material, while better than control, was not nearly as effective at preventing soiling in this study. All materials were applied per label instructions at equal amounts by weight.
ENCAPUCLEAN
Low Moisture, Encapsulation Carpet Cleaning
EncapucleanEncapuclean
Maxim
Competitive Product
Control
Low Moisture, Encapsulation Carpet Cleaning
Encapuclean Green DS had not yet been introduced at the time the proceeding photos were taken.
In later tests, Encapuclean Green DS out performed the competitors on resoiling tests
Low Moisture, Encapsulation Carpet CleaningLow Moisture, Encapsulation Carpet Cleaning
Who is Jumping on the Bandwagon?
• Competition• Du Pont Cleaning• Shaw Cleaning• Interface:
Resource America• Collins & Aikman• Low Moisture
Carpet Cleaners Association
Low Moisture, Encapsulation Carpet Cleaning
SUMMARY• Immediate appearance improvement.
Loosened soil drops to base of tufts.• High production rate allows cleaner to be
profitable.• Reduces return calls due to wicking.• Fast drying. Ready to use immediately.• Carpet stays cleaner longer.• Acid Dye Resistor can be refreshed using
Encapuclean with Maxim.
Low Moisture, Encapsulation Carpet Cleaning
SALES TIPS• System is a good entry for most into the cleaning business. If
someone cannot afford a truckmount, sell them some encapsulation equipment instead.
• It is an excellent system to sell to institutions who maintain their own carpet.
• Talk about this system with any of your customers who are doing commercial work.
• Be aware that the Cimex is the standard and is close to being a commodity product. Do not lose sales to internet competition.
• Brush Pro 20 is unique and is the ultimate counter rotating brush machine. The Cimex is its perceived competition even though cleaners serious about encapsulation should have both machines.
• Seeing is believing so a demonstration is recommended whenever possible.