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Agenda1. 21st Century University Initiative and

planned activities through end of year (John)

2. Update on new calendaring system (Brandy)

3. Legislative update and what to look for in upcoming session (Dana)

4. Feedback and discussion on OCM/Government Relations FY 2014 goals (Becky and all)

5. Budget update/discussion (Becky and all)6. Project sharing (All to select one upcoming

project to share with group)

21st Century University

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When last we met

• Report had been created

• Trustees were about to review it

• Included several key focus areas• Need to invest in innovation, collaborative and

multidisciplinary• Must be globally engaged• Must create a culture of excellence, with accountability and

strong leadership• Must be good stewards

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Where are we now?

• Trustees endorsed the goals

• Need to get campus fired up

• About to reengage the campus through the

State of the University address

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What is next?

Must find new and creative ways of publicizing

the 21st Century initiative

• Provost video

• Open forums

• Formation of committees to develop specific

recommendations

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And down the road

Timeline

• October 2013 – committees form

• November 2013 – develop specific plans

• December 2013 – vetting of plans by campus

community

• January 2014 – refining, finishing the plans

• February 2014 – Board of Trustees approval

Update on new calendaring system (Brandy)

Legislative update and what to look for in upcoming session (Dana)

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What we’ve been up to

• SGA President Capitol Hill Day

• Senator McConnell to Nucleus/Ihub

• Telehealth regulations

• Nurse practitioners scope of practice

• Congressman Barr to KyOne Health

• CPE budget meetings

• State Chamber Business Summit

• Congressional letters of support for researchers

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Southern Legislative Conference

LRC inquiriesTrover CampusQCCTSubstance Abuse research expenditures

DMDI $70M grant request

National Conference of State Legislatures

What we’ve been up to

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What we’ve been up to

GLI Health Care policy committee

Research presentation for IJC on Education

Subcommittee on Postsecondary Education

Country Ham Breakfast

Senator Rand Paul to HSC campus

Constituent requests• Admissions• Tickets

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• AAMC Capitol Hill Day (Sept. 18)

• Autism collaboration media availability (Sept. 18)

• IJC on Health and Welfare (Nov. 20)

• Federal delegation communication on budget

impacts to the university

• Fall Outreach• Legislator participation in school visits/receptions• Personal visits

What we’re working on

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Session prep• Printed materials• Committee appearances• Budget request finalization

• Personal briefing with governor/staff• Personal meetings• Jeff. Co. Delegation appearance/personal meetings• Engage alumni, advocates, friends, students

What we have planned

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What we have planned

GOALS FOR FISCAL YEAR 2014Office of Communications & Marketing/Government Relations

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Goals for Fiscal Year 2014

1.Continue focus on campus communications, including internal and emergency communications, in conjunction with the Provost’s Office and Human Resources.

2.Create coordinated marketing and communications channels on Health Sciences Campus and provide support to advance the partnership between the university and KentuckyOne Health.

3.Market the research enterprise of the university more fully to assist with the growth of the institution’s research agenda.

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Goals for Fiscal Year 2014

4. Based on recommendations from the 21st Century University committees, fund a sustained marketing campaign to improve the academic and research reputation of the University of Louisville.

5. Oversee all internal and external communications associated with the 21st Century University initiative, coordinating with the Provost’s Office, Office of the President and Excelcor.

6. Introduce a university wide calendaring system to ensure thorough, consistent messaging on campus events and activities. Promote broad usage and offer support/training for units.

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Goals for Fiscal Year 2014

7. Continue improved service to business units through an Integrated Marketing Communications Model. Continue ongoing training in “agency model’ and market our department’s resources and capabilities to all units, faculty and staff.

8. Use annual university editorial calendar to focus communication efforts/messages across advertising and news platforms.

9. Support Charting Our Course Comprehensive Campaign communications goals.

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Goals for Fiscal Year 2014

10.Collaborate with Office of the President in supporting UofL Foundation communication needs.

11.Manage policy issues and statutory changes at the local, state and federal level to communicate information about UofL’s research, academic successes, ROI and statewide impact. Use government relations channels to leverage existing funding sources and explore new funding sources.

12.Continue to refine Centralized Sponsorship program, utilizing the Office of Communications and Marketing as the central hub for all non-athletic sponsorship programs. Add sponsorship elements to all applicable university wide RFP’s.

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Goals for Fiscal Year 2014

13.Coordinate marketing/licensing activities with Athletics Department.

14.Create and carry out a robust UofL Destination strategy, attracting various audiences to campus, providing welcome services to university visitors and developing/implementing a comprehensive campus visit program.

15. Increase UofL’s digital media exposure, marketable assets and engagement.

16.Support and promote campus-wide initiatives through participation on, reporting of activities (Great Places to Work, Sustainability, Diversity, etc.)

Project sharing