Lotusphere 2011 Exceptional Web Experience Sessions

Lotusphere 2011 Exceptional Web Experience Sessions

The Exceptional Web Experience topics to be offered at Lotusphere 2011 will focus on how to build and optimize the rightcombination of capabilities to create exceptional web experiences, enabling organizations to attract and retain the bestcustomers, improve brand loyalty, increase customer satisfaction and lower operational costs. Sessions will cover howorganizations can bring together leading capabilities including content management, enterprise portal framework, cloudservices, social and real-time communication, search, personalization, marketing tools, mobile device support, real-timeanalytics, and rich media management. Learn how these capabilities deliver highly engaging, personalized, anddifferentiated Web experiences that meet the evolving needs of today’s customer.

In the following pages you will find details on all the sessions to be offered in the Lotusphere 2011 tracks to offer specificfocus on Exceptional Web Experience topics. We hope to see you at Lotusphere 2011.

Featured Session with Larry Bowden, VP Portals and Web Experience Software

IBM Project Northstar: Leading the Way to Exceptional Customer Web Experiences (INV102)

Monday, January 31 ,2011 3:45 pm – 4:45 pm Dolphin N. Hemisphere A-E

Larry Bowden IBM Vice President

Portals & Web Experience SoftwareIBM Software Group

Context is key. The best web experiences feel custom-fitted to a user's preferences,device, location, social networks, and behaviors. Recently announced, IBM ProjectNorthstar is IBM's vision and multi-year roadmap for how organizations can create next-generation online experiences that meet the evolving needs of today's customer. Duringthis session, we'll share the the vision and capabilities that will enable organizations tocreate “next generation”, differentiated web experiences that attract and retain the bestcustomers, improve brand loyalty, and lower operational costs.

Larry Bowden has over two decades experience in IBM helping customers exploit the opportunities provided by informationtechnologies. He currently is Vice President, Portals and Web Experience Software where he is responsible for the development anddelivery of web based products and solutions to help customers create differentiated web experiences for their customers, partners,employees or citizens. Prior to this, he was Vice President Portal Solutions and Lotus Products for IBM's Lotus Software brand and thelead for strategy, marketing, partnerships, industry offerings and services. Under Larry’s leadership, WebSphere Portal grew to be thehighest market share portal solution. Larry also has extensive experience with IBM's Information Management team in Somers, NewYork, where he was primarily focused on IBM Content Management, Business Intelligence, Document Management, and Relationaldatabase initiatives. Larry holds Bachelor of Science in Engineering and Master of Business Administration degrees from the Universityof Denver.

Exceptional Web Experience Sessions as of January 21, 2011 (subject to change):

1

Week-at-a-Glance Exceptional Web Experience Sessions at Lotusphere 2011

Date Time Room Session # Title Speakers

Jan 30 4:00-6:00 pmDolphin South

Hemisphere IV-VJMP207

Stand and Deliver Your Exeptional Web Experience withWebSphere Portal and Web Content Mgmt V7

Lauren Wendel, IBM Sunil Hiraniah, IBM

Jan 30 1:30-3:30 pm Swan Osprey SHOW302 IBM Web Content Management 7.0 Can do What? Dan Makuch, IBM

Trung, Khuu, IBM

Jan 31 11:00-12:00 pm Swan 7-10 ID303 Exceptional Work Experience: Integrating & ExtendingIBM Lotus Connections, IBM WebSphere Portal, IBMQuickr, Lotus Notes, Sametime & ECM

Miquel Estrada, IBM

Jan 31 1:00–2:00 pm Swan 1-2 AD403Repeatable Patterns with Industry Templates forCustomer Experience Suite

Stefan Liesche, IBM

Jan 31 1:00–2:00 pm Dolphin Southern II ID805 IBM WebSphere Portal: Best Practices for a SuccessfullyPerforming Deployment

Denny Pichardo, IBM

Jan 31 2:30-3:30 pm Dolphin Southern II ID801 (R1) What's New in IBM WebSphere Portal and IBMWeb Content Management Version 7.0

David Nixon, IBM Rob Will, IBM

Jan 31 3:45-4:45 pmDolphin N.

Hemisphere A-EINV102

IBM Project Northstar: Leadng the Way to ExceptionalCustomer Web Experiences

Larry Bowden, IBM

Jan 31 3:45-4:45 pm Swan Mockingbird AD408 Introducing IBM Mashup Center 3.0: Innovations inApplication and Integration

Joel Farrell, IBM

Jan 31 5:00-6:00 pm Swan 7-10 AD401 Advance Web Experience Development with IBMWebSphere Portal

Ben Allen, IBM Ryan Smith,IBM

Feb 1 7:00-8:00 am Swan Toucan 2 BOF Building Business Justifications for Web ExperienceSolutions: Trials and Triumphs

Kathleen Hoffman, IBM Michael Mitterer, IBM

Feb 1 10:00-11:00 am Swan 5-6 ID802 IBM WebSphere Portal Operations Architecture:Technical Deep Dive

Walter Haenel, IBM

Feb 1 10:00-11:00 am Swan Toucan CUST101Government of Trinidad and Tobago: Mobile PortalEnablement of Government eServices

Tracy Hackshaw,Republic of Governmentof Trinidad and Tobago

Feb 1 11:15-12:15 pm Dolphin Southern I AD402 Developing Exceptional Web Experiences and Mobile Experiences with Social Capabilities

Adam Ginsburg, IBM Jonathan Booth, IBM

Feb 1 11:15-12:15 pm Swan Toucan CS102 From the Flinstones to the Jetsons: The Avery DennisonInfoXchange Story

Susana Tomayo, Avery Dennison

Feb 1 1:30-2:30 pm Swan Pelican AD405 IBM Forms – The Technology Behind the ROI Dave Manning, IBM

Feb 1 3:30-4:30 pm Swan Pelican ID801(R2) What's New in IBM WebSphere Portal and IBM WebContent Management Version 7.0

David Nixon, IBM Rob Will, IBM

Feb 1 4:45-5:45 pm Swan Toucan CUST111 Exceptional Web Experience: Slumberland FurnitureAligns with Project Northstar

Jaime Page,Slumberland

Feb 1 4:45-5:45 pm Swan 3-4 AD404Building and Developing Exceptional Web Experiencesfor Mobile Portal Audiences

Tyler Tribe, IBM Van Landrum, IBM

Feb 2 8:30-9:30 amDolphin Southern

IV-VINV207

Drive Revenue, Increase Brand Loyalty and ImproveCustomer Satisfation with IBM Customer ExperienceSuite

Nicole Carrier, IBM Gary Dolsen, IBM

Feb 2 8:30-9:30 am Swan 3-4 ID808 Best Practices for Analytics and Personalization: HowPersonal is too Personal

Brian Cheng, IBM Maryann Johnson, IBM

Feb 2 8:30-9:30 am Swan Pelican AD407 Supercharge Your IBM WebSphere Portal Investments Adeel Omer, IBM

Feb 2 10:00-11:00 am Swan 1-2 BP302Using Portal Goverance to Create a Better WebExperience

Michael Porter, Perficent

Feb 2 11:15-12:15 pmDolphin Southern

IV-VID806 Get to Know the New IBM Customer Experience Suite

Nicole Carrier, IBM Dan Makuch, IBM


IV-VID807

Exceptional Web Experience and Search EngineOptimization (SEO)

Andreas Prokoph, IBM


IV-VID804

Basic Concepts Behind Moving to IBM WebSphere PortalV7

Rob Holt, IBM

Feb 2 3:00-4:00 pm Swan 3-4 BP304Critcal Success Factors for Achieving the ExceptionalWeb Experience

Tony Higham, IBM Mike Ostrowski,Ascendant

Feb 2 3:00-4:00 pm Swan Pelican AD406 Increased Productivity with IBM Forms and Workflow Marty Lechleider, IBM

Feb 2 4:15-5:15 pm Dolphin Northern

A-CINV202

Building the Vision of an Exceptional Collaborative WebExperience

Mark Neumann, IBM

Feb 2 4:15-5:15 pm Dolphin Southern

IV-VID803

Taking Collaboration to the Next Level Using WebSpherePortal NOW

Rebecca Buisan, IBM Brad Schauf, IBM

Feb 2 4:15-5:15 pm Swan 3-4 ID810Accelerating IBM WebSphere Porta Using IBMWebSphere eXtreme Scale

Brian Martin, IBM

Feb 2 4:30-6:15 pm Swan Osprey SHOW301 On Ramp to Rapid Installation and Adminstration ofWebSphere Portal V7

Thomas Hurek, IBM Falk Posch, IBm

Feb 3 7:00 – 8:00 am Swan Parrot 1 BOF Discuss Your Top Priority Web Portal Requirements Brian Ricker, IBM

Feb 3 11:15- 12:15 pmDolphin Southern

IV-VID809 The Elastic Portal – Farming in the Cloud Paul Kelsey, IBM

Feb 3 11:15- 12:15 pm Swan Mockingbird INV211 Building a Proven Roadmap to Business Agility withBPM, SOA and Cloud

Paul Brunet, IBM

Feb 3 11:15-12:15 pm Swan Toucan CUST112 The NSW Spatial Information eXchane (SIX). Breachingthe Gap Between GIS and Enterprise Application

Jean-Marc Barthe,Azuron

Exceptional Web Experience Sessions as of January 21, 2011 (subject to change): 2

Feb 3 11:15-12:15 pm Swan 5-10 ASK102 Ask The Product Managers at Lotusphere 2011 Ed Brill, IBM Jason Dumont, IBM

Feb 3 1:30-2:45 pm Swan 5-10 ASK101 Ask The Developers at Lotusphere 2011

The Lotusphere 2011 Conference schedule is available via IBM Mobile PortalThe Lotusphere 2011 Conference schedule is available via IBM Mobile Portal

Accelerator at: Accelerator at:

www.ibmconf.com www.ibmconf.com

You can access it from virtually any mobile device or aYou can access it from virtually any mobile device or a

standard browser.standard browser.

A few key items about IBM Mobile Portal AcceleratorA few key items about IBM Mobile Portal Accelerator

Mobile Portal Accelerator extends the capabilities of theMobile Portal Accelerator extends the capabilities of the

WebSphere Portal Server to deliver content and applicationsWebSphere Portal Server to deliver content and applications

to Mobile Device Browsers.to Mobile Device Browsers.

Mobile Portal Accelerator has a device repository containingMobile Portal Accelerator has a device repository containing

over 7,800 device makes/models which it uses to identify theover 7,800 device makes/models which it uses to identify the

device making the request and its capabilities.device making the request and its capabilities.

Mobile Portal Accelerator has a Media Access Proxy thatMobile Portal Accelerator has a Media Access Proxy that

converts images on demand to the right size, color depth andconverts images on demand to the right size, color depth and

format for the requesting device. It can also crop andformat for the requesting device. It can also crop and

watermark the images.watermark the images.

Mobile Portal Accelerator uses policies to simplify the task ofMobile Portal Accelerator uses policies to simplify the task of

delivering content and applications to many different typesdelivering content and applications to many different types

and styles of devices.and styles of devices.


Lotusphere 2011 Exceptional Web Experience Sessions Lotusphere 2011 Exceptional Web Experience Sessions

Sunday January 30, 2011Sunday January 30, 2011

JMP207 Stand and Deliver Your Exceptional Web Experience with WebSphere Portal and Web

Content Management Version 7.0 IBM WebSphere Portal and Lotus Web Content Management Version 7.0 software includes new features andenhancements to create, target and optimize delivery of security-rich, personalized web experiences—withunmatched reliability and scalability. During this session we'll cover the platform foundation components, extensionpoints, and latest V7 updates including page builder , new social features, mobile updates, enhanced analytics support,web publishing enhancements and more. Get ready to make best use of the platform capabilities to deliver yourexceptional web experiences.Speakers: Lauren Wendel, IBM

Sunil Hiraniah, IBM January 30, 2011 4:00 pm – 6:00 pm Dolphin Southern Hemisphere IV – V

SHOW302 Web Content Management 7.0 Can Do Whattt? IBM Lotus Web Content Management 7.0 combines the essential ingredients needed to deliver exceptional,differentiated customer experiences, including an easy to use interface, enhanced support for all types of content,collection of user behavior information, improved Search Engine Optimization and ability to easily plug-in in RichInternet Applications and Flash for an Exceptional Web Experience. You'll see a live demonstration of how easy it is todesign, construct and publish manageable sites. Learn how it was done, best practices and discover a new frontier onwhat you thought was possible.Speakers: Dan Makuch, IBM

Trung Khuu, IBM January 30, 2011 1:30 pm – 3:30 pm Swan Osprey

Monday January 31, 2011Monday January 31, 2011

ID303 Exceptional Work Experience: Integrating and Extending IBM Lotus Connections, IBMWebSphere Portal, IBM Lotus Quickr, IBM Lotus Notes, IBM Lotus Sametime and ECMIn this session, we will give an overview of how an exceptional work experience can be achieved and linked value canbe maximized by leveraging key integration points between Lotus Connections 3.0, WebSphere Portal 7, Lotus Quickr8.5, Lotus Notes 8.5, Lotus Sametime 8.5, and ECM systems to combine them in an integrated overall user experience,that also integrates with desktop applications. We will show in a demo how the integration works from a user's pointof view, will explain key technologies and public APIs used to achieve the integration, and will also discuss thedeployment aspects of how to set up the products in an overall system according to best practices.Speaker: Miguel Estrada, IBM January 31, 2011 11:00 am – 12:00 pm Swan 7 - 10

AD403 Repeatable Patterns with Industry Templates for Customer Experience Suite Learn how IBM Industry Templates can jumpstart your Solution implementation by providing out-of-the-boxfunctionality that addresses your industry specific scenarios using the latest and greatest collaboration and webdelivery technologies Lotus has to offer. In this session we'll demonstrate the patterns we used to design, implementand deliver the templates for Healthcare, Government, Banking, Retail, Insurance and more. We will discuss thearchitectural approach and technology patterns behind the industry template concept. You will learn about the richcatalog of reusable components that you can incorporate into your project to get you a fast start and proven bestpractices from the start. You can access the components either though an integrated template or as individualcomponents from the Lotus Solutions Catalog. We will give you all you need to leverage this great source forcapabilities. What will your audience walk away with? 1. How IBM Industry Templates for WebSphere Portal canjumpstart your projects 2. Prescriptive methodology for developing Exceptional Websites 3. How to leverage reusableassets from the Lotus Solution catalog to accelerate your development.*Speaker: Stefan Liesche, IBM January 31, 2011 1:00 pm – 2:00 pm Swan 1 - 2



Monday January 31, 2011Monday January 31, 2011

ID805 IBM WebSphere Portal: Best Practices for a Successfully Performing DeploymentTo ensure the maximum benefit from your portal investments it is crucial to understand the need for performanceengineering and the performance impact of certain practices on deployed solutions. Furthermore, getting this rightcan be a challenging task, as performance is often a trade-off between functionality, maintainability, programexecution time, and memory consumption. This presentation covers fundamental performance best practices toassure your deployment performs when moving it into production.Speaker: Denny Pichardo, IBM January 31, 2011 1:00 pm – 2:00 pm Dolphin Southern II

ID801 What's New in IBM WebSphere Portal and IBM Web Content Management Version 7.0 Overview of the newest features in WebSphere Portal and Web Content Management Version 7.0. The latest releaseof WebSphere Portal contains a number of new features and capabilities extending its leadership in the Portalmarketplace. These features include support for enhanced support for end user page creation, customization andsocial sharing, mashup integration, improvements to Web Content Management capabilities, out of box templates,systems, operational enhancements and lots of other improvements. New features and deployment options will bediscussed. The session will include a demonstration including tagging and rating and theme development withWebDAV.Speakers: David Nixon, IBM , Rob Will, IBM January 31, 2011 2:30 pm – 3:30 pm Dolphin Southern II (R 1), February 1 3:30 pm – 4:30 pm Swan Pelican (R 2)

AD408 Introducing IBM Mashup Center 3.0: Innovations in Applications and Integration IBM Mashup Center Version 3.0 extends the reach and power of enterprise mashups and quick applicationdevelopment via a host of new innovations. This session will briefly review the capabilities of IBM Mashup Center andthen delve into the new enhancements and the usage scenarios they address. These include new ways to take actionfrom mashup applications, new tools to quickly create, tailor and manage widgets, and advanced integration withsecurity architectures. We will also focus on the application building and user interface features that provide strongsynergy with Websphere Portal and improve the ability to easily theme and style the application as well as hostingOpenSocial gadgets.Speakers: Joel Farrell, IBM January 31, 2011 3:45 pm – 4:45 pm Swan Mockingbird

AD401 Advanced Web Experience Development with IBM WebSphere PortalAs web standards evolve, the bar is being raised to create visually rich, highly engaging user experiences. We willdiscuss advanced development topics to make your Portal site richer - including HTML techniques, CSS3, dojo andiWidgets. From Page Builder capabilities to advanced CSS capabilities and offline support to dojo graphic effects andanimations, we'll demonstrate rich application capabilities that can really differentiate your portal's user experience.Speakers: Ben Allen, IBM , Ryan Smith, IBM January 31, 2011 5:00 pm – 6:00 pm Swan 7 – 10

Tuesday, February 1, 2011Tuesday, February 1, 2011

Birds-of-a-Feather (BOF) Session Building Business Justifications for Web Experience Solutions: Trialsand TriumphsChallenged when trying to build your business case? Looking for how to find "hard dollar" savings? Want to connectwith others who have faced the same challenges? IBM's Business Value Assessment team has worked with over 1000companies worldwide to tally benefits, compare TCO, or calculate IRR or ROI. This session will allow you to share yourchallenges and collaborate with others to build a successful business case and get your project rolling.Facilitators: Kathryn Hoffman, IBM Michael Mitterer, IBM February 1, 2011 7:00 am – 8:00 am Swan Toucan 2


ID802 IBM WebSphere Portal Operations Architecture: Technical Deep Dive This session will give a comprehensive overview of WebSphere Portal and its underlying architecture, with a focus onplatform operations capabilities. It will provide insights on how the functions of WebSphere Portal can be integratedwith other functions out of the Northstar vision to build the operational environment to deliver an exceptional WEBExperience. Once the required functionality is integrated we will discuss the resulting operational characteristics, suchas high availability, disaster recovery, zero maintenance window, or operational efficiency. A discussion onvirtualization support and automated infrastructure setup will complete the information At the end of the session theattendee will understand the typical integration patterns of portal and how the portal operating architectures can beimproved to deliver a given service characteristic. This will enable him to define the most efficient and cost effectiveinfrastructure to operate WebSphere Portal according his requirements.Speaker: Walter Haenel, IBM February 1, 2011 10:00 am – 11:00 am Swan 5 – 6

CUST101 Government of Trinidad and Tobago: Mobile Portal Enablement of Government eServicesThe Government of the Republic of Trinidad and Tobago, under its Vision 2020 initiative, is pursuing its objective ofcreating a knowledge-based society, which will utilize reliable, secure and globally accessible information technologyto provide citizens with improved government services. To achieve this vision, Trinidad and Tobago uses theWebSphere Portal platform as the basis for its government portal, ttconnect. We'll review the implementationapproach that enabled the government to leverage the country’s high concentration of mobile phones among itscitizens and deliver an exceptional web experience. This session will illustrate how the government extended theirPortal solution to provide citizens with mobile access to services and resources using IBM Mobile Portal AcceleratorSpeaker: Tracy Hackshaw, Republic of Government of Trinidad and Tobago February 1, 2011 10:00 am – 11:00 am Swan Toucan

AD402 Developing Exceptional Web and Mobile Experiences with Social Capabilities To deliver an exception web experience today organizations must be more responsive in contact with clients.Integrating social software seamlessly in to the web experience helps organization achieve these goals. This sessionwill cover details on how to provide a seamless user experience, including deployment and customization of the out ofthe box social portlets for blogs, wikis, forums and communities. A deep-dive into developing integrated customsolutions using Lotus Connections builders as well as integrating with with external social services like Facebook,Linked and Twitter.Speakers: Adam Ginsburg, IBM, Jonathan Booth, IBM February 1, 2011 11:15 am – 12:15 pm Dolphin Southern I

CS102 From the Flintstones to the Jetsons: The Avery Dennison InfoXchange Story In 2008, when Avery Dennison was tasked with deploying an employee intranet that would ultimately connect 20,000global employees, they were still living in the Stone Age. As the project pushed forward and the deployment planningbegan, Avery Dennison was catapulted into the age of the Jetsons! A completely integrated WebSphere Portal, LotusConnections, and Lotus Quickr environment now powers Avery Dennison's "InfoXchange" employee portal. Come tothis session to hear about best practices for deployment and adoption, and project successes.Speaker: Susana Tamayo, Avery Dennison February 1, 2011 11:15 am – 12:15 pm Swan Toucan

AD405 IBM Forms – The Technology Behind the ROI IBM Forms is the market leader in enterprise electronic forms. Learn how customers are using the latest features inIBM Forms to deliver dynamic, Web-based interfaces both inside and outside their corporate firewalls. In this sessionwe will not only demonstrate the latest features of IBM Forms, but show how a new forms-driven workflow offeringand improved integration options are enabling exciting, innovative uses of the technology. Beyond seeing the latesttechnology form the Forms Team, we’ll be discussing the future directions for IBM Forms – including a new innovationthat promises to revolutionize the way application experiences are designed and deployed.*Speaker: Dave Manning, IBM February 1, 2011 1:30 pm – 2:30 pm Swan Pelican


CUST111 Exceptional Web Experience: Slumberland Furniture Aligns with Project Northstar Learn how Slumberland, Inc., a privately held furniture retailer with $370 million in annual sales and 120 retail locations,built a Websphere Portal-based solution that increased sales and improved interactions with its customers. Learn howSlumberland leveraged Websphere Portal, WCM, Lotus Connections)and key Project Northstar concepts to deliverexceptional web experiences. The company’s Slumberlink portal is the collaboration and information-sharing enginethat enables Slumberland employees and partners to deliver superior customer service.**Speaker: Jamie Page, Slumberland February 1, 2011 4:45 pm – 5:45 pm Swan Toucan

AD404 Building and Developing Exceptional Web Experiences for Mobile Portal Audiences Mobile Web portals extend access to portal services and data to the approximately 3 billion mobile devices in use tohelp enterprises increase their customers’ loyalty, improve mobile employee productivity and gain competitiveadvantage. In this session we'll discuss and demonstrate the out of box platform services, development approachesand solutions Portal customers can leverage to deliver compelling, personalized mobile solutions to rapidly growingmobile audiences. We'll include theme development techniques, how to optimize your content for today's popularsmartphone and 'smart' devices, customer examples, and more. Understand the powerful range of the IBMWebSphere Portal and Web Content Management platform to seamlessly deliver scalable, mobile solutions optimizedfor display across a wide range of mobile devices, including the latest in-market versions.**Speaker: Tyler Tribe, IBM, Van Landrum, IBM February 1, 2011 4:45 pm – 5:45 pm Swan 3 – 4

Wednesday, February, 2, 2011Wednesday, February, 2, 2011

INV207 Drive Revenue, Increase Brand Loyalty and Improve Customer Satisfaction with IBMCustomer Experience Suite IBM Customer Experience Suite is a new offering from IBM that helps organizations create highly engaging,personalized, and differentiated web experiences that meet the evolving needs of today's customer. In this session,we will heavily utilize demonstrations to show how you IBM Customer Experience Suite can help your organizationdeliver exceptional web experiences that: Are highly personalized according to the preferences, behaviors, location,products owned, device, and sentiments of each visitor. Support conversations with and between customers throughonline communities. Empower business owners to manage the creation and delivery of content, rich media, andcampaigns. Deliver rich and engaging experiences without sacrificing flexibility, scalability, or security Connect into thenecessary back-end applications, commerce solutions, social media sites, and cloud-based services. Offer consistentexperiences across multiple online channelsSpeaker: Gary Dolsen, IBM, Nicole Carrier, IBMFebruary 2, 2011 8:30 am – 9:30 am Dolphin Southern IV-V

ID808 Best Practices for Analytics and Personalization: How Personal is Too Personal?Are you interested in persuading your site visitors to take action on your Web site? The interactions may be as simple asupdating a profile. Or you may be interested in enlisting site visitors to create content for blogs and wikis, to add tagsor ratings to existing content, or to pay their bills online. A personalized experience can persuade site visitors toengage with your site. But how personal is too personal? When does personalized content delight the site visitors, andwhen does it make them feel creepy because they suspect that you know too much about them? This session uses real-world examples to highlight ways to differentiate yourself from your competitors through a simple formula ofintellectual property plus sustainable innovation and customer intimacy. After this session, you will understand thebest practices for using a combination of personalization business rules, recommendations, and predictive analytics todeliver a personalized exceptional Web experience that influences site visitor behavior in a way that is measurable andmeaningful to your business.Speakers: Mary Ann Johnson, IBM, Brian Cheng, IBM February 2, 2011 8:30 am – 9:30 am Swan 3 – 4


AD407: Supercharge Your IBM WebSphere Portal InvestmentsTeams are consistently under pressure to deliver more applications, and to work more effectively and faster within aconsistently decreasing timeframe. On the other hand, effective management of the WebSphere Portal infrastructurecontinues to be one of the most daunting challenges of IT departments. These challenges only get worse withcomposite middleware environments and growing demands for concrete results, IT governance and disaster recovery.IBM, also in the business of delivering business-critical software, understands that challenge -- to help our WebSpherePortal customers we have released new capabilities to help you "Supercharge your WebSphere Portal investmentswith IBM Rational". Come hear about the key capabilities that you can adopt from Rational Software that will help youwork smarter, faster and more connected – despite today’s distributed teams' challenges. We'll also talk aboutDeployment Planning and Automation for Cloud to further help you transform your software delivery.

Speaker: Adeel Omer, IBM February 2, 2011 8:30 am – 9:30 am Swan Pelican

BP302 Using Portal Governance to Create a Better Web ExperienceSuccessful Portal implementations must manage the needs and priorities of a variety of different organizations withina business. Businesses find portal valuable only as it can solve complex business issues. A well setup governanceprogram helps businesses navigate conflicting priorities while setting up a reusable foundation on which to build arobust portal infrastructure. This sessions walk you through best practices in setting up governance from anorganizational, standards, and process perspective.Speaker: Michael Porter, Perficient February 2, 2011 10:00 am – 11:00 am Swan 1 – 2

ID806 Get to Know the New IBM Customer Experience Suite! IBM Customer Experience Suite is a new product that provides a solid platform for organizations that want to delivercompelling online experiences for their customers, partners, or citizens. In this session, we will deep dive into thefeatures and capabilities of this new offering through live demonstrations. We will show how you can create engagingweb experiences that are infused with social capabilities and personalized for each user. You will learn how to optimizethe web experience based upon analytics. And, finally, we will show how to tailor the experience for different devices,especially smartphones.Speakers: Dan Makuch, IBM , Nicole Carrier, IBM February 2, 2011 11:15 am – 12:15 pm Dolphin Southern IV-V

ID807 Exceptional Web Experience and Search Engine Optimization (SEO) IBM Project Northstar is a vision which lays the foundation for exceptional web experience and drives future and next-generation online experiences. It also requires the right support technologies and practices to ensure proper searchengine optimization. The objective of this session is to explain what SEO is about, how Internet search engines workand what support WebSphere Portal provides to deliver content and information in an optimized fashion.Speaker: Andreas Prokoph, IBM February 2, 2011 1:30 pm – 2:30 pm Dolphin Southern IV-V

ID804 Basic Concepts Behind Moving to IBM WebSphere Portal 7 This session will review the concepts behind migration to WebSphere Portal v7. It will cover planning, supported paths,migration commands, and best practices. This session is ideal for the administrator considering moving fromWebSphere Portal v6.0 or v6.1 to WebSphere Portal v7.0.Speaker: Rob Holt, IBM February 2, 2011 3:00 pm – 4:00 pm Dolphin Southern IV-V


BP304 Critical Success Factors for Achieving the Exceptional Web ExperienceThe vision behind IBM Project Northstar and the recently introduced IBM Customer Experience Suite are to provide theessential ingredients necessary to deliver exceptional, differentiated customer experiences. The result is an agileplatform that helps organizations respond to ever-changing and growing customer Web experience requirements,that span multiple channels, leading to increased customer satisfaction, better brand awareness, and improvedprofitability. Attend this session to understand key success factors, including vision, requirements, platform scalabilityand security, usability and results analysis to ensure successful web experiences that deliver customer value. Speakers: Tony Higham, IBM , Mike Ostrowski, Ascendant February 2, 2011 3:00 pm – 4:00 pm Swan 3 – 4

AD406 Increased Productivity with IBM Forms with Workflow The new IBM Forms with Workflow can help organizations completely automate manual, often paper-based,processes. With new "built-in" workflow that enables quick and easy design of process flows and the ability toassociate forms with those processes. With it users can view, fill and route forms to users for approval and evenmonitor workflow operations with reports. This solution combines forms, workflow and portal into an elegantpackageSpeaker: Marty Lechleider, IBM February 2, 2011 3:00 pm – 4:00 pm Swan Pelican

INV202 Building the Vision of an Exceptional Collaborative Web Experience Exceptional web experiences are critical in building long lasting business relationships with customers and employees.In this session we will look at how IBM solutions provide exceptional web experiences that generate customer affinity,provide memorable experiences and are adaptable to changing markets. The session will be filled with livedemonstrations of IBM WebSphere Portal working with solutions like IBM Lotus Connections, IBM Lotus Sametime,Domino, Notes and other IBM collaborative solutions and Non IBM solutions like MS Exchange and MS Sharepoint thatwork together to provide collaborative solutions to real business needs.Speaker: Mark Neumann, IBM February 2, 2011 4:15 pm – 5:15 pm Dolphin Northern A-C

ID803 Taking Collaboration to the Next Level Using WebSphere Portal NOW You have deployed Quickr, Sametime, Notes, or Connections. Now what? Take collaboration to the next level byaggregating the Lotus collaboration tools under an IBM WebSphere Portal umbrella while providing additionalfunctionality such as IBM Web Content Management, access to third party applications, and single sign on. Thissession will show how the Portal NOW template can jump-start a content portal solution that leverages yourinvestment in Lotus collaboration.Speakers: Brad Schauf, IBM

Rebecca Buisan, IBM February 2, 2011 4:15 pm – 5:15 pm Dolphin Southern IV-V

ID810 Accelerating IBM WebSphere Portal Using IBM WebSphere eXtreme Scale Data Grids are a strategic technology for any business ready to position itself and its applications to achieve costeffective data access, better application performance, as well as extreme scalability. IBM WebSphere eXtreme Scale isan in-memory, distributed, elastic data grid that can manage data and business logic across hundreds of servers tosupport the most demanding business applications. In this session, we will show how to leverage WebSphere eXtremeScale session manager for session persistence and replication of customer portlets. This enables higher performanceportal applications with enhanced capabilitiesSpeaker: Brian Martin IBM February 2, 2011 4:15 pm – 5:15 pm Swan 3 - 4


SHOW301 On Ramp to Rapid Installation and Administration of WebSphere Portal 7 In this session, you'll see how easy it is to install WebSphere Portal 7, along with a demonstration of the keyparameters and fine tuning guidance you need to quickly implement your Websphere Portal solution. We'll explore thekey administration tools for managing WebSphere Portal and highlight new enhancements introduced in Version 7.Topics presented and demonstrated will include the Configuration Engine and Configuration Wizard, XML Access,Release Builder, Portal Scripting, the WebSphere Application Server 7 administration console, the PortalAdministration portlets. and more. You'll walk away with an understanding of the concepts and see installation andconfiguration practices in action to prepare for best success with your Websphere Portal platform implementations. Speakers: Thomas Hurek, IBM , Falk Posch, IBM February 2, 2011 4:30 pm – 6:15 pm Swan Osprey


Thursday, February 3, 2011Thursday, February 3, 2011

Birds-of-a-Feather (BOF) Session Discuss Your Top Priority Web Portal RequirementsThis is YOUR opportunity to meet with the lead Release Planners, Architects and Technical Leads for the WebSpherePortal/IBM Web Content Management/IBM Customer Experience Suite family of products. We actively solicit yourrequirements, enhancements and improvements as we plan out future releases.Facilitator: Brian Ricker, IBM February 3, 2011 7:00 am – 8:00 am Swan Parrot 1

ID809 The Elastic Portal – Farming in the Cloud Cloud computing brings with it an expectation for simplicity and elasticity. For products like WebSphere Portal to be"cloud friendly" means finding new ways to deploy large scale, highly available, and high capacity sites that are able todynamically and more nimbly react to changes in capacity needs. Our answer to this is the Portal Farm, or a collectionof independent portal server instances that act like a cluster. In this session, we will demonstrate a live portal farm inaction on Amazon's Elastic Computing Cloud. You will watch as the farm grows and shrinks dynamically to changes inusage levels and see live graphs charting load balancing metrics as portals are added and subtracted from the farm.You will also see how some of the latest advancements coming in the next release will dramatically reduce the totalcost of ownership of the portal farm and speed new machine startup to just a few minutes.Speaker: Paul Kelsey, IBM February 3, 2011 11:15 am – 12:15 pm Dolphin Southern IV-V

CUST112 The NSW Spatial Information eXchange (SIX): Breaching the Gap Between GIS andEnterprise ApplicationsThe Spatial information eXchange (SIX) https://six.maps.nsw.gov.au/wps/portal/ is an award winning Portal site (NSWPremier Gold Award 2008) that provides a range of spatial services and products such as high resolution imagery andgeographic information across New South Wales (NSW). SIX acts as the official source of Geospatial and Registryinformation in NSW. Attend this session to understand the business drivers, and also the the architecturalconsiderations raised as the solution is updated WebSphere Portal v7. We'll share details of joint development effortscurrently being undertaken by ESRI, IBM and Azuron (alongside the Australian government). See demonstrations andapproaches used as we share how Websphere Portal, the Mashup Center and I-Widgets, Portlet Factory technologyand additional solution components are used to empower Governments, citizens and the business community toleverage the value of Geospatial dataSpeaker: Jean-Marc Barthe, Azuron February 3, 2011 11:15 am – 12:15 pm Swan Toucan


INV211 Building a Proven Roadmap to Business Agility with BPM, SOA and Cloud Cloud computing brings with it an expectation for simplicity and elasticity. For products like WebSphere Portal to be"cloud friendly" means finding new ways to deploy large scale, highly available, and high capacity sites that are able todynamically and more nimbly react to changes in capacity needs. Our answer to this is the Portal Farm, or a collectionof independent portal server instances that act like a cluster. In this session, we will demonstrate a live portal farm inaction on Amazon's Elastic Computing Cloud. You will watch as the farm grows and shrinks dynamically to changes inusage levels and see live graphs charting load balancing metrics as portals are added and subtracted from the farm.You will also see how some of the latest advancements coming in the next release will dramatically reduce the totalcost of ownership of the portal farm and speed new machine startup to just a few minutes.Speaker: Paul Brunet, IBM February 3, 2011 11:15 am – 12:15 pm Swan Mockingbird

ASK102 Ask The Product Managers at Lotusphere 2011By popular demand, and finally here for Lotusphere 2011, is the new "Ask the Product Managers" panel. The LotusNotes and Domino, Lotus Sametime, Lotus Quickr, Lotus Connections, WebSphere Portal, and IBM LotusLive productteams will be on hand to answer your questions about product strategy, market positioning, licensing and pricing,roadmaps, integration, and more! We'll let you save your tough technical questions for the "Ask the Developers" panelto follow, but we welcome those questions you could never quite figure out who to ask! This lively session promises toprovide new insights, ideas and of course -- entertainment..Hosts: Ed Brill, IBM , Jason Dumont, IBM February 3, 2011 11:15 am – 12:15 pm Swan 5 – 10

ASK101 Ask The Developers at Lotusphere 2011The week is coming to a close, and although you’re armed with product strategies, best practices, tools andtechniques, you have a few remaining questions. Our speakers and product experts are ready to help! Don’t leaveLotusphere 2011 without joining the ever-popular ‘Ask the Developers’ (fondly referred to as "Beat the Geeks"). Meetthe technology experts for a final round of Q&A before you head home, and gain new insights that will assist you with your deployments of IBM collaboration technologies. February 3, 2011 1:30 pm – 2:45 pm Swan 5 – 10

Lotusphere 2011 Product Showcase

Monday January 31, 2011 10:00am – 8:00 pm Product Showcase Reception 6:00 p.m. - 8:00 p.m.

Tuesday February 1 2011 9:30 am – 5:00 pm Wednesday February 2 9:30 am – 4:00 pm

Ped Descriptions and Location

IBM1 - IBM Customer Experience Suite

Delivers Exceptional Web Experience

IBM2 - IBM Forms with Workflow

IBM3 - IBM WebSphere Portal and Mobile

Portal Accelerator

IBM4 - IBM WebSphere Portal Industry

Templates and Portal NOW

IBM27 - IBMDB2 and IBM Mashup Center

Product Showcase Ped and Demo Location


Lotusphere 2011 LabsMonday January 31, 2011 11:00am – 6:00 pm Tuesday February 1 2011 9:30 am – 6:00 pm Wednesday February 2 9:30 am – 6:00 pmWednesday February 3 9:00 am – 12:00 pm

Meet the Developers LabDolphin - Asia 1 - 2

This informal lab setting lends itself to friendly, relaxed discussions with the engineers responsible for designing, coding,

testing, assessing performance, and deployment of the Lotus and WebSphere Portal Software portfolio.

User Experience LabDolphin - Asia 4

As part of our pledge to build products with our customers and partners, we conduct usability testing and user research

on-site at Lotusphere for all strategic product solutions across the Lotus and WebSphere Portal Software portfolio. We

have design prototype walk-throughs, round-table discussions, and chalk talks. Take advantage of this opportunity to be

part of the product design process. The User Experience Lab includes the following activity:

Help us shape the future of Project Northstar and the Customer Experience SuiteCome see the future design direction of IBM's Project Northstar and the Customer Experience Suite and tell us whatyou think. We want your feedback on the design and integration strategy for Websphere Portal, IBM Web ContentManagement, Content Targeting, Campaign Management, Analytics, and Collaboration. Tell us how you createexceptional web experiences for your customers, how you would like to work, and have a good conversation aboutthe features you and your clients need.


The IBM Social Business Industries Symposium will be held on January 31 – February 1, 2011 in the Disney's Yacht and BeachClub Resort in Orlando, Florida.

Lotusphere 2011 registered attendees will have free access to this symposium.

The IBM Social Business Industries Symposium is a unique event created for senior-level executives , and senior leaders fromsales marketing, human resources, operations, customer service and product development. Attendees will learn how tobecome a social business and achieve results and attain competitive advantage by applying proven social business practiceswith customers, partners, and across your employee population.

Attendees will see example success stories around repeatable patterns in: Sales, Marketing, Customer Service/Support,Product Development, HR, and Operations. They will learn how a Social Business can:1) reduce costs and improve business speed by removing barriers between employees.2) deepen relationships with clients and partners over the web, to grow their business.3) get new offerings to market faster, with greater insights from core stakeholders.

Attendees will hear from a host of IBM Executives including Jon Iwata, Senior VP, IBM Marketing Communications, MikeRhodin, Senior VP, IBM Sofware Solutions Group, Bob Piccano, IBM General Manager Software Group Sales and manymore. Joining them will be executive clients from CEMEX, State Street, American Express Travel, NAVY- CNIC, AT&T, HarleyDavidson, Blue Cross/Blue Shield, Royal Bank of Canada , Boston Children's Hospital, Premeir Healthcare Alliance, 3M ,GovLoop and many more .

Agenda


Documents

Lotusphere 2011 Exceptional Web Experience Sessions