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LOS ANGELES WORLD AIRPORTS2010 REGIONAL STRATEGIC PLAN

October 19, 2009

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2010 REGIONALIZATION PROGAM GOALS

• Air Passenger Target Market: Develop a new, stable passenger market segment.

• Air Service Development: Attract new air carriers and increase service for existing carriers.

• Regional Aviation Stakeholder Strategic Partnerships: Develop strategic partnerships with other regional aviation stakeholders to coordinate political support and funding strategies.

• Palmdale Airport Update

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AIR PASSENGER DEVELOPMENT

Develop a new, sustainable Ontario passenger market segment targeting the Disney Resort tourist market as well as the north Orange County – Inland Empire resident passenger market.

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JWA PASSENGER TRIP ORIGINS

-Metrolink Station on Orange County Line

-Planned Bristol/State College Bus Rapid Transit Line

-I-Shuttle

-Transit Corridor Boundary

Disney Resort

1.3 MAP

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Passenger Trip Origins by Zip Code

Disney Resort

1.8 MAP

6 April 20086

ANAHEIM – DISNEY RESORT AREA

ARTICAnaheim Regional Transportation

Intermodal Center

“Airport Without Runways”

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JWA PAX – RESIDENTS/VISITORS

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Anaheim - 92802 Garden Grove - 92840

Resident

Visitor

97%

90%

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JWA PAX – AIRPORT TRANSIT MODE

0%

10%

20%

30%

40%

50%

60%

70%

80%

Anaheim 92802 Garden Grove 92840

Car-Dropped Off

Rental Car

Shuttle, Taxi, Bus

73%

56%

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TRAVEL TIMES TO DISNEY RESORT

Airport MileageTravel Time(minutes)

John Wayne Airport 12.69 16 - 30

LAX 34.07 38 - 85

Ontario International Airport 34.73 41 - 60

Long Beach Airport 19.35 24 - 35

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AIR PASSENGER INCENTIVES

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AIR PASSENGER INCENTIVESFinancial Incentives: Price Break on Disney TicketsAir Ticket RebatesRebates on Hotel Rooms

Non-Financial IncentivesEarly Entrance into Disney ParkPreferred Event Seating

Ground Transportation ConnectionsFlyAway between ONT and Disney ResortThrough-Ticketing – Air Service and Ground TransitSeamless Travel Connections – baggage handling

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AIR PASSENGER INCENTIVES

ROCKFORD AIRPORT:

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FREQUENT FLYER AWARD PROGRAM

CARRIER AWARD PROGRAMS

Double miles between Ontario and new route destinations

First Class Upgrades

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AIR SERVICE DEVELOPMENT

Increase the number of cities with nonstop service from ONT• Focus on markets in Western U.S. – particularly important to support a marketing

partnership with the Disneyland Resort Disneyland Resort’s marketing/sales focus is in Western U.S.

• Focus on increasing air service to markets that would distinguish ONT’s air service profile from other SoCal satellite airports

9 of the 17 cities with nonstop service from ONT have service from every other SoCal airport; this creates “micro-markets”

ONT needs air service to markets in which it would truly offer an “airport alternative to LAX” EXAMPLE: During period of ExpressJet service to Western U.S. markets, ONT capture 22% of

passenger demand; without nonstop service, ONT share fell to 10%

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AIR SERVICE DEVELOPMENT

Attract airlines to provide nonstop service to major Eastern U.S. destinations• Return of Chicago (Midway) service is a good start• Resumption of service to New York City and Minneapolis/St. Paul•Nonstop service to points with little or no nonstop service from other

SoCal satellite airports (e.g., Boston, Philadelphia)

Continue effort to recruit additional air service to Mexico and CanadaContinue discussions with airlines interested in “mini-

hub” concept at ONT – the “ExpressJet-plus” model

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STRATEGIC PARTNERSHIPS

Develop strategic partnerships with other regional aviation stakeholders including key public

agencies and private business to coordinate political support and funding strategies.

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STRATEGIC PARTNERSHIPS

Purpose:

• Political Influence

• Funding Strategies

• Financial and In-Kind Contributions

• Appropriate Project Design and Operation

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STRATEGIC PARTNERSHIPSPublic Agencies:

Orange County Cities

City of Anaheim – ARTIC

City of Ontario

SCAG

Private Sector:

Disney

Anaheim Visitors and Convention Bureau

Ontario Chamber of Commerce

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NEXT STEPS:2010 REGIONAL AVIATION STRATEGY

• Develop Budget Requirements and Funding Plan

• Execute Cooperative Agreements with Key Agencies

• Implement Plan and Track Performance