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University of Idaho Field Experience to Los Angeles
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EricaTrejoLoraThisisareportbasedonmyexperienceandopinionsfromtheApparelMarketTripinLosAngelesCaliforniaSeptember30ththroughOctober3rdof2009.SincewevisitedavarietyofplacesIwillgoinchronologicalorderofwherewewentandasummaryofwhatwenton.
ApparelMarketTriptoL.A.
C l o t h i n g T e x t i l e s a n d D e s i g n a t t h e U n i v e r s i t y o f I d a h o
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ApparelMarketTriptoLosAngelesCaliforniaSeptember30th‐October3rd
Day1
SoonafterarrivinginL.A.weheadedstraighttoSouthCoastPlazainCostaMesa.WemetupwithWernerEscher(ExecutiveDirectorofDomesticandInternationalMarkets)andhekindlygaveusaquicksummaryaboutSouthCoastPlaza.SouthCoastPlazaisamoreluxuriousmallthatfocusesonhigh‐endretailandcomplimentsitsvaluedcostumersbyhavingaloungeandclassyrestaurantsopposedtoatypicalmallwithafoodcourt.Someofthebrandsthatwe
focusedonwereBarney’sCo‐op,Brook’sBrothers,Coach,andChanel.
InoticedthatplaceslikeGucciandCoachhadsecuritythathadaclosewatchonanyonewhowasroamingaroundthestore.Thestoreshadaverywideandopensetupwithveryfewitemsfordisplay.Thisreallyshowedhowvaluabletheiritemswere.Mostofthestoreshadsimilar
stylesandforthemostpartthefashioncolorsfortheseasonwerepurplesandblues.
AfterleavingSouthCoastPlazaweheadedtoourhotel.WestayedatTheFarmersDaughter,whichwasonamainavenuecalledFairfax.WehadtheFarmersMarketrightacrossthestreet
fromusincludingashoppingcentercalledTheGrove.
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Day2
OntheseconddayweheadedearlytoourscheduledtouratAntex,whichisamanufacturerofcircularknits.Rightfromthebeginningofourtourwewereguidedtotheknittingmachines.ItwasareallygreatopportunitytohaveseenaCircularKnittingMachineinpersonbecauseitdoesnotcomparetoonlinevideosorclassroomtextbooks.Thistourwasbyfarmyfavorite
placethatwevisitedwhileonourtrip.Afterseeingtheyarnturntofabricwethenwereabletoseehowactualfabricsweredyed.Itishardtoexplainalltheprocessbutbasicallythefabricswereputinthisbigsteammachineandweredyedinside.Afterbeingdyedtheywereputinthesebigplasticbagstoavoidthefabricfromdryingunevenly.Afterthefabricgoesthroughaprocessofdryingandgettingcutthenextstepwastobeprinted.TherearedifferentmethodsusedtoprintdesignsonfabricsbutthemethodtheyuseisRotaryScreenPrinting.Thismethodisbasicallyabigrollthathascutoutdesignswheretheinkwillcomeoutfrom.Inordertoprintadesigneachcolorthatwouldbeusedwouldneeditsownroll.Forexampleifthedesignwasaflowerwiththreedifferentshadesofpinkthentherewouldneedtobethreedifferentrollers
thatwouldcontainoneofthethreecolors.
AfteranexcitingtouratAntexweheadeddowntoSantaMonicatovisitatrendyupscalestorecalledFredSegal.IexpectedFredSegaltobeatypicalretailerbutinsteadithadlittle
departmentswithinthestore.Thereweresectionswereonlygarmentsweresoldothershadahugevarietyofjewelryandaccessories,therewasasmallsectionthatsoldafewhouseholditemsfordécorandsomethatsoldfragrances,bodylotionandmakeup.Overalleverything
camefromtrendydesignersandforthemostpartthemajorityofitemsweretrendyanduptodatewiththelateststyles.
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Nextonourschedulewastolearnandfocusonboutiques.Aboutiqueisasmallshopthatisveryexclusiveandsometimesonlyjustafewofthemcanbefound.Theytypicallytakerisksby
makingclothinglinesthatarenotinstyleandalotoftimesthosearethestylesthatlaterbecomeinfashion.Theboutiquesthatwewenttowereaboutablockfromourhotel,whichwasquiteconvenientforus.AfewthatwelookedatwereTrinaTurkandSatine.Forthemostparttheitemssoldataboutiquearesometimesone‐of‐a‐kindsincenotveryofthemaremade.
WecalleditanightafterhavingagroupdinneratLunaPark.Duringourdinnerwejustdiscussedaboutourexperiencesandthethingswehadlearnedthroughouttheday.
Day3
OurthirddayofourtripstartedoffindowntownL.A.wherewedidsomefabricshoppingintheFashionDistrict.ThefabricstorethatwewenttowascalledMichaelLavineandletmejust
saythattheyhadeverything.It’sbyfarthebiggestfabricstorethatIhaveeverbeento.IboughtafewyardsofknitandwovenfabricstouseinmyApparelDesignclass,whichI’m
surprisedIdidn’tgocrazysincetherewassomuchtobuy.
TheInternationalTextileShowisalsointheL.A.FashionDistrictandwaslocatedintheCaliforniaMarketCenter.Manytextileeventsarenotopentothegeneralpublicandsowehadaprivilegetoattendandtooseehowthingsaredoneattheshow.BeforestartingofftothetextileeventwequicklystoppedbyatTheFashionBookstore.Theyhadahugevarietyof
fashionbooksandmagazines.
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TheInternationalTextileShowisthelargestintheWestCoast.DuringthistimewehadtheopportunitytofollowLoriandherteamandseehowtheysourcefabrics.Wewereabletoseehowtheyworkedtogether,heardthequestionstheyasked,andhowtheyallcametogetherto
agreeordisagreeoncertainthings.
AfterleavingDowntownL.A.weheadedbacktoourhotelwherewehadtherestoftheeveningtodowhatwewanted.Itookadvantageoftheopportunityandhungoutwithsomecousinsthatlivearoundthearea.TheyboughtmeatickettogotooneofHalloweenHorrorNightsatUniversalStudios.Wearrivedatabouteightandstayedthereallnightlong.Itwasascary
adventure.Thereweredifferentmazestogothrough,eachwasbasedonactualscarymovieslikeSaw,Halloween,andChuckyfromChildsPlay.Aroundthethemeparktherewerescare
zoneswhererandompigsandzombieswouldrunafteryouwithachainsaw.ItwassoscarybutoverallIhadagreattimewithmyfamily.
Day4
EarlymorningofourlastdayinLosAngeleswestoppedbyHollywoodBoulevardandTheGettyMuseum.OnHollywoodBoulevardwewalkedbyGrauman’sChineseTheatre,KodakTheatreandHollywood’sWalkofFame.AtTheGettyMuseumwesawavarietyofartformssuchassculpture,paintings,andphotographs.IwouldrecommendanyonewhoisintheareatostopbythismuseumbecauseithadsuchgreatatmosphereanditalsohadaspectacularviewofLosAngeles.WehadabitoftimetosparesowestoppedbySantaMonicaforsometimeandwent
tothebeach.Itwasjustagreatplacetoendourtrip.
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ThiswasagreatexperienceformeasastudentmajoringinClothingTextilesandDesign.IfeelthatIlearnedalotofnewthingsthatIdidn’tknowbeforeorthatweren’tascleartome.ItwasafunexperienceatthesametimeandIwouldlovetogoonanothertripsimilartothisonebutpossiblytoNewYorkandtoseehowsimilarordifferenttheindustryisfromcitytocity.Idorecommendhavingthisbearequiredclasstotakejustbecauseitisanopportunitythatcan
influencewhatyouwouldliketofocusoninthefuture.ComingfromasmalltowninIdahothiswasalsoagreatopportunitytoseewhatcitylifewaslike.