Social Media

Plans

Kaitlyn Dunn, Nick Leach, Jenna Young

October 16th – November 30th

Simple Online Contests: Overview

-  Weekly gift card winners

-  Establishments near campus

Sim

ple

Onl

ine

Con

test

s: D

etai

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•  Winners announced on a

weekly basis •  Gift cards from: Starbucks,

Five Guys, Chipotle, Chick-

fil-a, Pizza Studio, Coffee

Bean, etc. •  Entries based on likes/follows (1 like or follow = 1

entry) •  Multiple entries acceptable

Winning Wednesdays

Contest: Overview

• Host event every other week

• Give out gift cards in person

Winning Wednesdays

Contest: Details

•  Go to different location each time (lobby,

shuttle pick-up, campus, near Figueroa

restaurants, etc.)

•  Either one 2-hour shift or two separate 1-

hour shifts (e.g. 12-1 in the lobby & 2-3

near chipotle or 12-2 in the lobby)

•  Must follow/like us on at least 2 social

media accounts to receive a gift card

Grand Prize Raffle Contest: Overview •  2-3 major prizes

•  Raffle entries collected throughout the month

Grand

Prize Raffle

Contest: D

etails •  2-3 major prizes ($25 movie gift card,

$50 L.A. Live restaurant gift card,

$100+ gift card, iPad, etc.)

•  Follows & likes count for entries,

building up from smaller contests

•  Incentivized posts during the month

to count as entries (post a picture at

your favorite amenity, tweet Lorenzo

from an event with a hashtag, etc.)

Ad

diti

onal

Idea

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•  Create hashtags for major events on top of #LorenzoLifestyle

•  Smaller random prizes such as extra money added to your printer card, free meal/item at Central Kitchen, voucher for Lorenzo masseuse, etc.

•  Get employees more involved with social media efforts. Incentivize by including them in smaller contests? Separate employee raffle for smaller prizes?