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L'Oreal Paris Canada announces their partnership with the Toronto International Film Festival.
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L’Oréal Paris to Rock Red Carpet L’Oréal Paris signs on as Official Partner at the Toronto International Film
Festival®
MONTREAL – July 26, 2011 – L’Oréal Paris, a division of L’Oréal Canada, today announced it has signed on as Official Partner at the Toronto International Film Festival®. The sponsorship will feature multi-layered campaigns, promotions, contents, events, and experiences to elevate the glamour-factor for festival fans and stars alike.
"We're thrilled to have L'Oréal on board as an Official Partner. L'Oréal has a reputation for providing beauty services at film festivals around the world, and we're very pleased that this year they'll be partnering with us in Toronto," said Piers Handling, Director and CEO of TIFF.
“The Toronto International Film Festival is renowned as one of the most successful, star-studded festivals in the world,” said Stephane Berube, General Manager for L’Oréal Paris. “As a longtime sponsor of the Cannes Film Festival, celebrity glamour is a founding principle of L’Oréal Paris’ global strategy and we are delighted to work with TIFF in raising Canada’s glamour bar even higher.”
The innovative sponsorship will include branding, advertising, sampling, PR, online and social media activations. As a highlight of the sponsorship, L’Oréal Paris will be the Official Beauty Sponsor of the Festival Portrait Studio at the Toronto International Film Festival. L’Oréal Paris Official Makeup and Hair Artists, Eddie Malter and Eric Del Monaco, will provide touch-ups for Celebrity Portrait Studio Guests prior to having their photos taken and participating in the press conference about their upcoming films.
“I’ve worked on the L’Oréal Paris beauty team at the Cannes Film Festival in the past, and I know first-hand that it’s a magical experience. I am so excited to experience it again with the Toronto International Film Festival, as it promises to be an ultra-glamorous event” added Eddie Malter.
About TIFF TIFF is a charitable cultural organization whose mission is to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival in September; TIFF Bell Lightbox, which features five cinemas, major exhibitions, and learning and entertainment facilities; and innovative national distribution program Film Circuit. The organization generates an annual economic impact of $170 million CAD. TIFF Bell Lightbox is generously supported by contributors including Founding Sponsor Bell, the Province of Ontario, the Government of Canada, the City of Toronto, the Reitman family (Ivan Reitman, Agi Mandel and Susan
Michaels), The Daniels Corporation, Major Sponsor and official bank RBC, Major Sponsor BlackBerry and Visa†. For more information, visit: tiff.net.
The Toronto International Film Festival is generously supported by Lead Sponsor Bell, Major Sponsors RBC and BlackBerry, and Major Supporters the Government of Ontario, Telefilm Canada, and the City of Toronto.
About L’Oréal ParisL’Oréal Paris is a division of L’Oréal Canada, a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. For more information please visit: www.lorealparis.ca.
Headquartered in Montreal, L’Oréal Canada had sales of $858 million in 2010 and employs 1,200 people. The company’s prestigious brand portfolio of over 25 brands encompasses all aspects of beauty.
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For more information please contact:
L’Oreal ParisCaroline DuguayL’Oréal Paris – Public RelationsTel: 514.287.4661Email: [email protected]
Margaret BatuszkinCowan & CompanyTel: 416.462.8773 ext. 22Email: [email protected]
TIFFCommunications Department Tel: 416-934-3200 Email: [email protected]
® Toronto International Film Festival is a registered trademark of Toronto International Film Festival Inc.
