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Lord Ashcroft International Business SchoolThemesCIBE CENTRE FOR
INNOVATION IN BUSINESS EDUCATION
Online Simulation Game: Inspiring students to actively learn about
International BusinessSandra Selmanovic implemented Cesim, an online international business strategy simulation in which students compete in teams by taking decisions in a range of business areas. Simulation games have been used in business education in order to provides students with hands on experience in a safe environment where they can learn from their successes and by making mistakes. Ritchie et al (2013) state that the “student teams develop the necessary skills to examine the competitive environment, develop a company strategy, and manage their firm’s internal capabilities (e.g., finance, marketing, production, and R&D) to implement the strategy effectively.
Student Feedback
…Also it taught as how to work as
team and discuss each
view point, and then decide
which is the best view to our
company.”
Embedded peer assessment and feedback
Digital Business EducationEmployability and Graduate Impacts Enhancing Assessment and Feedback
Introduction CesimCesim simulates a virtual international telecommunications technology company. Teams have an identical starting position in terms of resources and compete in identical markets. Student/team achievements are evaluated upon a range of performance indicators.
Within the game, strategic international business decisions are made in the areas of demand estimation, procurement, R&D, production, marketing, HR and finance, most students developed in-depth understanding of the inter-dependencies between different business areas.
It enables the student to gain
an insight into the
logistics, complications and
management side of business' -
which can be a real eye-
opener.
It gives people opportunity to understand not just one
but all the different aspects of business
simultaneously.
Self and Peer Assessment Approach
Individual decisions
Informal peer feedback face to face
and onlineSelf-assessment
online Group discussion
Simulation Results
Students analyse the results data and make decisions individually, each week.
The team discuss and agree on the decisions, each week.
Informal feedback from the facilitator
The simulation game produces the results (1 week = 1 year in simulation time)
Assesses real-world business skillsCesim Global Challenge proved highly effective in enhancing students’ strategic decision-making- and teamwork skills. This helped them to better inter-relate the contents of the individual modules they study throughout their degree.
The next stage will to use Cesim as part of a formal assessment piece within, for example, our Level 5 30-credit module International Business. Feedback from students reinforced this idea.
Development
Sandra Selmanovic piloted this simulation with student volunteers, incorporating a self and peer assessment approach.
I think that it should be repeated through a formal
assessment where the students are asked to form a
group. They could have 8 weeks to do the game
and at the end they could present their different
roles and explain the strategy they applied through
the game.
Author: Sandra Selmanovic Email: [email protected]:Ritchie, W.J., Fornaciari, C.J., Drew, S.A.W. and Marlin, D., 2013. Team Culture and Business Strategy Simulation Performance. Journal of Management Education 37 (601)