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A DEALER ePROCESS EXCLUSIVE

FOR...THIS WAY

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RESPONSIVE WEBSITES Your customers shop on a multitude of devices. A website from Dealer E-Process goes beyond the typical responsive site by offering Responsive websites with server side elements (RESS). Simply put, we deliver a graphical user experience that is optimized for any desktop or mobile device.

SPANISH WEBSITES We’ve created a complete, fully translated Spanish platform. All vehicle information, down to the specs, and testimonials, are translated in the platform (not using Google Translate).The URL and meta data is fully translated as well to provide a comprehensive Spanish website design.

Dealers who operate in markets with high percentages of Spanish speaking residents need a fully compliant Spanish language solution. Many previous attempts at Spanish website platforms, by other website companies, have been underwhelming. In many cases, the Spanish was poorly translated and the cultural changes in website design were never

Spanish language platform with a truly authentic look and feel.

In addition to Spanish language websites, Dealer E-Process offers integrated Google AdWords/Bing campaigns in Spanish. The combination of in-language advertising and Spanish content pages makes for a great marketing success story.

MANAGING YOUR WEBSITE. WE MAKE IT EASY! You need a website with the highest conversion on both desktop and mobile devices. You demand transparency into every number and every penny spent, with accountability at the individual vehicle level.

You demand the best, and Dealer E-Process delivers the best.

EASY SITE NAVIGATION

SITE SEARCH

information they are searching for. “Site Search” allows customers to search a dealer’s website in the same fashion. As a customer types into the search bar, real time search results appear showing available inventory, testimonials, coupons, pages, and videos that match the search query. This functionality is exclusive to the Dealer E-Process platform – and customers love it!

MEGA MENUS The best possible website navigation is the key to a dealer’s conversion rate. SEO value is greatly increased when Google connects your most important content to the menu of your website. Mega Menus provide the ultimate navigation advancement for optimized, heavy-content websites. Mega Menus allow for massive amounts of content while providing a quicker connection to inventory, coupons, videos, shopping tools, and research information.

information they are searching foinformation they are searching foSearch” allows customers to search a Search” allows customers to search a dealedealecustomer types into the search bacustomer types into the search basearch results appear showing available search results appear showing available inventorinventorvideos that match the search quervideos that match the search querfunctionality is exclusive to the functionality is exclusive to the Dealer E-Process platform – Dealer E-Process platform – and customers love it!and customers love it!

R DEALE SHIP WEBSITES


VEHICLE SHOPPING JUST GOT EASIER! VEHICLE SHOPPING JUST GOT EASIER!

THE MOST ADVANCED VDPThe vast majority of shoppers that purchase a vehicle after visiting the dealer’s website do so after examining the Vehicle Details Page (VDP). The VDP is the most important page on a dealer’s website. No other VDP includes more info about the vehicle the customer is researching.

• Largest Photo Size in the Industry • eAutoPayments • Vehicle Details & Installed Options • eAuto Appraise • 8 Customizable Pricing Fields • Used Vehicle Original MSRP Data • Vehicle Inventory Videos • 360 Degree Interior and Exterior Views • Vehicle Owner Manuals • Vehicle Brochures • NHTSA Safety Crash Test Ratings • Vehicle Green Scores • Vehicle Awards & Accolades • Vehicle Window Stickers • Customized Thank You Pages • Automated Incentives and Specials Program • Similar Vehicles • Customer Testimonials • Dynamic Call Tracking on New and Used

PRICE DROP ALERTS Customers want the car buying experience to be easy, and nothing makes car shopping easier for your customers than our real-time price drop alerts. If a customer is interested in a car on your site, they can sign up to receive email alerts whenever the price lowers on that vehicle, or if the vehicle is sold. This

more leads for YOU in the process. It’s a win-win!

SEARCH RESULTS PAGE Engage your customers with an SRP page designed for today’s online shopper. Giving the consumer the ability to view all photos for each vehicle right from the SRP allows your

deliver a custom pricing display, as well as Calls to Action, which drive higher conversions.

• Highest converting page of the website

• SRP vs VDP reporting

• Largest photo size

• View ALL photos from SRP

SRPSRPSRPSRPSRPSRPSRPSRP

The vast majority of shoppers that purchase a vehicle The vast majority of shoppers that purchase a vehicle s website do so after examining s website do so after examining

VDPVDPVDPVDPVDPVDP


YOUR WEBSITE DELIVERS A “PERSONALIZED” EXPERIENCE... HERE’S HOW

SEARCHWith Personalization, the DEP Smart Search bar gets even smarter, prompting each customer to continue researching the vehicles they’ve shown the most interest in.

HOMEPAGE BANNERSThe marketing banners on your homepage are your largest assets. The personalization engine makes sure that the large, vibrant messaging each customer sees is custom tailored to their needs and interests.

MODEL SCROLLERLet the personalization engine customize your website model scroller to give the customer quick, one-click access to the models they’ve viewed on your site.This leads to quicker site navigation, and happier customers.

CHATThe DEP Chat has always been great at starting conversations with customers, but with personalization, it now becomes a chat system that can actually CONTINUE the conversation. The chat

each customer has shown interest in. This not only generates more chats, but higher quality leads, too!

CUSTOM VIDEOSThe Personalization engine turns your homepage into a video gallery of all the vehicles the customer is currently shopping. Giving them quick access to the vehicle info their most interested in. This speeds up the research process, which shortens the buying cycle, which means you get paid quicker!

SERVICEThrough the CAROI system, we know which website visitors have purchased vehicles from you. If the personalization engine detects that a person who recently bought a car is on your site, all of the homepage content will be swapped to focus on service offerings.

Every customer is different. They shop differently, are interested in different vehicles, etc. So, does it make sense to show every customer the exact same content on your website? Of course not, and with our new personalization system, your website can evolve WITH the customer as they go through their own path to purchase. As they view more and more vehicles on your website, your site’s features and functionality will

actually CHANGE to match their search, immediately giving them the most relevant content any time they return to your site. See the image below to see how your website will evolve with your individual customers.


WHO IS VISITING YOUR WEBSITE? MANAGING YOUR WEBSITE

INCREASE CUSTOMER CONNECTIVITY RATES 500%iSPY Imagine knowing every move a customer makes on your website. Dealer E-Process’ iSPY is a REAL-TIME digital magnifying glass, identifying customers’ vehicle interests and activity. iSPY sends alerts to your CRM the moment customers are navigating your website, giving you the perfect opportunity to make your connection. iSPY has helped our dealers increase customer connectivity rates 500% versus your ordinary BDC process.

Dealers like you are looking for a platform that guarantees compliance, while allowing you to stand out from the

for handling day-to-day functions of your website. Our content management system is easy to understand and

our new VDP Editor, which allows you to totally “customize” the look and functionality of your VDP pages. Our new “Pricing Manager” allows you to design a pricing module for your vehicles that matches the way you like to market your vehicles.

TAKE CONTROL OF YOUR SITE

WEBSITE GRADER Is your website being utilized to its full potential? Each Dealer E-Process website features a built in Website Grader. This tool uses a proprietary algorithm that lets you know what areas of your website need attention and what opportunities you may be missing!


MORE THAN JUST CHATTER

DEALER MANAGED CHAT Dealerships will have the ability to log in to the industry’s best user interface, via desktop computer or mobile app, and manage live chats by department initiated from a customer requesting help on the website.

HYBRID CHAT Some dealerships like to perform their own chat, and we like that. But, most dealers aren’t available 24/7. We can be your backup when your team is not available! Your dealership will have the ability to watch chats happen in real time while also having the ability to “jump in” and take over the chat from Dealer E-Process trained live chat agents. This style of chat allows the dealership to have the best of both worlds, with 24/7 live chat coverage.

TEXTINGText messaging is quickly becoming the preferred method of communication. Giving customers the ability to speak with your dealership via Text is a great way to enhance your consumer’s website experience, as well as increase conversion!

TTER

eAutoAppraise How much is my trade-in worth? Powered

by NADA Guides and CreditMiner, customers

will not only know what their car is worth, but

they will also get pre-approved in REAL TIME

top credit bureaus: TransUnion, Equifax,

Experian. This one of a kind tool gives

dealers the ultimate control over the value

offer for any vehicle, connects to new vehicle

incentives & special programs, displays live

dealer inventory matches, and gives the

consumer the ability to upload pictures

or videos of their trade-in. 100% responsive

web design with full reporting.

TOOLS THAT MOTIVATE YOUR BUYER

, customers, customers

TIMETIME

eAUTOPAYMENTS Customers are looking for transparency and we have the tool that makes this possible, eAutopayments. Don’t lose a lead or a sale because your website’s payment calculator can only compute a best guess. Consumers are able to generate the most accurate monthly payment estimates with our state-of-the-art, online payment calculator.

The programs presented through your website are chosen and powered by you. Via your website, you can

data. Present real APR, residuals and incentives for

account the customer’s credit score! Include reserve and rate mark-ups in the monthly payment, as well as the consumer’s down payment amount, term and trade value. Customers can get pre-approved via CreditMiner.


DEALER WATCH CREDITMINER

CreditMiner CreditMiner is the automotive industry’s only Real-Time pre-screen provider, giving dealers access to TransUnion, Experian, and Equifax bureau data. Its proprietary BASIS2 software platform provides the industry with permissible bureau data such as up to 5 auto loan summaries, current payment data, auto loan balances, cosigner participation, and revolving debt data. CreditMiner gives its dealers a true credit snapshot of its prospect allowing dealers to match the right car, to the right customer, with the right

Virtual Service Advisor Many times, shoppers search a dealership’s service pages but do not schedule an appointment. Consumers are reluctant to schedule a service online because there is a lack of price transparency, and they do not want to schedule a service without knowing what fees they are committing to. The Virtual Service Advisor guides shoppers through the process and explains what prices correspond to the recommended services.

The software can also list other recommendations the dealer would like to suggest to their customers. The Virtual Service Advisor up sells the customer based on the age and mileage of their vehicle and shows the packages directly from the OEM guidelines.

• Competitor Monitoring• Review Monitoring/ Management• Social Media Monitoring• Local SEO Tracking• Media Management• Reviews Automatically Pushed to a Dealer’s site

With Dealer Watch, you now have reviews from all major review sites brought together in once place for you to monitor as well as post automatically directly on your website.


CAROI MARKETING SERVICES CAROI REPORTING

DMS INTEGRATION With the CAROI system, we are able to link all of your paid search efforts to your DMS, giving us the ability to match how many of your digital marketing leads actually resulted in car sales. This is game-changing technology because we’re now able to

start measuring your marketing value with CAROI.

PAID SEARCH

Target your competition, dominate your area, and protect your brand with our Custom PPC/SEM Search Campaigns. Using your dealership’s unique selling proposition, we will create an ad campaign that targets real car buyers in your area, and force them to visit your showroom before anyone else’s! Our advanced geo-targeting also allows us to not only dominate your home base, but gives you

These campaigns are a crucial part of a strong marketing plan, and will allow you to remain in front of the competition no matter where the customer’s searching!

DYNAMIC INVENTORY CAMPAIGNS

Let us turn your own vehicle inventory into an unstoppable force of inventory-

and your conversion rates up, and sets us apart from other SEM vendors.

DYNAMIC VDP REMARKETING

When shoppers see an ad that is 100% relevant to their needs, they are far more likely to engage with it than an ad that doesn’t speak to them. This is where VDP Remarketing really shines! Our inventory based remarketing allows you to follow customers around the internet with images of the exact cars they browsed on your website. A click on one of these ads will direct a shopper right back to the VDP they were

initially interested in; increasing VDP views and conversion.

REMARKETING Look BIG to every shopper who visits your website. We will create and serve ads that will follow your prospects around the web after they visit your site, displaying an engaging message designed to draw them back to you. Remarketing is one of the most cost-effective ways to spread brand awareness amongst your target market and stay on the customer’s mind throughout every stage of the car buying process.

DISPLAY ADVERTISING Whether you want a campaign designed for dealership branding, or something

targeted digital ad on hundreds of websites. And unlike traditional media, your

cost-effective way of advertising, with a proven ROI.

YOUTUBE PRE-ROLL Video is king. If you want to rule the digital world, or at least the part that affects car shoppers in your geographic area, then our video pre-roll placement strategies can provide the boost you are looking for. And if they click ‘skip’, it’s free!

CUSTOM CONTENT

With custom content articles written only for your website, you’ll be able to outrank your competitors on the search terms you need to dominate. This way

competition won’t be able to do anything about it!

WEBSITE BANNER SLIDES

Impact your website visitors with instant offers and incredible graphics. We offer a monthly service that keeps your homepage looking great and puts your best offers where your prospects can see them the instant they visit your website.

click on click on they were they were

Big Dog Deals!


A RESPONSIVE, DEDICATED TEAM Dealer E-Process is not just another website vendor. When we take the reigns of your website, we become your partner. What good is a responsive website if you don’t have a “responsive” support team standing behind it? We provide our dealers with high-level support, including providing you with a dedicated Account Executive, ensuring easy interaction with our team.

ADVANCED REPORTING We know it can be challenging to connect the metrics behind a website and equate that to vehicle sales, so we do it for you. One login onto a site built by Dealer E-Process will provide you the answers to your Google Analytics, Search Engine Marketing, VDP reporting, lead counts and conversion rates by device type. Our unique Website Grader utilizes an algorithm based on industry best practices to inform you of everything that is going right on your website at all times, and alerts you to areas that need attention. When the lights are green, everything’s a go! That’s making it easy.

ADVANCE DIAGNOSTICS FOR YOUR WEBSITE

SUPERSALE SPECIALS PAGES

nothing showing up? Now you can enlist our help to graphically display your best monthly

SERVICE PAGE MAINTENANCE

Your customers want coupons and they want them now! We offer a turnkey service that keeps your service & parts coupon page offers fresh and appropriate for the season/time-of-year. And they look good on mobile, as well!

PARTNERSHIPS

CRAIGSLIST POSTING Take advantage of our Craigslist Ad Posting Service and you’ll be rewarded with

and quick, accurate updates. We take care of everything! Feed management, daily posting, daily pricing updates, daily removal of sold vehicles, compliance & more! And our branded photo/layover ads will make sure your internet vehicle listings have a clear call-to-action message everywhere they appear.

Google: Our partnership with Google has given us the opportunity toexpand our platform in ways that truly benefit our clients and keep themahead of the game. Through this partnership, we gain access to systemsand services that give us the ability to make our clients’ accounts reachtheir highest potentials. Whether it’s working with Google to beta test a great new ad feature, or simply working through our partnership channels to expedite account changes and upgrades, working directly with Google helps us maintain the highest level of quality for our clients, and achieve ever greater ROIs!

Yahoo: Our partnership with Yahoo/Bing is one that will give our clients access to an extremely cost effective, and often overlooked, marketing outlet. Customers on Yahoo/Bing are not only more affluent and have overall higher incomes, but can often times be reached more effectively than through other marketing media. This Yahoo/Bing partnership is another tool in our arsenal that we can use to effectively spread out our clients’ budgets to make sure that the optimal mix of ad spend is constantly being achieved.

dealereprocess.com 877-551-2555

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LOOKING Y FOR - Dealer eProcess...• Reviews Automatically Pushed to a Dealer’s site With Dealer Watch, you now have reviews from all major review sites brought together in once