Are Extremes of Humidity Your Problem?

Look to ATLAS

SORBITOL For the Answer!

What happens to your products when they ' re stored at conditions as hot and d ry as a desert ? Especially if youVe plasticized or "condi t ioned" them, to meet high humidi ty conditions!

If you make products like gaskets, paper specialties, adhesives, pharmaceuticals , confections, foods—you know how such conditions can make them dry out and lose flexibility o r other desirable features.

Sorbitol is a conditioner especially suitable for these problems.. I t has a narrow hu­mectant range . . . varies less in moisture content wi th changes in humidity. I t is non-volatile·— provides permanent conditioning.

Sorbitol is plentiful, and its price t rend is downward. So check into the advantages now. Wri te for the Atlas sorbitol book, or con­sult the Atlas technical staff.

ATLAS CHÊMMUNIOUE

One-Two-Three Emulsifier Selection»

Atlas has devised a SYSTEM for choosing the right emu Is i fiers to do a particular job. It's based on. HLB (Hydrophile-Lipophile Balance) of materials and vari­ous emulsification problems, each material being given an empirical IILB number. Details are included in the new book *'Atlas Surface Active Agents."

Brij Emulsifier s ~* for Alkali Stability

Emulsions'that must Withstand high\pH are tricky to make be­cause such conditions are anath­ema to -most emulsifiers. Two new Atlas emulsifiers, Brij 30 and Brij 35 are made to meet th is need, and have taken their place beside Atlas Span** and Tween* emulsifiers as a third .chemical ' "family-V They,are soluble in water and lower alcohols, insol­uble in coal tar' hydrocarbons. Brij; 30 Js moderately lipophilic ;-Brij*35. is* h ydrophilic. -

Young Man Renex* * .GoesyYest -* <

The new* Atlas non-ionic .deter­gent, Renex, is rapidly gaining popularity in the Midwest sxtka West/after highly successful in­troduction *in the East. Non-sudsing feature is being pushed in "national "advertising," t which * shows simple proof that sudsing t s \nqt>a . criterion .of washing ability!" ^AdvahtagesT havé^beèn;J proved in laundries, textile mills, and compounded cleaners; *Reg. U. S. Pat. Off/ *->·-*· w

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In Canada address M 3ί$£&ΖΜ& am<$ SI&M4 Brantford, Ontario LIMITED

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A T L A S A T L A S

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