Look for our ad in today’s Outlook! - PageTurnPro · Later this year, 3CORE will be unveiling an Early Stage Fund, funded entirely by local people, to move companies on the path

Look for our ad in today’s

Outlook!

Saturday, February 23, 2013 Enterprise-Record2

By BRIAN S. NAKAMURA

The city of Chico is truly blessedand recognized as a jewel ofNorthern California. It is a premierfull-service city, unmistakablyknown as a wonderful place to live,do business, educate and recreate.

Over the past year, the city hastaken steps to prepare for its future.An economic development actionplan was adopted to guide efforts tofacilitate economic growth and job creation, and a cli-mate action plan was prepared to simplify and stream-line local compliance with state regulations related togreenhouse gas emissions.

The year 2013 promises to be both exciting andchallenging. As the economic outlook appears brighter,there are existing financial hurdles the city must contin-ue to deal with, including the most recent loss of thetelephone user tax attributed to Measure J.

The city will establish its priorities based upon cre-ating a safe community for its residents, business own-ers and visitors, focusing on public safety, economicdevelopment, transportation/infrastructure and theenvironment.

The core goals and objectives established by theCity Council for 2013 are public safety and housing,economic development, finance, transportation andtechnology.

It is the combination of these five endeavors thatensure a healthy, vibrant and safe community.

The City Council and its staff will build upon itsfirmly planted roots in transparency, efficiency andeffectiveness to ensure a healthy economic climate,where businesses can develop, grow, mature andexpand to meet the demands within the community andregion.

To that end, we all know that economic developmentdoes not occur by accident. The city is taking proactivesteps to ensure that permitting processes for residential,commercial and industrial development do not need tobe complex and confusing.

The city can and will improve its business deliverymodel and systems. Business retention, expansion anddevelopment are essential to ensure growth in all job

sectors. Too many communities face brain drain, and one of

the city’s goals is to retain our educated population, toensure that jobs are available at the service, trade craft,professional and executive levels.

Our assets, such as the Municipal Airport,Downtown Business District and retail commercial

areas need to be improved to generate value-addedinvestments.

I truly believe that with a dedicated focus on corepriorities, the city organization can achieve stability inthese challenging economic times and continue to sup-port the special quality of life we all enjoy cherish herein Chico.

Chico outlook: 2013 and beyond

Jason Halley/Staff File Photo

Brian S. Nakamura, 48, is the new city manag-er of “the wonderful city of Chico.” He moved herefive months ago, and his interest in the city’sfuture stems from his belief that Chico really is agreat place to live, do business, educate andrecreate.

This photo taken on Feb. 9, 2011, shows the Welcome to Chico sign.

Nakamura

Saturday, February 23, 2013Enterprise-Record 3

By MARC NEMANIC

Recently I read a news article bemoaning the 2012drop in gross domestic product growth in the fourthquarter.

Curiously, personal income was up 2.2 percent,business purchases were up 12.4 percent, and housingmoved up by 15.4 percent.

So what is the problem?Well, federal defense expenditures dropped by a

staggering 22.2 percent. This number makes a veryimportant point in the midst of the yelling and posingby some elected officials.

Conceptually, it is quite simple. Private spending +public spending = the economy in total, as a formula itis a + b = c.

In other words, if one part of the equation is drop-ping (public spending), then the other part of the equa-tion (private spending) has to be growing at a fasterrate. This is a fact, not ideology. It is arithmetic at itsmost basic.

Public spending will be dropping into the foresee-able future. According to the Committee for aResponsible Federal Budget, many suggest that anoth-er $1.5 trillion of deficit reduction in the next 10 yearswill stabilize the federal debt, but it is just not so.

Increasing health care costs, an aging populationand increasing interest payments will likely put sub-stantial pressure to limit federal spending for as long asthe eye can see. We may be talking about as much as $3trillion over 10 years, or $300 billion annually in deficitreduction.

In a word, we are on our own when it comes to eco-nomic growth and business vitality — all solutions willbe local.

There is a lot of idle money, held privately, sitting onthe sidelines. This crucial money is sitting therebecause there is no perceived local alternative in devel-oping and diversifying our economy.

In some ways, we as local residents need to embraceour roles as economic stewards, seeking ways to reinvest

our time and money here where it does the most good.We need to see our local economy as an ecosystem

which functions as a unit. An ecosystem where publicand private expenditures seek to create platforms tonurture business growth, to focus capital where it isneeded. It can create successful business models thatharness local innovation and put boots on the groundworking with local businesses: problem-solving, con-necting and networking for resources to grow and pros-per.

Thus far we have taken the first steps in this journey.The North Valley Community Foundation and 3CORE,through the generous help of Wells Fargo Bank, have

created the Business Vitality Seed Fund. This fund is focused on seeding small emerging

companies with money, mentoring and networking —and it is now open to interested donors who want toleverage the tax deductibility of the seed fund to helplocal businesses.

3CORE, with the assistance of Bank of America,successfully obtained $1 million from the U.S. SmallBusiness Administration to open a Small BusinessFinancing Fund, now accepting loan applications.

Later this year, 3CORE will be unveiling an EarlyStage Fund, funded entirely by local people, to movecompanies on the path to growth.

3CORE, the Alliance for Workforce Development,the Chico Economic Stewardship Network, the ChicoChamber of Commerce, the city of Chico, InnovateNorth State, The Center for Economic Development,the Small Business Development Center and others areworking together, where it makes sense, to acceleratebusiness growth, to bring resources to bear when itmatters most.

Within our reach are pooling local capital; leverag-ing public and private donations; convening local talentand mentors with growing companies; and creatingproducts and networks that grow companies.

It will take all of us, public organizations, privateindividuals and institutions, as well as nonprofits, totarget our resources and talents, for a growing localeconomy.

This could bean ‘aha’ yearfor smallbusinesses

Bill Husa/Staff File Photo

People shop in downtown Chico during the Slice of Chico event on July 16, 2011.

Marc Nemanic, 60, is a ChicoState University graduate andresident of Chico since 1990.Since 1991, Nemanic has beenthe executive director of3CORE, a community develop-ment financial institution, pro-viding financing, mentoring andeconomic development servic-es to the Butte, Glenn, andTehama county region.

Nemanic


By VALERIE REDDEMANN

For the past five years, we’ve foundourselves constricting, re-prioritizingand fighting for survival.

We’ve kept our head down just tokeep our nose above water.

Some of us have made it, and some ofus have not. If we’re willing to do thework, both results provide opportunitieswe’ve never seen before.

The economy still has its strugglesand not everyone is out of the woods.The good news is there’s a light at theend of the tunnel — and it’s gettingbrighter. What’s on the other side looksquite different from what’s behind us,and quite frankly, I like what I see so far.

History has shown us that since theIndustrial Age, to be successful in busi-ness, we do the following: Appeal to the

masses, automate toadopt economies ofscale, reduce costs,lower our price andhope to control a larg-er market share. Soonwe found ourselves ina race to the bottomwith narrowing profitmargins, unmotivatedemployees, and lack-luster innovation cre-ating a nation un-equipped to keep up with its moreaggressive competitors.

The factory is gone. The old way ofdoing business is gone. It’s time to dothe work to drive us forward. Not only toresurrect our own personal businesses,but to drive innovation and growth as anation.

It’s time to invest in emotional labormore than ever to develop ideas, designnimble businesses that question the sta-tus quo and be open to new ideas andmethodologies with the eye on the future

and the understanding we need to pushhard to stay two steps ahead.

It’s time to confront our fears, lookthem right in the eyes and realize whatwe’re about to embark on may not beeasy, but it’s important.

What exactly is emotional labor?Simply stated, emotional labor is

work you do with your mind, not yourbody. It’s effort expended to confrontfears and dig deep to discover ideas andapproaches that excite and scare you. It’s

The formula for 2013? Five partsemotional laborwith a healthydose of thehuman touch

Valerie Reddemann has morethan 20 years experience in mar-keting, ecommerce and manage-ment. She is the director of market-ing at SynMedia, a Chico-baseddigital marketing company special-izing in social media management,application development and onlinemarketing. She is also the 2013chair of the board for the ChicoChamber of Commerce and aboard member for Innovate NorthState.

Reddemann

� See REDDEMANN, 6


ENLOE MEDICAL CENTERThe region’s only Level II Trauma Center,Enloe proudly provides comprehensive care for the people of six counties.

Featuring:

Improving the quality of your life through patient-centered care.


having the guts to stand up for what you believe inwhen naysayers abound. The courage to go forwardwith an innovative product or service with no guaran-tee of success. And, the strength to do something thatmay leave you vulnerable to criticism — or worse —failure.

Last month, I had the honor of being installed asthe 2013 chair of the board for the Chico Chamber ofCommerce. I spoke briefly about the topic of emo-tional labor and how I saw these efforts being putforth in our community — the chamber in particular.

From the innovative programs designed to turbo-charge the value of membership, to taking the initia-tive in leading discussions with key organizationsdefining problems and developing real solutions toensure a clean and safe Chico, the chamber is invest-ing in plenty of its own emotional labor.

This work is challenging, at times complicated,sometimes sensitive, and many efforts will face hur-dles along the way. What excites me most is to see theenthusiasm and vigor devoted to these projects.

We’re committed to doing the work.I strongly believe, as a business community, it’s

more important than ever to embrace those willing totake risks, give birth to new ideas and develop inno-vative methods to create and do the work.

Having the courage to go against the norm to cre-ate real, significant change is both brave and, let’sface it, scary. We need to encourage, nurture and cel-ebrate these leaders every step of the way. It’s time tobe braver than we’ve ever been and fly higher than weever thought possible.

Here’s your healthy dose of the human touch.I call it the H2H Connection — that’s human-to-

human. Consumers have grown weary of being over-promised and under-served, and now demand authen-ticity and transparency. As a business, you have twochoices — innovate or evaporate.

Re-examining how you connect with your cus-tomers to build trust is key to success. It’s sayingwhat you’ll do and doing what you say in a truthful,transparent way. This means learning how to engagewith your customer base, thanking them for their sup-port and listening to their concerns and maybe evencomplaints — and doing so without denial but withan attitude of “we want to do better.”

Social media is here to stay and if you’re notstrategizing how to leverage its power to connect,engage and solidify relationships with customers,you’re falling behind. Remember, you don’t need tobe everywhere — just where your customers are. Thismay mean a new approach to customer service, prod-uct/service feedback, education or complaint resolu-tion.

Let’s get to work.

From 4

REDDEMANN

By KIRK TROSTLE

The city of Chico recognizespolice services are critical formaintaining and enhancing ourcommunity’s quality of life. Fiscalconstraints have presented a chal-lenge for the delivery of policeservices and will continue to be dif-ficult in navigating over the nexttwo to three years.

The department is adjusting tothese challenges and will capitalizeon positive opportunities as theypresent themselves.

The department’s leadership hasmade necessary staffingadjustments to ensure anadequate level of response isavailable to handle criticalincidents within the city.

The department is taskedwith creating new deliveryand program models to ad-dress crime reduction whilemaintaining a safe community.

The department is challengedwith four community issues: 1)crime and violence, 2) alcoholabuse, 3) homelessness, and 4)behavioral health.

Vital to accomplishing this newera of policing services will bepartnerships between the depart-ment and different segments of ourcommunity.

The encouraging news is our cit-izens’ willingness to become in-volved to openly address theseissues in collaboration with ourdepartment.

Our relationship remains strongwith federal, state and local lawenforcement agencies benefiting

our community by becom-ing a force multiplier whenadditional staffing is neededfor significant events ormajor investigations.

The business community, localand county government, concernedcitizens, educational institutions,associated students and our depart-ment are partnering together to dis-cuss and find a solution to the alco-hol abuse problem.

The department is committed tofinding a solution to the homelessissue through alliance with theChico Chamber of Commerce,Downtown Chico Business As-sociation, Greater Chico HomelessTask Force, Chico Stewardship

Network and the faithcommunity.

The PoliceCommunity AdvisoryBoard is addressing thedepartment’s role inwhat level of service itshould provide duringcritical behavioral healthincidents and determinewhat intermediate andlong-term solutions canbe found to mitigate the

impact this reoccurring burden hason the department.

The department is excited aboutnavigating through the challengesof this new era in law enforcementand where it will take us. Needlessto say, departmental staff is com-mitted to guarding and protectingits community members.

The department will continue todo its very best with the resourcesgiven in making Chico a safe placeto raise a family, an ideal locationfor business and a premier place tolive.

Keeping Chico safe


Chico police keep an eye on young people who were partying ata home at Sixth and Ivy streets on Aug. 20, 2010.

Kirk Trostle, 48, is the chief ofpolice for the city of Chico. Heis a Chico State graduate andhas worked in Butte Countylaw enforcement for 25 years.

Trostle

Partnershipsbetween policeand communityare important


#30 Seville Ct., Chico, CA 95928

(530) 345-7296

COMPLETE CONCRETE AND BUILDING SERVICE

www.northvalleybuilding.com

BUILDINGS ®

Let us be part of your next construction project!Let us be part of your next construction project!

License #812173

FARM BUILDINGS WAREHOUSES CHURCHES

STORES OFFICES

AUDITORIUMS

SELF STORAGE BOWLING LANES

HANGERS

By TIM TAYLOR

There are historic changes and newinitiatives on the horizon for schools inButte County and all throughoutCalifornia. Classroom instruction,school finance, education technologyand science-technology-engineering-mathematics (STEM) are four excitingpre-kindergarten- through 12th-gradeinitiatives that provide some great opti-mism from educators to help our stu-dents prepare for college and careers.

CLASSROOM INSTRUCTION ANDSTATE ASSESSMENTS

Currently K-12 classroom instructionand state assessments are not aligned,are outdated, and frustrate many educa-tors, parents and students.

By 2014-15, the new Common CoreState Standards are coming to a school

near you — and to our state and nation.The standards were developed in collab-oration with teachers, school administra-tors and experts to address our need toeducate students who are college-,career- and workplace-ready to partici-pate in a fiercely competitive worldeconomy.

The Common Core State Standards— www.corestandards.org — will pro-vide a consistent, clear understanding ofwhat students are expected to learn, soteachers and parents know what theyneed to do to help them.

The standards are designed to berobust and relevant to the real world,reflecting the knowledge and skills thatour young people need for success incollege and careers. With our studentsfully prepared for the future, our com-munities will be best positioned to com-pete successfully in the global economy.

California, along with 23 other states,has also committed to participating in anassessment designed to test our students’knowledge of these standards. The newtests were created by the SMARTERBalanced Assessment Consortium(SBAC) — www.smarterbalanced.org.

The main purpose of the SBAC wasto design a comprehensive and innova-tive assessment system that is aligned tothe Common Core Standards and pro-motes all students being college- and

career-ready upon graduation. Testing will be computerized, and the

assessments will go beyond multiple-choice questions to include extendedresponse and technology-enhanceditems, as well as performance tasks thatallow students to demonstrate critical-thinking and problem-solving skills.

Students will be state tested far lessfrequently than we currently do todayand only in math and English for the firstfew years.

We will finally be able to comparetest results nationally as the test isaligned to other states.

SCHOOL FUNDINGEducation funding has experienced

one of the most difficult periods in ButteCounty history over the last five years.

Evolving education landscape envisionedTim Taylor is the superintendent

of Butte County Office of Education.He has worked in education for 25years as a teacher and administra-tor. He is a graduate of Chico StateUniversity with a bachelor’s inBusiness Marketing.

� See EDUCATION, 8

The governor’s 2013-14 budget pro-posal reflects an improved economicoutlook. This includes the most dramaticchange to how education is funded sinceProposition 13 was passed in 1978.

The governor’s current plan, calledthe “Local Control Funding Formula,”eliminates the restrictions placed on edu-cation funding for specific programscalled “categorical” and allows the fund-ing to be used for any educational pur-pose.

Programs such as Regional Oc-cupational Programs, arts education,adult education, Beginning TeacherSupport and Assessment and 30 othercategorical programs will be eliminatedand moved into apportionment fundingover a seven-year period.

If approved by the Legislature, ButteCounty school districts will set fundingpriorities and develop a district plan thatwill improve student achievement as rev-enue limits will significantly increaseover the next seven years.

This proposal has gaps and is notequitable for some districts in our coun-ty. However, it does begin to eliminatewasted resources that the state requiresand gets more money into the classroom.

TECHNOLOGYBy the end of the decade, our schools

will not be using textbooks in the class-room but will be utilizing technology toprovide instruction and classroom mate-rials.

Students will eventually be usingindividual digital devices to communi-cate to classroom teachers and to eachother while they learn.

There are already more than 50,000students in California taking onlinecourses for high school credit. I encour-age parents to take a look at the blueprintfor technology at the following website:www.cde.ca.gov/nr/ne/yr12/yr12rel75.asp, to see how technology will continueto change the face of education.

SCIENCE TECHNOLOGYENGINEERING ARTS ANDMATHEMATICS

STEAM is a statewide initiative toincrease the number of students who willbe prepared to work in these fields.

Schools throughout the county areusing robotics, graphic design, engineer-ing and computer technology as hands-on, relevant instructional methodologyfor student learning. Students are com-peting in LEGO and Robotic competi-tions at the regional and state level.

From elementary to high school lev-els, STEAM instruction is a great way tomotivate students to learn and have fun— www.cde.ca.gov/pd/ca/sc/stem-introd.asp.

The upcoming year will be a reprievefrom the draconian cuts schools faced inrecent times. School leaders will beworking together to communicate theseupcoming changes to the community.Keep supporting our schools so we canimplement these and other excitingchanges.

From 7


1199 Diablo Ave. Chico, CA 95973

www.sycamoreglen.com

(530) 894-0384 1199 Diablo Ave. Chico, CA 95973

Sycamore Glen Active Senior Community

Bingo Card Bingo Book Club Bridge Bunco Canasta Cribbage Casino Visits

When we sWhen we say an Activ y an Activ e L e L ifestyle...ifestyle... When we sWhen we say an Activ y an Activ e L e L ifestyle...ifestyle... When we say an Activ e L ifestyle...

31 Poker Seven Card Draw

Poker Texas Hold’em Dominoes Pinochle Movies Happy Hours

Wii Bocce Ball Putting Green Walking Paths Pool Table Shuffleboard Fitness Center Jazzercise

Tai Chi Restaurant Outings Horseshoes Garden Outings to Plays/

Theaters/ Museums

this is hthis is how we w we dodo it it! this is hthis is how we w we dodo it it! this is how we do it!

Bill Husa/Staff Photo

Hooker Oak School students, parents and staff take part in the celebrationof the school’s new playground equipment on Jan. 23. Tim Taylor, thesuperintendent of Butte County Office of Education, says there are historicchanges and new initiatives on the horizon for schools in Butte County andthe state.

EDUCATION: Changes

Tim Taylor,superintendent ofButte County Officeof Education,participates in aread-a-thon at OphirSchool in Orovilleon Feb. 1.

Barbara ArrigoniStaff Photo


Replaster & Retile Your PoolAsk about the Polar Bear SpecialAsk about the Polar Bear Special

Ends 2/28/2013

Limited Time Offer

Ask About Our Deck

Refi nishing

By LISE SMITH-PETERS

Can you imagine life in Chico with-out Bidwell Park? John and AnnieBidwell couldn’t when they deeded theland to the city to “sacredly guard.”

Bidwell Park is part historic artifact,part fitness gym, part mini-GrandCanyon, part laboratory, and an amazingplace to explore and recreate, all in one.

It is an incredible natural resource.Our community’s treasure faces

many challenges with the impacts ofever-increasing visitors, estimated atwell over a million a year, who put anescalating strain on the park’s aging

infrastructure and natural resources.These challenges come at a time

when the park’s operating budget isshrinking, and limited park staff aretasked with the care and management ofmore than 5,000 acres of city property.

One bright spot is the giving spiritthat community members have shownfor their park. In 2006, the city instituteda full-time volunteer program, puttingthousands of hands to work to improvethe health of the park with close to130,000 hours contributed by the com-munity.

With all of the competing interestsvying for people’s time — job, school,

children, sports, evenelectronics — volun-teers have made timeto roll up their sleevesand work in the park,providing compellingresults. Their actionsare evidence of thedesire to give back tothe park that has pro-vided so much for thecommunity in the firstplace.

Additionally, local organizations,businesses and individuals contributedmore than $50,000 in in-kind and cash

donations in 2012 to the park’s infra-structure, vegetation management, trailsand volunteer events.

Volunteers gave 19,800 hours — val-ued at more than $400,000 — last yearalone toward weed and trash removal,Park Watch, trail work and repair, intern-ships, restoration efforts with nativeplants, painting, and even office work.

The Park Division provides ampleopportunities to be an active steward ofBidwell Park with weekly work sessions

Bidwell Park provides plentyof community opportunities

Lise Smith-Peters is a native ofFort Worth, Texas, who has lived inChico since 2004. She has servedas volunteer and park servicescoordinator for the city of ChicoPark Division since 2007. Sheloves working with people, coordi-nating projects, fundraising, andenjoying learning about beautifulBidwell Park, and what makes ithealthy.

Smith-Peters

� See PARK, 10


and events, along with our partners,Friends of Bidwell Park and theCalifornia Native Plant Society.

Annual volunteer days, like Make aDifference Day, Earth Day, and theButte Environmental Council’s ParkCleanup are popular for people of allages. There is nothing more invigorat-ing than working with a few hundredvolunteers.

The city’s Adopt-a-Park Site pro-gram enables groups and families tocare for their own little piece ofBidwell Park, whereas Park Watchmembers serve throughout the park,providing information to visitors.

And ongoing partnerships withChico State University’s AssociatedStudents’ Community ActionVolunteers in Education, Sierra View,Blue Oak and Parkview schools,Upward Bound high school program,Chico High School, Kids and Creeks,

and Stream Team have meant thatyoung people are learning hands-onabout the ecology, history and skillsneeded to care for this unique resource.

Community members who dedicatethemselves to Bidwell Park, whetherthrough stewardship or donating, tendto feel more invested in the park’s careand future.

The giving spirit of our communityis gratifying and as more park needsare addressed, such as Caper Acres’renovation, an Upper Park Road fix,and the replacement of vita course sta-tions, to name a few. There will bemore opportunities to donate financial-ly, and volunteer time and energy.

To get involved, weekly work ses-sions are open to all on a drop-in basis.A volunteer training will be held 6-9p.m. March 12, and 10 a.m.-1 p.m.April 20 on Earth Day.

Call the Park Volunteer Program at896-7831 for details.

From 9

PARK: Getting involved

Contributed photo

Chico State University students (front to back) Zach Mathews, Nate Ward,Serena Cervantes and Tony Moreci are among the Bidwell Park volunteers toremove invasive weeds from an area in the sycamore restoration site northof Caper Acres in lower Bidwell Park.

A group ofwomen enjoy aride throughupper BidwellPark on Nov. 7,2012.Volunteers gave19,800 hourslast year alonetoward weedand trashremoval, ParkWatch, trailwork and repair,internships,restorationefforts withnative plants,painting andoffice work.The ParkDivision pro-vides ampleopportunities tobe an activesteward ofBidwell Park.



By PAUL ZINGG

I am very excited about the future ofChico State University, both in the shortand long term.

Those of us in the faculty, staff andadministration of the university have thedistinct honor of serving students fromChico, the north state, the rest ofCalifornia, and many other states andcountries. We recognize that a noblevision energizes our work. A vision thatfocuses not just on the individual bene-fits that accrue with a first-rate universi-ty education, but also the many ways inwhich the public good is served.

After a painful recession andunprecedented state budget cuts to high-er education, the California StateUniversity is cautiously optimistic aboutfuture state support. Gov. Jerry Brown’s

proposed budget for2013-2014 includes anaddition of $125.1million in state fund-ing for the CSU sys-tem.

While this amountcannot offset a de-crease in state supportfor the CSU of approx-imately 30 percentover the past severalyears, it is a very welcome change indirection. The governor has also shiftedthe focus from not just enrolling studentsto ensuring their learning and degreecompletion.

We welcome these emphases becausethese are two critical ways in how wedefine student success at Chico State.Even before the CSU embarked on a

graduation initiative, we were makinggreat strides in improving our graduationrates. We are now focused on strength-ening our four-year degree culture withthe goal of having the best four-yeargraduation rate in the CSU.

More timely degree completion willalso enable us to accommodate morestudents, as the students who move onmake room for those coming in. But it’snot just more students: it’s more studentswho are both aware and ready to meet

the high expectations we have for them.This pertains not only to academic

performance, which is our primaryfocus, but also to behavioral expecta-tions that underscore their obligations asmembers of our university and as guestsand citizens of our community. We seek,always, not only to prepare our studentsto meet the workforce needs of our stateand nation in the future, but also to leadlives of purpose and goodness.

The renewed interest among our stateleaders in best practices for higher edu-cation bodes well for Chico State. Ourcampus has long had an emphasis, andimpressive track record, with regard tostudent learning and student success.You can find evidence of this in manyplaces, such as the faculty who extend

Future looks bright for Chico StatePaul Zingg is president of Chico

State University. Before beingnamed president, he was provost atCal Poly-San Luis Obispo. Hereceived his doctorate in historyfrom the University of Georgia,Athens, in 1974.

Zingg

� See ZINGG, 12


Having trouble paying for your Medicare...

Premium, co-pays, and prescription drug costs?

Find out if you are eligible to help

Call PASSAGES HICAP and find out how to apply

1-800-434-0220 or 1-800-822-0109

www.passasgescenter.org

This advertisement has been created by PASSAGES HICAP (Health Insurance Counseling & Advocacy Program) with financial assistance through a grant from the Centers for Medicare & Medicaid Services, the Federal Medicare agency.

C LUBS & O RGANIZARGANIZATIONSTIONS C LUBS & O RGANIZARGANIZATIONS C LUBS & O RGANIZARGANIZATIONSTIONS ,Inc.

Paradise Symphony celebrates 52 fabulous years by presenting the finest classical music in Northern California. Outstanding musicians and renowned Guest artists offer four seasonal concerts during the year. We also provide scholarships to aspiring young artists and offer instruction through our Strings in Schools program.

Please Contact 877-8042 wwwwww.paradisesymphon.paradisesymphony.org.org or become a fan on facebook!or become a fan on facebook!

Join us for theJoin us for the 2013 CHICO W2013 CHICO WALK toLK to End End Alzheimer’s!Alzheimer’s!

SATURDTURDAY,Y, OC OCTOBER 12 12, 2013 2013

Chico Walk to End Alzheimer’s BIdwell Park Sycamore Field (One Mile BBQ Area)

8:30 am Check-in Opens 10:00 am Walk Starts act.alz.org/chico2013 act.alz.org/chico2013 1.800.272.3900 1.800.272.3900

Sign up your team this spring, and receive an invitation to our Kick Off Party at Sierra Nevada Brewery in July!

their office hours to help strug-gling students; the staff who alsoadvise student clubs and organi-zations after the workday is done;the alumni who return to campusin big numbers to recruit ourgraduating seniors for their com-panies; and the high entrance andmid-career salaries that our grad-uates earn.

As a specific example of ourfocus on student learning and suc-cess, a few years ago our campuswanted to explore ways to helpfreshmen be more engaged incommunity and university life,which research tells us will helpthem stay in school and do betterin class. We started the First YearExperience Program, and beganhosting campus and community

events such as the Town HallMeeting and Great Debate thatwere mandatory for hundreds offirst-year students. As a result,our freshmen are more involvedin, and more knowledgeableabout Chico, and they are stayingin school in greater numbers. Aresearch study found Chico Statefreshmen who participated inTown Hall Meetings were morelikely to return for their sopho-more year than those who did not.Our First Year ExperienceProgram has received well-deserved attention for its success-es.

Because of our dedicated fac-ulty and staff, our many partnersand supporters in the city andregion, and the exceptional effortsand achievements of our studentspast and present, we have a verybright future at Chico State.

From 11

ZINGG: Chico State

Jason Halley/Staff Photo

People walk near Kendall Hall as they take a tour that showcased the Chico StateUniversity campus to prospective students on April 14, 2012.


B U S I N E S S E S B U S I N E S S E S B U S I N E S S E S

Hours: Mon-Fri 10-4 Saturday 10-1 315 Flume Street Chico • 343-1326

“Where students find the best bargains!”

825 A Street Orland, CA 95963

FD 530

530-865-3349 Dir. 530-624-1695 Cell

James M. Miller FDR-669

F. D. Sweet F. D. Sweet and Son

CCULARM A SECURITY SYSTEMS

Burglar & Fire Alarms

1-800-7ACCULARM Oroville 532-0885 Chico 895-0885

Paradise 872-5311 1101 El Monte Ave, Chico

TERESA LARSON

Century 21 Jeffries Lydon

(530) 899-5925 [email protected]

www.chicolistings.com DR

E #0

1177

950

Honest / Dedicated Hard Working Agent

A & J Vac & Sew

• Repairs • Repairs • Par• Parts • Accessories • Accessories • Ser• Service Callsvice Calls

Authorized Authorized Dealer for: Dealer for: PFPFAFF • VAFF • Viking king Juki • SingerJuki • Singer

1929 Mangrove A1929 Mangrove Ave. ve. 343-6282343-6282 (Across from S & S Produce)

20 Y20 Y EARSEARS E E XPERIENCEXPERIENCE • • WWWWWW .V.V ACAC A NDND S EWEW . NETNET

MAINTENANCE PLUS Commercial and

Residential Repairs • Electrical • Plumbing • Carpentry & Drywall

893-1051 1274 Eaton Rd., Chico

Mention this ad & receive $25 off 1st hour of labor!

JOHN’S HANDYMAN SERVICEJOHN’S HANDYMAN SERVICE JOHN’S HANDYMAN SERVICEJOHN’S HANDYMAN SERVICE JOHN’S HANDYMAN SERVICE Quality Property

Maintenance & Restoration

Family Owned And Operated 31 Years Experience Small Job Specialists

Free Estimates Credit Cards Accepts Insured And Bonded

530-345-7074 530-345-7074 530-345-7074 530-345-7074 530-345-7074

• Residential • Commercial • Industrial


By SHERRY MORGADO

Giving up simply isn’t an option.The end of redevelopment in California as we knew

it certainly means significant change for the productionof affordable housing, so we need to turn our thoughtsto a different way of approaching this issue and remem-ber the tremendous, ongoing need for affordable, safehousing for all of our citizens.

The need is staggering, when we consider 26 percentof all Chico households live below the federal povertythreshold and 47 percent of the population meets thedefinition of “low-income.” Thirty percent of our citi-zens are housing-cost burdened, paying 40 percent ormore of their monthly income toward housing costs.

Our recent Homeless Census and Survey countedmore than 600 people experiencing homelessness inChico.

With such a significant need, redevelopment hous-ing funds did make an impact, allowing us to developover 1,200 units of affordable rental housing during thehistory of the Redevelopment Agency, which was dis-solved by the state last year.

Federal and state grants have allowed us to developemergency shelters such as the Torres CommunityShelter, and transitional housing projects such as TheEsplanade House.

Given budget woes at the federal and state govern-ment levels, we should not rely on either of them toprovide for our needs in this area. We must rely on our-selves to develop an affordable housing funding strate-gy that is as self-reliant as possible.

Our need, our motivation and our momentum speakto Chico’s commitment to become more innovative aswe address a basic human right and the foundation of ahealthy and prosperous community.

In 2009, when the City Council adopted the city’s2009-2014 Housing Element, it identified the establish-ment of a local housing trust fund as an essential actionwithin the next five years.

Our Housing Element outreach meetings identifiedhousing needs for the workforce and for persons whoare homeless and/or disabled as high priorities that typ-ically cannot be adequately met through federal andstate grants due to extensive limitations, both in use andfunding levels.

A housing trust fund can address these needs bygenerating local funds with flexibility to meet our localpriorities. Such a fund could be used to expand housingand supportive services for homeless families and indi-viduals, and build workforce housing that strengthensthe economy.

Very importantly, these funds can be used to lever-age federal and state housing grants that will continueto exist, even in a diminished form.

Over the last year, a work group of local housing,financing and fund-raising experts has been draftingthe vision of the North Valley Housing Trust, pursuantto the city’s Housing Element.

The mission is to “focus and leverage localresources to build community and advance our econo-my by creating affordable homes and eliminatinghomelessness, thereby enhancing self-sufficiency andsustaining families.”

This vision — and the work behind it — will be pre-

sented to the Chico City Council on March 5 as anupdate on the Housing Element’s implementation.

As a grassroots response, it builds on successfulhousing models already being carried out in our com-munity by our very able nonprofit agencies.

In order for it to remain flexible and innovative, it isproposed to be established as a certified CommunityDevelopment Financial Institution, an independentnonprofit that would establish the trust fund throughvoluntary tax-deductible donations from the communi-ty, as well as investments from donors and companieswho may receive tax credits in return.

Numerous other communities in California andacross the U.S. have established such trust funds andbest practices we will learn from.

While the seeding of the fund will not happenovernight, it’s important we start now to take control ofour destiny when it comes to affordable housing.

A local housing trust fund is that important first step.

City committed to affordable housing

Sherry Morgado, 49, is the director of housingand neighborhood services for the city of Chico,and has served in that capacity for the last 61⁄2years. She has lived in Chico for the last nineyears.

Ty Barbour/Staff File Photo

This photo taken on Oct. 31, 2012, shows construction on the North Point Apartments, an affordable-housing project along The Esplanade.


Get quotes on AAAHome or AutoInsuranceand receive up totwo FREEPortable Speakers.

Reply to this ad by Calling

AAA Office2221 Forest Ave., Chico(530) 332-2680

*Offer ends March 31, 2013. Some restrictions apply.

SWITCHNOW AND

SAVE

By DR. RICHARD THORP

“It was the best of times, it was theworst of times,” Charles Dickens beginshis novel “A Tale of Two Cities.”

Communities in California face asimilar paradox with the explosivechanges facing medicine and health caredelivery in the next decade. Disruptiveand transformative change is rapidlyunfolding in response to these forces:

• An aging population.• A growing shortage of physician

and non-physician clinicians.• Society’s unwillingness to address

end-of-life issues.• Society’s unwillingness to address

adverse personal behaviors.• A growing undercurrent of con-

sumerism in health care today.Dramatic, beneficial changes in

technology, surgical techniques, diag-nostic imaging and the development ofpersonalized medications are beginningto occur. However, these advances maynot be available to all because we are

increasingly unable toafford these costlyadvances. As a result,health care as we’veknown it is being dis-rupted and transformedthrough efforts to bringcost-effective, personal-ized, safe and excellenthealth care to all of ourcitizens.

The situation calls tomind an old Chinese

proverb, “May you live in interestingtimes.” There has never been a moreinteresting time to be a physician or non-

physician clinician in the history of med-icine than today.

There have been many changes in thepractice of medicine since I began in thefield of internal medicine more than 30years ago. But they will pale in compar-ison to the change that will occur in

‘It was the best of times,it was the worst of times’ California medicine 2013-2014

Richard Thorp is an internalmedicine physician living inParadise, where he has practicedfor the last 31 years. He is thepresident/CEO of ParadiseMedical Group and the president-elect of The California MedicalAssociation. He has been active inhealth care policy development forthe last 20 years. These state-ments are his own and not neces-sarily representative of the mem-bers of his group or of theCalifornia Medical Association.

Thorp

� See MEDICINE, 18


(800) 273-3257 • (530) 824-5434 • Fax: (530) 824-434 (800) 273-3257 • (530) 824-5434 • Fax: (530) 824-434 [email protected] • [email protected] [email protected] • [email protected]

2280 Short Drive • Corning, CA 96021 2280 Short Drive • Corning, CA 96021 Kelly Breedlove Fleet Manager

WWW.CORNINGFORD.COM

Call One of Our Truck Specialists for

CORNING FORD CORNING FORD CORNING FORD Bennnny Bry Brown’sown’s

We’ve Got The North F-Series, E-Series a

The North VThe North Valley’s lley’s The North VThe North Valley’s lley’s Truck Store!uck Store! Truck Store!uck Store!

W H A T

FLEEET FLEEET FLE D E P A R

D O F O

SINCESINCE SINCESINCE 19871987 19871987

S E

R V I N G G T H E N O R R T H H V A L L L L E Y S E

R V V I I N G G T H E N O R R T H V V A A L L E Y Y


48 48 Francis Hopping

Fleet Manager SALES OPEN: MON.-FRI. 8 am -7 pm • SAT 8 am -7 pm • SUN 10 am -6 pm PARTS & SERVICE: OPEN MON-FRI 7:30 am -5:30pm

WWW.CORNINGFORD.COM

or Your Payload & Towing Questions!

CORNING FORD CORNING FORD CORNING FORD Benny Brown’s

h Valley’s Biggest Selection of and even Transit Connects!

The North Valley’s The North Valley’s Truck Store! Truck Store!

C A N O U R

FLEET FLEETEETR T M E N TO R Y O U ?

SINCE SINCE 1987 1987

S E

R V I N G T H E N O R T H V A L L E Y S E

R V I N G T H E N O R T H V A L L E Y

We Can Even Help With Speciality Chassis Setups Too!

• Farming • Landscaping • Construction • General Contracting • Small Business & More!

Note: All truck photos are for illustrative purposes and do not reflect in stock vehicles. See Corni ng Ford Fleet Dept. for details.


medical practice and health care delivery over the next10 years.

The following are just a few of the potential changesthat we anticipate:

• Advances in surgery that will allow your surgeonto practice your operation to perfection on a computer-ized simulation of your body, pre-program a robot toassist with the surgery and then perform it flawlessly.

• Minimally invasive surgery that will allow therepair of heart valves with a catheter introducedthrough the groin without opening the chest or bypass-ing the heart circulation.

• Genomics that can predict your diseases at birth,allowing a personal program of prevention.

• Your genetic structure will be used to choose med-ications that match your body chemistry (minimizingthe risk of side effects).

• Your personal health information (including yourimaging studies, hospital, E.R. and doctor visits) willbe digitized and available wherever you need it.

• Most important, these changes will all be donewithin a culture of safety.

However, to provide these advances to all who needthem, the delivery of care will need to be transformedas well. America faces a pandemic of chronic illnesses,including diabetes, heart attacks and strokes, highblood pressure, and adult and childhood obesity.

We have learned that chronic disease is best man-aged with a team of professionals, such as physicians,nurses, diabetic educators and physical therapists, toname just a few.

Too often, these clinicians work in their own “silos”

without direct access to each other or effective commu-nication. Teams of these professionals need to beorganized around the needs of each patient.

The Affordable Care Act (“Obama Care”) is cele-brated by many as the beginning of improved healthcare. However, the law is not so much about reforminghealth care as it is about reforming insurance.

For instance, insurance coverage will expand underthe Medi-Cal program. Managed-care programs havealready started reorganizing Medi-Cal delivery in sev-eral large urban areas and are scheduled to expand to allrural counties, including Butte County, starting in June.This will be for all Medi-Cal programs, including eligi-ble people under the Affordable Care Act, children inthe Healthy Families program, seniors and people withdisabilities, and those who qualify for both Medicareand Medi-Cal (dual eligibles).

Also, the state’s health insurance exchange, CoveredCalifornia, will work to see that individuals not eligiblefor Medi-Cal or Medicare have insurance. It will pro-vide a statewide market with insurance plans compet-ing on an even playing field for the business of individ-ual consumers who do not receive health insurancethrough their employment. Subsidies are to be provid-ed based on income. The exchange is just now develop-ing but promises to be ready for business by the dead-line of Jan. 1.

Currently, doctors, non-doctor clinicians and hospi-tals in Butte County are finding ways to improve healthcare delivery. They are using electronic records anddeveloping several different ways of securely sharingpatient information through so-called health informa-tion exchanges. These will allow doctors and hospitalsto communicate electronically, minimizing the duplica-

tion of services and making health care more efficient.They are developing physician-led teams to provide

a cost-effective, high-quality, patient-centered networkdesigned specifically for the needs of people in ButteCounty.

They are reorganizing so that the consumer is thedecision-maker at the center of health care, just as inany other industry.

This is an exciting time. The real challenge iswhether we as a community will embrace the neededchanges so that we can provide the right care at theright time to all individuals.

From 15

MEDICINE: Health care transformed


Irene Doyle (left) receives a blood pressurescreening from Suzi Bailey as Enloe MedicalCenter’s new Magnolia Tower opened for a touron June 23, 2012. Dr. Richard Thorp believes thatchronic illnesses, such as diabetes, heartattacks, strokes and high blood pressure, arebest managed with a team of professionals.

BY ERIN GILMER

BloodSource is excited to celebrate 50years in Chico. The community spirit is aliveand well in the north valley. Lifesaving bloodcollections continue to expand because ourgreat community supports a great mission.

Working together with donors, blood drivechairpeople and volunteers, we provide a safeand plentiful blood supply for those in need.

Not-for-profit since 1948, BloodSource’shistory has been marked by change, especial-ly in regard to blood banking and new testingtechnologies.

In Chico, new locations and advances inautomated blood collection have kept our

donors learning about donating what’s need-ed today.

At any given time, all blood componentsare needed: red cells, platelets and plasma.

BloodSource blood donors who donate atour local center at 555 Rio Lindo Ave. and atmobile blood drives help to ensure precious— but perishable — blood is available forpatients in need.

Platelets are critical to help trauma pa-tients, cancer patients and bone marrow trans-plant patients. Since platelets last only fivedays, a constant supply is vitally important.

In the year to come, our regional mobileplatelet drives will continue to grow withParadise, Oroville, Gridley and Colusa

donors.Chico donors love our Season of Giving

and Summer Classic seasonal blood drivessupported by local media and with a goal toensure blood is available during challengingcollection times, e.g. winter holidays andsummer vacation.

High school and college students get start-ed on a lifetime habit of saving lives throughblood donation with BloodSource.

Chico patients such as Paul Wright, whoused blood during his experiences withosteosarcoma, and Chico State Universitystudent Brianne Sheridan, who needed blood

BloodSource celebrates 50 years in ChicoErin Gilmer

serves as directorof operations forBloodSource inNorthern California,including Chico andRedding. Sheenjoys spendingtime with her familyand volunteering asa high schoolsoftball coach.

� See BLOOD, 19


NORTHGANORTHGATE PETROLEUM CO.TE PETROLEUM CO. AN INDEPENDENT FRANCHISEE OF

THE COMMERCIAL FUELING SYSTEM SHELL JOBBER

342-6504 • 800-231-2180 2549 Scott Ave., Chico

• Pacific Pride Cardlocks now with 1400 Locations Nationwide

• Farm and Commercial Fuel Deliveries • Bulk & Packaged Lubricants (most major brands) • Fuel and Lubrication Equipment (Off East Park Ave.-Behind MJB Welding)

2013 91st91st 91st AnniversaryAnniversary Anniversary

during leukemia treatment, share their stories toencourage others.

MyBloodSource, an online program forBloodSource donors launched last year, featuresrewards, results and resources. Donors accumulaterewards for each blood donation and redeem them forunique BloodSource merchandise and other excitingitems.

In the MyBloodSource Results area, donors are ableto review their own blood donor wellness and pre-donation mini-physical results such as blood pressure,temperature and hemoglobin values.

And with MyBloodSource Resources, donors areable to schedule appointments, learn about iron-richfoods to boost their iron, update their contact informa-tion, order a new donor card and more.

More than 23,500 donors have registered forMyBloodSource. Rewards of ice cream coupons andmovie tickets continue to be donor favorites.

BloodSource values community partnerships andenjoys giving back to the generous community that

helps others. You’ll see enthusiastic Team BloodSourcemembers out in the community at events like theBidwell Bark or Run for Food.

Our volunteers help inform people at local health

fairs with surprising facts such as only 38 percent of thepopulation is able to donate blood on any given day,and that just three teaspoons can save a baby’s life.

High school students participating on their blooddrive committees are eager to apply for a BloodSourcescholarship that is awarded to one graduating senior ateach participating high school.

BloodSource sent 68 boxes to Project SAVE —Salvage All Valuable Equipment — a nonprofit organ-ization based in Chico that will help medical clinicsand hospitals in need around the world.

Charlotte Ballew from BloodSource is a familiarface at the Chico Donor Center and recently celebratedher 30th anniversary with us. Charlotte shares it well:“I witness the good side of giving, caring people everyday — donors and colleagues.

“In 1982, I never expected to work at one place myentire career but I stayed because BloodSource doesgreat things for our community and our donors are fan-tastic!”

BloodSource strives to serve donors, patients andthe Chico community every day. Together, we do savelives.

For more information about BloodSource, commu-nity speakers, tours, Chico blood donation and volun-teer opportunities, please visit our website at blood-source.org or call 893-5433.

From 18

BLOOD: Donors


Leslie Garland (left) draws blood from JoyceFerguson during BloodSource’s “Twelve Days ofGiving” drive in Chico on Dec. 21, 2006.


See it. See it. Share it. Share it.

Buy it. Buy it. Register today at

www.ChicoER.com/deals

Save Save 50 % -80 % on on Save 50 % -80 % on just about everjust about everything!ything! just about everything!

This is a really This is a really This is a really deal. deal. deal. B IG BIG BIG

H E A LTH & B E A U TY P R O D U C TS

Garden House BoutiqueGarden House Boutique Garden House BoutiqueGarden House Boutique Garden House Boutique

9 a.m. - 4 p.m. Monday through Friday

530-868-5151 530-868-5151 530-868-5151 Corner of Hwy 99 & Rio Bonito in Biggs

TOURS ~ EVENTS ~ PRODUCTS AVAILABLE

Fresh Lavender Bouquets

Available Early May F OLLOW US

R E A L b lossom s, R E A L purity , R E A L essence

Jason Halley/Staff Photo

People enjoy the vendors at the Saturday Farmers Market in downtown Chico onJan. 19.

By NOELLE FERDON

Living in the north valley provides us with an abundance of food choices.Our uniquely diverse cropping systems allow us to enjoy fruits, vegetables,nuts, cheese, meat, rice and even eggs produced by nearly 5,000 hard-work-ing farmers and ranchers in Butte, Glenn and Tehama counties.

It may come as a surprise to the eaters in our tri-county region that abouthalf of the region’s farms are just 50 acres or less. As numerous as they are,small and medium-sized farms often have limited choices in how to movetheir products into both the mainstream and local food marketplace at a pricesufficient to maintain their long-term economic viability. The many chal-lenges they face include insufficient capital, smaller production levels andlack of infrastructure.

Enter The North Valley Food Hub project. Food hubs can provide localgrowers a variety of services geared at making locally and regionally grown

Growing innovative regionalmarkets for farmers, foodbuyers and consumers

� See FOOD, 22


ALDERSGATE UNITED METHODIST CHURCH

Join Us For Sunday Worship 9am Contemporary Service

& Praise Band 11am Traditional Service

& Chancel Choir

visit us on the web: chicoaumc.org

Scott Allred, Pastor 2869 Cohasset Rd., Chico

(at Cohasset and Lupin) 530-893-8640

Come Come Worship orship Come Come Worship orship With th Us...Us... With th Us...Us...

ReRe l igious Re l igious I N SI N S T U T I O N S D I R E C TU T I O N S D I R E C T O RO R Y I N S T U T I O N S D I R E C T O R Y

The Federated Church of Orland

United Methodist and Presbyterian USA

709 First Street Orland, 530-865-3131

Open Hearts, Open Minds, Open Doors

Worship with us Sundays at 10:30 a.m.

Sunday School starts at 10:15 a.m.

13700 Skyway (in Old Magalia)

877-7963

Magalia Community

Church Senior Pastor,

Kevin Lindstrom

SUNDA SUNDAY Y SERSERVICES:ICES: Historic Chapel 8:00amHistoric Chapel 8:00am

Adult Bible Class: 9:30amAdult Bible Class: 9:30am Church Hall: 10:30amChurch Hall: 10:30am

WEDNESDA WEDNESDAY Y CHAPEL CHAPEL SERSERVICE:ICE:

6:30 pm

St. John the Baptist Parish

435 Chestnut, Chico Office: (530)343-8741

Office Hours: M-F • 11am-4pm e-mail: [email protected]

Weekend Masses: Sat. Vigil 5pm, 7pm (Spanish)

Sun. 7:30am, 9am • 1pm Latin & 5pm Life Teen

Daily Masses: Mon-Thurs: 7:30am; Fri. 8:30am

Wed 6:45pm (Spanish)

Confession: (English & Spanish) Saturday 4-4:45pm and by appt.

Baptisms: Call for information

Marriages: Call at least 6 months in advance

Annointing of the Sick: Call the office to arrange

Notre Dame Catholic School TK-8, Principal: Ms Terri Sobieralski 435 Hazel St, Chico, CA

(530) 342-2502 www.ndschico.org

A Tradition of Excellence

Mass: Sun, 9am (English)

St. James Mission Church Faber & Holland, Durham


food more available to mainstream mar-kets, including aggregation, marketing,light processing, distribution andrentable cold-storage.

Grocery retailers and restaurantswould benefit as well as distributors,hospitals, hotels, schools and other insti-tutional buyers because the site would bea one-stop shop for locally grown foods… and the aggregation would help thesmaller farmers compete with the scalerequirements of larger buyers.

A food hub network in the tri-countyhas the potential to significantly increasemarket opportunities for small and medi-

um-sized farmers.Fortunately, our region will soon ben-

efit from an exciting venture brewing in2013 that is the first step toward turningthe vision of a food hub into a reality.The Northern California Regional LandTrust’s recent receipt of a USDAFarmers’ Market Promotion Programgrant has provided funding to supportthe first phase of research and develop-ment of a food hub in our region.

When the idea of a food hub firstsprouted, the big vision was a full-scalefood hub servicing the tri-county region.But recent findings in a study evaluatingthe viability of a North Valley Food Hubindicated that the smarter way to start is

small, and to expand the project in phas-es building more slowly toward the bigvision.

So, with the grant funds in hand,we’re doing just that.

We are currently developing an onlinefood hub tool that will provide the elec-tronic purchasing infrastructure essentialto connecting local farmers, buyers andconsumers, while also helping to accom-modate the increased market demand weare seeing for sales and distribution oflocal food.

The demand for local food is here. Wehave a wealth of productive, diversefarms that need more opportunities tosustain profitability.

In January of 2014, the online FoodHub will launch what we believe is thefirst step toward a sustained network thatwill expand and create market opportu-nities for small and mid-sized growers inthe region, create new jobs and new rev-enue for a number of family farm busi-nesses in the area.

From 20

FOOD: Research and development of hub Noelle Ferdon, 35, has lived inChico for 14 years and has workedas director of local food systemswith the land trust for the last sever-al years. Ferdon is passionateabout agriculture and developinglocal food systems, and aims tohelp create unique and innovativemarket opportunities that bring sus-tained profitability to our region’sfarms.

By DOUG LaMALFA

I am honored to serve as your newcongressman. It’s been an excitingmonth, and I can tell you that the Houseof Representatives is wasting no timetackling the major challenges that con-front America — out-of-control debt andspending being first among them.

Washington is deeply divided on howbest to solve our fiscal problems. Thepresident is pushing for more of thesame: new taxes, more spending andhope that forces of nature deliver an eco-nomic recovery.

House Republicans offer a dose ofreality and will continue to lay out a planfor private sector economic growthpaired with a sober approach to solvingthe nation’s long-term deficit.

I am working to bring common-sensesolutions to our government. With bipar-tisan support, the House recently passedtwo bills that begin putting us on coursetoward a balanced budget: the NoBudget, No Pay Act and the Require APlan Act.

The No Budget, No Pay Act, whichhas been signed into law, requires eachhouse of Congress to pass a budget orhave their paychecks withheld. Passing abudget is the most basic responsibility ofa government, so it shouldn’t be neces-

sary to put paycheckpenalties in place.

The House haspassed two budgets inrecent years. How-ever, the Senate hasfailed to pass a budgetfor nearly four years,and the president’slast budget failed toreceive a single votefrom either party.

Our government wasn’t designed tooperate in this way, and like any familyor business we need to plan for thefuture. Avoiding tough decisions on our$16.4 trillion national debt is no way toget our nation back on track.

The second bill, the Require a PlanAct, simply requires the president toinform the American people as to when

LaMalfa seeking common-sense solutionsDoug LaMalfa is a fourth-gener-

ation Butte County rice farmer. Hestarted in politics as a localRepublican activist. He served inthe state Assembly and Senate andin November was elected to repre-sent the north state in Congress.


A rice harvester sits in a field at Frank Rehermann’s rice fields near LiveOak on Oct. 13, 2010, with a backdrop of the Sutter Buttes. Doug LaMalfa,who is a fourth-generation Butte County rice farmer and now a congress-man, says although gold, timber, agriculture and water are plentiful in thenorth state, many new regulations make it harder for businesses to growand prosper.

LaMalfa

� See LAMALFA, 27


You only invest in commoditieswith growth potential.

So do we

Mary Weston/Staff File Photo

Butte County sheriff’s vehicles are seen at Wyandotte Avenue School inOroville as deputies deal with a juvenile who had warrants out for hisarrest. The Sheriff’s Office has its own Twitter (Twitter@bcso_news) andFacebook accounts so citizens can stay connected.

By PAUL HAHN andCASEY HATCHER

Today more than ever, citi-zens expect transparent andtimely responses from theirlocal governments for servicesand information. Com-munication technology has putcitizens in the driver’s seat andallowed them to set the stage forhow communication shouldflow between individuals andlocal government agencies.

Current technology has left manylocal governments asking themselves,“How can we communicate better withthe public?” Butte County is addressingthis question in 2013 with the implemen-tation of the county’s communicationplan — a look at enhancing communica-tion with the media, citizens andemployees.

Butte County recognized the need fora comprehensive, countywide communi-cation plan to provide direction for howthe county communicates internally withemployees and externally with citizensand the media. In 2011, a countywideCommunication Strategy Work Teamwas established to spearhead thisendeavor, make recommendations to theBoard of Supervisors, and ultimatelyimplement the plan.

The Work Team developed the com-munication plan and brought it forwardto the supervisors for adoption on April25, 2012. The plan will be updated peri-odically to incorporate additional goalsand action items to support the county’scommunication efforts.

Four main areas are addressed in theplan: media relations, social media pres-ence, website enhancements andemployee relations. The Work Team has

begun implementation of sever-al of the action items in the planand will continue implementa-tion of the remaining itemsthroughout 2013.

A transparent relationship betweenthe local media and Butte County is akey step to citizens receiving accurate,reliable information about services andactions. Butte County solicited inputfrom local media about how to bettercommunicate county information.

In response to the discussion withlocal media, a news room was added tothe county website to provide the mediawith a central location for press releases,media contacts for each department,interactive county maps, and public pro-tection resources.

In 2012, the world watched as the useof social media grew exponentially as acommunication tool across the world.Local governments now have an oppor-tunity to communicate with the publicthrough social media tools, such asFacebook, Twitter and YouTube. ButteCounty understands that it is now time tojoin the conversation.

The plan calls for a social media pres-ence for Butte County. The County start-ed into social media with a Twitteraccount, @countyofbutte. The Twitteraccount provides information aboutmany county services including itemsbefore the Board of Supervisors, open

Communicatingwith citizens inelectronic age

Hahn

Paul Hahn is ButteCounty’s chief administra-tor; Casey Hatcher isdeputy Butte County ad-ministrator.

� See COMMUNICATE, 27


Let me serve you and your friends with custom homes, small estates and investment oriented properties.

A SeasonedReal EstateProfessional!

1975

Lee Baldwin Cobb Broker Associate DRE # 00516188

(530) 879-4522 Direct

(530) 895-0466 [email protected]

Let me show you Chico!Awarded Sales Record Chico Native

References

Consistant Sales Production Professional

Personable

Respected Honest

Teresa Larson899-5925

[email protected]

www.chicolistings.comJ e f f r i e s L y d o n

C H ICO ’ S P REMIER R EAL E STATE O FFICE C H ICO ’ S P REMIER R EAL E STATE O FFICE

FROM START TO FINISH YOU’LL FIND YOUR REAL ESTATE ANSWERS WITH COLDWELL BANKER DUFOUR REALTY

■ BUYER/SELLER TOOLSBUYER/SELLER TOOLS ■ FIND A HOME FIND A HOME ■ BUYER/SELLER TOOLSBUYER/SELLER TOOLS ■ FIND A HOME FIND A HOME ■ BUYER/SELLER TOOLS ■ FIND A HOME ■ WEEKEND OPEN HOUSE WEEKEND OPEN HOUSE ■ SEARCH THE MLS SEARCH THE MLS ■ WEEKEND OPEN HOUSE WEEKEND OPEN HOUSE ■ SEARCH THE MLS SEARCH THE MLS ■ WEEKEND OPEN HOUSE ■ SEARCH THE MLS ■ MAP FAVORITE PROPERTIES MAP FAVORITE PROPERTIES ■ MARKET ANALYSIS MARKET ANALYSIS ■ MAP FAVORITE PROPERTIES MAP FAVORITE PROPERTIES ■ MARKET ANALYSIS MARKET ANALYSIS ■ MAP FAVORITE PROPERTIES ■ MARKET ANALYSIS ■ CURRENT MARKET REPORTS CURRENT MARKET REPORTS ■ FIND AN AGENT FIND AN AGENT ■ CURRENT MARKET REPORTS CURRENT MARKET REPORTS ■ FIND AN AGENT FIND AN AGENT ■ CURRENT MARKET REPORTS ■ FIND AN AGENT

■ NEIGHBORHOOD SALES - Cyberhomes NEIGHBORHOOD SALES - Cyberhomes ■ NEIGHBORHOOD SALES - Cyberhomes NEIGHBORHOOD SALES - Cyberhomes ■ NEIGHBORHOOD SALES - Cyberhomes

YOU ASKED FOR IT! YOU ASKED FOR IT! www.ColdwellBankerChico.com www.ColdwellBankerChico.com

895-1545 895-1545

R E A LE A L E S TS T A T E R E A LE A L E S TS T A T E R E A L E S T A T E

By SCOTT HAMM

In the course of my business as a real estate apprais-er, broker and consultant, I review the market after theend of the year and forecast my expectations for the fol-lowing year.

I do this within the context of an annual housingstudy. It is always an interesting process because themarket is so dynamic and ever-changing.

Participants are usually quite leveraged, so the futureis intriguing for all involved — buyers, sellers, lenders,developers, investors, etc.

Over the past six weeks I have looked at a dizzyingamount of data, statistics and forecasts from a widevariety of sources. The majority of articles I read neg-lect to show the big picture with respect to the resalehousing market, especially for us in Chico.

What strikes me as most interesting are some of thebubble graphs. They tend to be general and fail to showhow our beloved Chico fits into the big picture.

Is Chico the best place to live?


� See HOUSING, 25

A house along Pine Street in Chico is seen forsale on May 24, 2011.


Looking for a better return on your investment?

If you want to be one of the people taking advantage of returns in today’s real estate market, call me today!

[email protected]

This is just a sample of the properties our clients bought and sold in 2012. *Annual Incomes are approximate.

• 635 West 6th Ave., 10 units / Annnual Income: $82,600 / SOLD: $775,000 • 417 Orange St., 10 units / Annnual Income: $81,600 / SOLD: $725,000 • 1145West 2nd St., 12 units / Annnual Income: $76,920 / SOLD: $720,000 • 1141 Forest Ave., Comm. Bldg. / Annnual: $116,289 / SOLD: $970,000 • 227 West 22nd St., Duplex / Annnual Income: $36,000 / SOLD: $280,000 • 180 East 1st Ave., 8 units / Annnual Income: $56,220 / SOLD: $572,000 • 316 West 4th Ave ., 4 units / Annnual Income: $28,800 / SOLD: $280,000

Listening To You~Then Following Through!

Because Every Move Brings You Home.

KathyKathy Harrison Harrison

Give me a call

530-321-5032DRE #01742576

Please visit my website at

chicohomesbykathy.com

[email protected]

R E A LE A L E S TS T A T E R E A LE A L E S TS T A T E R E A L E S T A T EMedian Price vs. Per-Capita Income

Chico, CA

0.00

0.50

1.00

1.50

2.00

2.50

3.00

19

95

19

96

19

97

19

98

19

99

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

Pe

rce

nta

ge

Ch

an

ge

Fro

m2

00

0

Income Chico CA USA Sacramento San Francisco

Scott S. Hamm, MAI. All Rights Reserved.

Graphic by Scott Hamm

So I have endeavored to createa number of graphs to see what isactually going on.

In short, the chart at right dis-plays the median home prices forthe United States, California,Sacramento, San Francisco andChico from 1995 through 2012.

It also displays the growth inper-capita income in blue.Historically, there has been paritybetween the rise in incomes andthe rise in housing prices asreflected between 1995 and 2000.The year 2000 is set as a base toshow the percentage change in themedian home price and incomesboth before and after that year.

As is no surprise, there is alarge “bubble” across all markets,generally peaking in about themiddle of 2006. Home prices at

these levels are viewed as unsus-tainable, because the incomes arenot there to support the housingprices.

Why did this happen? Reckless lending policies were

the main culprit, and acted to fuelthe fire of a normal cyclicalincrease in prices. As pricesincreased rapidly, buyers reactedwith unrealistic expectations ofextended price increases, and thismade matters worse by continu-

From 24

HOUSING: StatisticsScott S. Hamm has been

appraising commercial, sub-division and apartmentproperties in the Chicoregion since 1990. He is alicensed California realestate broker.

� See HOUSING, 28


THE DAY’S TOP STORIES ALL ONLINE

• MOVIE &

ENTERTAINMENT GUIDE

• SPORTSITE

• CLASSIFIEDS

• IT’S ALL ONLINE

If you are interested in advertising on our website, Please call

896-7746

EN

TE

RP

RIS

E-R

EC

OR

D

Reach over

67,000 readers for

less than

1¢ each!

ENTERPRISE-RECORD/MERCURY-REGISTER

PockocketSetSaverer PockocketSetSaverer PocketSaver Coupon Book

Call Your Ad Rep or 891-1234 for more information

or to reserve your coupon.

Available In F u l l C o l o r !

Delivered the last Wednesday of every month.

By BILL SUCH

The word “homeless” is a word easi-ly stigmatizing those defined by it.

Then the word can be used to desig-nate the real cause of a downtown’s eco-nomic malaise, or as a jibe descriptive ofjobless, lazy people peddling cardboardsigns to beg for coins, or as a judgmenton chronic substance abusers fallen bythe wayside through their own moralfailures.

It can even be the reason for beingfearful of walking through public places— because of one thing! The homeless.

Simply put, the “homeless” are thosewithout a home or a secure place to live.Couch surfers ride waves of insecurityby depending on friends’ living rooms ifeven for a night. Hidden homeless liveunder a roof in fear of domestic dangeror are cooped up in decrepit caravansand RVs or are illegally ensconced in

campsites. Tenants fear being homeless through

the creeping circumstances of a job lossor broken relationship or a raise in arental agreement, while many houseowners put aside its fear while contem-plating their houses’ worth and what isowed on them. This insecurity is part ofbeing human and not confined to thosewithout a roof over their heads.

Interestingly, the word “Jesus” in thename of the Jesus Center is based upon aperson whose homelessness was a con-dition of discipleship imposed on would-be followers.

One such person proclaimed: “I willfollow you wherever you go.” The reply:“Foxes have holes and birds have nests,but the Son of Man has nowhere to layhis head.”

Dulled by the twists and turns ofaffluent interpreters, the statement sepa-rates Jesus from not only foxes and birds

but many of his followers who plead theexception clause, which is the unique-ness of Jesus’ lifestyle.

Unmarried, unemployed and home-less — that was the condition of his owndiscipleship but it’s not somethingincumbent on the rest of us, who remainhis followers as long as nothing replaceslove for him in our hearts.

So we are safe to keep the roof overour heads and the possessions that gowith it. Really?

When Jesus turned up on planet Earthhe found no security, neither in themanger he was placed in according toLuke’s gospel nor the house he wastaken from to escape King Herod’s darkscheme according to Matthew.

Disowned by family and without amailing address in Nazareth, he wasfinally bereft of his place in society byhis own countrymen who with RomanImperial weight chose to give him theofficial stamp of insecurity.

Death by crucifixion was the supremerejection from a society intent on snuff-ing out the unwanted, not just from Jer-usalem’s city center but the entire coun-try.

The Jesus Center’s mission is to“offer hospitality in the name of Jesus.”The word “hospitality” in the Christianscriptures means “a love of strangers,”that is, those of different stripes unitedby insecure living — in short: all of us.

We may be rich or insolvent, or uned-ucated or with academic titles, or sane ortalking to ourselves, but all of us sufferfrom covering up our threadbare inse-cure existence by defining worth throughthe roof and its size over our heads.

‘Homeless’ implies more than one might thinkBill Such has been the executive

director of the Jesus Center inChico for the past eight years.


his budget will come into balance, be it inone year, 10 years or never.

Unfortunately, the president’s lastspending plan would never balance ournation’s books, relying instead on borrow-ing for decades to come. Holding the presi-dent accountable for the impact his deci-sions have on our nation’s finances is animportant step toward a balanced budget.The American people deserve to know thereal impacts of spending on our long-termwell-being, and this bill intends to helpbring that information to light.

In order to kick-start the economy andcreate jobs, we need to get big governmentout of the way and out of your wallet. Thenorth state has a vast wealth of naturalresources, yet in many ways we are forbid-den from using them. Gold, timber, agricul-ture and water are plentiful, but every day

new regulations make it harder for businessto grow and prosper.

The administration has already createdover 5,700 pages of new regulations thisyear. The culture of over-regulation has tostop, and that’s why I’m cosponsoring leg-islation requiring that all major regulationsreceive congressional approval before tak-ing effect.

The north state and America face manychallenges, but I believe we can overcomethem to create prosperity and a strong econ-omy. I want to hear directly from you andensure that your voice is being heard.

Our Oroville and Redding district officesare now open to assist you. You can connectwith me online at LaMalfa.House.Gov orthrough social media.

Thank you for your confidence and sup-port. I will continue to fight for you inNorthern California and in Washington,D.C.

From 22

LAMALFA: Government

jobs with the county, or local flu vaccineclinics.

Additionally, the Butte County Sheriff’sOffice and the Library have their ownTwitter and Facebook accounts so citizenscan stay connected. For example, visit theLibrary’s Facebook page to stay connectedwith local Library events.

Stay connected with Butte County:Follow Butte County on Twitter @county-ofbutte.

Follow the Sheriff’s Office on Twitter@bcso_news.

Like the Sheriff’s Office on Facebook.Like the Library on Facebook.The plan also addresses enhancements

to the county’s web presence at www.butte-county.net. The Work Team is focused onproviding a website that allows users toquickly and easily access county servicesand information.

The new website, coming later in 2013,will provide a consistent, professionaldesign and structure across the entire site.The county will also concentrate on provid-ing information and services electronically

whenever possible so the public can accessservices when it is convenient for theminstead of only during county departmentoffice hours.

This enhancement already includesaccess to both live and archived Board ofSupervisors’ hearings so that the public canbetter see and hear our democratic process.

Lastly, the plan will allow better com-munication among county employees. Asthe face and voice of Butte County,employees need to know what is happeningand why, so they are informed and includ-ed in county services and actions.

Including employees fosters a greatersense of ownership and commitment to thecounty’s mission. In 2013, the Work Teamwill continue to implement several actionitems to reach the goal of better communi-cation with employees.

The outlook for 2013 is continuedimplementation of the Butte County com-munication plan to increase transparencyand access to county services and informa-tion by employees, the media and citizens.

Look for a new website atwww.ButteCounty.net this spring and stayconnected with Butte County on socialmedia.

From 23

COMMUNICATE: Tech

By SHANE ROMAIN

Rancho Esquon is a private workingranch in Durham with approximately4,000 acres in rice, 800 in almonds,2,000 in cattle grazing and 1,000 inrestored wetland habitat. The ranchoalso has an extensive wood duck pro-gram with over 100 wood duck boxeson the property and a state-of-the-artegg salvage facility (hatchery).

In the spring, duck, goose, pheasantand turkey eggs that are in danger ofbeing destroyed by agricultural activi-ties are gathered and taken to the hatch-ery. Once hatched, the young birds willbe cared for until they are ready forrelease back into their natural habitat.

Since 2008, Rancho Esquon in partnership with the Community YouthCenter has offered a unique educational opportunity for students in ButteCounty and surrounding areas. The free field trips are designed to align withthe standards established by the California public school system.

Over 3,000 students have been able to visit the ranch and participate inhands-on activities that highlight The Pacific Flyway, wetlands andwildlife-friendly agriculture. Rancho Esquon is seeking to increase theopportunities for youth to visit the ranch.

The beginnings of a partnership with Altacal Audubon Society are beingforged. Altacal Audubon is the north state’s local Chapter of Audubon andoffers free field trips to the various sites throughout the region. (www.alta-cal.org). It is the goal of Rancho Esquon and Altacal to offer birding fieldtrips to the ranch to help increase the interest of young birders and theirfamilies alike.

It is the hope of Rancho Esquon and Altacal Audubon that an increase ofknowledge about the importance of the Pacific Flyway will occur. The pro-grams that are offered are not just all about Rancho Esquon; they are aboutthe region as a whole. The biggest challenge is getting the information outthere.

Many residents of the north state are not aware of the outstanding natu-ral resources in our backyard or overhead. “The youth of today are the con-servationists of tomorrow” is a phrase that rings undeniable true.Unfortunately, if the youth do not get outside and experience the wonderand beauty of nature, there will not be a desire to get involved in conserva-tion and preservation.

Teachers, youth groups, scouts and interested organizations are encour-aged to participate in the incredible opportunity to visit Rancho Esquon.Interested volunteers and students seeking internships are also invited to getinvolved with the education, wood duck and egg salvage programs.

Currently there are limited openings for field trips. The groundwork formore access to Rancho Esquon is in the beginning stages. It is anticipatedthat an expansion of field programs will be in full swing by the fall of 2013.

For more information or to a schedule field trip, please contact ShaneRomain, education coordinator, Community Youth Center at RanchoEsquon, 321-6715; email: [email protected].

Rancho Esquon seeksmore visits for youth

Shane Romain, 41, is anative of the Bay Area andhas been a Chico resident forthe last 16 years. He is a full-time park ranger for the cityof Chico and part-time edu-cation coordinator at RanchoEsquon. He contributes hisoutdoor experiences as ayouth to his career path. It isthe outdoors that inspiredhim to graduate from ChicoState University with adegree in parks and naturalresources management.


1895

The Enterprise Printing Co., founded in 1895, incorporated with Green’s Printing and two other firms in 1958 to form Quadco Printing. After 118 years, service, quality and integrity still reign supreme.

2535 Zanella Way, Chico 894-4061

www.quadcoprinting.com

Quadco Printing

118th Anniversary

250 Vallombrosa, Chico • 530-891-1881 www.christianandjohnson.com

1907

Christian & Johnson

Christian & Johnson Flowers and Gifts has been serving the Chico community for over a century! Started in 1907 by Annie Bidwell’s gardener, it carried the names of its second owners, Senator Ray Johnson and his wife, Lorraine (Christian) Johnson. Christian & Johnson has a strong tradition of quality and creative floral design, and they offer a wide variety of beautiful and unique gifts a nd décor. Browse their website at www.ChristianAndJohnson.com , or stop by their showroom on Vallombrosa Avenue, next to Morning Thunder and T. Bar. The crew at C&J says THANK YOU, CHICO for over a century of business!

ing the upward price spiral.Then the financing spigot was turned off. As can be seen, there was a precipitous drop in prices after the

peak, which lasted for over five years. The good news is, thedecline in prices is over for now and we are back on the road torecovery. Look for the median home price in Chico to increase by6 percent to 8 percent in 2013.

It is interesting to note that Chico performed better on theupswing than the nation, state, Sacramento or San Francisco.Moreover, it fared far better on the downswing, which is mostimportant for those fortunate enough to have been able to purchasea house prior to 2001, and those privileged enough to have beenable to hang on through the down cycle.

The chart at right displays the change in median price for thesame areas since 2000. It clearly shows Chico’s prices holding upvery well at a compounded annual appreciation rate of 4.42 percentor 68.10 percent over the period shown.

This may well be because the secret is out, and Chico is a won-derful place to live. There are good people, great schools, a distin-guished university and community college, a magnificent hospital,terrific employers, and a remarkable city park and environment inwhich to live and recreate.

I really think the housing market is demonstrating, over a sus-tained period of time, that Chico really is the best place to live.

However, this does raise affordability issues, which I’ll leave foranother article. Stay tuned.

From 25

MEDIAN PRICE CHANGES 2000 - 2012

3.90%

25.57%

31.34%

17.72%

68.10%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Selected Areas

Med

ian

Pri

ce

Ch

an

ge

San Francisco

Sacramento

USA

California

Chico

Scott S. Hamm, MAI . All Rights Reserved.

HOUSING: Prices

Graphic by Scott Hamm


1968

The art of beautiful framing takes a trained eye, years of experience and a keen sensitivity to the needs of the customer. Our team of highly experienced and knowledgeable designers / framers specialize in enhancing the unique qualities of your fine art and treasured items. We pride ourselves in offering customers dedicated, conscientious service.

We offer an unparalleled collection of more than 2,000 frames, 5,000 mats and 7 different glass options. Our clients experience a ‘softview’ of framing and matting options with our cutting-edge video technology and software. Quality doesn’t have to cost more.

Representing over twenty-five of the area’s best artists, we make sure our framing is the highest standard and let the art do the rest. We are thrilled to be part of Downtown Chico and we love what we do. Find us at: jakeearlyart.com and chicopapercompany.com

345 Broad345 Broadway at 4th Street y at 4th Street DoDowntowntown Chico wn Chico

530-891-0900 www.chicopapercompany.com

“W“When hen QuQuality Coity Countnts”s” ...... Chico Paper company is your framing choice. Our quality, selection and expert staff is what sets Chico Paper Company apart .

1920

1354 Humboldt Ave. Chico • 342-2510 www.squaredealmattress.com

Square Deal Mattress Factory & Upholstery has been family owned and operated with the same values established by founder Ennis Rife over 92 years ago. Our family proudly manufactures high quality comfort. Keeping with our traditions and not industry trends, our mattresses are two-sided, allowing them to be flipped and turned, essentially doubling the life. We also do reupholstering as well as new custom furniture. Our upholsterers really have an eye and passion for the furniture itself, which is made with the same quality and longevity as our mattresses. Come in and meet our friendly, knowledgeable staff to learn more about our products made here in Chico. Recently we have opened two retail-only locations in Oroville (inside Corlin Paint) and Cottonwood. Plain and simple you can’t beat our quality or our prices and we stand behind everything we make. Factory showroom hours are Mon. thru Fri. 8:30-6 and Sat. 10-4.

(530) 343-7370

196 E.14th. Chico196 E.14th. Chico

Chico Locker & Sausage Co. Inc. has been a Chico tradition for 48 years. The business entered the Dewey family and was established in 1965. In 1981 David Dewey and his wife Linda, bought the company from David’s father, Russel Dewey. The company has grown and

changed a lot over the years and continues to thrive. What started out as a custom slaughter and processing plant has evolved to include a full service deli, which offers daily sandwich specials, as well as a sausage kitchen, which offers a variety of over 50 different flavors of smoked and fresh sausage. Most of the products available are made right on the premises. Specialties include: ham, bacon, and smoked turkey - -- all of which are national award winning products. Today, Chico Locker remains family-owned and operated, and it continues to produce award winning quality.

David, JenniferDavid, Jennifer, Jake & Linda Dewey Jake & Linda Dewey

1965

1949

Chico Hearing Aid Center was established in May 1949. It has remained family owned for the last 27 years. The “family feel” of our business is carried out to all patients through our outstanding service and friendly staff, while still maintaining the most updated technology and training. We strive to provide hearing solutions so all may

Enjoy the World of Sound.

C HICO H EARING A ID C ENTER 1600 Mangrove Avenue, Suite 160, Chico

342-8132 www.ChicoHearingAidCenter.com

1910 InterWest has been a trusted insurance partner since 1910. We offer a full range of business and personal insurance products and services. Our clients and employees like the fact that decisions are made by a local management and ownership team they know and trust. Our roots run deep in the communities we serve. We take pride in supporting local groups and activities. We partner with our clients in real and meaningful ways because they are also our friends and neighbors. We look forward to the future, and we thank our clients for taking the journey with us.

1357 E. Lassen Ave Chico, CA 95973

www.iwins.com [email protected]

License #OB01094

(530) 895-1010 (800) 873-3725

1971

804 Broadway (at The Junction)

Downtown Chico 342-7163

Iron Mountain Leather, owned and operated by Alan Meigs, is 2 businesses in 1. Iron Mountain Leather is the best place to find quality leather goods, like leather jackets, vests, hats, real leather belts and motorcycle gear for both men and women. He even carries hides and supplies for the leather hobbyist. The service side of Alan’s shop showcases his master craftsmanship through his belts, purses, wallets, Indian art reproduction and many other items for sale. If you’ve ever needed leather work from repairs to custom projects, Iron Mountain Leather has got you covered.


1986

Hodge’s Nursery & Gifts is a family owned nursery started by Shelly & Ken Hodge in Durham & they are celebrating their 27th Anniversary in business. Being a family nursery, their three sons Jeremy, David & Daniel all work at the nursery, the gift shop & in the demonstration orchards & gardens. Ken & Shelly both graduated from CSUChico. Shelly earned her BA in Parks & Rec & Ken earned a BS in Agriculture & an MS in Horticulture. The Hodge’s love what they do & living in the north state. To see their latest plants, gifts & events visit their Facebook pages of Hodge’s Nursery & also Shelly’s Gift Shop or look at their website hodgesnursery.com.

894-6598 9681 Midway, Durham

HODGE’S NURSERY & GIFTS

1973 Country Squyres’ Antiques was founded in 1973 as a small antique and collectible adventure by Kathy Squyres’. Expansion throughout the years included clocks, silver, glass and an extensive, ever growing collection of fine antique and estate jewelry.

This unique store offers heirlooms that will not be found elsewhere. We offer full service, jewelry repair, sizing and restoration.

As a purveyor of fine jewelry and antiques at the same location since 1973, we bring something special and unique to downtown Chico.

Kathy Squyres’ and Wendy Truett wish to thank our loyal cliental for over 40 years of trade in exceptional wares.

Our hours are Tuesday through Saturday, 10:00 - 5:00 and by appointment.

COUNTRY SQUYRES ’ FiFine Antiqueque Jewelry & FuFurniture

164 E. 3rd St., Chico • 342-6764 • Tues.-Sat. 10am to 5pm5pm

1978

Wagner Insurance Agency Established in 1978

Wagner Insurance Agency remains under the same ownership. They are a service driven agency and pride themselves in personalized customer service.

From your individual needs, Agribusiness needs or for the large corporate clients, Wagner Insurance Agency has the expertise and products to design a comprehensive insurance package for any insurance need. They welcome the opportunity to work with you.

They are experienced insurance professionals, have extensive product knowledge and will help you make important decisions about your auto, home, health, life, farm or business insurance.

2051 Forest Avenue • Chico 302 Walker Street • Orland

894-3276 • www.wagnerinsurance.com Lic. #0F22446

5th Street Clothing Co.5th Street Clothing Co. 5th Street Clothing Co. is passionately owned and operated by Carol Rhoades Munson since 1978, and she is enjoying every aspect of her business. 5th Street 5th Street 5th Street Clothing Co.Clothing Co. is known Clothing Co. for it’s quality and selection of brand name clothing & accessories. Carol offers her expertise and knowledge to create the perfect look and image for her customers lifestyle and needs. Shopping at 5th Street 5th Street 5th Street Clothing Co.Clothing Co. is an enjoyable experience, were Clothing Co. you’ll always receive professional service with a smile. See for yourself at 328 Broadway, Downtown Chico... waiting to dress you Monday thru Saturday 10am-6pm.

1978

328 Broadway Chico, CA 95928

Phone (530) 345-5754

1979

Locksmithing Enterprises Founded by David & Dianna Davis, August 1979. EXPERT SAFE & VAULT TECHNICIANS . With years of COMBINED EXPERIENCE, we are the oldest originally owned locksmith in Chico. Now serving Chico and the greater Butte Co. area with three mobile units to serve you. “What they can’t do. . . WE CAN!”

571 E. 1st Ave., Chico 891-0220 Keep up-to-date on tasting events by liking us on Facebook

Open:Wednesdays-Fridays 1:30-8:00

Saturdays-Noon to 8:00Sundays 1:30-6:00

800-808-9463

NOW OPEN IN DOWNTOWN CHICOLocal Wine Tasting Room

222 W. 2nd StreetDowntown Chico

Since 1984

Come enjoy our award winning, locally grown, organic winesin our new convenient location.


2006

2850 Sierra Sunrise Terrace Chico • 894-1010

www.calparkrehab.com

California Park Rehabilitation Hospital is a 90-bed skilled nursing facility specializing in post acute rehabilitation services. Our mission at California Park is to provide the finest care possible to allow our patients to regain their independence as quickly as possible following an injury or illness. In coordination with our enthusiastic staff of nurses, out team of Physical, Occupational and Speech Therapists will develop a customized plan of care designed to get you home as quickly and safely as possible. California Park Rehabilitation Hospital was established in April 2006 and provides a home-like environment and a uniquely trained staff to meet the ongoing skilled and rehabilitation needs of the residents we serve.

“Your first step to recovery”

1989 Chico’Chico’s premier s premier jewelers, Gabrielle jewelers, Gabrielle Ferrrrarar, opened in 1989 , opened in 1989 and is operand is operated bated by the the mother and daughter mother and daughter team, Madeleine and team, Madeleine and Lisa Nolta. Lisa Nolta. They share hey share a loa love of jewelry that of jewelry that is reflected in the is reflected in the crcraftsmanship and aftsmanship and quality of evquality of every piece ery piece in their store. in their store.

The Nolta’he Nolta’s also share a deep passion for gi also share a deep passion for givingving bacback to the communityk to the community. Since they first opened . Since they first opened their doors the Nolta’their doors the Nolta’s ha have donated a portion of donated a portion of evevery piece of jewelry to a very piece of jewelry to a variety of differentriety of different non-profits and will continue to do so. non-profits and will continue to do so.

From modest to extrom modest to extravagant, witness the agant, witness the unmatcunmatched quality and style. hed quality and style. Treat yeat your loour loved ed one to the elegance of Gabrielle Fone to the elegance of Gabrielle Ferrrrarar. .

DIAMONDS & EXCEPTIONAL JEWELRY

214 Main Street • Downtown • 345-1500

Madeleine Nolta

Located in beautiful Northern California, in the shadow of the Sierra Nevada mountains, Olde Gold was established in April of 1988 by owner Steven Catterall. Since the beginning, Olde Gold has developed a reputation for the unusual and unique. The

journey began after 12 years of working in some of the finest older jewelry stores from Fort Meyers, Fla. to Carmel, CA., with a stop in the Virgin Islands to identify certain archaeological relics (stone beads). In the beginning we were a one man operation but as we grew, the need for fine craftsmen and sales people became our top priority. Today, we still pride ourselves on being able to provide our area with true craftsmen as well as unusual and unique jewelry and timepieces. In addition to estate jewelry we also provide manufacturing in the lost art of wax and hand fabrication in our excellent jewelry repair department. We have a certified gemologist on staff, who is a member of the National Association of Jewelry Appraisers and is very skilled in the art of jewelry appraisal and gem identification. As you can see, we are truly an olde fashioned style jewelry store so please come in and enjoy true professional jewelers, established and maintained in the Olde World Style of excellence and craftsmanship.

1988

530530.891.4610.891.4610 225 M225 Main Strin Street, Seet, Suitite 3e 3

�Garden Walk Mall� Chico J E W E L R Y

Olde Gold EstateOlde Gold Estate

NONOW NONOW NOW WITH

MORERE MORERE MORE PRPRODUCTSDUCTS PRPRODUCTSDUCTS PRODUCTS

TO SERVE YOU!

For more information or to meet with an ad representative call

(530) 891-1234 or (530) 533-3131

2002

Owners Mike and Norma Riley started Batteries Plus in Chico March of 2002. They have two other stores located in Redding and Yuba City. In 2010 they added a full line of light bulbs. The store supplies all types of batteries, bulbs and portable power products.We have batteries and bulbs in stock including Auto and truck, computer, cell phones, telephone, camera, cordless tools, alarm batteries, LEDs, CFLs, ballasts and more. Our local lighting experts can help you identify the right bulb and energy efficient solution for your home or business. We can install, test and create custom solutions in our on-site Tech Center when required. Please visit our store and talk with us about any of your battery needs. Commercial Accounts are welcome.

Store Hours: Mon. thru Fri. 8am to 7pm • Sat. 8am to 7pm • Sun. 10am to 5pm

2500 Zanella Way, Chico (off the Skyway across from Raley’s)

530.891.5690

1998

Sally Dimas Art Gallery carries more than a broad range of art by local artists; there are home and personal accessories as well. The art you find here you will live with and enjoy on a daily basis. The art at Sally Dimas will add quality, yet affordable joy and enrichment to your life. Sally has studied watercolor with Ann Pierce in Chico as well as other artists in France, Italy, Peru and Greece. Her work is representational, yet at times abstract, and her color choice is warm and friendly. She has traveled extensively, always painting. A desire to share the beautiful world we live in, she says, drives her forward, painting in watercolor, acrylic and pastel. The Sally Dimas Art Gallery is celebrating 15 years at 493 East Ave. The gallery is open 11 a.m. to 4 p.m. Tuesday through Saturday or by appointment.

493 East A493 East Ave. #1, Chicove. #1, Chico 345-3063345-3063


Documents

Look for our ad in today’s Outlook! - PageTurnPro · Later this year, 3CORE will be unveiling an Early Stage Fund, funded entirely by local people, to move companies on the path