Look Familiar?

Fundraising &

Online Gaming

Mariko Kojima

So how can gaming help not for profit organizations?

Literacy games to help World Food Programme end hunger

Literacy games to help World Food Programme end hunger

• Donates 10 grains of rice for every correct answer

Literacy games to help World Food Programme end hunger

• Donates 10 grains of rice for every correct answer

• In its first month, the game raised enough rice to feed over 50,000 people for a day.

Literacy games to help World Food Programme end hunger

• Donates 10 grains of rice for every correct answer

• In its first month, the game raised enough rice to feed over 50,000 people for a day.

• Since it started, FreeRice has generated enough rice to feed millions of people

Fun games to learn about Greenpeace’s initiatives

Fun games to learn about Greenpeace’s initiatives

http://www.greenpeace.org/international/en/multimedia/goodies/Games/

PETA’s games to raise awareness

• Super Chick Sisters• Save Princess Pamela Anderson from the evil Ronald

McDonald who plans on making her part of his “happy meals”

Super Chick Sisters

PETA’s games to raise awareness

• Peta’s Holiday Snowball Fight• Throw snowballs at fur wearing celebrities• 10 points for Madonna, 25 for Donna Karan, 50 for the

“Trollson” twins.

http://features.peta.org/HolidaySnowBallFight/index.aspx

Pros?

Pros

• Raise money

• Raise awareness

• Encourage people to take action

• Potential to gather information on new prospective donors

• Easily accessible and fun!

Too complicated?

Consider this:

• Farmville was created in five weeks and was made purely from free and off-the-shelf components.

Consider this:

• FreeRice was created by John Breen, who started it to help his teenage sons prepare for their exams. This game had no official marketing campaign and was created at no cost to the UN World Food Programme (WFP). Breen donated the website to WFP in 2009.

Consider this:

• An American not for profit, Game for Change, offers workshops on making “social impact games” at their annual festival.

Sources

• My New Obsession – Online Gaming http://www.sofii.org/node/570• http://www.farmville.com/• www.freerice.com• Web Game Provides Rice for the Hungry http://news.bbc.co.uk/2/hi/7088447.stm• Hunger-Fighting Word Game FreeRice Is Now Social! http://

www.wfp.org/stories/freerice-2-puts-social-spin-hunger-fighting-word-game• http://mlti.freerice.com/faq.html• http://www.greenpeace.org/international/en/multimedia/goodies/Games/• http://www.mccruelty.com/SuperChickSisters.aspx• http://www.peta.org/interactive/default.aspx• http://features.peta.org/HolidaySnowBallFight/index.aspx• http://fbindie.posterous.com/how-farmville-was-written-in-five-weeks-the-3• http

://www.accreditedonlinecolleges.com/blog/2009/50-serious-games-for-social-change/

• http://gamesforchange.org/