Lono Puka

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Abstract

The purpose of this project is to blend community, Hawaiian history,

culture, and modern design as a safe space that welcomes people from all walks

of life. In particular, the millennials (those who are 21- 35 years old) who are

transitioning into independent adulthood, are in need of a place where they are

able to flourish and continue to develop their skills, talents, and deepen their

connection to the community around them. The rich history of Kaka’ako

along with Hawaiian traditional beliefs towards the land and sea, is embedded in

the interior design of Lono Puka. Also, the concrete aspect of Lono Puka is to

cultivate not only a respect for local living, but also a enrich lives through the

development of close knit relationships and a sense of family within the site.

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Kaka’ako possesses a history rich in culture, industry, and community. A small, yet complex area of

streams, saltwater ponds, an agricultural field, and a small fishing community; the beginnings of Kaka’ako are

humble. The area was fertile and teeming with life, which was crucial for survival for the Hawaiians who occupied

that space.

Moving closer to the 1800’s, Kaka’ako develops into a small residence area. As time goes on, the small

agricultural land develops into immigrant community, and eventually finds itself with a diverse mix of individuals

from all over the world. While agriculture remained a prominent aspect within Kaka’ako, the rise of industrialness,

small businesses, schools, churches, and blue-collar workers unfolds the close knit community of Kaka’ako that

can be seen until this day.

History of Kaka’ako

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In the 1900’s Kaka’ako shifts from being a small residential area to a productive industry of small

businesses and entrepreneurship. Warehouses and and other industrial businesses became the center of the

working environment. Nevertheless, Kaka’ako remained a central space where the sense of community flourished

and a haven for urban, local life.

Today, Kaka’ako is the frontier for diversity, urbanism, and culture in Honolulu. Almost a separate world

from the rest of the city, Kaka’ako is a goldmine to those who possess an independent, entrepreneurial, and

passionate spirit. With the uprising of small local businesses, art, and community gatherings, Kaka’ako is a haven

for those looking to surround themselves with like-minded individuals, memorable experiences, and those who

want to contribute to this vivid community.

History of Kaka’ako

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LSR, Inc. proposes,

the innovative residential property in Kaka’ako

that provides a sense of community

while supporting the growth of the Hawaiian culture.

proposal

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Our target audience for this residential development are the young, trendy Generation-Ys.

The targeted millennial age group is 21-35 years-old.

According to Inc.com, “They (Gen-Y) seem to have a short attention span because they are busy doing so many

things at once.”

To stay relevant with millennials, LSR, Inc. has created Lono Puka that will give millennials an experience

worth sharing with friends.

Target Audience

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A coastal community in the heart of Honolulu, Kaka’ako is being presented by community developer, LSR, Inc. The design for Lono Puka Residence will facilitate the harmony of Hawaiian values through an innovative design structure in Kaka’ako. It is located on the Kewalo Harbor waterfront, allowing residents to directly engage with the land and the sea.

Design concept

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LSR, inc. understands the importance of the design working with the values of the Hawaiian culture. Important values to consider are: Malama ‘Aina, to take care of the land, and Aloha ‘Aina, to love the land. Hawaiians believe that everything functions as a whole. That the water, land, people are all connected through Mana, power. Understanding the importance of the Hawaiian values of community, LSR, Inc. designed a community which gives residents a sense of place from their surroundings by incorporating blessings brought by the sea as well as the land.

Design concept

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The design will provide opportunities to interact with other residents from within and outside of the community. It will symbolize the idea of Ohana, family by incorporating life-long family-values of love, guidance, and support. The units will share a lanai between the Hale and the harbor for relaxation and social interaction.

Design concept

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LONO PUKA RESIDENCE Design proposal maintains the buildings

Design concept

maintains the buildings projected

REVENUE GROWTHwhile appeasing the

HAWAIIAN COMMUNITY

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The information gathered from attending multiple Kamehameha School funded events (Eat the Streets, Art and Flea, Honolulu Night Market) in Kaka’ako, that has a large Generation - Y followers, has all the items listed below as a commonality.

1.Food2. live entertainments

3. social media3. Art

4. “Live Local”

Structure

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I. With the square foot of each apartment units only large enough (300 sq.ft.) to reflect the traditional Hawaiian concept of sleeping area, a percentage of the overall square footages of the structure must be dedicated to spaces that will encourage residents to interact and explore their environment.

II. In order for residence to interact not only with other residence, but also the locals, there should be a direct access for both users to a communal area.

III. These said communal areas must be able to both encourage interactions between locals and residence and also flexible enough to accommodate a number of functions and activities appropriate in any time of day.

IV. In order to have a balance of activities and functions within the program of the project, the communal zone must also provide spaces appropriate for the more quieter activities such as study sessions either individually or with a group.

V. With the message of “live local” alive and well in the island, sourcing as many products and services locally takes precedence.

Structureprogramming

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Structurespace planning

Criteria Matrix

The matrix shows the main area’s within the building and how they relate to each other. The matrix also address accessibility, natural lighting, views and acoustical considerations.

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Structurespace planning

Bubble diagram

Key factors in the bubble diagram is

1. The size of the circles are proportioned to possible square footage of each space.

2. The overlapping circles shows that these spaces are immediately adjacent and are easily accessible from each other.

3. The level changes are also indicated in the diagram.4. Street level will be dedicated to the communal areas that

both residence and locals can utilize. These spaces also house the more louder activities.

5. The levels above will be dedicated to the apartment units themselves and the quiet areas for studying.

6. The study areas offers breakaway rooms to accommodate both individual or multiple users.

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overall design

The Organic Room embraces the dark rich color from the land which is reminiscent to Kaka’ako’s rich history in agriculture.

The Nautical room is lighter and accented by blue finishes which mimics the range of blue seen in the waters that surround the two facades of the building.

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overall design

The finishes, furnitures and equipments that are required for each space within the structure will be sourced locally along with the services needed during both the construction and maintenance of the building.

Because Kaka’ako embraces the urban scene and highlights local artists and craftsman, LSR,inc. proposes to commission local artists and craftsman to not only design custom pieces for Lono Puka, but to also construct these pieces. The materials being used in this project are also either locally or sustainably sourced.

With Re-use Hawaii located a few blocks away from Lono Puka, sourcing recycled materials for items needed for Lono Puka is not only convenient is it also sustainably sound.

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Slogan for Lono Puka:

Land Of New Opportunities. (L.O.N.O.)

“Land Of New Opportunities,” is essentially what Lono Puka Residence is all about. Sustaining the Hawaiian values

of land while providing new opportunities and experiences to millennials. LSR, Inc., decided to form the public

relations slogan as an acronym because it creates the feeling of togetherness; sense of place; sense of

community. It seems to bring everything and everyone together in one acronym.

Goal: Increase brand awareness within the local community.

Public Relations Plan

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Objective 1: Inform major stakeholders, Hawaiian community and millennials, of the benefits of the Lono Puka Residence.

Strategy 1: The approach to promote Lono Puka to the Hawaiian Community through media outlets.

Tactic 1: Participate in World Environment Day on June 5. This day will be the start of a possibly very profitable venture. LSR, Inc. propose that Lono Puka invests in a Koa seed from their potential partner, Hawaiian Legacy Hardwoods (HLH). HLH is a company here in Hawaii that supports non-profits in a unique way as well as promoting sustainability by rebuilding Hawaii’s forests. The way their partnerships work is once someone sponsors a Koa Seed at the price of $60, $20 will automatically be given to the nonprofit of their choice. Through their patent-pending integrated technology, each tree has a RFID (Radio Frequency IDentification) tag with GPS tracking that provides a unique signature that includes the sponsor’s name, honoree, date planted, and the location of the tree. The program is designed to benefit the group as well as helping restore Hawaii’s ecosystems.

Public Relations PlanObjective 1

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Strategy 1: The approach to promote Lono Puka to the Hawaiian Community through media outlets.

Tactic 2: To build a positive media image of Lono Puka, we propose that residents participate in What You Think Upon Grows Day on May 31. This day according to various articles online, it’s a day that emphasis the idea of “the secret.” Which is the idea of positive thinking: if you think about it, it will grow. LSR, Inc. proposes that this day be specifically set-aside for residents and the small-knit community of kaka’ako to come together. Each person or group will be asked to light a lantern and think of something positive. That positive thought could be a fond memory, a feeling of gratitude towards someone or wanting more for themselves and or their family. The lantern will be a water lantern that will be released into the waterfront. This day will promote the idea of community and support.


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Strategy 2: The approach to promote Lono Puka to the Hawaiian community will be through press releases by well-known, reliable media outlets.

Tactic 1: Write press releases highlighting the Hawaiian values that are upheld with the design of Lono Puka, in an honest, accurate and fair way that does not misrepresent or oversimplify the purpose and structure of the design.


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Strategy 3: The approach to promote Lono Puka to the Hawaiian community will be through creating strategic partnerships.

Tactic 1: Pitch business plans to potential partners. Some suggested partners are: Hawaiian Legacy Hardwoods, Desert Island Restaurants, University of Hawaii, Chaminade University, Hawaii Pacific University, Enjoy Snacks. Companies whose purpose upholds the values of the Hawaiian culture.

Tactic 2: Include potential partners and the Hawaiian Community in a newsletter mailing list. This will provide updated information about Lono Puka and highlight what community related events are happening.


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Objective 2: The approach to promote Lono Puka to Millennials.

Strategy 1: Through establishing relationships with key influential individuals within the Kaka’ako community.

Tactic 1: Reach out to prominent local individuals, within the Kaka’ako community, to have them promote Lono Puka on social media.


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Strategy 2: The approach to promote Lono Puka to the Millennials will be through creating fun communal activities, capitalizing on national and international holidays.

Tactic 1: All American Bruch Month - September, social event to build relationships between residences and friends of residences.

Tactic 2: May Day, in an effort to share and appreciate Polynesian cultures in a fun way, students from Chaminade University of Honolulu and Hawaii Pacific University dance clubs will come together to perform for either the grand-opening or live-events of Lono Puka.

Tactic 3: National Popcorn Day, January 19, to bring residents together, Lono Puka will host a “Movie on the Waterfront.” Open to all residents and their friends.


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Strategy 3: To increase local support (local community - residents and businesses).

Tactic 1: Create a video highlighting the activities within Lono Puka. The video will be posted on Youtube as an option for residents to view. The video will also promote the community within Lono Puka

Tactic 2: Utilize social media (Facebook, Twitter, Instagram) to create more interaction with the target audience.


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1. Waialeale, D.K. Book of Omens Pertaining to Houses. N.p.: n.p., 1834. Print. Hawaiian Ethnographic Notes.

2. "8 Ways to Make Millennials Care About Your Brand." Inc.com. N.p., n.d. Web. 03 May 2015.

3. "Hawaiian Legacy Reforestation Initiative." Legacytrees. N.p., n.d. Web. 2 May 2015.4. "July Holidays Information from Holidays and Observances." Holidays and

Observances. N.p., n.d. Web. 03 May 2015.5. "Society of Professional JournalistsImproving and Protecting Journalism since 1909."

SPJ Code of Ethics. N.p., n.d. Web. 03 May 2015.6. "Our Kaka'ako." Our Kaka'ako. N.p., n.d. Web. 4 May 2015.

Bibliography

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MAHALO!

Liezl Grace DuldulaoStar BensonRemi Kohno

Documents

Lono Puka