THE LEADING HOSPITALITY AND LEISURE ASSET MANAGEMENT COMPANY IN THE UAE.

Through our expertise in the hospitality, leisure, finance and development industries and our devoted, personalised service, Longwing Asset Management will assist all of our clients, both large and small, to become more competitive, more innovative and more valuable.

The Firm

At Longwing Asset Management, we are the leading hospitality and leisure asset management company in the UAE for good reason. We see beyond asset management.

Our firm is centered around a culture of client service, collaboration and integrity. We provide progressive asset managed solutions across the hospitality and leisure industries, working directly through close professional relationships. In this way, we deliver strategic help in every aspect of the investment lifecycle.

While we are based in Dubai and uniquely positioned to facilitate business in the region, we also have the reach and serve a growing international client base.

Our strategy aligns advice, capital allocation, operations and risk management to provide three key deliverables: prediction of change; development of new ideas; and the delivery of exceptional, sustainable results.

“If you can only see what meets the eye, you might as well be blind.”

The Framework

Our culture of personal, round-the-clock service, collaboration and integrity enables us to deliver a full range of products, assisting our clients to become more competitive, innovative and valuable. Our priorities are to progressively serve your interests and create long-term value, which means that we treat your business with a personal sense of ownership.

“Success is the progressive realisation of worthwhile, predetermined goals.”

Strategic Consulting:

Critical decisions that influence the long-term performance of your business are made prior to the decision to invest. Our strategic consulting service provides you with progressive independent advice, optimising the success of your investment. Our deep understanding of the hospitality and leisure sectors provides accurate, timely and relevant information, including: highest and best use analysis; business plans; management agreement trends; and asset sales and financing activity.

Development and Investment Advisory:

Our experienced team has extensive knowledge of both the development and investment processes. Practiced in underwriting and due diligence, we provide both the advice and confidence needed to acquire, develop or sell your hospitality businesses, including: project feasibility and due diligence coordination, ownership, investment, development and financing strategy, procurement of development teams and specialist operators; guidance on the preparation of corporate and investment vehicles/structures; negotiation of key commercial and legal agreements.

Finance Intermediary

Our relationships with investment banks, private equity firms and high net worth individuals allows us to facilitate financing opportunities for their projects. We will seek to match the capital and risk appetite or our investment contacts and partners with our clients’ needs.

Progressive Asset Management

With a clear strategy to align advice, capital allocation, operations and risk management, and based on the expertise within our firm, we offer what we have labeled ‘asset management plus’ activities centered around your fundamental needs: enhancement of your relationship with operators and hotel teams, maximising businesses’ value; ensuring operations are managed appropriately; communicating with hotel teams to ensure consistency between your expectations and their actions; delivering consistent and transparent operational reporting; realising the full value of your businesses through a continuous process of value creation and enhancement; and keeping you informed about all aspects of your businesses.

The Solution

Through teamwork, we integrate numerous areas of expertise and deliver a complete solution, serving all your needs. Each of your businesses is assigned a dedicated manager committed to the long-term strategic planning and performance of your business, ensuring deep local insight and a consistent implementation of strategy.

We deliver value and success through the understanding, skills and experiences of our people and the partnerships of the firms that we create. This group of individuals possess invaluable and varied experience across several industries, including banking, project management, real estate, hotel operations, asset management and development. It is our ability to leverage this multi-faceted experience resource to our client’s advantage which makes Longwing Asset Management a first-class hospitality and leisure asset management company.

“We shall listen, and we shall understand.”

The Archive

A distinctive international portfolio of Assets Under Management, which includes:

• 400,000 square feet of office space

• 200,000 square feet of retail

• 2,600 hotel rooms

• 2,000 housing units

• 110 food and beverage outlets

• 8 acres of theme parks

• 2 beach clubs and 1 luxury marina

“To see clearly moving forward, keep one eye looking back.”

The Network“The only limit to our impact is your imagination and commitment”

Longwing Asset Management

PO Box 54106 Dubai UAE

Tel: +971 4 364 7698 Fax: +971 4 429 1248

DISCLAIMER

© 2010 Longwing Asset Management LLC. All rights are reserved. Longwing Asset Management LLC, its affiliates, parent companies and subsidiaries and the publishers regret that they cannot accept any liability for information, errors or omissions contained in this publication for whatever reason, howsoever caused. All materials are protected by copyright. No part of this publication may be reproduced in any material form (including photocopying or storage in any medium by electronic means) without the written permission of the copyright owner, except as may be permitted by applicable laws. Longwing Asset Management is a limited liability company incorporated in Dubai under the address P.O. Box 73311, with commercial registration number 587589, share capital Dhs 300,000 fully paid up.