LONGENESIS A DECENTRALIZED MEDICAL RECORD MARKETPLACE POWERED BY HUMAN DATA

Longenesis is a revolutionary blockchain-based Life Data Marketplace platform which uses Artificial Intelligence (AI) to store, manage, and trade life data: medical records, social network, and health data. Longenesis facilitates human data transactions between Contributors (the general public) and Customers (Drug development/Pharmaceutical companies). Longenesis is a partnership by Bitfury and Insilico Medicine, two leaders within the Blockchain and Medical AI industries.

The Global Healthcare Analytics market was born when medical records became available in electronic format. As of 2016, the market for healthcare analytics is estimated at $7.39 billion dollars and is expected to grow to $24.55 billion by 2021.The growth potential is large because pharmaceutical companies and drug developers rely on data mining to collect useful demographic information and medical records. While data mining is legal, it has two serious limitations: firstly, data mining does not compensate the general public for providing their personal information. Secondly, data mining can potentially compromise the patients’ privacy as it is easy for the pur-chasers of the data to piece together the identity of the patient.

Our platform offers a solution to both problems: by operating on Bitfury’s blockchain network we ensure advanced security and anonymity on the part of the users. Contributors can create an account and upload different types of personal data, ranging from a selfie to a full blood work file, to the Longenesis platform. This information is then captured, analyzed and stored by the integrat-ed Deep Learning Medical AI developed by Insilco Medicine. The AI not only provides an extra measure of anonymity for contributors, it also analyzes the data and provides insights into drug development and research. These reports that are generated by the AI are then sold to pharma-ceutical and drug development companies.

Longenesis will act as a data validation and security service. We will take a fee for the guarantee that all data submitted has been annotated and validated for authenticity. We will create the envi-ronment for Users to upload real and verified data and receive tokens in return that will appreciate in value on the Exchange market. As adoption increases, value increases leading to more incen-tive for involvement on all sides of the platform. Efficient and ethical data sharing is not possible without incentive for all parties. Lifepound is a cryptocurrency and the central monetary tool

HOW IT WORKS

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PROVIDERSPERSONAL DATAMARKETPLACE

STOCK CRYPTOCURRENCY

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of the Longenesis Marketplace. By using LifePound, contributors will be compensated for every piece of information they choose to provide. Lifepound coins can be traded on cryptocurrency exchanges or converted into Fiat Currency (i.e. USD or Euros).

In total, 8 Billion Lifepound tokens will be released but in increments over the next couple of years. Longenesis will be launched in three phases leading up to the full launch in 2020. In the first phase, we will accept low-security data and Data types requiring minimal privacy including pictures, medical surveys, and blood tests. It is easy to anonymize and a great starting position to reach in the first 6 - 9 months of operation.

Phase 2 will involve moving towards a more distributed infrastructure to encourage third-party participation. Multiple Marketplaces will be launched by partners which will still all use Lifepound as the medium of exchange. Longenesis will also move to a multi-cloud infrastructure to introduce more security and legal compliance. This will enable Longenesis to begin working with clinics to integrate their systems with Longenesis creating ease of access for patients and more data sets to train the AI. This stage will occur at 9 months - 2 years of operation and will expand the data types available for mining.

Phase 3 is the end result of Longenesis taking effect in around 3 to 5 years from ICO. Longenesis will be a fully distributed system. This means that all data will be stored on the user's devices and

will operate similarly to how torrents work but much more advanced, secure, and private. If some-one wishes to purchase data, they can do so by sending a request via Smart contracts and the user can directly sell it from their personal mobile device all through the Longenesis marketplace.

One of the most significant benefits of Longenesis is the implementation of Smart Contracts. Smart Contracts are algorithms that have set parameters that need to be executed for the contract to complete and release funds. Utilizing this feature, buyers looking for specific data sets can send an order directly to all contributors. Data Requests are administered securely and privately. Users will be notified of the request and can then choose to fulfill the order for a compensation.

Along with contributors and customers, providers and app developers play a vital role in the mar-ketplace. Providers are medical offices and other entities that hold vast amounts of medical data. Medical offices can receive LifePounds for providing an expansive database for the AI system to analyze and create even more accurate reports. App Developers can purchase the data and crast different types of lifestyle/health apps that are customized to the purchasers' health data. Users will be able to buy these apps with LifePounds they have received from contributing to the marketplace.

Due to speed and volatility in cryptocurrency/blockchain adoption around the world, Global Govern-ments haven’t truly enacted Crypto Friendly legislation yet. For the legal safety of everyone involved whether part of the company or just a user, we will only enter into space where everyone is safe. Our main Priority is to launch in China as it is the path of least resistance. As legislation is put in place around the world, Longenesis will expand with it. Our aim is to be a blue-chip ICO demon-strating the cutting edge in our products and technology but the due diligence and legal awareness of traditional companies.

We believe Longenesis can revolutionize the healthcare industry by redefining the relationships between healthcare companies and patients. By creating a fast and easy way to contribute or purchase data along with an integrated deep learning AI, enterprises can save money on R&D while users will for the first time be compensated for their personal data.