Long Range Property Planning (LRPP) Update

Delegate Meetings Spring 2013

LRPP Task Group Integration Phase ________

Strategy and Recommend- ation Presentation Prep

Board

Market Research Sub-Task Group

Program Research Sub-Task Group

Property Research Sub-Task Group

LRPP Task Group Forms 10/13/11 kickoff meeting Board/ CEO/ Staff/ Volunteer

Board

4 months 8 months

Preliminary Recommendations

4 months Charge

Membership, Community Stakeholders Review and Comment

Finance Fund Development

Communications plan

GSEM LRPP Process Map Vote

LRPP Subcommittees Methodology Key Findings

Market Brenda Fitzgerald Joanne Bragg Kim Lambert-Serna Brenda Wheelock Kristen Peterson

Program

Property

Mary Strom Heather Lantz Kate Nicholson Sacha Lu Denise Dixon Violet Apple

Miriam Somero Richard Galehouse Jim Sterio Jennifer Dubois Michael Immel Margaret Wood Joanna Lenahan Lu-Ann Souza

Minimal use from external users, especially at smaller properties Summer camps are ACA accredited

Unique and Varied usage Geographic accessibility ADA Compliant with least capital outlay Provide Net Revenue

Access to property Radius income range Population trends Marketing potential Camp competitors

Focus Areas

Ownership Landscape Quality Future Capacity Land Use Services Water Feature Capital Improvements

Capacity (Day/Overnight) Unique Features Flexible Space Proximity/Transportation Safety (Program view)

Focus Areas

Focus Areas

Upgrades to equipment Improve roads/parking Improve buildings/lodges for year-round access

Key Findings Constituencies Methodology Usage Analysis

Current uses of property by members

and nonmembers

Volunteers and Staff

Girls and Parents

2845 Volunteers 228 Staff/Facilitators Open Sample Online

1500 girls 3-5th grade, summer camp 2011

2476 girls 6-12th grade Parents of these girls

Rental, 2011 & 2012 Camp, 2011 & 2012

Program, 2011 & 2012 Income/Exp, 2011

Survey Analysis

Statistical Analysis

Familiarity Variety of Experiences

Frequency of Participation

Survey Analysis

Familiarity Variety of Experiences

Frequency of Participation Emerging Demographic

One in four GSEM girls uses a property in any given year

7 of 17 properties had a negative net for 2011

Greater variety of property usage correlates with greater revenue

Choose properties by proximity and familiarity

Belief that properties support membership varies inversely by experience on property

Want to feel SAFE on property

CLEAN bathrooms close to sleeping areas

LAKE preferred over pool

Nature, Hiking, Outdoor Cooking, Service Projects,

Swimming, Canoe/Kayaking

Usage Data 2011-2012

Survey Data 2012

LRPP Data

Long Range Property Vision: Our properties are self-sustaining places that

provide fun, new, varied and memorable experiences for girls and that have capacity to be

maximized for our current and future use.

“When we had to change camp locations, I thought it would never be the same.

And then I found it wasn’t about the buildings,

it was about the people and the memories.”

Girl Scout Volunteer

Cedar Hill Waltham, MA

LRPP Property Vision: Growth potential

Self-sustaining: Positive Net Revenue

Varied Experiences for Girls: 3,510 Girls in Program, Outdoor Program, and Summer Camp 8,360 Girls/Adults in Rental

Capacity: Current capacity: 19% of available days (year round) Variety of use is 62%

Runels Pelham, NH

LRPP Property Vision: Growth potential

Self-sustaining: Positive Net Revenue

Varied Experiences for Girls: 1,518 Girls in Program, Outdoor Program, and Summer Camp 10,114 Girls/Adults in Rental

Capacity: Current capacity: 27% of available days (year round) Variety of use is 40%

Wind in the Pines Plymouth, MA

LRPP Property Vision: Growth potential

Self-sustaining: Positive Net Revenue

Varied Experiences for Girls: 2,943 Girls in Program, Outdoor Program, and Summer Camp 3,899 Girls/Adults in Rental

Capacity: Current capacity: 28% of available days (year round) Variety of use is 40%

Maude Eaton Andover, MA

LRPP Property Vision: Growth potential

Self-sustaining: Positive Net Revenue

Varied Experiences for Girls: 1,361 Girls in Program, Outdoor Program, and Summer Camp 2,621 Girls/Adults in Rental

Capacity: Current capacity: 18% of available days (year round) Variety of use is 43%

Rice Moody Reading, MA *not owned by GSEM

LRPP Property Vision: Capable of Meeting Vision

Self-sustaining: Positive Net Revenue

Varied Experiences for Girls: 726 Girls in Program and Summer Camp 3,838 Girls/Adults in Rental

Capacity: Current capacity: 29% of available days (year round) Variety of use is 45%

Virginia Bolton, MA

LRPP Property Vision: Capable of Meeting Vision

Self-sustaining: Positive Net Revenue

Varied Experiences for Girls: 520 Girls in Outdoor Program and Summer Camp 1,084 Girls/Adults in Rental

Capacity: Current capacity: 17% of available days (not year round) Variety of use is 15%

Wabasso Bradford, NH

LRPP Property Vision: Capable of Meeting Vision

Self-sustaining: Negative Net Revenue

Varied Experiences for Girls: 611 Girls in Outdoor Program, and Summer Camp 722 Girls/Adults in Rental

Capacity: Current capacity: 18% of available days (year round) Variety of use is 20%

Favorite Brewster, MA

LRPP Property Vision: Capable of Meeting Vision

Self-sustaining: Negative Net Revenue

Varied Experiences for Girls: 588 Girls in Summer Camp 592 Girls/Adults in Rental

Capacity: Current capacity: 24% of available days (not year round) Variety of use is 11%

Greenbrier Acushnet, MA

LRPP Property Vision: Capable of Meeting Vision

Self-sustaining: Negative Net Revenue

Varied Experiences for Girls: 143 Girls in Program 1,000 Girls/Adults in Rental

Capacity: Current capacity: 15% of available days (not year round) Variety of use is 25%

Friendship House Gloucester, MA LRPP Property Vision:

Capable of Meeting Vision - Destination

Self-sustaining: Positive Net Revenue

Varied Experiences for Girls: No use by Program, Outdoor Program, or Summer Camp 278 Girls/Adults in Rental

Capacity: Current capacity: 23% of available days (not year round) Variety of use is 10%

Edith Read Norton, MA

LRPP Property Vision: Falls Short of Vision

Self-sustaining: Positive Net Revenue

Varied Experiences for Girls: 328 Girls in Program, Outdoor Program and Summer Camp 955 Girls/Adults in Rental

Capacity: Current capacity: 8% of available days (year round) Variety of use is 30%

Menotomy Meredith, NH

*not owned by GSEM

LRPP Property Vision: Falls Short of Vision

Self-sustaining: Negative Net Revenue

Varied Experiences for Girls: 428 Girls in Summer Camp 152 Girls/Adults in Rental

Capacity: Current capacity: 8% of available days (not year round) Variety of use is 4%

Winnetaska Ashland, MA

*waterfront not owned by GSEM

LRPP Property Vision: Falls Short of Vision

Self-sustaining: Positive Net Revenue

Varied Experiences for Girls: 456 Girls in Summer Camp (no program use) 1,051 Girls/Adults in Rental

Capacity: 19% of available days (not year round) Variety of use is 10%

Wampanoag Chilmark, MA

LRPP Property Vision: Falls Short of Vision - Destination

Self-sustaining: Negative Net Revenue

Varied Experiences for Girls: No use by Program, Outdoor Program, or Summer Camp 80 Girls/Adults in Rental

Capacity: Current capacity: 14% of available days (could be year round) Variety of use is 9%

Taupawshas Nantucket, MA

LRPP Property Vision: Falls Short of Vision - Destination

Self-sustaining: Negative Net Revenue

Varied Experiences for Girls: No use by Program, Outdoor Program, or Summer Camp 80 Girls/Adults in Rental

Capacity: Current capacity: 13% of available days (not year round) Variety of use is 3%

Paradise Beverly, MA

LRPP Property Vision: Falls Short of Vision

Self-sustaining: Positive Net Revenue

Varied Experiences for Girls: 148 Girls in Program 357 Girls/Adults in Rental

Capacity: Current capacity: 19% of available days (not year round) Variety of use is 11%

The Center Rowley, MA

LRPP Property Vision: Falls Short of Vision

Self-sustaining: Negative Net Revenue

Varied Experiences for Girls: 258 Girls in Program, Outdoor Program 70 Girls/Adults in Rental

Capacity: Current capacity: 13% of available days (not year round) Variety of use is 15%

Choose properties by familiarity and

proximity

24% of GSEM girls use a property in any given year; national

average is 64%

Want to feel SAFE on property

Nature, Hiking, Outdoor Cooking, Service Projects,

Swimming, Canoe/Kayaking

7 of 17 properties had a negative net

for 2011

Greater variety of property usage correlates with greater revenue

CLEAN bathrooms close to sleeping

areas

Next Steps in the LRPP Process On January 12, 2013, the GSEM Board voted to approve funding to conduct property appraisals for The Center in Rowley and Paradise in Beverly to determine current value and best use options.

GSEM has been meeting with the Essex County Greenbelt Association to determine strategies to identify parcels that would be considered for conservation use.

GSEM has released a Request for Proposal to 3 area appraisers with the goal of selecting an appraiser, conducting the appraisals and issuing the final reports by May.

GSEM is taking on the challenge of identifying opportunities to increase usage of properties by encouraging staff and volunteers to consider conducting meetings, programs, trainings and other activities on properties to allow volunteers and girls to gain more property specific experiences which will potentially increase utilization and efficiencies.

Call To Action:

Questions/Comments: LRPP@girlscoutseasternmass.org