Embed Size (px)
DESCRIPTION
Business Travel Market Session on Social Media in London
Citation preview
Using Social Media to Improve TravellerCommunications
iPhone apps reached 1 BILLION downloads in about 9 months!
Source: LinkedIn
Source: Facebook
Surveyed a total of 147 Corporate Travel Professionals from the US and Europe in May 2011
Source: The Wire..from AirPlus June 2011Source: The Wire..from AirPlus June 2011
Source: The Wire..from AirPlus June 2011
Source: The Wire..from AirPlus June 2011
The conversation is happening whether you are listening…or not! Listen, learn, anticipate needs, proactively solve problems and find efficiencies
You have a voice! Strengthen relationships with partners/suppliers through shared knowledge, communication & collaboration
Participate in industry associations online as a supplement to the face-to-face networking & join event pages too for continued growth
Raise your internal profile – know where to glean knowledge & how to effectively share it
Conduct real-time analysis now
Steer behavior, build policy compliance through positive reinforcement
Enhance internal company relationships through virtual communication
Crisis Communications – traveler safety can be key when the unexpected occurs
Stay on top of the industry’s trending topics
Gain empowerment as an in-the-know thought leader internally
Source & Recommend helpful mobile apps
Source: Twitter
155 MILLION.The number of tweets per day on Twitter.
280 million active users worldwide
Over 60% of Twitter use is outside the U.S.
Twitter has more than 460,000 new users join every day
There are currently over 200+ million users on Twitter
Twitter receives180 million unique visits each month
There are more than 600 million searches on Twitter every day
There are more than 50,000 third-party apps for Twitter
More than a third of users access Twitter via their mobile phone
Source: Twitter
If Facebook
were a country,
it would be the
3rd most populated in the world!
Only China &
India are more
populated!
More than 585 million active users, with an average of 130 friends
50% of active users log on to Facebook daily
More than 70 translations available on the site
About 70% of Facebook users are outside the United States
There are more than 250 million active mobile users - thosewho access it through their mobile devices
People spend over 700 billion minutes per month on Facebook
Source: Facebook
35
HOURS.The amount of video uploaded to YouTube every minute!
Today, YouTube alone uses the same amount of bandwidth as the entire Internet used in year 2000
YouTube receives more than 2 billion viewers per day
YouTube is available in 25 countries and 43 languages
70% of traffic comes from outside the US
YouTube mobile gets over 100 million views a day
About half of YouTube’s users are 20 years old or younger- the future generation wants video – not PowerPoint
Source: YouTube
Executives from all Fortune 500 companies have a profile on LinkedIn
Almost two billion people searches in 2010
100M+ members in over 200 countries. Over +3M new members per month
LinkedIn is available in 6 native languages – English, German, French, Italian, Portuguese and Spanish
LinkedIn hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010
80% of companies also use LinkedIn as a recruitment tool
More than two million companies have LinkedIn Company Pages
Source: LinkedIn
Trust is the #1 influencer of buying decisions in the future. Now is the time to build your sphere of influence!
Rather than pushing content/a message to the audience social media’s open networking platforms allows users to generate the news, feedback and ideas themselves!
Ignoring it won’t make it go away…
If we want to know what’s ahead of us (our future) – we must watch the generation behind us.
Dateiname / Datum
• Global Services firm operating three groups, Sapient Global Markets, Sapient Government Services and SapientNitro, each as unique as the industries and audiences they serve.
• And yet, what unifies us, what makes us greater than the sum of our parts is our global signature.
• Global client base
• Highly mobile workforce resulting in significant global travel and corporate housing spend.
Who we are today:
SOCIAL
@SAPIENT
Use your email signature:
Michelle De Costa
Global Travel Manager | ¬ Sapient
Employees: Learn more about Travel at Sapient
Want to find out what’s new with
Travel? Follow me on yammer.com.
• Social Media is the Virtual Water Cooler • Conversations about your travel program are happening
• Be an active participant
• Change perception
• Most important – LISTEN
• Increased visibility for you and your preferred suppliers
Deltek Travel Exchange Blog
Karoline Mayr
Director, Global Travel Procurement
6/23/201147 CONFIDENTIAL ©2011 Deltek, Inc. All Rights Reserved
Karoline Mayr
Director, Global Travel Procurement
Deltek, Inc.
Karoline Mayr is currently positioned in Herndon, VA as the Director of
Global Travel Procurement, at Deltek, Inc., the leading global provider of
enterprise software and information solutions for professional services firms,
government contractors, and government agencies. For over 15 years,
Karoline has dedicated her career to the travel industry. With an impressive
track record of creating and implementing travel programs to dramatically
reduce T&E expenditures, as well as managing corporate credit card
programs to reduce risks to the organization, Mayr constantly strives to
innovate and improve, and her expertise in relationship management,
communication, and change management enables her as one of the best
leaders in the industry.
6/23/201148 CONFIDENTIAL ©2011 Deltek, Inc. All Rights Reserved
Know More. Do More. And Profit More with Deltek.
Headquartered in Herndon, Virginia, with over 1,700 employees worldwide,
Deltek is the leading global provider of enterprise software and information
solutions for professional services firms, government contractors, and
government agencies. For decades, we have delivered actionable insight
that empowers our customers to unlock their business potential.
Our marquee list of customers includes:
98% of the Top 100 Federal Contractors
100% of the Engineering News Record Top 10 Design Firms
80% of the Engineering News Record Top 500 Design Firms
Approximately 80% of the 2009 ZweigWhite Top 200 fastest-growing
Architecture, Engineering and Environmental consulting firms
Four of the five largest Global Accounting and Consulting firms
The world's three largest Marketing Communications Networks
Deltek Travel Exchange Blog
6/23/201149 CONFIDENTIAL ©2011 Deltek, Inc. All Rights Reserved
Definition – an internal blog for the Travel and Corporate Card Program
used to communicate collaboratively, learn from each other, increase
employee satisfaction and decrease overall expenditures
Result – improved collaboration, increased compliance, and a great
new way to easily communicate information!
Why did we create the Travel Exchange Blog?
Move from “push marketing” to “pull marketing”
Reach our market – employees who actually travel, sign up to
receive the information thru RSS or email updates and can choose
when they receive it
Manage our own Travel communications in “real” time
When did we create it?
Implemented April 2010, CEO created a blog a few months earlier
First departmental blog, others soon followed our example!
The Big Question – How Did We Do It?
6/23/201150 CONFIDENTIAL ©2011 Deltek, Inc. All Rights Reserved
Partners
Information Solutions taught us how to build and maintain the site
using Microsoft SharePoint
Communications helped us with a transition plan – emailed and
blogged until folks got used to it
Promoted Blog
2010 Supplier Day – suppliers onsite drove folks to blog for a contest
Blog contest – most frequent & best content for 1Q11
Requested a few good bloggers to post once a week
Partner with other blogs – we blog on your site, you blog on ours
Pictures from Deltek travelers in exotic locations
Word of Mouth - employees
Rana WalkerUSA Marketing/PR/CommsAirPlus International, [email protected]/in/ranawalker
