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How to design a logo of letters 0363

Continued

Logo of letters!

Design a

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How to design a logo of letters 0363

How to design a logo of lettersAre you known by your initials? Turn those letters into a terrific signature!

Cable News Network www.cnn.com

American Dental Association www.ada.org

Cotton Incorporatedwww.cottoninc.com

Jack in the Boxwww.jackinthebox.com

®®

General Electric | www.ge.com

Companies of every kind sign their names with linked letters called ligatures. Ligature means to tie. Ligatures make excellent business signa-tures. They’re handsome, simple and compact. And they’re fun, too—we all have initials! Some letters link in one typeface but not another. Others link in lowercase but not in upper. What follows are a variety of ways to get your letter pairs beautifully together.

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HK are an ideal pair; each letter is distinct from the other, but their adjacent stems are identical. Link by removing either stem and abutting the letters. Two colors put the emphasis on one letter or the other. This is a good way to handle an acronym in which the second letter is the more important.

Use shared strokesMany letter pairs form natural links; they have identical parts or complementary shapes that fit like hand in glove. Let’s begin with the easiest letters to link—those that have iden-tical adjacent strokes.

Almost-identical strokesPairs like UR share not-quite-identical strokes, yet often flow naturally together. To link neatly, you must usually sac-rifice some parts; here, the R gave up a foot, the U a serif.

In Illustrator, set the letters, Create Outlines, and move together. Cut away the unneeded pieces, leaving the remainders overlapped, then in the Pathfinder dialog, select Add to shape area (below).

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Angled to verticalAngled strokes often link well to vertical strokes. The easiest technique is simply to cut the angled letter in half.

Halving the A joined it neatly to the B, but the crossbars did not align. Borrowing the flourish from atop the A was an easy and artful solution.

Try a different font Similarly, letters that don’t link in one typeface may link in another. Try many! Typefaces that would be too stylized for everyday use often make excellent ligatures.

Try changing case The lowercase alphabet is much different from uppercase, and many letters that do not link in one will link in the other. As a rule, lowercase imparts a less formal, more casual image.

If your letterstrokes don’t quite match . . .

AN ANAN an

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Uppercase-lowercaseUppercase letters can often link to lowercase with excellent results. An uppercase I, though, won’t link to anything—its body just disappears! But a lowercase i has the advantage of its distinctive dot and can link with many letters.

How far apart? . . . Here, a lowercase i has been doctored to link with an uppercase M. Letters can be separated by distance, color, typestyle or any combination.

Distance Color Style

Curved to verticalThe more decorative the typeface, the more easily dis-similar strokes can be linked. Even a curving stroke can replace a vertical. You need gentle curves, though, circles won’t do (far right).

Many letter pairs can be made to link but shouldn’t be; for example, this odd assembly looks like we’ve invented a new character! A key attribute of a good ligature is that its letters read as individuals even after being joined.

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Crossbars link so obviously that in sans-serif typefaces they can appear to be merely tightly kerned. To avoid this impression, add a pattern (above) or an outline (left). Better is to use a serif typeface and share the serif (left)).

Mid-letter crossbarsMany letters, such as ABE-FHPR, have mid-letter cross-bars that can be connected with a little help—just cut the letter apart and s-t-r-e-t-c-h the bar!

Horizontal crossbarsA few letter pairs share top crossbars, which are easy to link. Similarly, some typefaces have exaggerated serifs that can be linked.

O U T F I T T E R S

Key to this technique is to keep the letterforms distinct. You can do this by separating the letters with two colors (above) or for a one-color ligature by making a gap in the intersecting stroke (left).

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Remove a strokeHere, a phantom stroke hints at what’s not there! This is par-ticularly effective with Mod-ern typestyles such as Bodoni and Didi that have extremely thin strokes.

Remove part of a strokeLetters with angled and over-hanging arms—FKTVWXYZ—benefit from this technique, which is especially attractive in serif typestyles. The illusion is that of a stencil; the line is interrupted, yet our eyes “fill in” the missing part!

What’s in the negative space? Negative space is the area in and around your let-ters; it has shape and volume and always affects the viewer’s perception. Negative space is always pres-ent. In the best design it plays an active role, as it does in the TP above. Watch your negative space!

cosmeticsRemove one leg and move the letters together.

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Crop!Your intrigued reader will lin-ger for valuable moments on this design! Crop away the bot-toms of your letters, and the viewer’s eye must complete the image. Add a company name or other horizontal graphic to span the gap (far right).

Reverse the fieldPut negative space to positive use! Add a same-color field behind your letter, then reverse the second letter out of the field. Especially effective with three-character acronyms.

Reversing the field (light on dark) modifies the look and often improves it. Always check!

(Colors added (for clarity)

. . . add a field . . .Set tightly . . .

YO!YO!

. . . color.

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Disconnect and attachAn entertaining ligature unique to the T, disconnect one arm and attach it to its neighbor!

To maintain the form of both letters, keep the stroke widths the same.

Follow the white lineCreate the illusion of attach-ment! Rather than abut letters, leave a gap, then make a flow-ing centerline that draws the eye smoothly around.

Don’t close it! Doing so breaks the flow.

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OverlayA simple alternative to inter-locking is to lay one letter atop the other, then “link” with a common fill or stroke. Here, a colorful gradient turns two letters into one object.

InterlockCircular letters flow most naturally into other circular letters. Interlocked here like wedding bands or Olympic rings, two complete letters function as one.

Set In Illustrator, set the letters, Create Outlines, and move together.

Cut Use the Direct Selection Tool to click an intersec-tion, then Cut.

Divide Select both letters, then in the Path-finder dialog, click Divide (below).

What colors?Easily create a pleasing gradient by using analogous colors (colors adjacent on the wheel), in this case green to blue. Analogous colors always work well together.

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Build bridgesThis technique works when nothing else will! Abut your letters, then conceal the junction with a decorative graphic, line or a series of lines and shapes. Easy, fun and always engaging.

Lay on top Evenly spaced dots just lie on top.

Paste into Diagonal lines are “pasted into” (InDesign).

Replace letter parts Barely touching letters are brought together by playful shapes and colors.

Fill a space The diamond does double duty—it links the letters and helps form the shape of the R!

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No software stunts here. Just draw and color funny shapes behind the let-ters, then paste everything into a box.

Do you like the overlap effect but need strong colors? Keep your colors at 100% opacity, but in the Blending mode dialog select Multiply, which adds the colors of an object to the ones beneath it.

Color the negative spacesFinally, some stubborn letters just won’t link physically. So try linking the background! Put the letters in a box, and color the negatives spaces; you can get all kinds of energetic results!

Use transparencyTransparency softens. Create a gossamer effect on even the boldest ligature by lowering the opacity of one or more charac-ters. Here, all three letters are set at 50%. cab

interior designcab

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16

17

15AN an

Article resources

Colors

C100 M60 Y0 K50

C70 M60 Y0 K10

C0 M100 Y85 K30

C0 M15 Y100 K0

C0 M70 Y0 K30

C26 M7 Y24 K3

C73 M15 Y38 K6

C37 M66 Y6 K3

1011

12

13

2

11

12

13

14

10

1

14

3

Typefaces

1 Adobe Garamond Bold

2 ITC Serif Gothic Heavy

3 ITC Goudy Sans Book

4 Futura Medium

5 Helvetica Neue Std Roman

6 Russell Square Roman

7 Spring

8 Avenir 55 Roman

9 Bodoni Roman AN

7

16

17

9

4

4

6

5

8

15

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Article resources

Colors

C26 M91 Y100 K35

C46 M27 Y100 K35

C43 M68 Y51 K70

C40 M35 Y65 K25

C89 M25 Y87 K23

C0 M91 Y91 K0

C20 M100 Y0 K0

C7 M24 Y37 K0

C20 M100 Y100 K15

C100 M0 Y30 K5

8

9

10

11

15

16

17

14

12

13

Typefaces

1 Clarendon Roman

2 Helvetica Neue Std Heavy Italic

3 Gill Sans Bold

4 Eurostile Extended #2 (Modified)

5 Didi

6 Helvetica Neue Std Ultra Light

7 Century Old Style Std Regular

O U T F I T T E R S

29

1

11

8

10

1

4

13

14

3

12

cosmetics

7

16

7

17

5

15

6

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17

18

Article resources

Colors

C0 M50 Y100 K0

C33 M93 Y0 K0

C0 M53 Y26 K0

C72 M22 Y42 K0

C100 M60 Y0 K10

C100 M90 Y0 K0

C29 M63 Y53 K8

C11 M43 Y67 K8

C0 M100 Y85 K0

C0 M20 Y100 K0

10

18

17

13

12

9

119

1 10

2

15

16

16

15

14

12 13

5

Typefaces

1 Futura Extra Bold

2 Bernhard Modern Roman

3 ITC Leawood Book

4 Helvetica Neue Std Black (Modified)

5 ITC Goudy Sans Bold Italic

6 Futura Bold Oblique

7 ITC Franklin Gothic Std Heavy

8 Adobe Garamond Regular

4

68

14

11

7

3

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Article resources

Colors

C100 M0 Y90 K30

C100 M0 Y40 K0

C100 M60 Y0 K0

C0 M30 Y100 K0

C40 M80 Y0 K0

C60 M100 Y0 K0

C80 M0 Y100 K012

10

9

8

7

6

11

Typefaces

1 Futura Book

2 ITC Kabel Std Demi

3 ITC Goudy Sans Bold

4 Bauer Bodoni Roman

5 Gill Sans Ultra Bold

19

2

4

9

11

5

12

10

3

6

7

8

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Article resources

Colors

C0 M100 Y100 K40

C40 M35 Y65 K25

C60 M30 Y10 K15

C19 M37 Y59 K0

C4 M6 Y4 K0

C20 M0 Y100 K19

C0 M53 Y100 K0

C40 M45 Y0 K0

10

8

7

6

5

4

9

Typefaces

1 Vectora 95 Black

2 Sloop Script One

3 ITC Goudy Sans Bold

1

8

3

4

5

6cabinterior design

9

10

11

7

2

11

Page 18: Logo of Letters

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Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.

John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer

Design advisor Gwen Amos Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com

Copyright ©2005 Before & After magazine, ISSN 1049-0035. All rights reserved

You may pass this article around, but you may not alter it, and you may not charge for it. You may quote brief sections for review. If you do this, please credit Before & After magazine, and let us know. To feature free Before & After articles on your Web site, please contact us. For permission to include all or part of this article in another work, please contact us.

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Page 20: Logo of Letters

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1 of 9

Ho

w to

de

sign

a lo

go

of le

tters! 0363

0363 H

ow

to d

esig

n a

log

o o

f lette

rs!

Logo of letters!

Design a

Ca

ble

Ne

ws N

etw

ork

w

ww

.cnn.comA

me

rican

De

nta

l Asso

ciatio

n

ww

w.ada.org

Co

tton

In

corp

ora

ted

ww

w.cottoninc.

com

Jack

in th

e B

ox

ww

w.jackinthebox.com

®®

Ge

ne

ral E

lectric | w

ww

.ge.com

Co

mp

anies o

f every kind

sign th

eir nam

es with

lin

ked letters called

ligatures. Ligatu

re mean

s to tie. Ligatu

res make excellen

t bu

siness sign

a-tu

res. Th

ey’re han

dso

me, sim

ple an

d co

mp

act. A

nd

they’re fu

n, to

o—

we all h

ave initials! So

me

letters link in

on

e typeface b

ut n

ot an

oth

er. O

thers lin

k in low

ercase bu

t no

t in u

pp

er. Wh

at fo

llows are a variety o

f ways to

get you

r letter p

airs beau

tifully togeth

er.

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w to

de

sign

a lo

go

of le

tters! 0363

0363 H

ow

to d

esig

n a

log

o o

f lette

rs!

HK

are an ideal pair; each letter is distinct from the

other, but their adjacent stems are identical. Link by

removing either stem

and abutting the letters. Two

colors put the emphasis on one letter or the other.

This is a good way to handle an acronym

in which the

second letter is the more im

portant.

Use

share

d stro

ke

sM

any letter p

airs form

natu

ral lin

ks; they h

ave iden

tical parts

or co

mp

lemen

tary shap

es th

at fit like h

and

in glove. L

et’s b

egin w

ith th

e easiest letters to

link—

tho

se that h

ave iden

-tical ad

jacent stro

kes.

Alm

ost-id

en

tical strok

es

Pairs like U

R sh

are no

t-qu

ite-id

entical stro

kes, yet often

fl

ow n

aturally to

gether. To

link

neatly, yo

u m

ust u

sually sac -

rifice so

me p

arts; here, th

e R

gave up

a foo

t, the U

a serif.

In Illustrator, set the letters, Create O

utlines, and move

together. Cut aw

ay the unneeded pieces, leaving the rem

ainders overlapped, then in the Pathfinder dialog, select A

dd to shape area (below).

An

gle

d to

vertical

An

gled stro

kes often

link w

ell to

vertical strokes. T

he easiest

techn

iqu

e is simp

ly to cu

t the

angled

letter in h

alf.

Halving the A

joined it neatly to the B, but the crossbars did

not align. Borrow

ing the flourish from atop the A

was an easy

and artful solution.

Try a d

iffere

nt fo

nt

Similarly, letters that don’t link in one typeface m

ay link in another. Try m

any! Typefaces that would be too stylized for

everyday use often make excellent ligatures.

Try cha

ng

ing

case

The low

ercase alphabet is much different from

uppercase, and m

any letters that do not link in one w

ill link in the other. As a rule, low

ercase imparts a

less formal, m

ore casual image.

If you

r lette

rstrok

es d

on

’t qu

ite m

atch . . .

AN

AN

AN

an

Page 22: Logo of Letters

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Ho

w to

de

sign

a lo

go

of le

tters! 0363

0363 H

ow

to d

esig

n a

log

o o

f lette

rs!

Up

pe

rcase-lo

we

rcaseU

pp

ercase letters can o

ften

link to

lowercase w

ith excellen

t resu

lts. An

up

percase I, th

ou

gh,

wo

n’t link to

anyth

ing—

its b

od

y just d

isapp

ears! Bu

t a low

ercase i has th

e advan

tage o

f its distin

ctive do

t and

can

link w

ith m

any letters.

Ho

w fa

r ap

art? . . .

Here, a low

ercase i has been doctored to link with an

uppercase M. Letters can be separated by distance, color,

typestyle or any combination.

Distance C

olor Style

Cu

rved

to ve

rticalT

he m

ore d

ecorative th

e typ

eface, the m

ore easily d

is -sim

ilar strokes can

be lin

ked.

Even

a curvin

g stroke can

rep

lace a vertical. You

need

gen

tle curves, th

ou

gh, circles

wo

n’t do

(far right).

Many letter pairs can be m

ade to link but shouldn’t be; for exam

ple, this odd assembly looks like w

e’ve invented a new

character! A key attribute of a good ligature is that

its letters read as individuals even after being joined.

Crossbars link so obviously that in sans-serif

typefaces they can appear to be merely tightly

kerned. To avoid this impression, add a pattern

(above) or an outline (left). Better is to use a

serif typeface and share the serif (left)).

Mid

-lette

r crossb

arsM

any letters, su

ch as A

BE

-F

HP

R, h

ave mid

-letter cross -

bars th

at can b

e con

nected

w

ith a little h

elp—

just cu

t the

letter apart an

d s-t-r-e-t-c-h

th

e bar!

Ho

rizon

tal crossb

arsA

few letter p

airs share to

p

crossb

ars, wh

ich are easy

to lin

k. Similarly, so

me

typefaces h

ave exaggerated

serifs that can

be lin

ked.

OU

TF

IT

TE

RS

Key to this technique is to keep the letterforms distinct.

You can do this by separating the letters with tw

o colors (above) or for a one-color ligature by m

aking a gap in the intersecting stroke (left).

Page 23: Logo of Letters

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Ho

w to

de

sign

a lo

go

of le

tters! 0363

0363 H

ow

to d

esig

n a

log

o o

f lette

rs!

Re

mo

ve a stro

ke

Here, a p

han

tom

stroke h

ints

at wh

at’s no

t there! T

his is p

ar-ticu

larly effective with

Mo

d-

ern typ

estyles such

as Bo

do

ni

and

Did

i that h

ave extremely

thin

strokes.

Re

mo

ve p

art of a stro

ke

Letters w

ith an

gled an

d over-

han

ging arm

s—F

KT

VW

XY

Z—

ben

efit fro

m th

is techn

iqu

e, w

hich

is especially attractive

in serif typ

estyles. Th

e illusio

n

is that o

f a stencil; th

e line is

interru

pted

, yet ou

r eyes “fill

in” the m

issing p

art!

Wh

at’s in

the

ne

ga

tive sp

ace

? N

egative space is the area in and around your let-ters; it has shape and volum

e and always affects the

viewer’s perception. N

egative space is always pres-

ent. In the best design it plays an active role, as it does in the TP

above. Watch your negative space!

cosmetics

Rem

ove one leg and move the letters together.

Cro

p!

You

r intrigu

ed read

er will lin

-ger fo

r valuab

le mo

men

ts on

th

is design

! Cro

p aw

ay the b

ot-

tom

s of yo

ur letters, an

d th

e view

er’s eye mu

st com

plete th

e im

age. Ad

d a co

mp

any n

ame

or o

ther h

orizo

ntal grap

hic to

sp

an th

e gap (far righ

t).

Re

verse

the

fie

ldP

ut n

egative space to

po

sitive u

se! Ad

d a sam

e-colo

r field

b

ehin

d yo

ur letter, th

en reverse

the seco

nd

letter ou

t of th

e field

. E

specially effective w

ith th

ree-ch

aracter acron

yms.

Reversing the field (light

on dark) modifies the

look and often improves

it. Alw

ays check!

(Co

lors a

dd

ed

(fo

r clarity)

. . . add a field . . .Set tightly . . .

YO!YO!. . . color.

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Ho

w to

de

sign

a lo

go

of le

tters! 0363

0363 H

ow

to d

esig

n a

log

o o

f lette

rs!

Disco

nn

ect an

d attach

An

entertain

ing ligatu

re un

iqu

e to

the T, d

iscon

nect o

ne arm

an

d attach

it to its n

eighb

or!

To maintain the form

of both letters, keep the stroke w

idths the same.

Follo

w th

e w

hite

line

Create th

e illusion

of attach

-m

ent! R

ather th

an ab

ut letters,

leave a gap, th

en m

ake a flow

-in

g centerlin

e that d

raws th

e eye sm

oo

thly aro

un

d.

Don’t close it! D

oing so breaks the flow

.

Ove

rlayA

simp

le alternative to

inter-

lockin

g is to lay o

ne letter ato

p

the o

ther, th

en “lin

k” with

a co

mm

on

fill o

r stroke. H

ere, a co

lorfu

l gradien

t turn

s two

letters in

to o

ne o

bject.

Inte

rlock

Circu

lar letters flow

mo

st n

aturally in

to o

ther circu

lar letters. In

terlocked

here like

wed

din

g ban

ds o

r Olym

pic

rings, tw

o co

mp

lete letters fu

nctio

n as o

ne.

Se

t In Illustrator, set the letters, C

reate O

utlines, and move

together.

Cu

t U

se the Direct

Selection Tool to click an intersec-tion, then C

ut.

Divid

e

Select both letters, then in the Path-finder dialog, click D

ivide (below).

Wh

at co

lors?

Easily create a pleasing gradient by using analogous colors (colors adjacent on the w

heel), in this case green to blue. A

nalogous colors alw

ays work w

ell together.

Page 25: Logo of Letters

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fore

&A

fter | w

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.bamagazine.com

6 of 9

Ho

w to

de

sign

a lo

go

of le

tters! 0363

0363 H

ow

to d

esig

n a

log

o o

f lette

rs!

Bu

ild b

ridg

es

Th

is techn

iqu

e wo

rks wh

en

no

thin

g else will! A

bu

t you

r letters, th

en co

nceal th

e ju

nctio

n w

ith a d

ecorative

graph

ic, line o

r a series of

lines an

d sh

apes. E

asy, fun

an

d alw

ays engagin

g.

Lay o

n to

p

Evenly spaced dots just lie on top.P

aste

into

D

iagonal lines are “pasted into” (InDesign).

Re

pla

ce le

tter p

arts

Barely touching letters are brought together

by playful shapes and colors.

Fill a

spa

ce

The diamond does double duty—

it links the letters and helps form

the shape of the R!

No softw

are stunts here. Just draw

and color funny shapes behind the let-ters, then paste everything into a box.

Do you like the overlap effect but need

strong colors? Keep your colors at 100%

opacity, but in the Blending m

ode dialog select M

ultiply, which adds the colors

of an object to the ones beneath it.

Co

lor th

e n

eg

ative sp

aces

Fin

ally, som

e stub

bo

rn letters

just w

on’t lin

k ph

ysically. So try

linkin

g the b

ackgrou

nd

! Pu

t the

letters in a b

ox, and

colo

r the

negatives sp

aces; you

can get all

kind

s of en

ergetic results!

Use

transp

aren

cyTran

sparen

cy softens. C

reate a go

ssamer effect o

n even

the

bo

ldest ligatu

re by low

ering th

e o

pacity o

f on

e or m

ore ch

arac -ters. H

ere, all three letters are

set at 50%.

cabinterior design

ca b

Page 26: Logo of Letters

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fore

&A

fter | w

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w to

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sign

a lo

go

of le

tters! 0363

0363 H

ow

to d

esig

n a

log

o o

f lette

rs!

Article

reso

urce

s

Co

lors

C26

M91

Y100

K35

C46

M27

Y100

K35

C43

M68

Y51

K70

C40

M35

Y65

K25

C89

M25

Y87

K23

C0

M91

Y91

K0

C20

M100

Y0

K0

C7

M24

Y37

K0

C20

M100

Y100

K15

C100

M0

Y30

K5

891011

151617

14 1213

Type

face

s

1 Clarendon R

oman

2 Helvetica N

eue Std Heavy Italic

3 Gill Sans B

old

4 Eurostile Extended #2 (Modified)

5 Didi

6 Helvetica N

eue Std Ultra Light

7 Century O

ld Style Std Regular

OU

TF

ITT

ER

S

29 1

11

810

1

41314

3

12

cosmetics

716717

5

156

1617

15A

N an

Article

reso

urce

s

Co

lors

C100

M60

Y0

K50

C70

M60

Y0

K10

C0

M100

Y85

K30

C0

M15

Y100

K0

C0

M70

Y0

K30

C26

M7

Y24

K3

C73

M15

Y38 K6

C37

M66

Y6

K3

1011

1213 2

11

121314

10 1

14 3

Type

face

s

1 Adobe G

aramond B

old

2 ITC Serif G

othic Heavy

3 ITC G

oudy Sans Book

4 Futura Medium

5 Helvetica N

eue Std Rom

an

6 Russell Square R

oman

7 Spring

8 Avenir 55 R

oman

9 Bodoni R

oman

AN

7

1617 9 446 5

8

15

Page 27: Logo of Letters

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fore

&A

fter | w

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.bamagazine.com

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w to

de

sign

a lo

go

of le

tters! 0363

0363 H

ow

to d

esig

n a

log

o o

f lette

rs!

17

18

Article

reso

urce

s

Co

lors

C0

M50

Y100

K0

C33

M93

Y0

K0

C0

M53

Y26

K0

C72

M22

Y42

K0

C100

M60

Y0

K10

C100

M90

Y0

K0

C29

M63

Y53

K8

C11

M43

Y67

K8

C0

M100

Y85

K0

C0

M20

Y100

K0

1018 17

13 12 9119 1

10 2

1516

16 15 14

1213 5

Type

face

s

1 Futura Extra Bold

2 Bernhard M

odern Rom

an

3 ITC Leaw

ood Book

4 Helvetica N

eue Std Black (M

odified)

5 ITC G

oudy Sans Bold Italic

6 Futura Bold O

blique

7 ITC Franklin G

othic Std Heavy

8 Adobe G

aramond R

egular

468 14 117 3

Article

reso

urce

s

Co

lors

C100

M0

Y90

K30

C100

M0

Y40

K0

C100

M60

Y0

K0

C0

M30

Y100

K0

C40

M80

Y0

K0

C60

M100

Y0

K0

C80

M0

Y100

K012 10 9 8 7 611

Type

face

s

1 Futura Book

2 ITC K

abel Std Dem

i

3 ITC G

oudy Sans Bold

4 Bauer B

odoni Rom

an

5 Gill Sans U

ltra Bold

19 24911

512

10 3

678

Page 28: Logo of Letters

Be

fore

&A

fter | w

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.bamagazine.com

9 of 9

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w to

de

sign

a lo

go

of le

tters! 0363

0363 H

ow

to d

esig

n a

log

o o

f lette

rs!

Article

reso

urce

s

Co

lors

C0

M100

Y100

K40

C40

M35

Y65

K25

C60

M30

Y10

K15

C19

M37

Y59

K0

C4

M6

Y4

K0

C20

M0

Y100

K19

C0

M53

Y100

K0

C40

M45

Y0

K0

10 8 7 6 5 49

Type

face

s

1 Vectora 95 Black

2 Sloop Script One

3 ITC G

oudy Sans Bold

1

8 3 456c

abinterior design

91011 7 2

11

Be

fore

& A

fter m

ag

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Befo

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aring its p

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