Data. Changes. Everything.

OPPORTUNITIES

2016

Data. Changes. Everything.

GEORGIA WORLD CONGRESS CENTER

C O N F E R E N C ESEPT 11-15 / ATLANTA

TERADATAPARTNERS

C O N F E R E N C ESEPT 11-15 / ATLANTA

TERADATAPARTNERS

C O N F E R E N C ESEPT 11-15 / ATLANTA

TERADATAPARTNERS

C O N F E R E N C E

TERADATAPARTNERS

C O N F E R E N C E

TERADATAPARTNERS

TERADATAPARTNERSC O N F E R E N C EConference:

Book weight

Data/Location:Book weight

Conference:Book weight

Data/Location:Book weight

< 2” width

All fonts = GothamTeradata:Light weight

Partners:Light weight

Conference:Light weight

Data/Location:Light Weight

> 2” width

1” - minimum width

Teradata Brand OrangeRGB = 236/136/29HEX = EC881D

Logo Dk. Gray:RGB = 95/96/98HEX = 5F6062

Logo Lt. Gray:RGB = 146/148/151HEX = 929497

PARTNERS MASTER RGB LOGO SHEET: Approved 2/10/15 – Teradata Branding Team, Events Team, Wilson

2016 // Prospectus

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Data. Changes. Everything.

While others struggle to keep pace in the world of data, the most advanced global

community of data and analytic practitioners and decision makers gathers at

PARTNERS. They are the ones defining and refining the data universe. PARTNERS

is where they come together to learn, network and spark business transformations.

Sponsoring and exhibiting at PARTNERS puts you at the center of this vibrant

community. It’s the one place where you can engage the people that are

changing the way the world thinks and does business.

The 6,000 data professionals come from around the world – with attendees from

700+ companies and 50+ countries – and from across the enterprise – from traditional

IT/Technology AND business and marketing – to take advantage of the educational

sessions, network with global peers, and explore new products and technologies.

No other conference provides this level of value and return. It’s the perfect vehicle

for your brand and message!

Roles

AUDIENCE COMPOSITIONThe Full

Attention of a Global Audience

The PARTNERS audience is more than what’s on-site. It extends to virtual attendees

and their networks of professionals.

49%

10%41%

ITProfessionals

BusinessProfessionals

MarketingProfessionals

Regions(Attendees)

78%14%

6%2%

AmericasEMEA

(Europe, Middle East, Africa & Asia)

APC(Asia Pacific) Japan

Physical Attendees

4,000Virtual Attendees

2,000

Companies

700+Countries

50+

2016 // Prospectus

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“The audience level and intimacy of PARTNERS make it the best investment we make in conferences every year.

We’ll never miss PARTNERS.”

— Platinum Sponsor

What Sponsors Say

“PARTNERS is where I build my deepest connections with my best audience. The timing and format is perfect for our brand.”

— Gold Sponsor

“The customer-led format of PARTNERS ensures that I get direct access to the decision-makers and doers at the

top companies that I want to talk to.”

— Silver Sponsor

“PARTNERS attendees are real decision makers. We always leave the conference with solid leads and the right connections.”

— Bronze Sponsor

2016 SPONSORSHIPS OVERVIEW

SPONSORSHIP PACKAGE PRICE SUMMARY DIAMOND PLATINUM GOLD SILVER BRONZE

Investment $80,000* $50,000* $30,000* $20,000* $10,000*

EVENT PASSES PROVIDED

Full conference passes ($2,395)** 12 10 8 4 2

NETWORKING & EXHIBITING OPPORTUNITIES

Raw space 20 x 30 20 x 20 10 x 20 10 x 10 10 x 10

Technology & Solutions Expo hours (est.) 17 17 17 17 17

Lead retrieval unit included ($400)*** 1 1 1 1 1

Sponsor meeting room Included Included $2,500 $2,500 $2,500

Opportunity to meet with Teradata executives (schedules permitting) √ √ √ N/A N/A

Exclusive, by-invitation-only lunch with prospects, customers and Teradata executives (schedules permitting)

for 100pp N/A N/A N/A N/A

MESSAGING AND SPEAKING OPPORTUNITIES

Track Session – customer speaker (45 minutes) on conference agenda √ $15,000 $15,000 $15,000 $15,000

Sponsor-provided, 30-second video promoting their company/solutions linked from conference website

√ √ N/A N/A N/A

Final presentation posted to website and in conference mobile app √ √ √ √ √

Press kits displayed in Press Center (if applicable) √ √ √ √ √

PRE-EVENT BRANDING

Sponsor logo, URL, and company description on conference website 150 words 100 words 75 words 50 words 25 words

Sponsor-generated pre-event email to attendees (PARTNERS approved and distributed)

√ √ $2,500 N/A N/A

ON-SITE BRANDING

Reserved tables at lunches 2 2 $1,000/2 $1,000/2 N/A

Bag inserts (if applicable and upon approval of insert/item) √ √ √ $1,500 $1,500

Sponsor logo, URL, and company description on conference mobile app 150 words 100 words 75 words 50 words 25 words

Sponsor logo on Technology & Solution Expo entrance panel √ √ √ √ √

Sponsor recognition at general session and throughout facility √ √ √ √ √

POST-EVENT BRANDING

PARTNERS follow-up thank you email to attendees with sponsor listing √ √ √ √ √

Sponsor generated post-event email to attendees (PARTNERS approved and distributed); time limited

√ $5,000 N/A N/A N/A

Sponsorship Opportunities 2016 // Prospectus

* Early Sign-up Discount! Contract submissions made by March 18, 2016 will receive 5% off the booth sponsorship/investment price – plus, you will gain maximum pre-conference exposure. ** Full Conference passes include daily breakfast, lunch, General Sessions, educational breakout sessions and admittance to the Sunday Welcome Reception, the Expo Event and Wednesday’s Gala Event.*** Lead retrieval units/system for use in PARTNERS Expo hall only. Not for use in breakout sessions.

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2016 // Prospectus

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PARTNERS Virtual Event – Tap a Global Audience

The PARTNERS Virtual Event erases limitations on your brand’s ability to connect

with the world’s most advanced data community. Virtual enables you to reach across

geographic and time constraints to engage the PARTNERS audience around the

globe in real-time and for months after the conference.

The PARTNERS Virtual Event is live on-site and available on-demand for 90 days

following the event. Virtual sponsors are not required to have an Expo Hall booth

sponsorship at the conference to participate as a sponsor in the virtual event.

2016 VIRTUAL CONFERENCE SPONSORSHIPS OVERVIEW

SPONSOR PACKAGE PRICE SUMMARY PRINCIPAL MAJOR SUPPORT

Investment $35,000 $18,000 $10,000

LIVE NEWS DESK

Prime Time Slot – 10-minute live interview √ N/A N/A

Standard Time Slot – 5-minute live interview N/A √ $5,000

Additional 5-minute live interviews $5,000 $5,000 $5,000

TRACK SESSION

45-minute, preferably customer story – broadcast live, recorded/available on-demand for 90 days √ N/A N/A

PROMOTIONAL SPONSOR BANNERS

Virtual Conference – Clickable logo link N/A

VIRTUAL BOOTH

Virtual Space – Sponsor provided/loaded content with clickable links √ √ √

Content provided by sponsor and we load $500 $500 $500

Recommended that you have people available during live conference to interact with attendees and via email during 90-day on-demand period in order to optimize your value

√ √ √

ONLINE REPORTS

Touches and contact info during live event and 90-day on-demand period √ √ √

TARGETED MARKETING OPPORTUNITIES – Do not require Virtual sponsorship package

News Desk – Logo on News Desk and 30-second sponsor produced/provided video will air 3 times during the day

Gamification Sponsorship – Logo on this page of Virtual Event site all 3 days, Mon-Wed

SPONSOR BENEFITS:

• Meet attendees and generate qualified leads in your virtual booth.

• Deliver key product and service information to review, download, and share.

• Interact with prospects in real-time during the event and via email up to three months afterwards.

Exclusive per day, $15,000@day – Mon-Wed

Lobby/Entrance of Virtual Event

Lounge or Resource Ctr. of Virtual Event

Limited to (3) sponsors, $7,500

2016 // Prospectus

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Targeted Marketing Opportunities

PARTNERS makes it easy to target your message to a segmented audience

at the conference. Increase your brand’s presence and value with these key

Marketing Opportunities.

CHOOSE FROM A VARIETY OF MARKETING OPPORTUNITIES SPECIFICALLY TARGETED TO ENHANCE YOUR COMPANY’S

VISIBILITY IN AND AROUND PARTNERS 2016. EXPO SPONSORSHIP NOT REQUIRED.

ROCK THE GALA – EXCLUSIVE BAND SPONSORSHIP . . . . . . . . . . . . . . . . . . . . . . $120,000Be a part of the act at PARTNERS by becoming the exclusive sponsor of the band during our closing gala event. Sponsor the headline act and connect with the audience through a host of opportunities, banners, light up wristbands and more, that make the crowd part of the show and keep you center stage. Contact us for this one time sponsorship opportunity and specific details to help your company shine.

CUSTOMER APPRECIATION NIGHT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000Join the Teradata Americas sales teams in thanking our mutual customers and prospects for their business at this fun, informal evening event. Sponsorship approval is at Teradata Americas’ discretion.

• Recognition as a sponsor in the email invitation sent to ALL customers/prospects from the Americas registered to attend the PARTNERS Conference. Email also goes to every Teradata Americas Associate registered

• Three hours of networking with customers, prospects, and Teradata Americas sales teams• Three-hour open bar and buffet• Entertainment, format depending on the venue• Your company logo displayed in a prominent event location, on the invitation and on

directional signage• One skirted 8’ table for sponsor to provide giveaways (if desired, at sponsor’s own

expense, as permitted by the venue and approved by show management)• Ten invitations for your company associates to attend the Americas Customer

Appreciation Night event

“PARTNERS really is the center of the data-driven universe – and being at the center of it is a unique opportunity.”

— Diamond Sponsor

2016 // Prospectus

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Targeted Marketing Opportunities

ENERGY BAR – EXCLUSIVE – Sunday, Monday & Tuesday, 1:00 pm–4:00 pm . . . .$20,000Be the source to keep attendees at 100% readiness with healthy body and brain fuel, centrally located in the Buzz Lounge.

• Branded signage• Link to sponsor’s website• Recognition in the conference program

MESSAGE CENTER – EXCLUSIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,000This hard-wired Internet access/message center is a go-to source for communicating at PARTNERS.

• Branded signage• Link to sponsor’s website• Recognition in the conference program

WIRELESS LOUNGE & EXPO WIFI – EXCLUSIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$20,000Located in the middle of the action in the Expo Hall, the Wireless Lounge offers a convenient and comfortable respite.

• Link to sponsor’s website• Recognition in the conference program• Branded signage• Recognition on sign-in home page

AUDIENCE INTERACTION SPONSOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,000Sponsor the Mobile App “Booth Driven Scavenger Hunt.”

• Branded in app banner advertisement

DIGITAL CONFERENCE PROGRAM ADS . . . . . . . . . . . . $8,000 full page/$4,500 half page The conference program is how attendees plan and find their way at PARTNERS – available on the conference website and mobile app. Put your brand, session or exhibit space information here and make sure they find you.

2016 // Prospectus

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Targeted Marketing Opportunities

BRANDED BEVERAGE STATIONS AND RECYCLE BINS – EXCLUSIVE . . . . . . . . . . . $5,000Become the most “refreshing” sponsor at PARTNERS with your logo on water stations or beverage coolers and recycle bins at the conference.

HOT REFRESHMENT BREAKS – EXCLUSIVE . . . . . . $6,000 @ day/$15,000 (Mon . - Wed .)Guaranteed visibility when attendees break from the busy conference schedule. Standard coffee sleeves and napkins with sponsor logo will be provided.

LUGGAGE TAGS – EXCLUSIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000This premium luggage tag will travel wherever our attendees go. Put your brand on the road with this exclusive opportunity.

FLOOR DECALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500 (per decal @ decal 2 square ft .)Brand a series of customized floor decals in the Expo Hall or alternative areas of the meeting space to drive traffic to your booth, or session. Sponsor must utilize the Convention Center/Hotel preferred vendor for creation, installation and removal of decals. Floor decals in Expo Hall require Expo Hall sponsorship.

BREAKFAST / LUNCH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000As a Breakfast/Lunch Sponsor for Sunday – Wednesday, your logo will appear on branded signage at the Breakfast/Lunch venues.

SEAT DROPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,000Sponsor a conference seat drop at Monday’s or Wednesday’s General Session. Sponsor is responsible for producing and shipping an adequate supply of items in time for distribution. (PARTNERS approval of item required)

“PARTNERS is the one time we see all of our biggest customers – and prospects – in the same place.”

— Platinum Sponsor

APPLICATION AND CONTRACT FOR SPONSORSHIP

All requests are subject to PARTNERS approval.

Company name: Primary event contact:

Mailing address:

City: State: Postal code: Country:

Email: Telephone:

Billing and invoicing information (if different than above):

Primary billing contact: Email Telephone

Mailing address:

City: State: Postal code: Country:

2016 PARTNERS Sponsorship PackagesSeptember 11-15, 2016 Atlanta, GA

Sponsorship Packages Virtual Sponsorship Packages

Diamond ($80,000) Platinum ($50,000) Gold ($30,000) Silver ($20,000) Bronze ($10,000) Principal ($35,000) Major ($18,000) Support ($10,000)

Targeted Marketing Opportunities

Total Investment: $

I have read and agree to the terms of this Agreement. I am authorized to execute this Agreement to Sponsor.

Authorized signature: Date:

Approval by (name): Title:

Please scan/email this form & the 2 pages of the initialed Terms & Conditions to: Paula Clouse, Sponsorship Manager, Paula.Clouse@teradata.com – contact Paula Clouse at 417-924-3729 with any questions.

Please Note: Payment for PARTNERS must be made no later than 30 days from invoice date. Billing contact (listed above) will receive an invoice via email with payment options (credit card, wire, check) and details for payment submittal.

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INITIAL

TERMS AND CONDITIONS

This Application and Contract for Exhibit Space, Sponsorship, and/or Advertisement (this "Contract"), by and between PARTNERS Corporation. ("PARTNERS") and the company or entity ("Company") designated in this Contract's application section ("Application"), governs Company's rental and use of exhibit space, sponsorship, advertising and/or other participation, as specified in the Application ("Participation") in any and all conferences, shows, or events (the "Events").

LOCATIONS AND DATES: The Events and your Participation are scheduled for the locations and dates specified in the Application only on conference show, or event is specified, "Events" refers to a single conference, show, or event. Company acknowledges and understands that the locations, hours, or dates may change and the Events and/or your Participation in the Events may be rescheduled. PARTNERS will attempt to provide reasonable notice to Company of any such changes.

ACCEPTANCE OF CONTRACT: This Contract will only become binding when it is accepted by PARTNERS. No contract is created unless and until PARTNERS countersigns this Contract. PARTNERS reserves the right, at its sole discretion, to decline acceptance of any Contract.

PARTICIPATION ALLOCATIONS: PARTNERS will attempt to assign any Participation space/time requested in the Application in the order in which Contracts are received. If Company's choice(s) of Participation space/time are not available, PARTNERS will attempt to assign what it considers to be an appropriate space/time. PARTNERS reserves the right, at its sole discretion, to designate participation space/time or make changes in the location, size, layout, arrangement, time and display limits of the Participation. The sponsorship and or advertising benefits, if applicable, are as designated in the Application. POSITIONING OF ADVERTISING IS AT PARTNERS'S SOLE DISCRETION EXCEPT WHERE A REQUEST FOR SPECIFIC PREFERRED POSITION IS AGREED TO BY PARTNERS IN WRITING.

PARTICIPATION FEES: The fees for Company's Participation in the Events ("Fees") shall be as designated in the Application. For raw exhibit space, the fee only includes booth space and any items specifically designated in this Prospectus. All Fees are deemed fully earned and non-refundable when the Contract is accepted, except as otherwise provided herein.

PAYMENT: Unless otherwise specified in this Contract, payment of the Fees shall be made in U.S. currency by credit card payment, by check, or by bank transfer payable to PARTNERS, and shall be due and payable within thirty (30) days after PARTNERS's invoice or prior to the start of the first Event, whichever is earlier.

COMPANY MATERIALS: Any promotional and/or presentation materials to be provided by Company in connection with this Contract (e.g., slide shows for presentations, advertisements for conference publications) will be provided in a manner and format designated by PARTNERS. Company's materials are subject to PARTNERS's approval. PARTNERS shall have the right to reproduce, promote, distribute and otherwise use these materials in connection with the Events. PARTNERS is not granted any other rights to Company's materials, and acknowledges that it shall not gain any proprietary interest in Company's materials. Company represents and warrants that the materials do not and will not infringe on any third party rights, including, without limitation, copyright, patent, trade secret, trademark and rights of publicity or privacy, and are not false, misleading, deceptive, obscene or defamatory.

TRADEMARKS: PARTNERS shall have the right to use Company's trademarks to promote Company's participation in and sponsorship of the Events, and to fulfill its obligations under this Contract. Any such use shall be in compliance with Company's relevant trademark or corporate identity guidelines, and all goodwill shall inure to the benefit of Company. PARTNERS is not granted any other rights to Company's trademarks, and acknowledges that it shall not gain any proprietary interest in Company's trademarks. Company shall have the right to use PARTNERS's trademarks that are associated with the Events only to promote Company's Participation in the Events. Any such use shall be in compliance with PARTNERS's relevant trademark or corporate identity guidelines, and all goodwill shall inure to the benefit of PARTNERS. Company is not granted any other rights to PARTNERS's trademarks, and acknowledges that it shall not gain any proprietary interest in PARTNERS's trademarks.

CANCELLATION BY COMPANY: Company’s cancellation of all or part of its Event Participation, as contracted for herein, must be sent in writing to Ignatius Alam, PARTNERS Show Management, Teradata, 10000 Innovation Drive, Miamisburg, OH 45342 via certified mail, return receipt requested, and is only effective upon PARTNERS’s actual receipt. If Company cancels more than ninety (90) days before event starts, Company shall be-liable for fifty percent 50% of-the Fees for the canceled Participation. In the event Company cancels less than ninety (90) days before an Event starts, Company shall be liable for one-hundred percent (100%) of the Fees for the canceled Participation. Company is responsible for payment of such Fees irrespective of the reason for cancellation. Company acknowledges that ascertaining damages incurred by PARTNERS if Company cancels its Participation is difficult, and that the Fees owed or retained under this Agreement after cancellation represent a fair and agreed measure of compensation and are not to be deemed or construed as a penalty or forfeiture. If Company cancels, PARTNERS shall have the right to replace Company with another participant. Company's replacement or PARTNERS's re-letting of Company's canceled space shall not act to excuse Company from payment of any Fees earned or due hereunder.

CANCELLATION BY PARTNERS: PARTNERS reserves the right to cancel any and all Events or to terminate this Contract or Company's Participation in all or part of the Events for any reason at any time upon written notice to Company. Upon PARTNERS's cancellation or termination, its sole liability to Company, and Company's exclusive remedy, shall be a refund of the Fees paid by Company under this Contract for the Events in which Company is unable to participate due to such cancellation or termination.

FORCE MAJEURE: Neither Party shall be responsible for any loss or damage resulting from failure to perform under this Contract or to conduct an Event as currently scheduled in whole or part as a result of riot, strike, labor dispute, acts, regulations or orders of governmental authorities, civil disorder, act of war, act of terrorism, failure of facilities, earthquake, storm, fire, flood, or other acts of God, or any reason of any kind whatsoever beyond the reasonable control of that Party. Notwithstanding any other terms of this Contract, if an Event is canceled by PARTNERS and not rescheduled in connection with a force majeure event, PARTNERS's sole liability to Company, and Company's exclusive remedy, shall be a refund of the Fees for that Event paid by Company under this Contract less a pro rata rate adjustment based on costs incurred by PARTNERS in connection with the canceled Event.

INSTALLATION AND DISMANTLE: All displays and booth exhibits must be installed before, occupied during, and dismantled after the Event in accordance with the schedule provided by PARTNERS. Materials not removed from the exhibition area by Company as specified by PARTNERS will be removed by PARTNERS at Company's expense and liability.

USE OF SPACE: Company may not sublet, assign, or apportion any part of the exhibit space contracted for herein, nor represent, advertise, distribute literature for, or otherwise promote the products or services of any other firm or individual except as approved in writing by PARTNERS. Company may not display outside the confines of its assigned exhibit space.

CONDUCT OF PARTICIPATION: Company shall conduct its Participation in a decorous manner in order not to be objectionable to PARTNERS, the event center at which the Event is taking place (the "Event Center"), other exhibitors, or the public. PARTNERS reserves the right to restrict or prohibit exhibits which, because of noise, method of operation, content, safety, or any other reason, are objectionable to PARTNERS or otherwise detract from or are out of keeping with the character of the Event. PARTNERS may prohibit installation or request removal or discontinuance of any exhibit or promotion that, if continued, departs substantially from the design and description given advance approval. PARTNERS reserves the right to close, remove or require changes in Company's exhibit and to remove any of Company's personnel, agents, representatives, independent contractors, invitees or guests if the exhibit or individuals are deemed by PARTNERS, in its sole discretion, to be detrimental to PARTNERS, the Event, other exhibitors, or the public. Company shall adequately staff its exhibit during all Event hours. Company agrees to cooperate with PARTNERS and other exhibitors, especially during periods of ingress and egress, in order to make mutual use of the facilities harmonious and agreeable. If Company or its representatives fail to observe the terms and conditions of this Contract or, in the reasonable opinion of PARTNERS, conduct themselves unethically or detrimentally to PARTNERS, Company may be dismissed from the Events without refund or other appeal.

SHIPMENT OF GOODS: Exhibitor is responsible for the shipment and delivery of all of its exhibit equipment and materials to and from the designated conference location. Shipments should be addressed as stated in the Exhibitor Service Manual. PARTNERS IS NOT LIABLE OR RESPONSIBLE FOR ANY INCIDENTS OF LOSS, THEFT, DAMAGE, OR OTHERWISE OF EXHIBITOR’S PROPERTY, EQUIPMENT AND MATERIALS BEFORE, DURING, OR AFTER THE CONFERENCE

CARE OF PREMISES: Company shall not mark, deface or otherwise damage any furnishings or equipment that is provided, including but not limited to kiosk structures, or the premises. Company shall return all furnishings and equipment, and the premises in as good condition as they were received. Company shall be liable for any damage caused by its failure to adhere to this provision.

CONDITION OF PREMISES: Any space provided to Company under this Contract, including but not limited to any kiosks, exhibit space or conference rooms ("Space"), is licensed and provided on an "as is" basis. PARTNERS shall not be liable for preexisting conditions of the Space or for conditions arising during the period of the license or Company’s use.

INVITEES: Anyone visiting, viewing or otherwise participating in the Space is deemed to be the invitee or licensee of Company while so visiting, viewing or otherwise participating in Company's exhibit or Space, rather than the invitee of PARTNERS or the Event Center.

EVENT BADGES: Company personnel, agents and representatives must wear identification badges while on the exhibit floor.

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EXHIBITOR SERVICE KIT Upon acceptance of your contract, Teradata will send confirmation of your exhibit package and booth designation. Booth spaces are assigned in order of request received. Payment is required to secure your booth and sponsorship selections. In May, you will receive the 2016 Exhibitor Service kit with detailed information about show hours, exhibitor set-up and dismantle guidelines, and service deadlines.

EXPO HOURS:

Sunday Welcome Reception (in Expo Hall) . . . . . . . . . . . . . . . . . . . . . . . .7:00 pm–8:30 pm

Monday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 pm–5:00 pm

Tuesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 am–5:00 pm

Wednesday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 am–2:30 pm

TERMS AND CONDITIONS

DISPLAYS AND PROMOTIONAL DISTRIBUTION: At its sole discretion, PARTNERS may withhold or withdraw permission to display items or distribute souvenirs, advertising or any other material.

AVAILABLE SERVICES: PARTNERS will designate independent contractors ("Event Contractors") to make certain services available (e.g., drayage, machine moving, cartage, machinery erection, furniture, signs). The specific services and Event Contractors, and their prevailing rates will be listed in the exhibitor manual to be issued separately. PARTNERS assumes no responsibility or liability for any of the services performed or materials delivered by any Event Contractor. Arrangements for these services and payments shall be made directly between Company and the Event Contractors. Use of any contractor other than an Event Contractor shall require the advance written consent of PARTNERS.

INSURANCE: Company is solely responsible for its personnel, employees, agents, representatives, and property, and should have sufficient insurance to cover against loss, theft, damage or destruction of goods, and injury, including death, to its personnel, employees, agents or representatives. Company must obtain and carry a minimum of $1,000,000 per occurrence Limit for Commercial General Liability Insurance including bodily injury and property damage, $1,000,000 limit for Commercial Property Coverage covering real and personal property and inland transit insurance, and $1,000,000 limit Worker's Compensation. The insurance is to cover the full period of occupancy of the Space and, except for the Worker's Compensation policy, shall name PARTNERS as an additional insured. Company shall provide PARTNERS and the Event Center with a certificate of insurance evidencing such coverage upon request.

OTHER RULES AND REGULATIONS: Company shall comply with all applicable laws, rules, regulations, ordinances, codes and statutes with respect to the conduct of its exhibit. Company shall also comply with the exhibitor manual and all reasonable requests of PARTNERS and the Event Center with respect to the conduct of its exhibit. PARTNERS and the Event Center may issue further rules and regulations governing the Events or use of the Event Center facilities from time to time. Company agrees to abide by all such rules and regulations, to the extent reasonable.

TAXES AND LICENSES: Company is solely responsible for obtaining any license(s) and/or permit(s) associated with its Participation in the Events. Company is solely responsible for the payment of all taxes (including sales and use taxes), license fees, or other charges applicable to its Participation in the Events, including any taxes collected by PARTNERS on Company's behalf.

LIMITATION OF LIABILITY: PARTNERS SHALL NOT BEAR ANY RESPONSIBILITY FOR THE SAFETY OF COMPANY, ITS PERSONNEL, EMPLOYEES, AGENTS OR REPRESENTATIVES OR PERSONAL PROPERTY. NEITHER PARTY SHALL IN ANY EVENT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES, OR DAMAGES FOR LOSS OF PROFITS, REVENUE, DATA, OR DATA USE, WHETHER IN AN ACTION IN CONTRACT OR TORT OR OTHERWISE, EVEN IF THAT PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. PARTNERS IS NOT LIABLE FOR ANY ERRORS IN ANY LISTINGS OR DESCRIPTIONS ASSOCIATED WITH THE EVENT, OR FOR OMITTING COMPANY FROM THE EVENT SHOW GUIDE OR OTHER EVENT MATERIALS. THE TOTAL LIABILITY OF PARTNERS FOR DAMAGES HEREUNDER SHALL IN NO EVENT EXCEED THE AMOUNT OF FEES PAID BY COMPANY UNDER THIS CONTRACT.

INDEMNIFICATION: Company shall defend, indemnify and hold harmless PARTNERS, its parent, subsidiary, and affiliate companies, and each of their officers, directors, employees, agents and representatives from any losses, liabilities, damages, demands, suits, causes of action, judgments, costs or expenses (including court costs and reasonable attorneys' fees) arising out of or due to: (a) the construction or maintenance of Company's exhibit; (b) the negligence or willful misconduct of Company, or its personnel, employees, agents or representatives; (c) Company's materials distributed in connection with the Events, including but not limited to PARTNERS's use of the materials; or (d) Company's breach-of-any-commitment made in-this Contract: Company agrees that a party that is being defended hereunder (the "Defended Party") shall have the right to approve any counsel retained to defend any demand, suit or cause of action in which it is a defendant, such approval not to be unreasonably withheld. Company agrees that the Defended Party shall have the right to control and participate in the defense of any such demand, suit or cause of action concerning matters that relate to the Defended Party, and that such suit will not be settled without the Defended Party's consent, which consent shall not be unreasonably withheld. If, in the Defended Party's reasonable judgment, a conflict exists in the interests of the Defended Party and Company in such demand, suit or cause of action, the Defended Party may retain its own counsel whose reasonable fees shall be paid by Company.

NO ASSIGNMENT: Company may not assign this Contract to any third party without the consent of PARTNERS.

AUTHORIZATION: Company authorizes PARTNERS to provide contact information, including its address, phone number, fax number, email address and contact person, to the Event Centers and Event Contractors. Company authorizes PARTNERS to record Company's participation in the Events, including participation by Company's personnel, agents or representatives, and create transcriptions and derivative works therefrom in any medium. Company- authorizes PARTNERS to use, reproduce, copyright, translate, distribute, transmit, and publicly perform any such recordings, transcriptions or derivative works in connection with the Events. Notwithstanding the above, PARTNERS shall not edit, alter or otherwise modify any recordings of presentations from Company in a manner that mischaracterizes the content or reflects negatively on Company. Company agrees to execute any additional releases presented by PARTNERS in connection with these authorizations, and hereby waives any statutory restriction on waivers of future claims or moral rights.

MAILINGS/CONTACT LISTS: Not withstanding any other terms or conditions of this Contract: (a) all mailings provided hereunder shall be limited to individuals that have opted-in to receiving such mailings; and (b) all contact lists provided hereunder shall be limited to individuals that have opted-in to having their contact information provided to the party receiving the contact information. If PARTNERS provides Company with the contact information of Event attendees who have opted-in to receiving marketing from Company, Company will ensure that it uses such information in compliance with applicable laws, including the U.S. CAN-SPAM Act.

COLLECTION OF INFORMATION: In the event that Company chooses to collect information from Event attendees (via electronic means or otherwise), Company will do so in a manner that clearly identifies Company, and not PARTNERS, as the entity collecting the information.

GOVERNING LAW JURISDICTION: This Contract, and all matters arising out of or relating to this Contract, shall be governed by the procedural and substantive laws of the State of Ohio, USA. In the event of a claim, controversy or dispute arising out of or related to this Agreement, each party agrees to give the other prompt notice of such, and both agree to meet and confer promptly to engage in good faith discussions to try to resolve the matter. If that fails to resolve the matter promptly, then the parties will participate in mediation in an effort to resolve it. Any such controversy, claim or dispute which is not resolved through the procedures set forth above, will be resolved by arbitration before a sole arbitrator who is an attorney under the then-current Commercial Arbitration Rules of the American Arbitration Association. The duty and right to arbitrate will extend to any employee, officer, director, shareholder, agent, affiliate, supplier or contractor of a party to the extent such right or duty arises through a party or is related to this Agreement. The decision and award of the arbitrator will be final and binding, and the award rendered may be entered in any court having jurisdiction thereof. The arbitrator is directed to hear and decide potentially-dispositive motions in advance of the hearing-on-the-merits by applying the applicable law to uncontested facts and documents. The arbitration will be held in Dayton, Ohio unless the parties mutually agree on a different location. Except to the extent, if any, elected in writing by the claiming party, the obligation to arbitrate hereunder will not apply to claims for misuse or infringement of a party’s intellectual property; and, a claiming party may seek an injunction in court to prevent misuse or infringement of its intellectual property pending the appointment of an arbitrator. The arbitrator will enforce the terms of the Agreement and will has no authority to award punitive damages, non-compensatory damages, or any damages other than direct damages, nor have the authority to award direct damages in excess of the limitations and exclusions set forth in the Agreement.

NO WAIVER, SEVERABILITY, SURVIVORSHIP: Any express waiver or failure to exercise any right under this Contract will not create a continuing waiver or any expectation of non-enforcement. If any provision of this Contract is held invalid by any law or regulation of any government or by any court or arbitrator, such invalidity will not affect the enforceability of the other provisions. Rights and obligations under this Contract, which by their nature should survive, will remain in effect after termination or expiration of this Contract.

ENTIRE AGREEMENT: This Contract constitutes the complete agreement between the parties and supersedes all prior or contemporaneous agreements or representations, written or oral, concerning the subject matter hereof. This Contract may not be modified or amended except in a writing signed by a duly authorized representative of each party.

INITIAL

MicroStrategyNetApp

Teradata

SASThoughtSpot

ClouderaHortonworksIBMProtegrity

QlikTIBCO AnalyticsWhereScape

Ab InitioAlationAptitude Software

HP Voltage Security

Information Builders

AtaccamaCelebrus TechnologiesDot Hill EMC2

Informatica

SUSETableauTeradata Certified Professionals Program

AttunityBEZNextBrierley & PartnersFuzzy LogixImpervaInternational Institute for AnalyticsLookerMapRMicrosoft

MongoDBQuantumRocket Fuel RStudioSQLstreamStonebranchVeritasVormetricWard Analytics

2 0 1 5 D I A M O N D S P O N S O R S

C O R P O R AT E S P O N S O R

2 0 1 5 P L AT I N U M S P O N S O R S

2 0 1 5 G O L D S P O N S O R S

2 0 1 5 S I LV E R S P O N S O R S

2 0 1 5 B R O N Z E S P O N S O R S

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See you in Atlanta, GA!From “A City in a Forest” to “The City Too Busy to Hate” to the “ATL,” Atlanta has earned numerous diverse and friendly monikers. And for good reason: there’s more than meets the eye here and something for everyone in this world city.

For more information, visit partners .teradata .com

CONTACTS:

Paula Clouse PARTNERS Sponsorship Manager P: 417.924.3729 C: 417.848.8180 E: Paula.Clouse@teradata.com

Ignatius AlamPARTNERS Expo DirectorP: 937.242.4762C: 937.212.2598E: Ignatius.Alam@teradata.com

C O N F E R E N C ESEPT 11-15 / ATLANTA

TERADATAPARTNERS

C O N F E R E N C ESEPT 11-15 / ATLANTA

TERADATAPARTNERS

C O N F E R E N C ESEPT 11-15 / ATLANTA

TERADATAPARTNERS

C O N F E R E N C E

TERADATAPARTNERS

C O N F E R E N C E

TERADATAPARTNERS

TERADATAPARTNERSC O N F E R E N C EConference:

Book weight

Data/Location:Book weight

Conference:Book weight

Data/Location:Book weight

< 2” width

All fonts = GothamTeradata:Light weight

Partners:Light weight

Conference:Light weight

Data/Location:Light Weight

> 2” width

1” - minimum width

Teradata Brand OrangeRGB = 236/136/29HEX = EC881D

Logo Dk. Gray:RGB = 95/96/98HEX = 5F6062

Logo Lt. Gray:RGB = 146/148/151HEX = 929497

PARTNERS MASTER RGB LOGO SHEET: Approved 2/10/15 – Teradata Branding Team, Events Team, Wilson