Logo Critique Spirals

8/13/2019 Logo Critique Spirals

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plorp . critique . spirals

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What is with the current profusion of spiral logotypesof late? Are they being derived from the constantspin control that internet speed companies have toput on their insane valuations? Or is it symbolizingthe way technology drains away our time fromfamily and the more important things in life? Ok,that's a bit harsh...

Seen a swirl in your travels? Let me know about [email protected]

With the level ofbuzzwordcompliancy onthe site, it's nosurprise that

they're a"leadinginformationtechnologyconsultancyprovidinginnovative,business-driven,Microsoft-

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le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (1 of 34)16.02.2005 03:43:29
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centricsolutions,ensuringpredictableoutcomes".Predictableoutcomes like...

their logo,perhaps?

www.internosis.com

WebMagic isone of theInternet'spremierinnovators. Ifthat's true thenit's really sadthey can'tinnovatesomething otherbetter for theirown corporate

identity. Myguess is thatthey couldn'tinnovate theirway out of themaze at the endof a Kubrickfilm. Ouch.

www.webmagic.com

By Fernando Landgraf Stock Art Logos

By GoPromos.com Swoosh No More

By Alice Matsumoto Swoosh! There It Is.

By George Mannes Symbols.com

By HME Media Under The Swooshtika

By Adam Greenfield What's In A Logo? Plenty

By Kevin Jackson Xblog Logos & Symbols

By Xplane

Y2-Many Ellipses? By Eric Barao

http://www.internosis.com/http://www.internosis.com/http://www.webmagic.com/http://www.webmagic.com/http://gopromos.com/idea_center/stock_art_alpha.asphttp://50cups.com/swoosh/http://www.thestreet.com/tech/internet/986150.htmlhttp://www.symbols.com/http://www.v-2.org/articles/swooshtika.htmlhttp://espn.go.com/gen/logos/mainbar.htmlhttp://www.xplane.com/xblog/logossymbols.shtmlhttp://www.esbproductions.com/eliplogo.htmhttp://www.esbproductions.com/eliplogo.htmhttp://www.xplane.com/xblog/logossymbols.shtmlhttp://espn.go.com/gen/logos/mainbar.htmlhttp://www.v-2.org/articles/swooshtika.htmlhttp://www.symbols.com/http://www.thestreet.com/tech/internet/986150.htmlhttp://50cups.com/swoosh/http://gopromos.com/idea_center/stock_art_alpha.asphttp://www.webmagic.com/http://www.webmagic.com/http://www.webmagic.com/http://www.internosis.com/http://www.internosis.com/


3/34


Let's get thisstraight onceand for all. Afog dog is aweatherphenomenon. Ithas nothing to

do with sportinggoods. This logohas nothing todo with a fogdog or sportinggoods. Worksfor me.

www.fogdog.

com

I am pretty surethat if I werefaced withcreating anidentifying iconfor an internetportal company,

a vortex-likespiral wouldn'tbe my firstchoice. Creatinganother portalwouldn't be myfirst choiceeither.

www.freeport.com

http://www.fogdog.com/http://www.fogdog.com/http://www.freeport.com/http://www.freeport.com/http://www.freeport.com/http://www.freeport.com/http://www.freeport.com/http://www.fogdog.com/http://www.fogdog.com/http://www.fogdog.com/


4/34


Once upon atime, a group ofApple alumnihad awonderfullyvisual mobilecomputing

platform calledMagic Cap. They also had areally cool logo.In the shiftbetweenbusiness models,someonemisplaced the

fun.

www.generalmagic.com

Speaking ofApple alumni. The folks atEazel are puttinga friendly faceon Linux with afile managercalled Nautilus. Why Nautilus?So they coulduse a spiral logoof course. Imean, Debian can't have all thefun.

www.eazel.com

http://www.mactech.com/articles/mactech/Vol.11/11.05/MakingMagic/http://www.generalmagic.com/http://www.generalmagic.com/http://www.generalmagic.com/http://www.eazel.com/people.htmlhttp://www.zdnet.com/products/stories/pipreviews/0,8827,374721,00.htmlhttp://www.debian.org/http://www.eazel.com/http://www.eazel.com/http://www.debian.org/http://www.zdnet.com/products/stories/pipreviews/0,8827,374721,00.htmlhttp://www.eazel.com/people.htmlhttp://www.eazel.com/http://www.generalmagic.com/http://www.generalmagic.com/http://www.generalmagic.com/http://www.mactech.com/articles/mactech/Vol.11/11.05/MakingMagic/http://www.generalmagic.com/


5/34


Your business iskeeping peoplein the paper andprinting industryin the loop. Soobviously youname your

companyPaperLoop.What does yourlogo need to be?A loop on asheet of paper,of course.Perfect.

www.paperloop.com

Plumtree is acute name for acompany thatprovidescorporate portal-in-a-box

solutions. Thelogo is cute.Almost too cute.It's a good thingthey have machoproducts like theMassively Parallel Portal Engine.

www.plumtree.com

http://www.paperloop.com/http://www.paperloop.com/http://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/http://www.plumtree.com/http://www.plumtree.com/http://www.plumtree.com/http://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/http://www.paperloop.com/http://www.paperloop.com/http://www.paperloop.com/


6/34


The venerableworldwidebroadcaster goesportal. When theBBC dipped itstoes into the e-commerce pool,

no expense wasspared on brandcarryover. Andthat red dot justmakes me wantto click.

www.beeb.com

Say, what do wehave here? Awell establisheddigital audiotool developerwith a nautilusshaped logo. Ifyou place yourear next to the

corporate styleguide, I wonderif you can hearthe ocean?

www.digigram.com

http://www.beeb.com/http://www.digigram.com/http://www.digigram.com/http://www.digigram.com/http://www.digigram.com/http://www.digigram.com/http://www.beeb.com/http://www.beeb.com/


7/34


Not that wereally needed toknow, buteMation'scompany profile explains: "e forembedded. e for

Internet.Workingtogether forautoMation". Ialways thoughtthat internetstarted with an"i".

www.emation.com

Yes, "your freeoffice on theweb" offers services such ascalendaring andpermanentstorage for yourfiles. Why thespiral? It's yourhead hitting themonitor whenyou can't getonline to accessall your data.

www.space2go.com

http://www.emation.com/company/http://www.emation.com/http://www.emation.com/http://www.space2go.com/overview-ps.htmlhttp://www.space2go.com/overview-ps.htmlhttp://www.space2go.com/http://www.space2go.com/http://www.space2go.com/http://www.space2go.com/http://www.space2go.com/overview-ps.htmlhttp://www.space2go.com/overview-ps.htmlhttp://www.space2go.com/http://www.emation.com/http://www.emation.com/http://www.emation.com/company/http://www.emation.com/


8/34


SCT says theyare a "globalinformationtechnologysolutionscompany"applying

"relationshipleverageinitiatives".Covers all thebases doesn't it?So does thatlogo. Hold ontight, it'sleveraging.

www.sctcorp.com

Hot out of theoven and rightinto the stew.AltaVista'sshiny newGoogle-wannabe couldhave been abrand extension.They shouldhave used theirown image search to check

the net for otherspiral logos.

raging.altavista.com

http://www.sctcorp.com/aboutus/http://www.sctcorp.com/http://www.sctcorp.com/http://www.google.com/http://www.google.com/http://images.altavista.com/http://images.altavista.com/http://raging.altavista.com/http://raging.altavista.com/http://raging.altavista.com/http://raging.altavista.com/http://images.altavista.com/http://images.altavista.com/http://www.google.com/http://www.google.com/http://raging.altavista.com/http://www.sctcorp.com/http://www.sctcorp.com/http://www.sctcorp.com/aboutus/http://www.sctcorp.com/


9/34


Yet another hotel and resortconglomeratethat wants tosurround youwith all thewarmth and

charm of a dustdevil. As if theobviousHollywoodreference wasn'tenough to makeyour head spin.

www.starwood.

com

The call toaction on thesplash page forthis highlyinteractivemuseum is "GetFascinated".While you're atit, you can getwhirling , startspinning , andlearn to build your own spirallogo.

www.smm.org

http://www.hilton.com/http://www.starwood.com/http://www.starwood.com/http://www.smm.org/sln/tf/p/popbottlewhirligig/popbottlewhirligig.htmlhttp://www.smm.org/sln/tf/t/tops/tops.htmlhttp://www.smm.org/sln/tf/s/spinning/spinning.htmlhttp://www.smm.org/sln/tf/s/spinning/spinning.htmlhttp://www.smm.org/http://www.smm.org/http://www.smm.org/sln/tf/s/spinning/spinning.htmlhttp://www.smm.org/sln/tf/s/spinning/spinning.htmlhttp://www.smm.org/sln/tf/t/tops/tops.htmlhttp://www.smm.org/sln/tf/p/popbottlewhirligig/popbottlewhirligig.htmlhttp://www.smm.org/http://www.starwood.com/http://www.starwood.com/http://www.hilton.com/http://www.starwood.com/


10/34


When banks andother financialinstitutions startcompeting forbusiness, it's nota pretty sight.Want to soften

the consumer'sscenario? Use anonlineintermediarythat's organicand business-like.

www.

lendingtree.com

Need your handheld whileshopping forelectronicproducts? Theseguys will be thehome theater

Annie Sullivanto yourtechnophobicHelen Keller .But will theyuntangle the rat'snest behind mystereo?

www.getplugged.com

http://www.lendingtree.com/http://www.lendingtree.com/http://www.hki.org/helen.htmlhttp://www.getplugged.com/http://www.getplugged.com/http://www.getplugged.com/http://www.getplugged.com/http://www.hki.org/helen.htmlhttp://www.getplugged.com/http://www.lendingtree.com/http://www.lendingtree.com/http://www.lendingtree.com/


11/34


Given thatWhole Earth 'Lectronic Link has been aroundsince the punch-card , I shouldprobably showsome respectand cut 'em alittle slack. But,I'm gettingvertigo from thatlogo guys.

www.thewell.com

Did something

just drop into apool of yellowliquid? Or isthere a pulsatingsubwoofer underthat puddle. No

matter, as longas the logo sayshigh-speedDigital Subscriber Line to the end-user.

www.rhythms.com

http://www.thewell.com/aboutwell.htmlhttp://www.thewell.com/aboutwell.htmlhttp://www.fourmilab.ch/documents/univac/cards.htmlhttp://www.fourmilab.ch/documents/univac/cards.htmlhttp://www.thewell.com/http://www.thewell.com/http://www.rhythms.com/network.htmlhttp://www.rhythms.com/network.htmlhttp://www.rhythms.com/http://www.rhythms.com/http://www.rhythms.com/http://www.rhythms.com/http://www.rhythms.com/network.htmlhttp://www.rhythms.com/network.htmlhttp://www.rhythms.com/http://www.thewell.com/http://www.thewell.com/http://www.fourmilab.ch/documents/univac/cards.htmlhttp://www.fourmilab.ch/documents/univac/cards.htmlhttp://www.thewell.com/aboutwell.htmlhttp://www.thewell.com/aboutwell.htmlhttp://www.thewell.com/


12/34


Providing e-commerceservices for thebricks to clicksworld, Retekspots trends inretail channels

using somethingcalled Predictive Technology .That explainsthe Reveen-esque hypnoticspiral.

www.retek.com

This Finnishgroup performsinformationtechnologyresearch. Andtheir cyclonic,whirling waveof a logo seemsto fit the bill,once you readtheir tagline:"surfing on thetop of theinformation age".

www.

mediateam.oulu.fi

http://www.retek.com/new/press/1999/02-24-99.htmlhttp://www.retek.com/new/press/1999/02-24-99.htmlhttp://www.lanceburton.com/public/reveenbi.htmlhttp://www.lanceburton.com/public/reveenbi.htmlhttp://www.retek.com/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.retek.com/http://www.lanceburton.com/public/reveenbi.htmlhttp://www.lanceburton.com/public/reveenbi.htmlhttp://www.retek.com/new/press/1999/02-24-99.htmlhttp://www.retek.com/new/press/1999/02-24-99.htmlhttp://www.retek.com/


13/34


Actually, this isa very coolservice.Customizable,templateddocuments thatcome flying out

of your browserlike sheets oftissue off a bigold, electronicroll of, uh... hotpaper.

www.hotpaper.com

It's a recycledwood andpolymercompositematerial. It'smoisture andtermite-resistant.It wears like

stink ,complementsany home, andapparentlycomes in a rolllike carpeting.

www.timbertech.com

http://www.hotpaper.com/http://www.hotpaper.com/http://www.timbertech.com/warranty.htmlhttp://www.timbertech.com/warranty.htmlhttp://www.timbertech.com/http://www.timbertech.com/http://www.timbertech.com/http://www.timbertech.com/http://www.timbertech.com/warranty.htmlhttp://www.timbertech.com/warranty.htmlhttp://www.timbertech.com/http://www.hotpaper.com/http://www.hotpaper.com/http://www.hotpaper.com/


14/34


There's reallyonly one logo thatwould fit thiscompany, andgood golly if theydidn't nail it. But,I can't help

thinking that theyshould be sellingvacuum cleanersor lawn mowersor salad spinners...

www.cyclonecommerce.com

With a namelike theDepositoryTrust &ClearingCorporation,your visualidentity shouldspeak clearlyabout yourcompany andwork hand-in-hand with yourcorporate values . Well?Hmmm... Right.

www.dtcc.com

http://www.cyclonecommerce.com/http://www.cyclonecommerce.com/http://www.cyclonecommerce.com/http://www.dtcc.com/about/http://www.dtcc.com/about/http://www.dtcc.com/http://www.dtcc.com/http://www.dtcc.com/about/http://www.dtcc.com/about/http://www.dtcc.com/http://www.cyclonecommerce.com/http://www.cyclonecommerce.com/http://www.cyclonecommerce.com/http://www.cyclonecommerce.com/


15/34


Hey, what's thatthing swirlingaround in theabyss of theinternet? Ohnever mind, it's

just the remains

of a telephonereceiver and thepromise of nextto free telecomfrom your pc.

www.net2phone.com

I'm not entirelysure whyCincinnati'sContemporaryArt Center islocated at spiral.org . There mustbe some logicalor creativereason behind it,but for the lifeof me I can'tfind it on theirsite.

www.spiral.org

http://www.net2phone.com/http://www.net2phone.com/http://www.spiral.org/http://www.spiral.org/http://www.spiral.org/http://www.spiral.org/http://www.spiral.org/http://www.spiral.org/http://www.spiral.org/http://www.net2phone.com/http://www.net2phone.com/http://www.net2phone.com/


16/34


What's that giantsucking sound?Another greatidea gone, that'sall. Black Holeis the finalresting place for

the orphaned,yet stylishlysincere matteblack hardwareplatform onceknown as NeXT .

www.blackholeinc.com

With a namederived from aprofound latin phrase , youmight imaginethat your logo

would try a bitharder not tolook like the oneemblazoned onyour mostvoluminous competitor .Again, it's thespiral and the

swoosh .

www.asicstiger.com

http://www.splorp.com/junk/nextstation/http://www.blackholeinc.com/http://www.blackholeinc.com/http://www.blackholeinc.com/http://www.asicstiger.com/family/history4.htmhttp://www.asicstiger.com/family/history4.htmhttp://www.nike.com/http://www.nike.com/http://50cups.com/rings/rings.htmlhttp://www.asicstiger.com/http://www.asicstiger.com/http://www.asicstiger.com/http://www.asicstiger.com/http://50cups.com/rings/rings.htmlhttp://www.nike.com/http://www.nike.com/http://www.asicstiger.com/family/history4.htmhttp://www.asicstiger.com/family/history4.htmhttp://www.asicstiger.com/http://www.blackholeinc.com/http://www.blackholeinc.com/http://www.blackholeinc.com/http://www.splorp.com/junk/nextstation/http://www.blackholeinc.com/


17/34


Raise your handif you ever ran afractal generatoron yourcomputer backin the earlynineties. Chaos

theory bredfractals and thiscompany nameobviously bredthe logo. Aspiral as natureintended.

www.k-os.com

Look out! It'sthe old flyingcompact disc asmultimedia logoploy. I wasalways under theassumption thatthe "multi" in

multimediameant "morethan one". But Iguess you can'tmake a webpage look like aQ.

www.multimedia-quebec.com

http://www.ccinet.com/~rob/fractal/what.htmlhttp://www.k-os.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.k-os.com/http://www.ccinet.com/~rob/fractal/what.htmlhttp://www.k-os.com/


18/34


I can see a realeasy joke in hereabout peoplewho work inmarketing beingsnakes andspeaking with

forked tongues,but I'm notgoing to gothere. However,there is thiswhole spiralmarketingschtick...

www.pythonmarketing.com

This company,along withiBelong offerportal buildingservices forbusiness andorganizations.The belief thatportals all lookand feel thesame isperpetuated,seeing as both,in some manner,adopted thespiral.

www.esociety.com

http://www.pythonmarketing.com/http://www.pythonmarketing.com/http://www.pythonmarketing.com/http://www.ibelong.com/http://www.esociety.com/http://www.esociety.com/http://www.esociety.com/http://www.esociety.com/http://www.ibelong.com/http://www.esociety.com/http://www.pythonmarketing.com/http://www.pythonmarketing.com/http://www.pythonmarketing.com/http://www.pythonmarketing.com/


19/34


Where eSociety has that queasy-greenparenthesisthing going forits logo, iBelongis wrapping it's

ever-lovin' armsaround you. Oris it a freakishbrown tongue?At any rate, it'sdefinitely saying"I be long."

www.ibelong.

com

Impliedsophisticationthroughsimulatedcalligraphy justain't gonna cutit. You can run,but you cannothide from thespiral, Mr.Hilton. Is it me,or does anyoneelse see twohotel roomdoors in ahallway?

www.hilton.com

http://www.esociety.com/http://www.ibelong.com/http://www.ibelong.com/http://www.hilton.com/http://www.hilton.com/http://www.hilton.com/http://www.ibelong.com/http://www.ibelong.com/http://www.esociety.com/http://www.ibelong.com/


20/34


Topica is forpeople who can'tseem to gaincontrol of all themailing listsbludgeoningtheir inbox to

death. HeyTopica! Find mea reference!Circle a keyphrase! That'slife when you'rethe internet'shighlighter.

www.topica.com

I guess everyoneneeds to belongto anassociation. TheNationalHousewaresManufacturers

Associationapparentlywants you tobelieve thathome is wherethe swirl is.Maybe theyshould talk tocooking.com

www.housewares.org

http://www.topica.com/http://www.cooking.com/http://www.housewares.org/http://www.housewares.org/http://www.housewares.org/http://www.housewares.org/http://www.cooking.com/http://www.housewares.com/http://www.topica.com/http://www.topica.com/


21/34


Transpointoffers a serviceto take care ofall my billpaymentsonline. Greatconcept, but I

can't help beingreminded bytheir logo thatmy hard earnedmoney is stillgoing down thedrain.

www.transpoint.

com

The convolutedroad of Cosmostarts at Silicon Graphics . Thenthe promisingVRML playbacktechnology spunoff into CosmoSoftware nowowned byComputerAssociates. Nowonder theirheads arespinning.

www.sgi.com/ software/cosmo/

http://www.transpoint.com/http://www.transpoint.com/http://www.sgi.com/http://www.sgi.com/http://www.sgi.com/software/cosmo/http://www.sgi.com/software/cosmo/http://www.sgi.com/software/cosmo/http://www.sgi.com/software/cosmo/http://www.sgi.com/http://www.sgi.com/http://www.sgi.com/software/cosmo/http://www.transpoint.com/http://www.transpoint.com/http://www.transpoint.com/


22/34


They billthemselves as"more than theworld's largestcraft store".Commerce,community,

chat, and a logocarved with acrazed router.And check outthe man incharge, Angus Mackie . Nicepair - of scissors.

www.craftshop.com

It's a veritablethree-ring circusof vertically integrated newmedia fun over

at CorusEntertainment.They own radiostations,televisionstudios, andapparentlyalmost everytypeface knownto man.

www.corus.com

http://www.craftshop.com/info/about.htmlhttp://www.craftshop.com/info/about.htmlhttp://www.craftshop.com/http://www.craftshop.com/http://www.corusent.com/pathB.asp?id=abouthttp://www.corusent.com/pathB.asp?id=abouthttp://www.corus.com/http://www.corus.com/http://www.corusent.com/pathB.asp?id=abouthttp://www.corusent.com/pathB.asp?id=abouthttp://www.corusent.com/http://www.craftshop.com/http://www.craftshop.com/http://www.craftshop.com/info/about.htmlhttp://www.craftshop.com/info/about.htmlhttp://www.craftshop.com/


23/34


Dynamic drag-and-drop webcontentorganizationtools are thename of thegame for this

upstart startup.Stand back!That purpletentacle hasbeen hollowedout like anaircraft fuselagefor sheer speed.

www.octopus.com

With a productlike internet-based faxstorage andretrieval, youmight adopt a

logo that was abit lessreminiscent ofthe past. I liketightly curledwads of thermalfax paper asmuch as the nextguy, but...

www.efax.com

http://www.octopus.com/http://www.octopus.com/http://www.efax.com/http://www.efax.com/http://www.efax.com/http://www.octopus.com/http://www.octopus.com/http://www.octopus.com/


24/34


Things goaround in theused music andvideo business.Discs, tape reels,LPs. But I thinkit's my head

that's spinningfrom the electricpurple and gunmetal grey colorscheme. Toeverything, turn,turn, turn...

www.

secondspin.com

Perhaps thegrandaddy of allspiral-basedcorporateidentities.Sybase is wherethe classic

mathematics ofthe goldensection meetsnumbingly safedraftsmanship.Pythagoraswould be soproud.

www.sybase.com

http://www.secondspin.com/http://www.secondspin.com/http://www.sybase.com/http://www.sybase.com/http://www.sybase.com/http://www.sybase.com/http://www.sybase.com/http://www.secondspin.com/http://www.secondspin.com/http://www.secondspin.com/


25/34


A motivatedgroup of webfolk based in theUK have madethe spiral theirown by applyingthe age-old

technique ofantiquing. Justremember, we'rethe leading-edgedesign firm withthe woodcutlogo.

www.forty2c.

com

Poor sods. Whatelse could ainteractivedesign companynamedCommunicationWave do with

their corporateidentityanyway? A big,ol' c in theirname, plus theimpliedradiating wave,and boom! Wegot spiral.

www.c-wave.com

http://www.forty2c.com/http://www.forty2c.com/http://www.c-wave.com/http://www.c-wave.com/http://www.c-wave.com/http://www.c-wave.com/http://www.c-wave.com/http://www.forty2c.com/http://www.forty2c.com/http://www.forty2c.com/


26/34


Unfortunately,this logoreminds me ofthe game wheresomeone isblindfolded,spun around

several times,and then has tostumble aroundthe roomaimlessly.Interestingconcept for atraveldestination site.

www.go2orlando.com

Appropriatelysymbolic for amodern resorthotel is theimage of the

sun. Warm,bright, andwelcoming. Butif the sun startsto spin aroundlike this one,maybe you're

just getting heatstroke.

www.kealani.com

http://www.go2orlando.com/http://www.go2orlando.com/http://www.kealani.com/http://www.kealani.com/http://www.kealani.com/http://www.kealani.com/http://www.kealani.com/http://www.go2orlando.com/http://www.go2orlando.com/http://www.go2orlando.com/


27/34


Now this mustbe a companywho's 3D hardware products obviously go along way toprovideconsumers withtwo of the mostrequestedcomputersensoryexperiences -disorientationand dizziness.

www.nvidia.com

Beyond theliteralrepresentation ofthe fifth letter ofthe alphabet, Icannot fathomthe conceptbehind this logofor a beautyproducts site.Unless it's abelly button orsomething...hmmm.

www.eve.com

http://www.nvidia.com/products.nsfhttp://www.nvidia.com/products.nsfhttp://www.nvidia.com/products.nsfhttp://www.nvidia.com/http://www.eve.com/http://www.eve.com/http://www.eve.com/http://www.nvidia.com/http://www.nvidia.com/products.nsfhttp://www.nvidia.com/products.nsfhttp://www.nvidia.com/products.nsfhttp://www.nvidia.com/


28/34


I think the ideahere was tomesh a generic,recognizablesymbol such asan animal pawwith a stylized

human fingerprint. Sort of apersonalizedservice meetshappy puppykind of thing.Woof!

www.pets.com

A tumbling pileof ice crystalsidentifies thisself-proclaimed"leadingprovider" ofonline stuff forwhat they call

"generation i ".Of course, youknow whathappens to snowwhen the heat isturned up...

www.snowball.com

http://www.pets.com/http://www.snowball.com/about_i.htmlhttp://www.snowball.com/http://www.snowball.com/http://www.snowball.com/http://www.snowball.com/http://www.snowball.com/about_i.htmlhttp://www.snowball.com/http://www.pets.com/http://www.pets.com/


29/34


The biggest,baddest job-opportal in theuniverse hassuccumbed tothe swirl. Yeah,I know, it's

supposed to be astylized purpleeyeball to tieinto the name.Whatever. Anyopenings for alogo designer ?

www.monster.

com

Evolution isyour basic groupof softwaredevelopers andsystemintegrators.Yawn. In aironic twist oftale, theymention thatthey are aspinoff ofanothercompany calledMindVox. Spin.Spiral. Get it?

www.evolution.com

http://jobsearch.monster.com/jobsearch.asp?cy=US&fn=12&q=logohttp://www.monster.com/http://www.monster.com/http://www.evolution.com/services/http://www.evolution.com/http://www.evolution.com/http://www.evolution.com/http://www.evolution.com/http://www.evolution.com/services/http://www.evolution.com/http://www.monster.com/http://www.monster.com/http://jobsearch.monster.com/jobsearch.asp?cy=US&fn=12&q=logohttp://www.monster.com/


30/34


Makers of theoriginal Video Toaster also havethis way-coolanimation appcalled LightWave.What a spurtingpetroglyphic spiralhas to do withkiller three-deeswankiness, I'llnever know.

www.newtek.com/ products/ frameset_lightwave.html

The OpenMarket logoused to be aplanet with aswoosh, as stillseen in this part

of their site.Recently thecorporate lookwas overhauledand the logomorphed into aspiral within asquare. Way totake a chance.

www.openmarket.com

http://www.newtek.com/products/frameset_vtnt.htmlhttp://www.newtek.com/products/frameset_vtnt.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www3.openmarket.com/lpbin/lpext.dll?f=file%5Bfbrowse-h.htm%5Dhttp://www.openmarket.com/http://www.openmarket.com/http://www.openmarket.com/http://www.openmarket.com/http://www3.openmarket.com/lpbin/lpext.dll?f=file%5Bfbrowse-h.htm%5Dhttp://www.openmarket.com/http://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_vtnt.htmlhttp://www.newtek.com/products/frameset_vtnt.htmlhttp://www.newtek.com/


31/34


Underneath theskin of theseeminglyclever visualconcept, lies anevil lurkingspirit known as

the spiral designelement.Sometimes you

just can't hidethe obvious.Springs. Spirals.They're all alike.

www.

mindspring.com

As if he didn'tcontrol enoughmarkets already,Corbis is BillGates' play intothe world ofdigitized visual

content.Currently,Corbis isengaged in agrudge matchwith that otherold moneypicture-monger,Getty.

www.corbis.com

http://www.mindspring.com/http://www.mindspring.com/http://www.corbis.com/http://www.corbis.com/http://www.corbis.com/http://www.mindspring.com/http://www.mindspring.com/http://www.mindspring.com/


32/34


Transmeta is amysteriouscompany with amysteriouschunk ofhardware namedthe Crusoe

processor. Theyapparently havea whack of patents that aremuch moreimpressive thantheirscreaminglymediocre logo.

www.transmeta.com

Just what theworld needs.Debian providesyet another free,alternative, open-source, Linuxbased operatingsystem. Thesethings seem tobreed like fliesdon't they? Did Imention it wasfree?

www.debian.org

http://www.theregister.co.uk/981129-000004.htmlhttp://www.theregister.co.uk/981129-000004.htmlhttp://www.transmeta.com/http://www.transmeta.com/http://www.debian.org/http://www.debian.org/http://www.debian.org/http://www.transmeta.com/http://www.transmeta.com/http://www.theregister.co.uk/981129-000004.htmlhttp://www.theregister.co.uk/981129-000004.htmlhttp://www.transmeta.com/


33/34


Anyone withinrecent earshot ofa game potatowon't requireany introductionto theDreamcast,

Sega's latestpolygon-crunching,trance-inducinggame box.Oooh, look at allthose brightcolors.

www.sega.com/ console

Tivola is one ofEurope's highestprofile and bestknownchildren'smultimedia

publishers anddistributors.Apparently Segahadn't heard ofthem when theydesigned theDreamcast logo.

www.tivola.com

http://www.sega.com/console/http://www.sega.com/console/http://www.tivola.com/http://www.tivola.com/http://www.tivola.com/http://www.sega.com/console/http://www.sega.com/console/http://www.sega.com/console/


34/34


At least theshape and colorof this logomakes sense inrelation to thecompany name.Unless of

course, you usea gas cooktop ora Coleman stove - then I guessthe connectionwould be lessobvious.

www.cooking.

com

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