Location_analysis

8/7/2019 Location_analysis

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Superior university Lahore

Resource person: Sir Usman

Presented by: Group The Rocks

Kashif Ali (Roll # 9215)

PirzadaArslansabri (Roll # 9234)

Naeemranjha (Roll # 9212)

Haseeb tahir (Roll # 9230)

Naveedulhassan (Roll # 9243)

BBA-A-5

SUPERIOR UNIVERSITY, RAIWAND ROAD, LAHORE


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Topic:

Final project report

MazharGernal Store

Table of contents


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Topic Page no

1. Dedication 042. Acknowledgement 053. Executive summary 064. Introduction 075. After survey result 086. Location analysis 097. Purpose of Plan 128. Pestel 129. Swot analysis 1310.Role and responsibility of

members

14

11.costing 1512.Conclusion 17

Dedication


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This assignment has beendedicated to our parents

who help us in every aspect

of our life and our

teachers who always assistus likeSir Usman


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Acknowledgement

We would like to thank the almighty Allah for giving us the

strength and capability for carrying out this visit. We

would also like to thank Sir Usman for his cooperation

help for any queries we had regarding production

operations. We deem it a privilege and a source of great

pleasure in writing the rightful acknowledgement of the

inspiring guidance. And through this activity of visiting

production department that we have come to know that

how widely we have understand and implement those

procedures in future.


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Executive summary

In this project we have invest such person who has general store

but not much money to purchase stock and carry on his business

we all member identify that person and decide to help him so he

start his business our total expenses was near to RS25000 and

we all contribute equally and after doing all this we make report

of this in which we have briefly discuss all activities which

involved during this project


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Introduction of the report

This report is based on the entrepreneur project in which the task which was assign to us is to

finance that person who have not much capable to start his business at his own hand in this report

we have given brief description of the project that what is the cost of the project and what is the

gap analysis which we identify and beside that when the project assign to us our first idea was

make a juice corner but it can't become to action because of some financial matter and then we

finalize our idea of reinnovate the general store

Product /services

The nature of our business is service business in which we are providing stock to a general store

Marketing

We advertise our store by making some pumflit and then distribute them to residential colony

and also some make some banner of the store we all group member distribute these pumflit in the

houses and the colonies

Risk assessment

In this business risk is minimize because we conduct a survey and know that the risk is much low

in this business because this is services base system and the stock daily distribute so the risk

status is minimize

Location analysis

Wapda town, Arianpind, link road, for the purpose of launching the juice corner. Were we will conduct

survey? But some reason we didn't finalthe place at Wapda town. in the end the we finalize the place in M

block in Model town


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After Survey Result.

First plan of our group was launch the juice corner. We work on this plan round about 5 to 7

days. In which days we visit the township market, sharmi, market for the purpose of juice

machines rate and quality. After the market survey we strong of our plan of juice corner because

machinery was available on low price with quality. After they take second step of this

planlocation analysis. Our group member Haseeb tahir tell us there is no juice corner near my

house in wapdatown market. 4 members are agreed but 1 member was not agreeing he say the

wapda town market was not good. There shops rent aretoo much high on the other markets. But

4 members give justification about the place of mr.Naveed that was not agree the location of the

wapda town. We told us about the income and also told how to generate the fund and benefitbout the place of wapda town then mr. Naveed was agree .all members go to wapda town market

and find the place who beneficial of our juice corner. They find the place front of the Hassan

bakers. we negotiation with the owner of the baker final result of the negation mr.hassan was

agree to give 8 foot place for the purpose of stall of juice corner will be give on the rent of 8000.

After this we take third step of our plan and find the counter of juice corner counter will be

available at 10,000. But unfuortaltiymr.haseeb who live in wapda town he tell us mr.hassan give

the 8 foot place to another person on 12000 rent. Then we visit link road market. In visit we take

13 interview from different small business mans like, burger shop, shwarma shop, kabab shop,

jewelry and bangles shop, all people was says there were very tough to gain profit because rent

was 6000 and much completion. But we want to found some god place were we start business of

juice corner but after 3 hours research there was not good place were we start business of juice

corner. Then we visit next day Arian pind were the location was good but the peoples buying

power is much low no 1 people afford the 1 juice glass so they decide to take help of sir Usman

and sir Yousaf, unfuortaltiy sir Osman was not in your office so he take help opf sir yousaf, sir

yousaf says change your plan and do something new so then no they decide to reeluminate the

shop of someone who was needed,


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Location Analysis Shop Purpose.

We will conduct surveyTownship. Model town. Raiwind.

AfterSurvey Results.

Firstly we go to township and find the shop that was needed of goods. In township we found 2

shops whohave no finance. But after the visit of township we visit on model town in which 3

shops are identified 1 was in a block market 1 was in b block market and 1 gernal store was in m

block market after that we visit the raiwind were we identify the 2 shop .

Gap Analysis.

In M block market model town extension there is 2 markets 1 big market nearby pso petrol

pumpand 2nd

small market opposite if the minhaj university. Gap in 2nd

market there was

maximum 6 shops in which one was workshop of motor bikes 1 was hotel 1 was burger and

shwarma, and samosa's there was just 2 gernal stores. 1 was Mazhar gernal store. The 1st

marketwho was near the pso pump this market was very long way from the home of many

peoples who live in Mblock so he chose Mazhar gernal store.

Identify at least 5 potential individuals for the business development.

7 potential individuals

M. Akrm live in township gernal store

FaizanArshad live in township business of jewelry stall and bangles

M.Nadeem live in h block business of gernal store in a block market near place station

KhuranKamal live in b block quarters shop of laces, child toys, and tailor in b block market


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MazharHussainlive in m block market and also shop of gernal store in m block market opposite

of minhaj university

Analysis

Total family members are 7

Sisters 2

Brothers 4

M. Akram he was 36 years old he have 3 brothers 2 sister total family members are7 1 brother

is employee in packages factory one brother is study in intermediate in gvt degree college

township Lahore, 1 brother is employee of call center in telenor company, and father was

58yeaers old he was not do any job.

2 brothers are take good salary he bear our the house expense. And his father was old but I think

he was able to sit on the shop and his son do any other job who sit on the shop.

Faizan Arshad

Brothers 3

Sis 0

Total family members 5

2 brothers employee in same factory as a worker all brothers are un married

All brothers are un married there was no burden any type

M.Nadeem

Brothers 3

Sis 4


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Total family members 7

1 brother have tailor shop in a block market 2nd

brother have also tailor shop in Punjab university

and his all sis are marries and Mr. Nadeem have 2 Childs who read in 3 class and 5 class

His family is short and no large expense his family

KhuranKamal

Married

Childrens 4

Brothers 5

Hesay his brother have doing own business but due to some family clashes he cannot support of

me. His 4 childrens all are boys 2 are study in colleges 1 are study in school and 1 are job in

makro and he take 12000 salary

MazharHussain

He is running the gernal store since last 4 year so that he has the experience about this business

.heis quit responsible person but he dont know how to run the business so thats why he hasnt

have basic product on his shop .and we know that a gernal store main purpose to provide the

FMCGproduct that used in daily life.

Married

Childrens 3

Brothers 4

Total family member 5

He lived separate from his brother because their clashes in their family so that why he is running

his business alone and he lived in rented house.


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Purpose of objective plan:

Many people wonder what they can do to better their community or help the less fortunate. Even

those who do not live in areas with this problem often want to help other communities. Though

at first it may seem hard to get involved, if you have the right resources it is very easy. There are

a lot of programs such as soup kitchens and thrift stores, or even business who set up cheap

modular housing. Things such as habitat for humanity build prefabricated homes for people to

live in. There are countless ways to help the poor.so the we help the person and in this way we

learn that how to start the business and hoe to managed the business .its our little bitstruggle that

can changed some one life.

Nature and Scope of Business Activity

Our business is small size business so we identify the needy person and provide him a fund in

gernal store .the store name is Mazhar gernal store it is situated ion M block model town .we

identify the skills in person that he is a good sale man but he has not capital to invest his business

and fulfilled the requirements of costumer. This business has a scope in practical area because

there is only one store that is situated in market so in future this business is going to be expend .

Pestle Analysis

ENVIRONMENTAL AND INTERNAL ANALYSIS OF Mazhar Gernal Store

In our visit to Mazhar gernal store we conducted research on PESTLE (Political, Economic,

Social

and Technological, legally environmental factor)

PESTEL(Political, Economic, Social &Technological, environmental ,legally)

i. POLITICAL ISSUES:

Political issues include regulatory frame work operating in judicial system which may affect the

business in different ways. There are not many political factors that involve in gernal store

business. Factors such as laws onbusiness employment, pollution and taxation apply on the

organization which it has to follow regarding the rules.


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ii. ECNOMIC FACTORS:

If the countys economy is better so the GDP of the country will be good, this is agreen signal for

the business as the per capita income of the people will be increased and they will spend more

money. In our survey we came to know that people can not stop the use of basic product .because

a man can live without foods and other basic things.

iii. SOCIAL FACTORS:

There are social forms of societywhich consist of Upper class, middle class, middle upper class,

lower class and lower class. Every country has cultural norms, values, beliefs and religion which

can affect the any business.

iv. TECHNOLOGICAL FACTORS:

Now a days technology is improving so as baking and heating ovens will be of new and

efficient technology and will provide efficient service. Due to new technology there are new

ways of marketing like internet; telemarketing and the organization can advertise their products

with much more faster pace. Computer based customer data that is MIS (managing information

system) helps in collecting customer data, daily transactions, future forecasting and decision

making. New vehicles will make their service more efficient economically and socially

v.Legally

There is no any legal issue for open a gernal store in Pakistan,

vi.Environmental factor

Every nation has his own environmental laws so in Pakistan there is also some laws, rules and

regulation but a gernal store is not necessary to follow strictly

Swot Analysis

Swot Analysis Mazhar gernal store

STRENGTH:-

Location is good No strong competitor Customers. Financial, marketing and sales strategies can increase the sale.


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Growing Sales and profits. Quality Products. Environment Friendly. As sales man experience

WEAKNESES:-

The target costumer of Mazhar gernal store is people who lived in Model Town M block.

But he can not satisfythat costumer so thats why its a basic weakness.

Low finance Shortage of basic items Marketing

OPPORTUNITIES:- There are substantial growth opportunities He can capture a whole market He can expend his businessT

hreats

Competition Can increased Costumer can switch

Roles and Responsibilities of Group Members

Naveed was handling the store stock that which things is required in store Naeem and Arslan was

handling the marketing and total set up of store and Haseeb ,Kashif duty to bring all things which

are purchase from super market and bring into the shop . All group member participate equally

.and every one know the important of the project and also know that they are struggling for some

one so that he can do his business well.


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Costing:

We check hi s stock and purchase all these things which are not available on his shop

Rice 4000

Soap 800

Cigarette 1200

Oil 5000

Shampoo 1350

Bisects 700

Flour 2500

Daalien 1500

Sugar 2500

Nestle 1200

Other things 4000

Marketingexpense 450

Total cost 25000

Fund Raising


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Each group member contributes as they can. Because we are doing this project for welfare

purpose and also for enhance our skills.


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Conclusion

In this business we conclude that we gained experience how to

make an effective business with little investment and beside that

our skills about market enhance and now we are able to judge

the condition of the market and we know that which business

could be helpful for newly investor and the big thing which we

gained during this project is the satisfaction by which we gained

by helping other and feel that socially works are much better

than financially task.

Documents

Location_analysis