Local Health Department Rethink Your Drink Orientation Jackie Richardson February 1, 2013

Local Health Department

Rethink Your Drink Orientation

Jackie RichardsonFebruary 1, 2013

Presentation Overview

• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources

Network for a Healthy California – Program Guidance

• USDA– SNAP-Ed Guidance– Dietary Guidelines for Americans

• MyPlate

• California Department of Social Services (CDSS)

• California Department of Public Health (CDPH)

SNAP-Ed Guidance FFY 13

• Messaging:– Must be based on most recent Dietary

Guidelines for Americans & MyPlate

(pg. 6)• Behavioral Outcomes:

– Switch to fat-free or low-fat milk products (pg. 6)

SNAP-Ed Guidance FFY 13

• Approaches:Examples of potential SNAP-Ed Activities…”recommending limitations on…food components to reduce such…foods with added sugar like sugar-sweetened beverages (Pg. 9)

• SNAP-Ed Guiding Principles:The likelihood of nutrition education…interventions successfully changing behaviors is increased when consistent and repeated messages are delivered through multiple channels (Pg. 16)

2010 Dietary Guidelines for Americans

• Chapter 2: Balancing Calories to Balance Weight– Reduce intake of sugar-sweetened beverages

– Sugar-sweetened beverages provide excess calories and few essential nutrients and should only be consumed when nutrient needs have been met and without exceeding daily calorie limit

www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm


• Chapter 3: Foods & Food Components to ReduceA major source of added sugar in American diets is from soda, energy drinks and sports drinks (pg. 28 & 29)



• Chapter 4: Food and Nutrients to Increase“Deciphering the juice in juice…sweetened juice products with minimal juice content, such as juice drinks, are considered sugar-sweetened beverages rather than fruit juice.”


MyPlate

Make Half Your

Plate Fruits &

Vegetables

USDA MyPlate


• SNAP-Ed Program Guidance• Rethink Your Drink Campaign

Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources

Rethink Your Drink

• Provides nutrition education and skills, such as label reading, to help people make healthy beverage choices.

• Encourages a shift towards healthier beverage choices:

– Water– Fat free or lowfat 1% milk– and 100% juice in limited amounts

Campaign Materials

• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Display Materials• LHD SOW Review• Resources

RYD Branding

RYD Display Materials

Display Kit:

• 1 Trifold Display & Carrying Case

• 1 Rolling Cart

• 4 Display Stands

• 4 Document holders

• 2 Recipe Card / Brochure Holder

RYD Campaign Materials

• RYD Resource Library– Branding Guidelines

– Photos & Logos

– Word Templates

– PowerPoint Templates

• RYD Recipe Cards (8)• Nutrition Facts labels• Potter the Otter (ECE)• Facts & Figures• MyPlate 10 Tips

RYD Display Materials

• Vinyl Banners

• Pull-up Banners

• Tent Panel

• Tablecloths

Display & RYD Education Guidance

• NO Disparaging Text or Photos

• NO Brands

• NO Sponsorships

• NO Healthy vs. Unhealthy

• NO Lobbying

Display & RYD Education Guidance

• MUST use non-branded containers

• MUST cite all statements, facts, figures

• MUST provide complete dietary information in addition to healthy beverage education

Facts & Figures

Serving Up MyPlate: A Yummy Curriculum

http://teamnutrition.usda.gov/myplate.html

Decisions, Decisions!!The Science of Sometimes Foods

Sometimes Foods & Switcharoos



Serving Up MyPlate: A Yummy Curriculum


Mini-PosterParent Letter





Key Messages

WATER

Drink water

- instead of sugary drinks

- when thirstyThe 2010 Dietary Guidelines for Americans

Key Messages

MILK

Make the switch to fat-free or lowfat (1%) milk.

The 2010 Dietary Guidelines for Americans

Key Messages

100% JUICE

Select 100% fruit juice. Limit to 4-6 oz per day.

The 2010 Dietary Guidelines for Americans

Additional Message Guidance

• Do not say:– “Don’t Drink”– “Eliminate”

• OK to say:– If you choose to drink sugary drinks, consider cutting back, choosing

a smaller portion or container size, drinking less often.

– Drinks that are sweetened with added sugars come with extra calories and often provide few or no nutrients or fiber to support a healthful diet.

– Drinking too many sugary beverages can increase the chances of experiencing some health problems, including weight gain, obesity, tooth decay, diabetes, and heart disease.

Additional RYD Program Guidance

At this time:– No YouTube videos– No Social Media– No Media – No PSE work

Additional RYD Program Guidance

Allowable Purchases:

– OK to buy 3 gallon refillable water bottles

– OK to fill with tap water• Nominal costs to fill at refilling stations is acceptable, but

must document challenges, contraindications

– OK to purchase water dispensers for taste testing of spa waters; < $100 considered small kitchenware items

Nutrition Education Materials

Use State Network RYD

branded materials…

All others require USDA approval.



Rethink Your Drink LHD SOW

• Objective 8 - Key Deliverables:

– 5 Nutrition Education Activities• Must include a Kick-off Event

– Required Reach Numbers

– 2 Environmental Change Activities

Activity #1

• Attend one Train the Trainer Workshop– 2013: LHDs will attend trainings hosted by

Regional Collaborative

– 2014 & beyond: Host TBD

• Attend one RYD Media & Spokesperson Training– 2013: LHDs will attend one State Network-

sponsored in-person training.

Activity #2

• Provide (x #) trainings to County Health Agencies on RYD messages and materials– Healthy Beverage Lessons – Sample Displays – Festival Interventions

Nutrition Education Examples

• Host special events– Healthy Back to School– Rethink Your Drink Family Day– Coloring Contest– Water recipes & Tasting events

• Displays– Amounts of sugar in sugary drinks– Minutes of Activity to burn sugary drink calories

Activity #3

• Coordinate w/ Regional Collaborative to conduct a County Health Department kick-off event or public education event

*** Please hold on any media-related activities while Network obtains CDPH clarification.

Activity #4

• Provide nutrition education 4 times during the course of the year:– MyPlate Yummy Curriculum Lessons

– Healthy Beverage Taste Testing

– Strategically Displayed Materials

– Community Event / Booth

Activity #5 & #6

• Develop a list of environmental support strategies

• Advance/market at least one of these strategies.***Please hold on the implementation of these strategies as the Network obtains CDPH clarification

.

Activity #7

• Conduct evaluation activities– Required:

• Activity tracking form, • Class demographic information, • Class evaluation, • Process evaluation: # activities and events, # reached

– Upon request:• Partner surveys• Materials testing

.

Cross Cutting Objective Opportunities

• RYD deliverables align easily with the other objective deliverables– Baseline– Peer to Peer– School/Afterschool– Retail– Worksite

Objective 8 Activities Cross Cutting Objective Opportunities

1 Attend RYD Specific Trainings

NA

2Provide Trainings to County Health

Agencies

Baseline• Objective 6.2 (Nutrition Education)• Objective 6.3 (Nutrition Education)

3 Kick Off or Public Education Event

Baseline• Objective 7.1 (Events and Media)

4 Nutrition Education

Optional / Required for $200,000 +• Objective 10.4 (Peer to Peer

Education) Optional / Required for $400,000 +• Objective 12.6 (School / After School)• Objective 12.9 (School / After School)

Optional / Required for $1,000,000 +• Objective 13.4 (Youth Engagement) Optional• Objective 14.6 (Worksite)• Objective 15.5 (Retail)• Objective 16.4 (Early Childhood)• Objective 17.4 (Faith Based)

5/6Environmental

Supportive Strategies

Required• Objective 2.1 – 2.4 (CNAP)• Objective 3.2 (CX3 Assessment)• Objective 4.1 - 4.3 (CX3

Implementation) Optional / Required for $400,000 +• Objective 12.4 (School / After School)• Objective 12.13 (School / After School)

Optional / Required for $1,000,000 +• Objective 13.5 (Youth Engagement)• Objective 13.7 (Youth Engagement) Optional• Objective 16.9 (Early Childhood)• Objective 17.6 (Faith Based)• Objective 17.7 (Faith Based)

7 Evaluation NA



Resources Available

• State RYD Team – General Technical Assistance

– Fact Checking / Materials Review

– State Resources

• Regional Networks – Technical Assistance

– Training

– Collaborative Coordinating

• Brown Miller Communications– Public Relations Technical Assistance

– Spokesperson Training

• Program Manager– Approval

– Reporting Direction

– Linkage with Other Projects

• Research & Evaluation – Assisting with Data

– Special Evaluation Projects

This material was produced by the California Department of Public Health’s

Network for a Healthy California with funding from USDA SNAP, known in

California as CalFresh (formerly Food Stamps). These institutions are equal

opportunity providers and employers. CalFresh provides assistance to low-

income households and can help buy nutritious foods for better health. For

CalFresh information,

call 1-877-847-3663. For important nutrition information,

visit www.cachampionsforchange.net.

Thank You

Jackie [email protected]

(916) 449-5398

Metria [email protected]

(916) 449-5410

Suzanne [email protected]

(916) 449-5420

mailto:[email protected]

mailto:[email protected]

Documents

Local Health Department Rethink Your Drink Orientation Jackie Richardson February 1, 2013