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Local Government Management Association 1 Communications Policy – September 2016
Local Government Management Association Communications Policy
September 2016
Policy Rationale
The Association communicates primarily with its members, but does have a public profile. It is
the intent of this policy to ensure the image, reputation, and brand assets of the Association
are properly managed and protected.
Policy Statement
1. Communications Standards
1.1 The Association will respond promptly, accurately and fully to requests for legally disclosable information to members, employees, the media and the general public.
1.2 In all circumstances, the reputation and brand assets of the Association must be protected and held in the highest professional regard. The following protocols provide the standard of excellence to protect the value and integrity of the Association and its members and will be applied consistently.
2. Corporate Identity Guidelines
2.1 The Association logos (including both mark and wordmark) are registered and are the property of the Association and may not be used without the express written consent of the Association. Graphic standards cover the use of the Association logo (mark and wordmark) and are attached as Annex I.
3. Media Communications
3.1 The Executive Director is to be notified of any general or specific media inquiry regardless of origin (i.e. local, regional, national or international). In the absence of the Executive Director, all media inquiries should be directed to the A/Executive Director or to the President.
3.2 The President is the designated media spokesperson for the Association. The President may delegate basic or routine inquiries to be handled by the Executive Director. In the absence of the President, the Vice-President or Past-President will be the designated media spokesperson.
Local Government Management Association 2 Communications Policy – September 2016
3.3 Media messaging, frequently asked questions (FAQs) and background materials are available for basic or routine inquiries and are attached as Annex II. These may be used by either the Executive Director or the President or alternate as required. Appropriate staff or volunteers may be contacted to support the development of a response to a media inquiry.
3.4 The Board of Directors will be kept informed of any non-routine or significant media inquiries that require a response on behalf of the Association and subsequent developments.
4. Crisis Management
4.1 The Association will take a proactive, preemptive approach to any public relations crisis using disclosure wherever possible to ensure open, accurate communications with the media and accountability to its members.
4.2 The Association has a contract communications consultant available to assist with the development of a crisis communications/emergency response plan if required.
5. Communications Channels
5.1 The Exchange magazine, weekly Circular, website, social media, and public speaking opportunities are all communications channels for the Association to use to be seen and heard. Wherever possible, common messaging will be used to demonstrate the values of the Association in these channels.
5.2 LGMA reserves the right to provide its members and local government professionals
working in British Columbia with information about our services in keeping with the Association’s Canadian Anti-Spam Legislation requirements, and LGMA’s events and business activities will be the primary focus of information to members. LGMA aims to limit the promotion of other organizations’ materials and the amount of information outside of the work of the Association that it sends to its members.
5.3 Promotional information pertaining to LGMA’s signature educational programs,
workshops, webinars, tools and resources is distributed to its members on a regular basis.
5.3 Non-LGMA training opportunities or information are evaluated on a case-by-case basis
and information is posted to the LGMA website and circulated to its membership based on relevance to the local government sector. All other information is referred to partner organizations as deemed necessary and/or relevant.
Local Government Management Association 3 Communications Policy – September 2016
5.4 Only LGMA events or partner-events are promoted on the Events Calendar of the LGMA website.
6. Social Media 6.1 LGMA will utilize any LinkedIn pages and forums, and Twitter feed to provide
information to its members and those in local government in BC. 6.2 LGMA will utilize its LinkedIn forums and Twitter feed to engage with members and
potential members. 6.3 Additional and/or alternate social media platforms may be developed and used on a
case-by-case basis to assist with communication to and engagement with members and potential members.
6.4 From time to time, LGMA staff, members and contractors will be invited/required to
post on behalf of the Association. Messaging will be provided by the LGMA wherever possible to ensure the values of the Association are maintained.
Date Adopted: September 26, 2016 Revised: Status: New Retired:
Graphic Standards & Guidelines
CONTENTS
I BraNd IdENTITy
Logo & Colours ................................................... 1
Wordmark & Slogan Typography ..................... 4
Logo Size & Reproduction ................................ 6
II aPPLICaTION OF BraNd IdENTITy
Communications Materials .............................. 8
Marketing Applications ................................ ... 14
G r a p h i c S t a n d a r d s & G u i d e l i n e s / �Local Government Management Association of BC
I BraNd IdENTITy
Logo & Colours
The brand identity of an organization is a visual representation of its personality, values,
reputation, and outlook.
In this case, it is the signature by which the LGMA is known, recognized and perceived
by all those individuals with whom the area would like to communicate, be it by
tourists, local residents, financial institutions, investors, vendors, employees, prospective
employees or general public.
The brand identity of the 'Local Government Management Association of BC' is:
The corporate signature of the LGMA consists of three elements:
the City and Country graphic, the corporate wordmark, and the slogan.
All LGMA documents, forms, advertising, promotional items, and other types of
communication should carry the corporate signature in full.
Logo - Pantone 376 and Pantone 546
Black and White
LGMa Logos
G r a p h i c S t a n d a r d s & G u i d e l i n e s / �Local Government Management Association of BC
G r a p h i c S t a n d a r d s & G u i d e l i n e s / �aLBErNI VaLLEy Bear Tracks & Lumberjacks
For applications that require a RGB colour breakdown, please use the
recommended colour conversion of that media. Wherever possible, print
using PMS inks to maintain crisp clean reproduction. When using CMYK mix,
specify not less than 85 line screen, or 170 dpi resolution – 150 line screen
and 300 dpi are optimum. Where there is no guarantee of reproduction
quality or specifications, print black (grayscale) only.
LGMa reverse Logo
Web-Based & Supplier Graphics
G r a p h i c S t a n d a r d s & G u i d e l i n e s / �Local Government Management Association of BC
Wordmark & Slogan Typography
The brand identity of LGMA Logo contains the Albertus MT typeface:
Albertus MT Regular
abcde fgh i jk lmnopqrs tuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$%^&*( )_+
A l b e r t u s M T I t a l i c
a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
� � � 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ +
Albertus MT Light
abcdefghi jk lmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 4Local Government Management Association of BC
If you wish to use a font supporting the logo, use the Formata, shown here.
Formata Regular
abcdefgh i jk lmnopqrs tuvwxyzABCDEFGH I JKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+
Formata Itlaic
abcdefgh i jk lmnopqrs tuvwxyzABCDEFGH I JKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+
Formata Medium
abcdefgh i jk lmnopqrs tuvwxyz ABCDEFGH I JKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+
Formata Medium Italic
abcdefgh i jk lmnopqrs tuvwxyz ABCDEFGH I JKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 5Local Government Management Association of BC
Logo Size & Reproduction
The LGMA logo should never be reproduced so small that it becomes illegible
(ie smaller than it appears on the business card).
When used as the corporate signature (logo plus wordmark) it should not
be reproduced smaller than 1" w x 1.25" h with the cap-height for the 'LGMA'
type element of the logo .24" or 23 point. The lower three lines 'Local
Government Management Association of British Columbia' are 6 point.
To maintain the integrity of the logo, allow a minimum clear area free of any
other graphic or distracting background elements as shown below.
recommended minimum size of brand ID
1" w x 1.25" h
within a 1.8" w x 2.125" h clear area
logo only option to be used when
space restrictions dictate logo
no larger than 1" across
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 6Local Government Management Association of BC
7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 CanadaPhone: (250) 383-7032Fax: (250) 383-4879General E-mail: [email protected]
MICHAEL WATSONDirector of Human Resources
1" w x 1.25" h
Under no circumstances are any elements of the LGMA logo to be altered or
distorted or modified in any way. There are to be no colour or font substitutions.
correct logo usage
incorrect logo usage
compromises the integrity of the design and
the company it represents
....................................................
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 7Local Government Management Association of BC
I I aPPLICaTION OF BraNd IdENTITy
Communications Materials
Samples of business card, letterhead and print materials
can be found on the following pages.
Business Card
BlackPantone 376Pantone 546
Mailing Label
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 8Local Government Management Association of BC
7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 CanadaPhone: (250) 383-7032Fax: (250) 383-4879General E-mail: [email protected]
MICHAEL WATSONDirector of Human Resources
7th Floor, Central Building620 View St Victoria, BC V8W 1J6 Canada
Letterhead
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 9Local Government Management Association of BC
7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 Canada
Telephone: (250) 383-7032 Fax: (250) 383-4879 General E-mail: [email protected]
LOCAL GOVERNMENT MANAGEMENT ASSOCIATIONOF BRITISH COLUMBIA
report Cover - Quarterly Newsletter
G r a p h i c S t a n d a r d s & G u i d e l i n e s / � 0Local Government Management Association of BC
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The manager
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Record numbers of members now attending LGMA courses
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In this issue
report Text Page - Quarterly Newsletter
G r a p h i c S t a n d a r d s & G u i d e l i n e s / � �Local Government Management Association of BC
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LGMA Convention in Prince George will break new ground for delegates
Association honours Ipsum Dolorem
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Michelle Harper
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cicero demonstrandum quod erat.
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non erat demonstrandum. Ipsum
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delicto. Non fecit in podornus cicero
demonstrandum quod erat.
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non erat demonstrandum. Ipsum
dolorem non civitatis in rerum sunt
delicto. Non fecit in podornus cicero
demonstrandum quod erat.
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sunt delicto. Non fecit in podornus
cicero demonstrandum quod erat.
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non erat demonstrandum. Ipsum
dolorem non civitatis in rerum sunt
delicto. Non fecit in podornus cicero
demonstrandum quod erat.
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erat demonstrandum. Ipsum dolorem
non civitatis in rerum sunt delicto. Non
fecit in podornus cicero demonstran-
dum quod erat. Civitatis rex non in
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.
Fax Cover Sheet
G r a p h i c S t a n d a r d s & G u i d e l i n e s / � �Local Government Management Association of BC
7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 Canada
Telephone: (250) 383-7032Fax: (250) 383-4879General E-mail: [email protected]
Fax Cover SheetFROM
TO
Number of pages including Cover Sheet
Signage
G r a p h i c S t a n d a r d s & G u i d e l i n e s / � �Local Government Management Association of BC
Visible Area
68cm 68cm 68cm 61cm61cm
223.
7cm
Example of acceptable modification of logo:
logo @ .375"w x .75" h and workmark type @3/32"h
Example of logo size and placement on
Portables Network display system
Frame width (3 sections) 240 cm or 94.5"
Frame height (3 sections) 226 cm or 89"
Frame depth 30 cm or 12"
Example of logo size
(@8"w x 15"h) on wrap
around end panels
Example of logo and wordmark
size (@19.125"w x 20.125"h)
centered on 27" panel
6" from top of display
Always use the logo files provided in eps, tiff or jpeg format to suit your
application.
Marketing Applications
Merchandising: When applying the logo to objects which don’t conform to the
guidelines outlined here, the logo and wordmark may be separated, as on the
pen shown here.
G r a p h i c S t a n d a r d s & G u i d e l i n e s / � 4Local Government Management Association of BC
Logo Placement & Legibility
The elements of the LGMA logo reproduce as well in reverse applications, out
of a 60% black background or solid colour field, as in positive applications on
white or light backgrounds. When applying the logo to a background other
than a solid colour, such as a photo, please ensure you use the reverse logo
with the white wordmark on a dark background, or the black wordmark if
placed on a light photo background to maintain optimum legibility. If legibility
is compromised because of background elements, place the logo in a solid
background of white or 60% black.
LOGO PLACEMENT AND LEGIBILITY:
G r a p h i c S t a n d a r d s & G u i d e l i n e s / � 5Local Government Management Association of BC
do don’t
Do not separate or resize any elements of the logo
except on non-conforming merchandise such as pens,
as indicated previously.
Do not place logo on a busy background
such that legibility is compromised.
Do place logo on solid or clear background,
as shown to left.
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G r a p h i c S t a n d a r d s & G u i d e l i n e s / � 6Local Government Management Association of BC
“Municipal Administration Training Institute” has been trademarked.
Add the symbol “®” whenever using the “MATI” acronym as text in promotional items. The MATI logo (attached) includes this as well.