Local Connections National Presencecontent.mediastg.net/media/downloads/huff/20150429094416.pdfSource: 2014 NAR Profile of Home Builders and Sellers Real Estate Agent Internet Yard

huff.com local.trusted.relevant.

©2015 HUFF Realty

HUFF Realty, a Berkshire Hathaway Affiliate, is part of the second largest home services provider in the United States, HomeServices of America, encompassing multiple brands and thousands of agents across the nation.

Local Connections National Presence

HUFF Realty is a member of the LeadingRE network, a collection of the world’s

finest residential real estate firms around the world, producing more annual

home sales than any other real estate network.

50 Countries. 500+ Firms. 120,000 Sales Associates.

30 brands in 25 states

22,114 agents/450 offices

$56 billion sales volume

184,207 real estate transactions

$3.7 billion mortgage volume

216,318 affiliated services transactions

Berkshire Hathaway One of the World’s Most Respected Companies in 2014

—Barron’s Magazine

Our affiliation with Berkshire Hathaway strengthens our position for our clients. We are proud to be part of the most respected company in the world and proud of the contributions from our HUFF Realty associates.

Our national presence includes:

HomeServices Companies

Prudential/Berkshire HathawayHomeServices Network

Real Living Network

A strong HUFF brand combined with the resources of HomeSer-vices enhances our ability to deliver superior technology and comprehensive customer services. Since 1975 HUFF has been a respected and well known name in the Tri-State.

LeadingRENetwork

ColdwellBanker

KellerWilliamsRe/Max

UnaffiliatedFirms 9%

24%

8%5%

39% SALESVOLUME


HUFF Realty Core Services: You can depend on the Core Services Team at HUFF Realty to provide buyers

with expert service, sound advice and an open door. Having these essential services under one roof saves

time and streamlines the real estate process.

Full Service - All In One Place

©2015 HUFF Realty

A full menu of traditional and portfolio loan

products.

MORTGAGEExtensive title, legal

& closing experience facilitating smooth

closings.

TITLEHighly rated provid-ers for home, auto

and health.

INSURANCEProtection for home-owners from the high cost of unexpected

repairs or replacements.

WARRANTY

Working with major employers and

relocation service providers.

RELOCATIONSpecializing in leasing apartments, condos,

and single-family homes.

RENTALSSite selection,

planning, market analysis,and occu-

pancy services.

COMMERCIAL


©2015 HUFF Realty

Where Buyers First Learned About the Home They Purchased88% of home buyers used an online website and a real estate agent as informatrion sources in their home

search process. Buyers of previoously owned homes were more liklely to report using a real estate agent at 90%.

Source: 2014 NAR Profile of Home Builders and Sellers

Real EstateAgent

Internet

Yard Sign

Family/FriendBuilder/

Builder Agent

Print Media

40%

35%

11%

2%1% 6%5%Directly from/Know Seller


©2014 HUFF Realty

Timing is everything. The best offers are the first offers.

The longer a property is on the market the fewer

showings it receives and the percent of the asking

price decreases.

The single most important factor to consider when

selling a house is the home’s price tag: how much your

house is worth. You don't want to overprice the house

because you will lose the freshness of the home's

appeal after the first two to three weeks of showings.

Price It Right

Homes priced 12% or more off market valueequal: Drive-By Only

Homes priced 6-12% off market valueequal: Drive-ups Only, No Showings

Homes priced 4-6% off market valueequal: Showings, No Offers

Among other factors, HUFF Realty generates a Comparative Market Analysis Report (CMA) to assist

in targeting the current market value of your home. An advantage over appraisals is the CMA

provides not just three comparable sales, but also market time and other homes for sale.

Hit Your Target

TARGETVALUE

6-12%off market 12%+

off market

4-6%off market

$ShowingActivity

Time onthe Market

% ofAsking Price


©2015 HUFF Realty

The Selling Journey

PRICE ADJUSTMENT SHOWINGS

MARKETEXPOSURE

PHOTOSTAKEN

MEETWITH ME

AGREE ONSELLING PLAN

STAGEHOME

LISTING PAPERWORK

OFFERPRESENTED

NEGOTIATIONS COUNTEROFFER

ACCEPTEDOFFER INSPECTIONS

REPAIRREQUESTSBUYER

CLOSINGCLOSING

AGREE ON SELLING PLANTest and review market conditions.

STAGE HOMEMake available improve-ments to highlight the home.

LISTING PAPERWORKThe listing paperwork enacts the HUFF team of professionals to legally market your home.

MEET WITH MEEstablish rapport, wants/needs, and coun-seling about the selling process.

PHOTOS TAKENThe number one items desired by buyers when viewing homes online are photos.

MARKET EXPOSUREProvide agents information and access to your home.

SHOWINGSAfter agents and buyers see your home online, they may want to visit the home.

PRICE ADJUSTMENTSCurrent market conditions determine the price buyers will want to pay. This is a NORMAL process.

NEGOTIATIONSNegotiations are a NORMAL part of the seller's journey.

COUNTER OFFERIt is REASONABLE for sellers and buyers to counter offer as they negotiate the sale.

ACCEPTED OFFERAt some point the buyer and seller agree with each other which starts the final phase.

OFFER PRESENTEDThe buyer's agent contacts the seller's agent who contacts you to present the offer.

CLOSINGWhen you meet to sign the legal papers to transfer ownership and collect any money due at the closing.

BUYER CLOSING PROCESSYou are waiting for the buyer's paperwork, etc. to legally transfer the property.

INSPECTIONSThe inspection is to protect the buyer from hidden issues that cannot be seen with the naked eye.

REPAIRSIt is your choice to make the repairs buyers may request.

SOLD!


HUFF Realty has an aggressive strategy for attracting home buyers. We distribute your listing information to premiere consumer web sites who direct your listing information to hundreds more sites.

We make sure that we maximize every opportunity to attract qualified buyers.

Your Listing On-Line: Distribution and Access

YOURLISTING

HUFF.com provides the latest in listing features and technology

designed to maximize the exposure of your home.

HUFF Mobile is fully optimized to display your listing properly

on multiple devices.

All HUFF Realty agents have

their own web sites with

access to your listing details.

A Virtual Tour is created and

distributed on-line and links directly back to

your listing.

HUFF’s Anytime Listing Line

provides 24/7, on-site access to your listing information.

Your listing will appear on all local broker web sites.

Your listing is distributed within the local MLS network and will appear

on all local broker web sites.

Utilizing ListHub and LeadingRE networks, your listing is distributed to hundreds of sites buyers use to

find properties.

WEB MOBILE

CONNECT VIRTUAL

NETWORKACCESS

GLOBALLOCAL

©2015 HUFF Realty


©2015 HUFF Realty

HUFF Realty’s Mobile APP

Anytime Listing LineMore Inquiries = More Showings = Faster Sale

Your sign becomes a powerful advertisement

Buyers call or text The Anytime Listing Line Number to receive immediate information about your property. Your agent is notified, increasing the likelihood of showings.

LISTING LINE

INFO24/7

ShowingAppointment

AgentNotified

MobileAccess to Info

Text or Callfor Info

AnytimeListing Line

• Search by MLS#, City, or Zip

• Search by Circle Draw or Property Scan

• Listings displayed on full-color map

• List view or Gallery view

• Real-time data from the MLS

• Easy to share and save favorites

• Easy to request info and schedule appointments

• Unique user accounts

Unique Features

Property ScanCircle DrawMap View


©2015 HUFF Realty

HUFF Realty captures buyers’ attention locally and nationally, on-line and off. Our strategic marketing plan is designed to attract buyers, provide instant information about your property and allows an immediate way to schedule a showing.

HUFF Realty’s Agents, Marketing and Technology Teams get your home information in front of potential buyers faster and more effectively.

Marketing Your Home

Buyers Next DoorMost buyers are local so informing the area through direct mail that your home is available alerts potential buyers.

Your listing information disperses throughout our Agent Network, linking buyers to your property.

HUFF Agents

Open house events attract interested buyers to your property and allows for one-on-one interaction.

Open House

HUFF yard signs are a powerful interactive tool for your listing with the Anytime Listing Line.

On-Site Marketing

Access to your property details through multiple local and national on-line networks.

On-Line

Social media such as Facebook, Linkedin and Twitter, enhanceyour listing’s exposure.

Social Media

Virtual Tours posted on YouTube and HUFF’s YouTube Channel enhance your exposure.

YouTube

Smartly designed property brochures provide on-site information as well as a take away reminder of your listing.

Brochures

BUYERS

BUYERS

BUYERS

Targeting Buyers

Targeting Social MediaSocial media is quickly becoming a popular Buyer’s tool in obtaining information about the real estate market.

HUFF Realty utilizes social networking as part of our marketing strategy in order to harness the opportuni-ties of social networking to attract potential buyers. Attracts

Potential BuyersPosted to

Social SitesYour

Listing


©2015 HUFF Realty

Your Listing On HUFF.comHUFF Realty has an aggressive strategy for attracting home buyers. We distribute your listing information to premier consumer web sites who direct your listing information to hundreds more sites.

• Quick Property Details

• Large Image Viewer

• Street Views

• Multiple Image Slideshow

• Virtual Tour

• Market Reports

• Showing Scheduler

• Expanded Property Details

• Interactive Mapping

• Neighborhood Details

• School Information

• Mortgage Information

• Walk Score

• Social Media Linking

• Emailable Listing Info

HUFF.com is fully optimizedfor mobile devices.

Your listing is automatically optimized for mobile devices. This allows buyers access to your information 24/7 and the ability to contact your HUFF agent and schedule a showing on-site.

HUFF App

HUFF.com

Agent Mobile Site

Residential Single Family (excluding condos).Reported listings by percentage from January 1, 2014 thru October 31, 2014.

Kentucky MLS LISTING Statistics

HUFF Realty, the boards or its MLS does not guarantee or is not responsible for its accuracy. ©2015 HUFF Realty


16.5%

14.72%

12.44%

7.59%

4.72%

2.97%

1.52%Star One

Realty Executives

Keller Williams

CBWS

Sibcy Cline

ReMax Affilates

HUFF Realty Kentucky

Kentucky MLS SOLD Statistics

16.69%

15.72%

14.90%

7.61%

5.37%

2.57%

1.63%Star One

Realty Executives

Keller Williams

CBWS

ReMax Affilates

Sibcy Cline

HUFF Realty Kentucky

Totals of Residential, Multi, Commercial Land.

From a broad perspective, many of the same stabilizing trends continue to drive the outlook.

Low inventories, declining delinquency rates, and strong foot traffic help to support prices.

An improving economy coupled with affordability helps to provide a jolt to primary residence sales.

Northern Kentucky Average Sales Price - Single Family Homes

Average Sales Price Source: Northern Kentucky MLS

20142004 2005 2006 2007 2008 2009 2010 2011 2012 2013

159,147

149,506

154,438

156,083

158,445

155,077

139,633

146,849146,777

146,100

156,535

$$ $ $ $ $ $ $ $ $ $

This representation is based in whole or in part on data supplied by the Northern Kentucky Association of REALTORS® of their Multiple Listing Service (MLS). HUFF Realty, the boards or its MLS does not guarantee or is not responsible for its accuracy. ©2015 HUFF Realty



©2015 HUFF Realty

HUFF Realty Relocation

LOCAL EXPERTISE, GLOBAL CONNECTIONS,POWERFUL MARKETING.

WE MARKET YOUR PROPERTY TO THE WORLD.When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World®, we have the resources to market your property to the highest possible number of potential buyers. With 120,000 talented associates around the world, we expose your prop-erty to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collective-ly responsible for over one million transactions on a global basis.

When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website. It is also immediately connected to the websites of over 500 or our affiliated real estate firms in the world.

OVER ONE MILLION TRANSACTIONSVALUED AT $314 BILLION IN ANNUAL HOME

SALES

OVER 500 FIRMS

3,500 OFFICES

120,000 SALES ASSOCIATES

50 COUNTRIES

LeadingRENetwork

ColdwellBanker

KellerWilliamsRe/Max

UnaffiliatedFirms 9%

24%

8%5%

SALESVOLUME39%

I’M LOCALI’M GLOBAL


©2015 HUFF Realty

HUFF Realty RentalsHuff Realty is one of the only full service brokerages in the Greater Cincinnati area offering the same level

of service for leasing clients as residential sales. Our dedicated website offers both landlords and tenants

the opportunity to search listings, make applications and run tenant screenings all in one place.

Website and Marketing:Your property on the MLS & HuffRealtyRentals.com will feature: • Professional photos • Property details • Area searches • Access to all real estate agents

Plus sydication across hundreds of industry related websites.

Professional marketing flyers: • Printed flyers • Electronic flyers

Professional Signage: • Huff Realty Branded “For Lease” sign on site • Our sign is connected to the Any Time Listing Line

Our Any Time Listing Line system will enable prospective tenants to receive a recorded information message on your property and allow them to be connected to the listing agent

WHAT WE DO:

Access and Showings:• A professional licensed real estate agent will show your property who is equipped to answer questions about your property, overall area benefits, and public transportation

• A secure lock box will be placed on the property to allow agent access. We will provide every prospective tenant a comprehensive rental application along with documentation of items were provided

• All showings are scheduled through Huff’s call center. This allows timely communication of all scheduled show-ings as well providing feedback after the showing is complete

Application and Credit Checks:Preliminary applications allow the landlord to view basic information provided by the tenant that includes: work history, salary, current living situation and monthly expens-es. The landlord may opt to meet that applicant face to face which will be arranged by the realtors

Once the landlord has made a decision they will be directed to Tenant Alert at huffrealtyrentals.com

1. Landlord sets up an account through Tenant Alert2. Landlord enters tenant(s) name and email address3. Tenant receives notification and enters their information4. Tenant enters their payment method5. Landlord receives a copy of the comprehensive report and makes final decision based on the information obtained

Forms Provided:• Lease Agreement – this will be prepared by the landlord’s agent and submitted to all parties• Lead Based Paint disclosure – a form required by both Ohio and Kentucky• Property Disclosure – if applicable• Landlord Responsibilities – a notification of landlord’s responsibilities• Vacant Home Agreement – if the property remains vacant, the realtors responsibilities to report any issues or problems to the property owner• Move In/ Move Out– a form will be given to the tenant at the time keys are delivered. This form allows the tenant to document any issues with the physical condi-tion of the property and notify the landlord

Payment of services:Once a successful lease has been arranged and the tenant has moved in, the landlord will be billed for the services of Huff Realty. Huff Realty cannot accept security deposits as payment. All payments for security deposits and rent payments are made payable directly to the property owner.

HuffRentals.com

Documents

Local Connections National Presencecontent.mediastg.net/media/downloads/huff/20150429094416.pdfSource: 2014 NAR Profile of Home Builders and Sellers Real Estate Agent Internet Yard