Local Business Starter Package

Local Business Local Business Starter Starter

PackagePackage

Local Search Local Search Engine Engine

Marketing is a Marketing is a PROVEN PROVEN MethodMethod

“73% of activity online is in one way or another “related to local content”–Google

“70% of US Households Now Use the Internet When Shopping Locally for Products & Services–The Kelsey Group & ConStat

Name of Town +

Name of Town + Type of Business

Are They Are They Finding You?Finding You?

Getting to the top of the Getting to the top of the Search EnginesSearch Engines


• Careful & Calculated Search Careful & Calculated Search Engine Campaign that Includes:Engine Campaign that Includes:


• Careful & Calculated Search Careful & Calculated Search Engine Campaign that Includes:Engine Campaign that Includes:– On-page optimizationOn-page optimization


• Careful & Calculated Search Careful & Calculated Search Engine Campaign that Includes:Engine Campaign that Includes:– On-page optimizationOn-page optimization– Backlink building throughout the internetBacklink building throughout the internet


• Careful & Calculated Search Engine Careful & Calculated Search Engine Campaign that Includes:Campaign that Includes:– On-page optimizationOn-page optimization– Backlink building throughout the internetBacklink building throughout the internet– Incorporation of social mediaIncorporation of social media


• Careful & Calculated Search Engine Careful & Calculated Search Engine Campaign that Includes:Campaign that Includes:– On-page optimizationOn-page optimization– Backlink building throughout the internetBacklink building throughout the internet– Incorporation of social mediaIncorporation of social media– Studying the success of your competitionStudying the success of your competition


• Careful & Calculated Search Engine Campaign that Careful & Calculated Search Engine Campaign that Includes:Includes:– On-page optimizationOn-page optimization– Backlink building throughout the internetBacklink building throughout the internet– Incorporation of social mediaIncorporation of social media– Studying the success of your competitionStudying the success of your competition– And moreAnd more

Online Online Marketing Marketing

Allows You to Allows You to Track Track

EVERYTHINGEVERYTHING

Online TrackingOnline Tracking


• The amount of visitors your The amount of visitors your website is receiving each daywebsite is receiving each day


• The amount of visitors your The amount of visitors your website is receiving each daywebsite is receiving each day

• Where the visitors are coming Where the visitors are coming fromfrom


• The amount of visitors your website is The amount of visitors your website is receiving each dayreceiving each day

• Where the visitors are coming fromWhere the visitors are coming from• How long they are staying on your How long they are staying on your

websitewebsite


• The amount of visitors your website is The amount of visitors your website is receiving each dayreceiving each day

• Where the visitors are coming fromWhere the visitors are coming from• How long they are staying on your websiteHow long they are staying on your website• What pages they are leaving your website fromWhat pages they are leaving your website from



• What keywords they typed in to What keywords they typed in to find your websitefind your website


• What keywords they typed in to What keywords they typed in to find your websitefind your website

• If they were on your website If they were on your website before, or if this is their first visitbefore, or if this is their first visit

Social Media Social Media Marketing is a Marketing is a

MUST for MUST for Today’s Today’s

BusinessesBusinesses

Why You Need Social Why You Need Social Media MarketingMedia Marketing


• Everyone is using itEveryone is using it


• Everyone is using itEveryone is using it• Social media campaigns have Social media campaigns have

proven to be VERY successfulproven to be VERY successful


• Everyone is using itEveryone is using it• Social media campaigns have Social media campaigns have

proven to be VERY successfulproven to be VERY successful• Social media is seen as credibleSocial media is seen as credible


• Everyone is using itEveryone is using it• Social media campaigns have proven to be Social media campaigns have proven to be

VERY successfulVERY successful• Social media is seen as credibleSocial media is seen as credible• Social media is FASTSocial media is FAST


• Everyone is using itEveryone is using it• Social media campaigns have proven to be VERY Social media campaigns have proven to be VERY

successfulsuccessful• Social media is seen as credibleSocial media is seen as credible• Social media is FASTSocial media is FAST• Social media allows you to build upon your strengthsSocial media allows you to build upon your strengths

Internet Internet Marketing Marketing

Brings HIGHLY Brings HIGHLY Targeted Targeted

TrafficTraffic

Situation #1Situation #1


Running an Ad Running an Ad in the Local in the Local NewspaperNewspaper



• Many will see the ad, but how many will be interested?


• Many will see the ad, but how many Many will see the ad, but how many will be interested?will be interested?

• Counts on people remembering the Counts on people remembering the ad later when they want the servicead later when they want the service


• Many will see the ad, but how many will be Many will see the ad, but how many will be interested?interested?

• Counts on people remembering the ad Counts on people remembering the ad later when they want the servicelater when they want the service

• Ad can only display so much informationAd can only display so much information



Internet SearchInternet Search



• Visitor is looking for your business Visitor is looking for your business RIGHT THEN AND THERERIGHT THEN AND THERE

If Your If Your Business is Business is

Not Appearing Not Appearing in those in those

Search ResultsSearch Results

It is Like It is Like People are People are Knocking at Knocking at Your DoorYour Door

And You And You Aren’t Aren’t

Answering!!!Answering!!!

Internet Internet Marketing for Marketing for your Business your Business

is Very is Very AffordableAffordable

Control Over Control Over how your how your Brand is Brand is

RepresentedRepresented

Your Online Marketing Your Online Marketing Material Can Easily ContainMaterial Can Easily Contain


• Testimonials or reviews from other Testimonials or reviews from other customerscustomers



• Pictures and even videos of your Pictures and even videos of your businessbusiness



• Pictures and even videos of your businessPictures and even videos of your business• Information that can be as general or Information that can be as general or

specific as you likespecific as you like

Internet Internet Marketing Builds Marketing Builds Upon the Success Upon the Success

of your of your CompetitionCompetition

Build Your Campaign by Build Your Campaign by Studying:Studying:


• Current positioning of your Current positioning of your competitioncompetition


• Current positioning of your Current positioning of your competitioncompetition

• Amount of promotion your Amount of promotion your competition did to get to the topcompetition did to get to the top


• Current positioning of your competitionCurrent positioning of your competition• Amount of promotion your competition did Amount of promotion your competition did

to get to the topto get to the top• The “keywords” your competition is The “keywords” your competition is

targetingtargeting


• Current positioning of your competitionCurrent positioning of your competition• Amount of promotion your competition did to get Amount of promotion your competition did to get

to the topto the top• The “keywords” your competition is targetingThe “keywords” your competition is targeting• The type of sales approach they are employing to The type of sales approach they are employing to

convert visitorsconvert visitors

People are People are Talking About Talking About your Business your Business

OnlineOnline

Popular Review Websites:Popular Review Websites:


• Yelp.comYelp.com


• Yelp.comYelp.com• Google.com’s directoryGoogle.com’s directory


• Yelp.comYelp.com• Google.com’s directoryGoogle.com’s directory• Citysearch.comCitysearch.com


• Yelp.comYelp.com• Google.com’s directoryGoogle.com’s directory• Citysearch.comCitysearch.com• Bing.comBing.com


• Yelp.comYelp.com• Google.com’s directoryGoogle.com’s directory• Citysearch.comCitysearch.com• Bing.comBing.com• Many moreMany more

Internet Internet Marketing Adds Marketing Adds Value to Other Value to Other

Forms of Forms of AdvertisingAdvertising


Ad in the newspaper Ad in the newspaper

without a websitewithout a website


Ad in the newspaper Ad in the newspaper

with a websitewith a website

The Long Term The Long Term Benefits of Benefits of

Internet Internet Marketing for Marketing for your Businessyour Business

Long Term Benefits:Long Term Benefits:


• The internet is currently “the” The internet is currently “the” place to be, and it is just getting place to be, and it is just getting started!started!


• The internet is currently “the” place to The internet is currently “the” place to be, and it is just getting started!be, and it is just getting started!

• Even if you are enjoying good rankings in Even if you are enjoying good rankings in the search engines, if you haven’t done the search engines, if you haven’t done any promotion it won’t lastany promotion it won’t last


• The internet is currently “the” place to be, and it is just The internet is currently “the” place to be, and it is just getting started!getting started!

• Even if you are enjoying good rankings in the search Even if you are enjoying good rankings in the search engines, if you haven’t done any promotion it won’t lastengines, if you haven’t done any promotion it won’t last

• An important element of any marketing campaign is An important element of any marketing campaign is repetitionrepetition

Thank You for Thank You for Watching the Watching the

VideosVideos

Documents

Local Business Starter Package