8/7/2019 Lobby Day Use of Social Media

1/27

UsingSocialMediatoAmplifyAdvocacyEfforts

1

8/7/2019 Lobby Day Use of Social Media

2/27

WelcomeandIntroduc=ons

2

MikePane)a

Partner,BeekeeperGroup

ElectedOfficialintheDistrictofColumbia

Award-winningonlinestrategistswithtophonorsfromGeorge

WashingtonSchoolofPolicalManagement,American

AssociaonofPolicalConsultants,andthePublicAffairs

Council

FirstjobaIercollegewasatemporaryemployeeinthe

GreaterWashingtonRegionoffice

8/7/2019 Lobby Day Use of Social Media

3/27

WhyWeAreHere?WhatWeWillLearn?

2

LobbyDayisanopportunitytogetactualAHAmemberstalkingtotheirelectedofficials

Face-to-Faceissoimportant,howeveritsonlygoingtobeonlyahandfulofpeoplevisingeachoffice

Whatiftherewasawaytogethaveknowaboutthegoodworkyouaredoingherethisweekwith:

-Yourfriends,family,andco-workers?

-Yourelectedofficials?

-Localmedia?

Tipsandtoolsnotjustfortoday-butforusebackhomeaswell!!

8/7/2019 Lobby Day Use of Social Media

4/27

QuickOverviewofSocialMedia

3

HowmanyofyouuseFacebook?TwiUer?YouTube?

Howmanyfriendsdoyouhave?Howmanyfriendsdoallyourfriendshave?

Themaingoalforusingsocial

mediaistogetourupdatesandmessagesintoasmanypeoples

socialmediastreamsaspossible-

andthatstartswithyou.

8/7/2019 Lobby Day Use of Social Media

5/27

WhyThisMaers

2

FundamentalshiIinthe

powerofcommunicaonand

theflowofinformaon

Fragmentaonofmedia

landscapeconnuesona

relentlesspace

Tradionalmediabusiness

modelsarestarngtoerode

Thepeoplearenowthe

media.andhavethetoolsand

meanstomaUer!

vs.

8/7/2019 Lobby Day Use of Social Media

6/27

Fragmenta=onofMedia

2

vs.

106 Million

Viewers for 1983

series finale

20.5 Million

Viewers for 2010

series finale

8/7/2019 Lobby Day Use of Social Media

7/27

PeopleTrustWhatFriendsSay

2

Peoplenolongerplaceagreatdeal

oftrustininstuonsorthemedia

Only23%ratethehonestyand

ethicalstandardofjournalistsashighorveryhigh,while31%said

theywereloworverylow(Source:TheProjectforExcellenceinJournalism)

Only22%haveahighdegreeoftrust

inthegovernment(Source:Gallop,April2010)

90%ofconsumersonlinetrust

recommendaonsfrompeoplethey

know;70%trustopinionsofunknown

users.(Econsultancy,July2009)

8/7/2019 Lobby Day Use of Social Media

8/27

CongressisListening

2

Congressionalofficesareintegrang

socialmediatoolsintotheiroperaons

TobeUerunderstandconstuents

opinionsandalsotocommunicate

informaon

Nearlytwo-thirdsofstaffsurveyed

(64%)thinkFacebookisanimportant

waytounderstandconstuentsviews

Nearlythree-quarters(74%)thinkitis

importantforcommunicangtheir

Membersviews.

Source:CongressionalManagementFounda5on

8/7/2019 Lobby Day Use of Social Media

9/27

SoAreStateLegislators

2

48governorshaveapersonalizedTwiUer

presenceandeverygovernorhasa

personalizedFacebookpresence

Atleast10%ofstatelegislatorshaveapersonalizedTwiUerpresence.

ThetopfiveTwiUeringstatelegislatures

areFL,MO,PA,CA,andL

Morethan2,500statelawmakersareonFacebook

ThetopfiveFacebookstatelegislatures,

bytotalnumbers,are:NY,MN,M,TX,

andNC

Source:DigitalAmerica,March2011

8/7/2019 Lobby Day Use of Social Media

10/27

TheMediaisListeningToo

2

89%ofreporterslooktoblogsand65%

areusingsocialnetworksforstories*.

ReporterswilloIenturntosocialmediaanddiveintohashtagstofind

quotesandreal-meinformaononan

issueorevent

Greatwayforthemtofindleadsand

seeemergingtrendsandtopicsdevelop

Lookfornewsourcesorpeoplewho

areactuallyatanevent-andsomemes

usephotosorvideossubmiUed

*Source:GeorgeWashingtonUniversityandCision,Jan2010

8/7/2019 Lobby Day Use of Social Media

11/27

YouHavethePowerandtheTools

2

+ =

Global

Distribu5on

8/7/2019 Lobby Day Use of Social Media

12/27

ExampleofSomeoneUsingTools

2

hp://www.youtube.com/watch?vD6e94jJ5AaQ

http://www.youtube.com/watch?v=D6e94jJ5AaQhttp://www.youtube.com/watch?v=D6e94jJ5AaQ

8/7/2019 Lobby Day Use of Social Media

13/27

...AndGe`ngResults

2

SenatorMichaelBenneofColorado

hp://www.youtube.com/watch?vjsz0LPqPrwA

http://www.youtube.com/watch?v=jsz0LPqPrwAhttp://www.youtube.com/watch?v=jsz0LPqPrwAhttp://www.youtube.com/watch?v=jsz0LPqPrwA

8/7/2019 Lobby Day Use of Social Media

14/27

Ge`ngIntoSpecifics

2

Wearenowgoingtodoahands-onreviewofsomeofthe

majorsocialmedianetworksincluding:

Facebook

TwiUer

Flickr

YouTube

8/7/2019 Lobby Day Use of Social Media

15/27

UsingFacebook

2

MakesureyoudownloadtheFacebookapplicaonforyourphone

-orsetupyourphonewith

Facebook-toeasilyuploadphotos

andstatusupdates

Besuretotagpeopleinphotos,videosandupdates

tsessenaltolikeyourRepresentaveandSenators,so

thatyoucantagtheminyourown

posts-sameforlocalmediaoutlets

Onceyoufollowyourmemberyou

canalsowriteontheirwall

BesuretoLiketheFacebook

PageofYouretheCure

h)p://www.facebook.com/yourethecure/

http://www.facebook.com/yourethecure/http://www.facebook.com/yourethecure/

8/7/2019 Lobby Day Use of Social Media

16/27

UsingFacebook

2

8/7/2019 Lobby Day Use of Social Media

17/27

UsingFacebook

2

8/7/2019 Lobby Day Use of Social Media

18/27

UsingFacebook

2

8/7/2019 Lobby Day Use of Social Media

19/27

UsingFacebook

2

8/7/2019 Lobby Day Use of Social Media

20/27

UsingTwier

2

Addtheapplicaontoyourmobilephoneorsetupyouraccounttotweet

viatextmessage

FindoutifyourRep.andSenatorsareonTwiUer-andfollowthem

WhenupdangfromCapitolHill,besuretousetheappropriatehashtag

(#YTContheHill)

seyourMemberofCongressTwiUerhandleinyourtweetsthatwillbeseenby

theirofficeandotherswhofollow

Therearetoolsthatallowforphotostobeappendedtotweets-usethem!

Follow

@AmHeartAdvocacy

onTwier

8/7/2019 Lobby Day Use of Social Media

21/27

TweetCongress.com

2

8/7/2019 Lobby Day Use of Social Media

22/27

UsingTwier

2

8/7/2019 Lobby Day Use of Social Media

23/27

UsingTwier

2

8/7/2019 Lobby Day Use of Social Media

24/27

UsingYouTube

2

VideotakenonyourphonecanbeuploadeddirectlytoYouTube

First-persontocameratellingyourstory,whyyouarehere,andwhatpeople

watchingcandoworksverywellinthis

format

Again,besuretouseappropriatehash

tagsandtakethemetowritethedescripon-usedforsearchengines

YoucanalsouploadvideotoFacebookandotherplaormsaswell-orfroma

videocamerawhenyougetbackhome

Besuretosubscribeto

ourYouTubechannelat:h)p://www.youtube.com/AmHeartAdvocacy

http://www.youtube.com/AmHeartAdvocacyhttp://www.youtube.com/AmHeartAdvocacy

8/7/2019 Lobby Day Use of Social Media

25/27

UsingFlickr

2

Flickrisusedtosharephotos-andhasalotofthesamesocialmediacapabiliesas

asothersites

Thereareappsformobilephonestouploadtotheservice

AHAhasaFlickrpoolwhereyoucan

uploadphotostakentodayorwhenyougetback

ThetagforphotosonFlickrisYTContheHill

8/7/2019 Lobby Day Use of Social Media

26/27

TakeTheseSkillsHomeWithYou!

2

1Findus!"Like"AmericanHeartAssocia=on:You're

theCureonFacebookand"Follow"@AmHeartAdvocacy

onTwier.

2FindYourLegislatorsandtheMedia!"Like"and

"Follow"yourlocal,state,andfederallawmakers,as

wellaskeylocalandna=onalnewsoutlets,soyoucan

bepartofthedialogue.

3SpeadtheWord!"Share"and"retweet"You'rethe

Curemessages,suchasac=onalertsandnewsstories.

4RecruitOtherstotheCause!Encourageyourfriends

andfollowerstojoinourpages.

KeepUsPosted!Letusknowhowyouarebeingpart

ofthecurebysharingyourstory,pictures,videos,and

linkswithus,documen=ngyourAHAinvolvement.

8/7/2019 Lobby Day Use of Social Media

27/27

Ques=onsorComments

1