Loaded & orangatang catalog 2014

MADE IN CALIFORNIA

20

14

ETHOSWe love skateboarding, snowboarding and surfing and we want to see them all expand and be successful. This mission is at the core of all our business strategies.

Our current priority is to grow the longboard industry and community. Our belief is that the rising tide raises all ships, and that if longboarding grows we will grow. We don’t prioritize our brand to do that. We view all other longboard companies as friends and partners who are collectively growing skateboarding. We don’t have any intention of

“fighting over market share,” but rather are looking to innovate and inspire in order to grow longboarding for the good of all.

We’ve studied the successes and missteps of the Surf, Snow and Skate industries and have determined what we believe are best practices:

The specialty skate/surf/snow shops and distributors are the heart and soul of the culture of board riding. To that end we work with the best partners worldwide and are committed to supporting these shops and distributors in order to ensure their long-term success.

This support occurs in numerous fashions, with one key method being that everyone in the supply chain makes a fair and sustainable margin. This seems obvious but unfortunately hasn’t been standard practice in our industry, and the specialty shops have been the first to suffer. By giving the retailers healthy margins we’ve become known/criticized for our high pricing/prices. So it goes. We’ve also helped many survive the Great Recession. We feel that we provide the best product we can at a fair price while compensating all those that contribute to the process in an equitable manner. If you don’t like it—you don’t need to buy our shit. But if you choose to get a Loaded, be proud that your hard earned money is supporting a creative and cultural process, and is helping this community to thrive.

We enjoy what we do and we love to challenge each other and to challenge you. We expect you to challenge us back and we feel that this is the key to personal and communal growth.

JILLIAN MITCHELL

NIC ESCAMILLA ARI CHAMASMANY Length: 37” / 94cm Width: 9.5” / 24cm Wheelbase: 20.75” and 22” / 22cm and 56cm

OVERLANDSpanning the size gap between the Kanthaka and Tesseract, the Overland is designed for the all-around rider seeking a happy medium between a shorter technical double kick and a downhill freeriding machine. Mild radial concave and subtle wheel well flares ensure a comfortable stance, while a beefy kicktail and steeper nose provide crisp pop and ample leverage for ollies, slides, manuals and shuvits. The directional shape with tapered waist facilitates quick back-foot transitions from rail to rail and accentuates the rear wheel well flares, while a moderately stiff flex allows for responsive turning. Textured urethane on the bottom provides vibration damping, durable protection, and ultra-smooth rail slides. Two wheelbase options accommodate reverse-kingpin and standard trucks.

DOWNHILL / •••

CARVING / ••

FREESTYLE / ••••

DANCING / ••

SLIDING / •••

PUMPING / ••

BOWLS / •••

Length: 37” / 94cm Width: 9.5” / 24cm Wheelbase: 20.75” and 22” / 22cm and 56cm

LAURENT PERIGAULT & ETHAN COCHARD ALEXANDRA KUBIAK HO-CHI

TESSERACTThe Tesseract integrates rocker, wheel well flares, W concave, and multiple wheelbase options into a lightweight package designed for big mountain roads, high speeds, snappy slides, lofty ollies, and techy manual combos. The classic symmetrical shape with twin kicktails is the Swiss Army Knife of modern, all-terrain skateboarding.

Length: 39” / 99 cm Width: 9.5” / 24 cm Wheelbase: 24.5” and 26” / 62.2 cm and 66 cm

DOWNHILL / ••••

CARVING / ••


DANCING / •••

SLIDING / ••••

PUMPING / ••

BOWLS / ••

Length: 33” / 84cm Width: 9.5” / 24cm Wheelbase: 24.5” and 26” / 62.2cm and 66cm

The Cantellated Tesseract integrates rocker, wheel well flares, W concave, and multiple wheelbase options into a lightweight package designed for big mountain roads, high speeds, snappy slides, lofty ollies, and techy manual combos. It sports a single tail kick to meet your ollie-popping, tick-tacking, and manual-balancing needs. The Cantellated Tesseract’s tail features a wider and fuller shape that promotes more frequent and emphatic use than its double-kick cousin.

CANTELLATED


CARVING / ••

FREESTYLE / •••

DANCING / ••


PUMPING / ••

BOWLS / ••


The Truncated Tesseract integrates rocker, wheel well flares, W concave, and multiple wheelbase options into a lightweight package designed for big mountain roads, high speeds, and snappy slides. It eschews superfluous appendages in favor of a more traditional and race-inspired shape while retaining all the performance-driven ergonomics and construction of its precursor.

TRUNCATED



CARVING / ••

FREESTYLE / •

DANCING / •


PUMPING / ••

BOWLS / •

DANIEL FISSMER ARI CHAMASMANY

DOWNHILL / •

CARVING / ••••


DANCING / ••

SLIDING / •••

PUMPING / •••

BOWLS / ••

Length: 34” / 86cm Width: 9.125” / 23.18cm Wheelbase: 20.75” / 52.71cm

The Poke features highly functional kicktails and a comfortable platform with concave, rocker, and subtle wheel well flares. This versatile urban explorer keeps up with your every whim and makes each outing a creative, dynamic adventure.

POKE

SERGI RUDOLBOY CHRISTIAN ROSILLO

CHUBBY UNICORNThe Chubby Unicorn puts all our eggs in one basket. Rocker, W concave, functional wheels flares and nose and tail kicks create an ergonomic platform for downhill decadence and freestyle fun. CNC routed grab rails, recessed angled truck mounts and wheel well flares shave weight, lower your center of gravity and keep your steering geometry true. Orangatang urethane sidewalls, a bass wood core, composite construction and a UHMW base provide abrasion resistance, durability, moisture resistance and vibration dampening. Pairs well with marshmallow clouds and rainbow brittle.

Length: 42.25”/ 107.3cm Width: 9.75”/ 24.8cm Wheelbase: 28.25”/ 71.8cm


CARVING / ••


DANCING / •••


PUMPING / •

BOWLS / •

CAMILO CESPEDES CHRISTIAN ROSILLO

KANTHAKALike its namesake from Buddhist legend, the Kanthaka is an agile, muscular, and loyal steed for any rider seeking a swift and exciting journey to double-kick freeride enlightenment. Blurring the lines between street skating and freeriding,the Kanthaka builds off contemporary skate design and brings rocker, functional and ergonomic wheel wells, and composite construction to create something innovative, versatile and unique. Available in two widths.

Length: 36” / 91cm Width: 8.625” / 21.91cm and 8.875” / 22.42cm Wheelbase: 17.5” / 22.4cm

DOWNHILL / ••

CARVING / ••


DANCING / •


PUMPING / •••

BOWLS / ••••

LOTFI LAMAALI LAURENT PERIGAULT

BHANGRAA more compact dancing/freestyle deck, the Bhangra offers plenty of foot space to get your dancing groove on yet is compact and lightweight enough to facilitate steezy slides and advanced flatland tricks. Upturned nose and tail kicks, purposeful griptape patterns, rocker, mellow concave and damp flex (created in part by the use of epoxy bio-resin & cork) result in comfortable and functional ergonomics that inspire confidence on both the dance floor and the hills.

Length: 48.5” / 123 cm Width: 9.5” / 24 cm Wheelbase: 32.75” / 83.19 cm

DOWNHILL / ••

CARVING / ••


DANCING / ••••

SLIDING / •••

PUMPING / •

BOWLS / •

ADAM STOKOWSKI ADAM COLTON

DERVISH SAMA

With a slightly wider platform than its predecessor, the Dervish Sama balances comfort, edge control, and responsiveness. Combined with more pronounced concave, the extra width enhances turn initiation and slide control. We added subtle nose and tail kicks to increase pop and lock your feet in for freestyle tricks. The neck and drop-through cutout were also updated for increased durability under hard riding conditions. A six-piece griptape pattern provides enhanced control at the kicks and facilitates comfortable footwork maneuvers on the standing platform without interfering with the board’s flex pattern.

Length: 42.8” / 109cm Width: 9” / 22.9cm Wheelbase: 31.5” / 80cm

DOWNHILL / •



DANCING / •••

SLIDING / •••

PUMPING / ••

BOWLS / •

CAMILO CESPEDES GUILLERMO ORJUELA

TAN TIENThe Tan Tien features foot-locking concave, drop-through truck mounting, pumpable camber as well as responsive nose and tail kicks, the Tan Tien blends carve oriented longboarding with advanced freestyle trick riding. The complex contours create a responsive board that allows for increased confidence when leaning into turns, popping tricks, and powering through slides.

DOWNHILL / •



DANCING / •••

SLIDING / •••

PUMPING / •••

BOWLS / •

Length: 39” / 99cm Width: 8.75” / 22.25cm Wheelbase: 27” / 68.5cm

AXEL MONTGOMERY MARIA ARNDT

VANGUARDThe one that started it all. Symmetrical shape and stance encourage a balanced center of gravity and increase the ability to weight the deck through turns for better control and energy generation. The sidecuts allow for decreased torsional stiffness between the feet to allow for greater nuances in the turning radius.

Length: 42”/107cm & 38”/98cm Width: 8.5”/22cm Wheelbase: 35”/88.9cm & 31.5”/80cm

DOWNHILL / •


FREESTYLE / •

DANCING / •••

SLIDING / ••

PUMPING / ••••

BOWLS / •

NIC ESCAMILLA ARI CHAMASMANY

FATTAILThe Fattail was designed for pumping, carving, pedestrian slalom, freestyle and any situation where lively, energetic lines are on the menu. Subtle concave locks your feet in against g-forces, while the topmounted and cambered platform provides energetic performance in and out of each carve. The deck’s shape offers ample leverage under both feet for aggressive maneuvering while maintaining a subtle taper near the trucks to provide awareness of foot position while powering through turns. It features a hefty kicktail for functionality in both freestyle tricks and surf-style shredding. The Fattail is also equipped with a slight nose kick for manuals and shuvits.

Length: 38” / 96.5cm Width: 8.63” / 22cm Wheelbase: 26.5” / 67.3cm & 27.4” / 69.6cm

DOWNHILL / •



DANCING / ••

SLIDING / •••

PUMPING / ••••

BOWLS / ••

GLOVES

ALEXANDRA KUBIAK HO-CHI LAURENT PERIGAULT

Slim, minimalist design strikes an optimal balance of dexterity, protection, and durability. Supple yet durable goat leather construction. Dual-layer leather reinforcement. Non-articulated thumbs for less chance of drag. Segmented leather and foam knuckle guards for protection and dexterity. Large, segmented Velcro palms maximize puck adhesion and flexibility. Chamfered UHMW palm pucks. Lined with Coolmax® wicking fabric. Ventilation windows for extra airflow. Reflective edging for low-light riding conditions.

RACE

FREERIDE

ADVANCED FREERIDE

Non-articulated thumbs for less chance of drag, synthetic suede palms and ergonomic finger shapes for close and comfortable fit. Removable EVA foam wrist cushion. Breathable mesh top. Lined with Coolmax® wicking fabric. Reflective lining. Velcro palms, finger tips, and thumb. Chamfered UHMW palm and thumb pucks. High density finger pucks.

High quality goatskin leather. Carbon knuckle and finger protectors. Leather reinforcement. Non-articulated thumbs for less chance of drag. Breathable mesh top. Lined with Coolmax® wicking fabric. Reflective sections. Velcro palms, finger tips and thumbs. Ergonomic finger shapes. Chamfered UHMW palm and thumb pucks. High density finger pucks.

HARDWARE

GINA MENDEZ AMANDA POWELL

Developed to withstand the rigors of performance longboarding. Featuring a gel lubricant designed for high speeds and maximum durability. Interior step ring to maintain constant lubrication.

These extremely strong steel flat head bolts are ideal for freestyle and street oriented setups where unobstructed foot mobility over the entire deck is required.

Available sizes: 1” and 1.25”. Hex key included.

These extremely strong steel flange head bolts feature an integrated washer to reduce the height of the bolt heads while still distributing pressure.

Available sizes: 1”, 1.25”, 1.5”. Hex key included.

FLANGE HEAD HARDWARE

FLAT HEAD HARDWARE

JEHU BEARINGS

LOADED APPAREL

TREVOR BAIRD & DANE WEBBER ETHAN COCHARD

LOADED SHAPE SHIFTER TEELOADED LOGO TEELOADED BLACK METAL TEE

LOADED 5-PANEL HAT

Can’t fit in? Find the whole hipster thing confusing? Wish you could look like a fisherman without having to tie a fly? We’re here to help. 5 panels are better than 4 and we couldn’t figure out how to sew 6 together.

Organic cotton and printed with water based inks.

Organic cotton and reverse printed with water based inks to give the graphic a worn in look. Every shirt will look different.


THE KILMER

THE CAGE

THE KEANU

66mm (38mm contact) centerset Peachy ThaneThe Keanu is a compact sliding machine designed for double-kick sliders or riders who prefer a smaller and lighter wheel.Available in 3 duros: 80a, 83a, and 86a.

69mm (39.5mm contact) centerset Peachy ThaneThe Kilmer is the perfect mid-sized centerset wheel for downhill freeride domination.Available in 3 duros: 80a, 83a, and 86a.

73mm (41.5mm contact) centerset Peachy ThaneThe largest of the centerset family, The Cage provides roll speed and predictable drifts for high-speed downhill freeriding.Available in 3 duros: 80a, 83a, and 86a.

ORANGATANGCENTER SET

NIC ESCAMILLA ARI CHAMASMANY

KEGEL

IN HEAT

4PRESIDENT

80mm (56mm contact) offset Happy ThaneYour ticket to high-speed steamroller action and the obliteration of a variety of small mammals. Available in 80a.

75mm (56mm contact) offsetHappy ThaneA perennial favorite for hard carving, pumping, and downhill racing.Available in 3 duros: 80a, 83a, and 86a.

70mm (53mm contact) offset Happy ThaneA mid-sized slalom shape for hard carving, pumping, and technical down-hill racing.Available in 3 duros: 80a, 83a, and 86a.

Poured in an extra lively and energetic urethane formula, these double barrel bushings will put the bounce back in your cross-step. Available in Soft, Medium and Hard

NIPPLES

PATRICK SWITZER ARI CHAMASMANY

ORANGATANGRACE

75mm (45mm contact) offset Happy ThaneThe Durian is the largest of the offset freeride wheels, bridging the gap between a full-fledged race wheel (like the In Heat) and a slidier freeride wheel (like The Cage).Available in 3 duros: 80a, 83a, and 86a.

DURIAN

70mm (42mm contact) offset Happy ThaneThe Stimulus is a mid-sized wheel that strikes a balance between a full-fledged race wheel (like the 4President) and a slidier freeride wheel (like The Kilmer).Available in 3 duros: 80a, 83a, and 86a.

STIMULUS

72.5mm (35mm contact) centerset EuphorethaneA narrower, mid-sized freeride wheel with stiff, rounded lips. Poured in our Euphorethane formula for long slides and excellent longevity.Available in 3 duros: 80a, 83a, and 86a.

MORONGA

FAT FREE

65mm (37mm contact) offset Happy ThaneThe Fat Free is a small and lightweight freeride wheel designed to provide easy slides on smaller boards like minis and double-kicks.Available in 3 duros: 80a, 83a, and 86a.

ORANGATANGFREERIDE

CINDY ZHOU ADAM STOKOWSKI

G HAT

Black, bold, and breathable Flexfit hat with an off-center Orangatang G logo in light blue.

OTANG BLUE SIDE LOGO TEE GIRLY RACER BACK TANK TOPOTANG MUSTARD TEE




ORANGATANG APPAREL

CAMI BEST & CINDY ZHOU ADAM STOKOWSKI

JILLIAN MITCHELL

LOADED B

OARDS

ORANGATA

NG W

HEELS

1057

5 Vi

rgin

ia A

ve.

Cul

ver

City

, CA

9023

2

tel:

310.

839.

1800

fax:

310

.839

.181

3

load

edbo

ards

.com

oran

gata

ngw

heel

s.co

m

20

14RENAN L

AZZAROTT

I R

AFA

EL A

ZEVE

DO

PRODUCT

SHOTS

N

ANA S

TUDIO

Documents

Loaded & orangatang catalog 2014