LO1:To be able to define the term aims LO2: To be able to define the term objectivesLo3: To know what Aims and Objectives are for an organisationLO4: To know the relationship between them.

L2 BusinessUnit 2: Business Organisations

Different Sectors

M1 Part 1In a nutshell

Find 3 organisations

Look at the aims and objectives pick 3

How do functional areas support these?

Apple • Private sector Computer manufacturer

• PLC

• Aims: Useable – developed the “desktop metaphor”

• Aim: Reliable – rarely crash

• Aim: Unique – stylish

• Had been in trouble in 90’s

• Launched iMac

• Diversified = Also retailer

• Core Departments = Marketing + R & D

• = identifying and meeting customer needs

• 4 P’s = The marketing mix

• Product, Price, Promotion Place

MarketingProduct

Knew customers = Professional and design conscious

Customers moving from Desktop to portable devices.

Rise in MP3 use, Phones Cameras etc

Wanted to combine all things in iPhone (R&D)

MarketingPrice

Knew customers willing to pay a premium for:

Exclusivity = iPhone on one network

Style = Iconic looks

Apps = “war” between Sony and Phillips.

Anyone can develop – only they sell

MarketingPromotion

Built up hype

Exclusivity

Specialist staff

Apps

Press releases

MarketingPlace

Availability

At first only contract through O2

Compare the aims and objectives of different

businesses• Use the business that you used for P1

• And the organisation that you used in P4/5

• A) You need identify three different organisations

• Investigate ownership

• Look at the aims and objectives pick 3

• B) Compare aims and objectives

• Purpose

• Sector

• Size

• ownership

DeadlineFriday the 3rd of December.

No excuses.