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LMID Web Site Redesign LMID Web Site Redesign ProjectProject
LMID Web Site Redesign ProjectLMID Web Site Redesign Project
►►Project GoalsProject Goals
►►Web Traffic AnalysisWeb Traffic Analysis
►►Survey ResultsSurvey Results
►►DiscussionDiscussion
Project GoalsProject GoalsTo deliver Labor Market Information (LMI) and To deliver Labor Market Information (LMI) and
Products that:Products that:►►Meet customer needsMeet customer needs►►Enhance user experienceEnhance user experience►►Align with client demographicsAlign with client demographics►►Incorporate technology solutionsIncorporate technology solutions►►Are accurate and released on the internet in Are accurate and released on the internet in
a timely mannera timely manner►►Showcase California as a leader in LMI Showcase California as a leader in LMI
deliverydelivery
LMID Web Site DemographicsLMID Web Site Demographics
Typical LMI Web Site users are:Typical LMI Web Site users are:Job Seekers Job Seekers Economic Developers Economic Developers StudentsStudentsLMI AnalystsLMI AnalystsEducators Educators EmployersEmployersWorkforce Services ProfessionalsWorkforce Services ProfessionalsOther Local/State/Federal Policy Makers or Other Local/State/Federal Policy Makers or StakeholdersStakeholders
WEB ANALYTICS WEB ANALYTICS –– TRAFFIC ANALYSISTRAFFIC ANALYSIS►►
VISITORS 2008 VISITORS 2008 -- 20102010
Data Source: CA Office of Technology Services (OTECH)
4.3M3.8M
3.4M
0
1
2
3
4
5
Millions
2008 2009 2010
LMID Web site Traffic: Annual Unique Visits
200820092010
* Web site traffic trending lower from a peak of 4.3M visits in 20Web site traffic trending lower from a peak of 4.3M visits in 200808
WEB ANALYTICS WEB ANALYTICS –– TRAFFIC ANALYSISTRAFFIC ANALYSIS►►
PAGEVIEWS 2008 PAGEVIEWS 2008 -- 20102010
Data Source: CA Office of Technology Services (OTECH)
43.1M
28.1M 25.9M
0.0
10.0
20.0
30.0
40.0
50.0
Millions
2008 2009 2010
LMID Web Stats: Total Pageviews
200820092010
* Less visitors resulting in lower overall page views Less visitors resulting in lower overall page views
WEB ANALYTICS WEB ANALYTICS –– TRAFFIC ANALYSISTRAFFIC ANALYSIS►►
VISITORS & PAGEVIEWSVISITORS & PAGEVIEWSLMID Web sites Monthly Visits and Pageviews
CY2008 - CY2010
050,000
100,000150,000200,000250,000300,000350,000400,000450,000500,000
0.00
5.00
10.00
15.00
20.00
25.00
Visits P/Visit
Visits Pageviews
LMID Web sites Monthly Visits CY2008 - CY2010
050,000
100,000150,000200,000250,000300,000350,000400,000450,000500,000
Visits
LMID Web sites Average Pageviews per visitCY2008 - CY2010
0.00
5.00
10.00
15.00
20.00
25.00
P/Visit
320K Unique Visits per month (avg)
8.3 Pageviews
per visit
Data is combined stats for LMID primary domains: www.labormarketinfo.edd.ca.gov
and www.calmis.edd.ca.gov
Data Source: CA Office of Technology Services (OTECH)
Connection Speed
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
20092010
2009 89.1% 7.4% 2.6% 0.5% 0.4%
2010 62.7% 22.3% 11.9% 1.8% 1.3%
Unknown Dialup T1 DSL Cable
Browser Versions 2009
0.4%0.3%
4.0%12.2%
74.6%
0.7% 3.2%4.3%
0.3%
Internet Explorer
Firefox
Safari
Mozilla Compatible Agent
(unknow n)
Mozilla
Chrome
Others
Smartphone Brow sers (All)
Browser Versions 2010
0.7%
4.6%
0.6%4.7%
2.6%
68.1%
12.2%6.4%
Internet Explorer
Firefox
Mozilla Compatible Agent
Safari
Chrome
(unknow n)
Others
Smartphone Brow sers (All)
WEB ANALYTICS WEB ANALYTICS –– TRAFFIC ANALYSISTRAFFIC ANALYSIS►►
CONNECTION SPEED & BROWSERSCONNECTION SPEED & BROWSERS
High percentage of unknown connection speed. Mix of known connection speeds shows high proportion of dial-up connections. Smartphone connections doubled 0.3% to 0.6% (still only a fraction of whole)
Data Source: CA Office of Technology Services (OTECH)
WEB ANALYTICS WEB ANALYTICS –– TRAFFIC ANALYSISTRAFFIC ANALYSIS►►
GEOGRAPHIC LOCATION | SOURCEGEOGRAPHIC LOCATION | SOURCE
LMID Web site Traffic: Referring Source
Search, 12%
Direct, 51%Referral, 37%
LMID Web Site Traffic: Top Referring Locations
US - Other States, 35%
Other Countries,
5%Canada, 1%
California, 59%
Web site Traffic: California Locations
020,00040,00060,00080,000
100,000120,000140,000160,000180,000
050100150200250300350
VisitsP/Visit
Data Source: CA Office of Technology Services (OTECH)
Google Robot
LMID Web Site Traffic: Top Referring US States
Florida, 2%
Texas, 1%
Virginia, 1%
Georgia, 1%
Illinois, 1%
Others, 12%
Washington, 10%
New York, 9%
West Virginia, 4%
California, 59%
WEB ANALYTICS WEB ANALYTICS –– ENGAGEMENT METRICSENGAGEMENT METRICS►►
HEAVILY TRAFFICED AREAS 2010HEAVILY TRAFFICED AREAS 2010
The Top Files chart shows the top files requested from the webserver
during 2010 Data Source: CA Office of Technology Services (OTECH)
WEB ANALYTICS WEB ANALYTICS –– ENGAGEMENT METRICSENGAGEMENT METRICS►►
TOP 25 DOWNLOADED ITEMS 2010TOP 25 DOWNLOADED ITEMS 2010
The downloads stats shows the top requested downloaded files by Valid Hits and by Bytes size.Data Source: CA Office of Technology Services (OTECH)
Web Site User SurveyWeb Site User Survey
Source: Survey Monkey
47.1%47.1%47.1%47.1% 5.9%5.9%
35.3%35.3% 41.2%41.2% 23.5%23.5%
64.7%64.7% 23.5%23.5% 11.8%11.8%
Web Site User Survey (continued)Web Site User Survey (continued)Web Site User Survey (continued)Web Site User Survey (continued)
Source: Survey Monkey
41.2%41.2%
5.9%5.9%17.6%17.6%
5.9%5.9%
11.8%11.8%
11.8%11.8%
5.9%5.9%
Web Site User Survey (continued)Web Site User Survey (continued)
Source: Survey Monkey
47.1%47.1%
17.6%17.6%
29.4%29.4% 5.9%5.9%
Web Site User Survey (continued)Web Site User Survey (continued)
Source: Survey Monkey
64.7%64.7%
29.4%29.4%
5.9%5.9%
Web Site User Survey (continued)Web Site User Survey (continued)
Source: Survey Monkey
64.7%64.7%
29.4%29.4%
5.9%5.9%
Web Site User Survey (continued)Web Site User Survey (continued)
Source: Survey MonkeyNumber of Respondents
61.1%61.1%
55.6%55.6%
38.9%38.9%
38.9%38.9%
33.3%33.3%
22.2%22.2%
22.2%22.2%16.7%16.7%
16.7%16.7%
11.1%11.1%
11.1%11.1%
Web Site User Survey (continued)Web Site User Survey (continued)
22.2%22.2%
Source: Survey Monkey
83.3%83.3%
55.6%55.6%44.4%44.4%
83.3%83.3%61.1%61.1%
38.9%38.9%
72.2%72.2%61.1%61.1%
38.9%38.9%
5.6%5.6%
Number of RespondentsSource: Survey Monkey
22.2%22.2%
11.1%11.1%38.9%38.9%
Web Site User Survey (continued)Web Site User Survey (continued)
Source: Survey Monkey
66.7%66.7%
5.6%5.6%
27.8%27.8%
Web Site User Survey (continued)Web Site User Survey (continued)
66.7%66.7% 16.7%16.7%
16.7%16.7%
Source: Survey Monkey
Web Site User Survey (final)Web Site User Survey (final)
Source: Survey Monkey Number of RespondentsSource: Survey Monkey
56.3%56.3%
68.8%68.8%
43.8%43.8%
56.3%56.3%
68.8%68.8%
43.8%43.8%
6.3%6.3%
62.5%62.5%
56.3%56.3%
25.0%25.0%
62.5%62.5%
LMID Web Site Redesign ProjectLMID Web Site Redesign Project
EDDEDD’’ss Home PageHome Page
LMID Web Site Redesign LMID Web Site Redesign ProjectProject
LMID Web Site Redesign ProjectLMID Web Site Redesign Project
Sharon WilliamsSharon Williams916916--262262--26272627sharon.williams@[email protected]
Marlon FletcherMarlon Fletcher(916) 262(916) [email protected]@edd.ca.gov
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