L lum

Pa

rtn

ers

hip

in

vit

ati

on

Spri

ng

20

12

Welcome to Llum!

What’s Hot—Garden party voiles

Light-as-air cotton voiles are a classic for summer dresses. Our expanded collection of voile dresses, in all the colors of a spring meadow, was every-one’s top pick at the August markets.

What’s New— Less-is-SO-more, lower-priced looks

With cool colors and fun, retro trims, these all-style-and-no-fuss, minidresses and A-line skirts pack all the beautiful detail you’ve come to expect from Llum, just at a lower price.

www.llum.com

Reversibles, ruffles and retro-modern pieced jerseys. The palette is all summer fields with a painterly touch, high-lighted with fresh summer whites and the occasional spark of pop-art brights. Those gorgeous summer grasses and skies are the perfect backdrop for a wildflower mix of spring colors in breezy cot-tons. We hope you’ll enjoy our favorite spring yet!

What’s Back—Llum classics in a paintbox of spring colors

Best, Amanda Reichert Founder/Designer

Little girls, like butterflies, need no excuse.

-Robert A. Heinlein

Degas dress style#2321

A: daisies

B: violets (cover)

C: cherry blossom

www.llum.com

A: daisy bar

B: violet bar

C: cherry chevron

Lottie dress style#2306

Pretty as petals, lush, light, layered in all the colors of summer.

Voiles

A: navy

B: coral

C: poppy

Bertoia A-line dress style #3334

pretty, classic details that say “special”— at prices that say “smart.”

www.llum.com

jersey minidresses

A: ink B: anemone

C: sea D: sun

B: sunset

C: poppy D: coral

Daisy minidress style #3317

Coco minidress style #3327

A: navy

paintbox jersey tops to mix and match

Bertoia shell top style #3124

Sabrina top style#3125

fuchsia

coral

daffodil

poppy

black

aqua

A bright bouquet of summer tops— Four styles in a palette of nine colors.

www.llum.com

Schoolgirl shell top style#3130

Gibson top style#3108

sunset

paperwhite

navy

paperwhite

fuchsia

navy

whimsical prints for every mood Reversible Skirts

A. daisies B: violets D: mosel C: cherry blossom E: cloisonné

twirly, girly, romantic Dirndl wrap

Dirndl wrap skirt style#2205

www.llum.com

trim, tailored, modern A-line

A-line skirt style#2215

A. daisies B: violets D: mosel C: cherry blossom E: cloisonné

easygoing, reversible, and

very put-together

a dress for everything

Reversible swing dress

style#2301

A: daisies

C: cherry blossom

D: mosel

E: cloisonné

B: violets

www.llum.com

Sleeveless petticoat dress style#2330

B: violets

casual comfort, with just enough fancy

A: daisies

E: cloisonné

go-anywhere shorts and pants

Bubble shorts style #2208

sweatpants are a sign of defeat. —Karl Lagerfeld

A: daisies

B: violets

C: cherry chevron

Swing pants style #2201 C: mosel

A: daisy bar

B: violet bar

Every child is an artist. The problem is how to re-main an artist once we grow up.

—Pablo Picasso

Circle dress style #3308

C: fuchsia

A: navy

B: coral

pieced, piped or perforated

Jersey dresses

that rise to any occasion

multi

A: navy

Mandarin dress style #3343

B: sunset

C: fuchsia D: mint

Optical dress style #3340

Llum is light...

“Llum” is the Catalan word for light: the pure, brilliant energy of a child—the glow of personality and individual style. Llum clothing is made for play, but still very much dressed. It moves effortlessly from the sandbox, to the ice cream truck, to the main event with plenty of style and no fuss. Reversible, adjustable, and interchangeable pieces extend wear and enjoyment. Our palette is inspired by the interplay of earth and sun, in colors subdued or flamboyant. We strive to create harmony through comfort and simplicity. We believe in the creative and sustaining light within every child, and in clothes that allow children simply to be, beautifully.

www.llum.com

Five Bright Ideas that inform our business model:

There is added value in giving back. We strive to collaborate with our retail partners at as many levels as possible to promote a strong, integrated business community.

From production to sales, we give priority to the needs and interests of our partners, because what’s better for your business is better for ours.

Good design resides at the intersection of fashion, function, and comfort. We strive to make every garment beautiful, durable, and enjoyable.

Your ideas, suggestions, and criticism help us enhance our product portfolio and service strategy. We look for your input at every encounter.

We devote significant time and resources to the support of select charities and services that stand at the forefront of pediatric medicine. These organizations bring hope to families who really need it, and we can make a difference in their efforts

form follows function

criticism illuminates

serve children’s health

partners at the center

relationships above transactions

Visit us online at

www.llum.com

Follow us on : Llumkids Follow us on : Llum

For orders and additional information, contact Mack Kelly, mack@llum.com, 877-774-5586

Photography by Kent Reichert kent.reichert@gmail.com

Pres

entin

g

Llum

Spr

ing-

Sum

mer

201

2 C

olle

ctio

ns

at th

e Fo

llow

ing

Mar

kets

w

ww

.l

lu

m.

co

m

Llum

, Inc

. 43

29 P

aul S

t. Ph

ilade

lphi

a, P

A 1

9124

M

ack

Kelly

, G

ener

al M

anag

er

202-

270-

5680

to

ll fre

e 87

7-77

4-LL

UM

info

@llu

m.c

om

ENK

Chi

ldre

n’s C

lub

boot

h #

9224

N

ew Y

ork,

NY

Oct

ober

2-4

87

7.77

4.55

86

ma

ck@

llum

.com

W

este

rn S

tate

s Sm

allsh

op S

how

room

21

3.48

8.00

90

jody

@sm

allsh

opsh

owro

om.c

om

Mid

-Sou

th

Ann

ette

& A

ssoc

iate

s 21

4.63

7.44

46

ann

ette

ssho

wro

om@

att.

net

Sout

heas

t A

li and

Frie

nds

678.

699.

7074

al

ithom

pso

n@b

ellso

uth.

net

New

Eng

land

El

len

Gro

ustra

Sho

wro

om

617.

620.

0546

eg

rous

tra@

rcn.

com

M

idw

est

Twin

kleb

erry

& S

on

312.

224.

2670

kr

istin

e@tw

inkl

eber

ryan

dson

.com