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LLP@TecnicoClass 1
Luis Caldas de Oliveira
Agenda for Class 1• Class Introduction
• Business Models and Customer Development
• Business Model Presentation
• Team Presentations
• Customer Acquisition
• Work for Next Week
Class Introduction
Instructors
• Prof. Elsa Henriques
• Prof. Luis Caldas de Oliveira
• Diogo Henriques
Key Concepts
• Students are experts in their fields
• Advisors are technical consultants
• Mentors are business counselors
• Instructors are experts in the LLP model
Key Points
• Evidence-based entrepreneurship (not “faith-based”)
• Students need to “get out of the building”
• Time management: intense and fast
• Community: every class member must actively comment the other teams
Before Each Class• Talk to 10 customers about lecture (n-2)
• Update narrative and canvas (n-2)
• Revise MVP based on findings about (n-2)
• Prepare presentation with findings about (n-2)
• Formulate hypotheses about (n-1)
• Prepare interviews about (n-1)
• Talk to mentors and advisors
• Watch Udacity lecture (n)
In Class
• Q&A about lecture (n-1)
• Team present findings about (n-2)
• Summary of lecture (n)
Business Models andCustomer Development
Business Models
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/2
Business Model Canvas
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/27
Customer Development
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/146
Market Types
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/167
Market Size
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/171
Customer Discovery
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/187
Customer Validation
http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/195
Business Model Presentation
Teams Present Weekly
Update Business Model Canvas Weekly
Use Canvas As a Weekly Scorecard
Week 3
Week 2
Week 1
20THIS WEEK
105TO DATE
INTERVIEWS:
Talk to 10-15 Customers a Week
Mandatory Office Hours with Partners, a Mentor dedicated to team, uses LPC for review, Advisors as domain experts
Lean LaunchPad
1 week before
Mentorship
Product Continual Revisions to MVP based on Customer Discovery
Customer Discovery
Team presents weekly in front of cohort, formal curriculum, Optional: Office space, weekly dinners w/guest speakers
10-15 customer interviews/week, present results in front of peers
FramingHypotheses
Education / Community
Application by BMC, Initial Canvas, Updated Weekly Canvases
Lessons Learned What we thought, what we did, what we found, what’s next.
Slides• Slide 1: Cover slide
• Slide 2: Business Model Canvas
• Slide 3: Identify market type
• Slide 4: Identify market size
• Slide 5: Identify competitors
• Slide 6: Propose experiments to test Value Propositions, Customer Segments, channel, and revenue model of the team’s business model. What constitutes a pass/fail signal for each test?
Team Presentations
Customer Discovery
Customer Discovery
• Death by Demo 1http://vimeo.com/groups/204136/videos/76390080
• Death by Demo 2http://vimeo.com/groups/204136/videos/76172223
• Death by Powerpoint http://vimeo.com/groups/204136/videos/76171146
• Understanding the problemhttp://vimeo.com/groups/204136/videos/76173388
• Attention to Outliershttp://vimeo.com/groups/204136/videos/76177672
Customer Discovery Checklist
http://startupweekend.wistia.com/projects/zt618zz0r7
Next Week
Catch-up Udacity
• Lecture 1: What We Now Know
• Lecture 1.5: Business Models and Customer Development
Before Next Class
• Talk to 10 customers about your project
• Learn to use LaunchPad Central (LPC)
• Update LPC Narrative and Canvas
• Prepare Class Presentation
• Watch Lecture 2: Value Proposition
Obrigado