Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Lean Launch Pad prep for Week 6 : Key Ac'vi'es
Tues 2/10 & Wed 2/11/15
Title of Presentation
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?
For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?Who are our most important customers?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?
Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
LLP Week 2
Adapted from Steve Blank’s Lean LaunchPad Course h=p://steveblank.com/2011/03/08/a_new_way_to_teach_entrepreneurship
LLP Week 3
LLP Week 4
& LLP
Week 5
LLP Week 1 – Overview of the whole canvas
LLP Week 6
LLP Week 7
Title of Presentation
Key Activities What must your business do to make the business model work? For example: • Intellectual property? • Technology development? • Production? • Supply chain management?
• What are your hypotheses about key activities? • Internal or external sources? • Costs
• What experiments will you design/carry out to verify these hypotheses? • Who should be interviewed? • What will you ask?
Title of Presentation
Preparing for Next Class: Key AcNviNes
q A Slight Course Pivot: h=p://blogs.umass.edu/leanlaunchpad/2015/03/09/a-‐slight-‐course-‐pivot/
q Watch Course video lesson 7: h=ps://www.udacity.com/course/viewer#!/c-‐ep245/l-‐48673791/m-‐48734293 and lesson 8: h=ps://www.udacity.com/course/viewer#!/c-‐ep245/l-‐48758017/m-‐48719304
q SOM pp.160-‐175: Resources q SOM pp. 267-‐269: Can We Make Money (revisit) q SOM pp. 434 – 456: Metrics that Ma=er (revisit) q Review Mark Leslie’s slides: h=p://www.slideshare.net/
markleslie01/0110-‐business-‐model02 Note: These materials encompass the Key Resources and Cost blocks in the BMC.
q Leave campus: go talk to at least 10 poten4al customers (target 15).
Hypothesis TesNng
Title of Presentation Title of Presentation
Next Class: Key Activities • Teams present their updated business model to the class:
• Slide 1: Title Slide. Tally # Interviews so far and this week. • Slide 2: Primary value proposiNon, customer segment, and MVP • Slide 3: Business Model Canvas, with changes highlighted in red and
invalidated hypotheses marked. • Slide 3: What were your hypotheses about AcNviNes? • Slide 4: What experiments did you run to test them? • Slide 5: Diagram of revenue and acNviNes Nmeline (what do you need to
do before you generate revenue?) • Example: h=ps://steveblank.files.wordpress.com/2011/05/financial-‐
and-‐ops-‐Nmeline.jpg • Slide 6: What are the metrics that ma=er for your business model? • Slide 7: Did anything change on the right side of the canvas? • Slide 8: What did you learn??