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LLO platform roll-out through sponsorship/events. GOAL: To differentiate and promote Finlandia Vodka brand on Ukrainian market appealing to consumers’ emotion (building emotional connections) using LLO platform DECISION: - PowerPoint PPT Presentation
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GOAL:
• To differentiate and promote Finlandia Vodka brand
on Ukrainian market appealing to consumers’
emotion (building emotional connections) using LLO
platform
DECISION:
• To create personal Less Ordinary experience of
interaction with the brand using socially meaningful
event with high level of attention and social
influence, concentration of celebs
Up to 20 000 guests during 5 days of event
~20% tried FV during event (3760 trials)
22 000 views of Facebook photo report
Interviews for TV on FV stand
Ukrainian Fashion Week
F14 Highlights
6
Ukrainian Fashion Week Video
F14 Highlights
To DL video: http://www.ex.ua/866720246185
UFW – key results
KPIs :Contacts: 1500 each day, 7500 totalQ-ty of cocktails : 600-700 each day, 3000-3500 totalPhotos taken: 100 each day, 500 total
1 2 3 4 5Redberry tonic (Редберри тоник) 200 260 270 210 220 1160Clear hint (Прозрачный намек) 180 290 280 240 210 1200As a piece of cake (Легче легкого) 180 270 260 210 240 1160Classic 50 70 60 30 30 240TOTAL 610 890 870 690 700 3760
CocktailDays
Total
Results :Contacts: 1500-1600 each day, 7500-8000 total - ~40% of participantsQ-ty of cocktails (including shots): 3760 total - ~20% of visitorsPhotos taken: 150 each day, 750 total
GOAL:
• To strengthen Finlandia Vodka perception as high-
quality product for professionals among
bartenders/outlet owners and final consumers
• To differentiate FV brand using “To the life less
ordinary” platform, building emotional connection
with consumers
DECISION:
• To arrange scheduled competition Finlandia Vodka
Cup for best Ukrainian bartenders, following by
“Night of less-ordinary mixes” event for final
consumers
79 “best-in-class” participants
10 finalists150 guests +
journalists27 post-PR articles in
print and internet
Finlandia Vodka Cup
F14 Highlights
10
FVC – Video
F14 Highlights
To DL video: http://www.ex.ua/866720246185
798 guests 112 cocktails sold
(vs 10 previous week)
389 shots sold (vs 226 previous week)
FVC – Night of less ordinary mixes (party for consumers)
F14 Highlights