GERRY ARNOTH & BRETT FRITZDAC Group

10 Listing ManagementMYTHS DEBUNKED!

Today’s presenters…

GERRY ARNOTHGroup Director, PMO and Product Development

BRETT FRITZDirector Business Development

AGENDAWhat is listing mgt.?

10 myths debunked

Wrap up / Q&A

Local Listing Management

Commonly referred to asa business N.A.P.

Phone Number

Business Name

Address

Myth #1

Listing mgt. is no longer important.

US Local Search Volume

87,439,000

10,317,000

146,800,000

8,555,000

YP.com NetworkDexMedia NetworkGoogle MapsBing Maps

> 253,111,000 Unique Visitors Monthly

Source: comScore Media Metrix September 2015

https://www.thinkwithgoogle.com/articles/i-want-to-go-micro-moments.html

“Near Me” searches have increased 34x since 2011.

Myth #2Managing my Google Profiles is all I need to

be successful in local search.

http://backlinko.com/google-ranking-factors

Myth #3Having a correct business name, address,

and phone number published online is enough.

2015 Local Search Ranking Factors

N.A.P. accounts for 48.6% of the overall local search ranking

factors

Signals like Categories & Proximity (14.7%)NAP Consistency, Citations, etc. (13.6%)On-Page Signals (20.3%)Link Signals (20.0%)Review Signals like quantity & quality (8.4%)Social Signals like Facebook likes and Twitter Followers (5.0%)Behavioral / Mobile Signals (9.5%)Personalization (8.5%)

https://moz.com/local-search-ranking-factors

Complete Profile

Myth #4Mobile does not play a big role in listing

mgt.

https://think.storage.googleapis.com/docs/4-new-moments-every-marketer-should-know.pdf

Myth #5Online reviews and listing mgt.

are not connected to each other.

88%Of Consumers Trust Online Reviews As Much AsPersonal Recommendations

http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803

Myth #6Listing mgt. only works for businesses

located in North America.

http://www.directionsmag.com/entry/thematic-map-of-most-popular-website-by-country/259815

Myth #7My store is a kiosk, or a nested store within a

store, so listing mgt. does not apply to me.

Myth #8I expect my location data changes

to be updated instantly online.

Quick Fix

Underlining Data Source

Myth #9Listing mgt. does not effect my organic

rankings.

Myth #10

There is no way to measure listing mgt. ROI.

Approach

Define client specific objectives

& KPIs

1Set-up unique URL tracking parameters at the vendor level to ensure complete

visibility, tracking and measurement into the

consumer journey

2Integrative

customized reporting solution through

DAC’s Transparensee reporting portal

3

372% ROI

1 2 3 4 5 6 7 8 9 10 11 120

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

Inform Business Decisions

Accounting for 50% of Engagement

4,331%ROI

Deliver Results

Interested in learning more about DAC?

Q&A