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LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

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Page 2: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Challenges and Opportunities in Setting Up Retirement

Villages in Asia David P Collins

Managing Partner

Active Living international

5 July 2013

Page 3: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

U.S. Experience

• Communities cost about $25 million

• 70-100 units

• 2-3 years to open

• 1.3 years to full occupancy

Page 4: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Need Driven Sectors

• Higher acuity assisted living

• Memory care

• Less dependent upon home sales

• Less able to defer the decision

• Increases in revenues scale with care dependencies

Page 5: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

New Communities are Built Based on

• Age Demographics such as an aging parent and their children and grandchildren

• Economic factors encouraging developer investment

• Density of existing supply

• Availability of land on long term lease

Page 6: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Community Amenities • Scheduled transportation • Emergency

communication system • Housekeeping and

laundry • Main Lobby/ Reception • Dining Options • Billiards/ Games • Indoor Pool • Fitness Center • Yoga Studio • Spa

• Card Room • Resident Services • Computer Lab • Mahjong • Mail Room • Movie Theater • Library • Multi-Purpose/ Ballroom • Crafts • Physical Therapy • Lawn bowls

Page 7: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Health and Wellness Amenities

• Blood Pressure Checks

• Annual Flu Shots

• Weight Monitoring

• Assessment as Needed

• Dietary Guidance

• Water Aerobics

• Individualized care services

• Pilates

• Tai Chi

• Yoga

• Strength Training

• Meditation

• Health Lectures

• Wellness Information and Advice

Page 8: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Add Value

• Base rent

• Community fees

• Care fees

• Services for scheduled needs

• Services for unscheduled needs

Page 9: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Continuing Care Retirement Communities

• A CCRC is a life care community. When a need arises, residents have access to a full continuum of health and medical care, on-site rehabilitation services, memory care support, skilled nursing care, and assisted living.

• With life care benefits, monthly fees remain predictable.

Page 10: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

The Clare Chicago http://www.theclareatwatertower.com/

Page 11: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security
Page 12: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security
Page 13: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security
Page 14: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security
Page 15: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security
Page 16: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Universal Design • Space to place objects • Accessible appliances • Drawer pulls, not knobs • Wheelchair turning radius

Page 17: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Accessibility requirements equal larger bathrooms Larger bathrooms require additional lighting over shower and bath

Page 18: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

CCRC Segovia

Page 19: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Where Does the Money Come From?

• Insurance

• Pensions

• Savings

• Government plans

• Sale of Real Estate

Page 20: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Payment Methods

Entrance Fee

Refundable Portion

Amortized Portion

Monthly Fee

100% Plan

$349,500

$349,500

--

$4,430

50% Plan

$349,500

$174,750

$174,750

$3,323

0% Plan

$349,500

--

$349,500

$2,437

Page 21: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Without the Amortized Entrance Fee

Style Square Meters Monthly Fees in U.S.dollars

Studio 49 $3,700

1 Bed/ 1 Bath 83 $4,400

2 Bed/ 2 Bath 130 $6,500

Page 22: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Segovia Floor Plan

Page 23: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Retirement Community Freemont, California

Page 24: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security
Page 25: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security
Page 26: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security
Page 27: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security
Page 28: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

2012 Annual Rate U.S.D.

Semi-Private Room

$81,030

Private Room

$90,520

Assisted Living

Communities

$42,600

Home Health Aide

$21,840

Home Maker $20,800

Adult Daily Services

$18,200

Nursing Homes

Home Care

Assisted Living Communities

$42,600

Adult Day Services $18,200

Page 29: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Expense Ratios U.S.

• 150 units

Benchmark cost of an average unit $132,000

Renting at $1,125 monthly

93% stabilized occupancy

Page 30: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Operating Expenses Per Resident/Per Day

• Range from $42 to $63 for Independent Living

and $80 to $108 for Assisted Living

Page 31: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Independent Living

• Expense Ratio

55 to 70 %

• Profit Margin

30 to 45 %

Assisted Living

• Expense Ratio

65 to 75 %

• Profit Margin

25 to 35 %

•Management fees range from 5 to 7% of revenue

Page 32: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Annual Operating Expense

• 93% occupancy

• 140 units X 365 days

• 51,000 resident days X operating expense per resident per day

Page 33: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Average Assisted Living Base Rate for Alzheimer’s and Dementia care

$4,807 Monthly

$57,684 Annually

Page 34: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Method of Security for Alzheimer's/Dementia Care in Assisted Living Communities

Locked unit 78%

Unlocked, but doors arealarmed 11%

Residents wear monitors6%

Other/none 5%

Page 35: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Alzheimer’s and Dementia Care

Private Room Semi-Private Room

$261 Daily $230 Daily

$95,265 Annually $83,950 Annually

Average Nursing Home Room Rate for Alzheimer’s and Dementia Care

Page 36: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Security for Separate Alzheimer's/Dementia Wings in Nursing Homes

Locked unit 83%

Unlocked, but doors arealarmed 9%

Residents wear monitors7%

Other/none 1%

Page 37: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Physical Connection to Hospital of Assisted Living Community

Freestanding 86%

Connected to assistedliving community 9%

Connectedto hospital 5%

Connectedto bothhospital and assistedliving community

Page 38: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Nursing Homes Typically Include:

• Room and meals

• Nursing care

• Medication management

• Personal care (assistance with ADLs)

• Social and recreational activities

Page 39: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Assisted Living Communities: Physical Connection to Hospital or Nursing Home

Freestanding 79%

Connected to nursinghome 19%

Connected to Hospital 1%

Connected to bothhospital and nursing home1%

Page 40: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Adult Day Services Model

Average: $71 (both medicaland social 44%)

Average: $79 (medical23%)

Average: $63 (social 33%)

Page 41: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Adult Day Services: Physical Connection to Hospital, Nursing Home, or Assisted Living Community

Freestanding 71%

Connected to nursing home11%

Connected to assisted livingcommunity 8%

connected to both assistedliving community andnursing home 6%

Connected to hospital 2%

Connected to hospital andnursing home 1%

Page 42: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Additional Services Provided at Adult Day Services Centers

0% 20% 40% 60% 80% 100%

Incontinence services 94%

Nurse on staff 85%

Dispense medication 85%

Wound care 60%

Respite services 59%

Rehabilitation services 38%

Page 43: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

We All Know the One Child Policy

Page 44: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

China’s One Child Policy

• Created by the government in 1978 to alleviate social, economic, and environmental problems.

• The policy has prevented more than 250 million births between 1980 and 2000

• Four hundred million births over all through 2011

Page 45: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

What Contributed to the Policy

Page 46: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Catastrophic Implications

Page 47: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

What are the Biggest Challenges for Singapore’s Retirement Industry?

• Cultural acceptance

• Financial capability of Seniors

• Regulations

• Poor performance of established projects

• Availability of land

Page 48: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

The Challenge? Communications

The best time for seniors to consider a senior living community is before it’s needed–while the choice is still theirs, while they can get the most out of a whole new world of activities and opportunities, and while future health care services can be arranged.

Page 49: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

A GROWN-UP CONVERSATION BETWEEN CHILDREN AND THEIR

AGING PARENTS

• Parents do their best to help their children make smart decisions, live a good, productive life. A time comes to return the favor and have an open discussion about making informed decisions about senior living options available, and to discuss the next stage of life

Page 51: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Projected Growth for Other Country’s Retirement Industry

• China

• Thailand

• Japan

• Malaysia

• Indonesia

• Singapore

55%

7.5%

9.3%

7.4%

3.7%

?

Page 52: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Birth Rates

• Replacement Rates 2.1

U.S. 2.0

Germany 1.4

• Singapore

Chinese 1.08

Indians 1.09

Maylays 1.64

* Each successive generation of Singaporeans will halve in the next 18-20 years

Page 53: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Demographics SINGAPORE MALAYSIA

Population Approximately 5.5 million Approximately 26.5 million

65 Years and Over 8.1% 5.3%

Median Age 33.6 years 27.4 years

Population Growth Rate Nearly 2% 1.5%

Life Expectancy at Birth 84.07 years 74.28 years

Health Expenditures 4% of GDP 4.4% of GDP

Hospital Bed Density 3.14 beds/ 1,000 population

1.8 beds/ 1,000 population

Page 54: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Singapore

2011

•7 Adults supported 1 retiree

2030 •2.3 Adults

will support 1 retiree

Page 55: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security
Page 56: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Steps in the Predevelopment of a Retirement Community

Determine • Demographic analysis of the market • Site selection process (boots on the ground) Assess • Community with respect to neighbors, neighborhoods, government and

competition • Local market specific demographics • Market rates based on how and where seniors are living Analyze • Market data, objective and subjective assessments • Development process complexity • Timing and costs Prepare • Financial proforma to asses financial feasibility

Page 57: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Assessing Financial Feasibility Review & Understand • The market • Location and land cost • Project positioning • What the unit mix will need to be • Time line for, and estimate of, occupancy build up • How projected unit pricing relates to the market • SWOT results for adjusting numbers • Available funding sources by type and appetite Sensitivity Analysis • Review differing scenarios in a proforma financial model • Adjust variables

Page 58: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Operational Steps Before Opening a Retirement Community

• Initial proforma review and approval (based on current market rates/ wages/ benefits/ op expenses)

• Marketing office • Coordinate contracts for phone, perimeter security, e-call systems • Utility connection documentation, approvals, and fees • Coordinate with contractor for water/sewer and electric to

marketing office • Review all design plans, FF&E and location of models • Review competitor analysis • Identify key referral sources and community leaders • Marketing and media plan outlines • Licensing process

Page 59: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Scheduling

• 12 months - begin recruitment of executive director

• 6 months - hire and train executive director

• 6 months - recruit, hire and train marketing director

• 2 months - recruit hire and train concierge

• 3 months - job fair and recruiting for department heads

Page 60: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

• Begin networking for project

• Recruit additional marketing support

• Finalize marketing and pre-opening budgets

• Review resident agreement

• Modify policies and procedures manuals to conform to local regulations

Pre Opening

Page 61: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

• Complete final year one operating budget

• Contract local support services

• Certificate of Occupancy for models

• Job Fair- recruit and hire all positions (care managers, housekeepers, cooks, etc.)

• Confirm accounts with food service vendors

• Complete model apartments

Pre Opening

Page 62: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Operational Steps to Open a Retirement Community

• Executive Director building walkthroughs • Employee files completed • Dietary housekeeping supplies and wares • Licenses and inspections • Complete resident agreements • Certificate of Occupancy – Building Inspector, Fire

Marshall, Contractor • Coordinate staff move-in to the property • Finalize first month’s resident move-in schedule • Regional training team on site to assist with staff

orientation and training

Page 63: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

• Complete initial staff training and orientation

• Coordinate moving computers, furniture

• Complete Punch List

• Interior Designer complete FF&E installation

• Provide staff with equipment operations manuals

• Final cleaning of building

• Pre-opening reception for prospective residents, families, dignitaries

• Home Opening and Resident Move-In

• VIP Party

• Press Tour

Page 64: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Sources

• Independent Living and CCRCs by Jim Moore www.m-d-s.com

• Shock of Gray by Ted C. Fishman Scribner, New York • Age Wave: How The Most Important Trend of Our Time Can

Change Your Future by Ken Dychtwald http://www.agewave.com/

• Forbes Magazine, October 2012, Lee Kuan Yu;“Warning Bell” • The Elderly in Singapore; Wong Yuet Mei and Teo Zhiwei;

Singapore Department of Statistics • MetLife Mature Market Institute Study 2012

Page 66: LKC School of Business Singapore Management University ... · 7/5/2013  · LKC School of Business Singapore Management University Dean Benedict Koh Director Centre for Silver Security

Thank You

David P Collins

Managing Partner

Active Living international

www.activelivinginternational.com