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Advertising pitch for the liverpool philharmonic. Advertising a summer of british composers to a younger target audiance
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LiverpoolPhilharmonic
Created by Simon Amor
Brief The philharmonic orchestra in Liverpool wished to Engage with a younger target audience. Explore innovative way to deliver their new season of British composers to them
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IconThis is the icon used of the interface of your IOS device. It shows the logo of the philharmonic hall on a orange background, the orange is inkeeping with the current brand on the philharmonic hall.
Augmented Reality (AR) The AR button take you to the camera page allowingusers to interact with the advertisement boards.
Latest InformationThis shows the latest andmost important information from the app in an easy to read format. Clicking willtake you to a page with more information.
ShareThese buttons allow you to share information to socialnetworks e.g you just boughttickets to a show.
Sign UpThis button allows you to sign up to the LPH news
letter to receive informationand offers on events
NavigationThese buttons allows you to
navigate through the apptaking you to different pages.
LogoThe Philharmonic Logo willstay with all images capturedand shared to help with brandrecondition
Selection Square This is used to guide users
to the correct point in the poster for the AR to work
Capture ButtonThis button activates the ARIf pressed when AR is activeit will capture the currentimage on screen.
ShareThese buttons allow you to share your AR images tosocial networking sights
Imagesthis button takes you to the gallery of previous images
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The 100 most Essential pieces of lassical musichttps://boxoffice.liverpoolphil.com/online/
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Liverpool Philharmonic
Liverpool Philharmonic Liverpool Philharmonic Halls
Liverpool Philharmonic Halls
LiverpoolPhilharmonic
LiverpoolPhilharmonic
Augmented Reality
About Us Support Us
What’s On Learning
The Orchestra Tickets
e sign up sign up for our newsletterreceive updates and offers
A season of British composers bring
you a night with Micheal Nyman the
world renowned British composer
Royal Liverpool Philharmonic Hall
Michael NymanSummer season of British Composers
1st - 28th of July
LiverpoolPhilharmonic
Tickets
BUY
BUY
BUY
BUY
BUY
Shostakovich's SymphonyNo. 7, 'Leningrad'Price: £7
Irish Sea Sessions 2011Price: £10
Rachmaninov: Symphony No. 2Price: £12
Benjamin Grosvenor: Rhapsody in BluePrice: £14
Carl Davis:Ballade for Cello and OrchestraPrice: £7
Description
“The Liverpool Philharmonic halls” brings you a one stop shop for all things Philharmonicincluding offers to buy tickets right from your phone. also the new and exciting augmentedreality application allowing you to interact with advertisement like you never have before.
SloganThe Slogan “Discover Our Secret” encorages the youth to engage with the advertisment to descover more about the landscape and clasical music. This is a refrance to the AR that can be used to view the poster in a diffrent way.
45° 45°
AnimationThe animation if a full 3D moving model of the landscape.This mean that that viewer will beable to exsplore the diffrent sides of the land-scape by viewing the poster from diffrent angles.
45° 45°
AnimationThe animation that take place during the augmented real-ity shows a 3D low poly landscape that rises and falls to the music that is played throught your phones speakers. this Animation will be visabul from 360°.
180° ViewThe Augmented reality will be viewabul as long as the poster is still in sight, giving the viewer 180° view of the animation.
Sharing CardsThese card will be available to the public and will serve and flyers for the summers events. The cards have the same augments reality properties as the posters. This will encourage sharing amounts peer groups and spread the information using word of mouth.
LiverpoolPhilharmonic
The Liverpool philharmonic hall invite you to enjoy a summer of British composers. Highlights include performances from the brilliant Vaughan Williams & Michael Nyman. Scan the QR code and Interact with this card using our app
h t t p : / / w w w. l i v e r p o o l p h i l . c o m T fFind us on
