UPDATE

MOTIVATED STUDENTS | REAL CLIENTS | MEANINGFUL WORK | ENGAGED LEARNING

SPRING2014

ANOTHER SEMESTER OF GROWTH & SUCCESS.

GOOD TIMESWORK REALLY HARD. PLAY EVEN HARDER. LEARN & GROW TOGETHER.

INDUSTRY EVENTS, webinars & BRAINSTORMS

CLIENT BONDING & TEAM BUILDING

CELEBRATING EACH OTHER’S SUCCESSES

1. Developed email marketing campaign with open rate double industry standard2. Created and maintained blog which proved to drive 50.40% of their website traffic3. 50% increase in LinkedIn followers and 150% increase in Pinterest followers

1. Increased following by 20% after creating an Instagram contest 2. Ran blogger influence engagement program reaching nearly 100,000 people nationwide3. 2,033.3% increase in Facebook likes in first week of the blogger influence program

1. Published 7 E-Net articles to share student leader achievements 2. Created a bookmark that was distributed to 300 prospective students3. Developed a Brand Identity Book to guide all CFL communications

1. Created a Hootsuite account to schedule social media proactively across platforms2. Completed media outreach to 60+ outlets for DAC event coverage3. Delivered promotional video and full-length version of an Emerging Artists Ceremony

1. Developed 9 different pitch angles for Campout! Carolina event coverage2. Created media list of over 150 news bloggers, print and broadcast journalists3. Scheduled over 200 posts for Facebook, Twitter and Pinterest

1. Wrote daily social media content and saw a 33% increase in Twitter followers2. Developed qualitative and quantitative research plan 3. Conducted community management, replying to reviews & 70 Instagram posts

1. Surveyed 317 students and faculty members and interviewed 48 local residents2. Held a successful focus group and delivered business implications to client3. Developed 5 strong promotional tactics implemented throughout the semester

CREATING SUCCESS

LEVERAGING OPPORTUNITIES

MAKING CONNECTIONS

PROVING RELEVANCY

SHARING STORIES

FINDING ANSWERS

REACHING TARGET AUDIENCES

GREAT WORKTHINK. CREATE. DELIVER. ON STRATEGY. ON TIME. ON BUDGET.

WE GET INTERNSHIPS. WE GET JOBS. AND THEY’RE GOOD ONES. HERE ARE JUST A FEW of the places we’RE GOING:

Sarah BaydushMaria CianchetteCarolyn FonziIngrid FrahmMateo GaitanEmily HaringTTeresa KuhnsJulie MazmanJordynn McKnightMercedes RiofrioCourtney SolaKyle Vines

CREATIVE COORDINATORS

Grace MartinNatasha SamtaniAllison Shamon

PRODUCTION MANAGERS

Shauna De FordMelissa HankeHattie HoskinsAmanda LimogesClaire MauroCaitlin MirandaMarina PanagopulosMarina Panagopulos

ACCOUNT SUPERVISORS

Hal Vincent FACULTY DIRECTORLaura Van Drie AGENCY DIRECTORTracy Raetz CREATIVE DIRECTORMarisa Moody Marisa Moody ASSISTANT DIRECTOR

DIRECTORS

Evann said Live Oak was an agency internship experience that helped her build leadership skills and learn about working with different personalities, meeting deadlines and

producing work that makes clients happy. The communications research programs Evann conducted during her time at Live Oak helped her land a postgrad job working on Ketchum’s Research & Analytics team. Now, she’s happily working in the Insights department at 360i, a leading New York ad agency.

ELON CLASS OF 2011SENIOR INSIGHTS ANALYST360i NYC

Bethany Coats

TRAFFICMANAGER

Grace AhleringNatalie BrubakerMeghan CarawayElizabeth CozineHenry CromptonKara DamianoIan DavisIan DavisLauren EckstromLauryl FischerKendall GardinerKensey GoochJulie HartCarolyn KuzminAnjelique KyriakosAnjelique KyriakosJuan Diego LavalleMadeline MonacoMeaghan MurphyMegan OliverKarina PepeRebecca PhillipsPuja PrakashPuja PrakashMarika RafteAlex RossettiDaniel SheehanLauren SnowJenna SonlinAllison SrourEmma Emma Warman

ACCOUNT EXECUTIVES

Rebecca RubinTim Gillman

BRANDING

SPRING 2014 STAFF LIST

ALUMNI SPOTLIGHT: EVANN CLINGAN

ABOVE: (Left to Right) Tim Gillman, incoming Agency Director, Laura Van Drie, graduating Agency Director, Tracy Raetz, graduating Creative Director, and Marisa Moody, incoming Creative Director