Live. Interactive. Live. Interactive. Timely.Timely.

Be a provider of ideas and solutions…Be a provider of ideas and solutions…

Engage Buyers Through A Engage Buyers Through A Custom Interactive Custom Interactive Communication PlatformCommunication Platform

WebinarsWebinars are an are an informativeinformative, , creativecreative, and , and engagingengaging way to way to build:build:

Thought leadership positioningThought leadership positioning Promote your product and brandPromote your product and brand Expand your prospect baseExpand your prospect base

At the same time……..At the same time……..Educate your customers and prospectsEducate your customers and prospects on timely travel on timely travel

industry topics industry topics important to them.important to them.

Interactive WebinarsInteractive WebinarsWe do the work turnkey…We do the work turnkey…

Our Content Solutions staff will:Our Content Solutions staff will: Identify a compelling topicIdentify a compelling topic Source knowledgeable speakersSource knowledgeable speakers Execute all productionExecute all production Deliver a comprehensive promotion campaignDeliver a comprehensive promotion campaign Moderate your webinarModerate your webinar

Plus… you’ll have input and approval throughout the Plus… you’ll have input and approval throughout the process. process.

Webinar Promotion Webinar Promotion CampaignCampaign

We will promote your webinar using a combination of We will promote your webinar using a combination of banner and text ads that will appear in banner and text ads that will appear in Business Business Travel MediaTravel Media websites and newsletters starting 45- websites and newsletters starting 45-days prior to the event:days prior to the event:

BTN DailyBTN Daily newsletter and website newsletter and website Management.travelManagement.travel newsletter and website newsletter and website Procurement.travelProcurement.travel Monthly Metrics newsletter Monthly Metrics newsletter

and websiteand website The TransnationalThe Transnational newsletter and website newsletter and website

(Sample website banner ad)(Sample website banner ad)

(See next slide for sample newsletter text ad)(See next slide for sample newsletter text ad)

Webinar Text Ad

Webinar Promotion Webinar Promotion CampaignCampaign

Two Dedicated Email BlastsTwo Dedicated Email Blasts We will send an email blast (2x) to 20,000 We will send an email blast (2x) to 20,000

targeted prospects from our database of targeted prospects from our database of business travel buyers inviting them to your business travel buyers inviting them to your webinarwebinar

Email Blast includesEmail Blast includes: : Design and layout in HTMLDesign and layout in HTML Description of the program contentDescription of the program content Your logo noting you as the sponsorYour logo noting you as the sponsor Link to the registration microsite Link to the registration microsite

We’ll provide you with email creative to invite your We’ll provide you with email creative to invite your clients and prospects to your webinar.clients and prospects to your webinar.

Registration Registration Site Includes:Site Includes: Your Logo Your Logo Attendee Contact InformationAttendee Contact Information Demographic InformationDemographic Information

Including Annual T&E SpendIncluding Annual T&E Spend Two Attendee Demographic Two Attendee Demographic

Questions of your choosingQuestions of your choosing Webinar Subject OverviewWebinar Subject Overview Speaker BiosSpeaker Bios

Webinar Program Webinar Program IncludesIncludes

Registration CampaignRegistration Campaign: upon registering attendees receive automatic email : upon registering attendees receive automatic email confirmation and emailconfirmation and email

reminder one day prior to the webinar with a mention of you as the sponsor. Includes up reminder one day prior to the webinar with a mention of you as the sponsor. Includes up to 2 questionsto 2 questions

of your choice during registration of your choice during registration

Post Campaign:Post Campaign: “Thank You” text email to attendees and a “We Missed You” email to “Thank You” text email to attendees and a “We Missed You” email to no-shows withno-shows with

link to your URL and instructions for viewing from the webinar archive (includes mention link to your URL and instructions for viewing from the webinar archive (includes mention of you as theof you as the

webinar sponsor)webinar sponsor)

Data Report:Data Report: comprehensive report with questions submitted, comprehensive report with questions submitted, polling & survey answers, and registration contact information polling & survey answers, and registration contact information (one-week prior and immediately following the webinar) Reports(one-week prior and immediately following the webinar) Reportson archive viewers up to 3-months after the webinaron archive viewers up to 3-months after the webinar

Power Point PresentationPower Point Presentation:: panelist presentationspanelist presentationsincorporated into one presentation for synchronizationincorporated into one presentation for synchronizationand consistency of design (and consistency of design (see example on rightsee example on right). ). Attendees offered free download of the presentation with Attendees offered free download of the presentation with your logo prominently positioned as a webinar sponsor.your logo prominently positioned as a webinar sponsor.

Webinar ResultsWebinar ResultsWhat you can expect…What you can expect…

Average webinar registration: 400 registrantsAverage webinar registration: 400 registrants Average webinar attendance: 225 attendeesAverage webinar attendance: 225 attendees

Comprehensive Data ReportComprehensive Data Report Registration information (name, title, company, address, Registration information (name, title, company, address,

email address, phone) one-week prior and immediately email address, phone) one-week prior and immediately following the webinar. following the webinar.

Response to polling and survey questionsResponse to polling and survey questions

Additional report for those who viewed the archive up to 3-Additional report for those who viewed the archive up to 3-months after the live webinar.months after the live webinar.

Webinar Technology Webinar Technology OverviewOverview Streaming one-hour audio event broadcast live over the Streaming one-hour audio event broadcast live over the

Internet. Internet. 45-minute presentation (synchronized power point)45-minute presentation (synchronized power point) a panel discussion and survey/polling questionsa panel discussion and survey/polling questions 15-minute Q&A15-minute Q&A Archived for on-demand viewing for 3-monthsArchived for on-demand viewing for 3-months

Includes the connectivity for the acquisition and distribution of Includes the connectivity for the acquisition and distribution of the streaming media and support for staging presentation the streaming media and support for staging presentation content, live and online rehearsal services and basic event content, live and online rehearsal services and basic event moderation assistance.moderation assistance.

Browser based Q&A capabilities, advanced polling and survey Browser based Q&A capabilities, advanced polling and survey functions.functions.

Support of both streaming formats (Windows Media Technology and Support of both streaming formats (Windows Media Technology and Real Player Technology).Real Player Technology).

Standard stream rate (56kbps) and high-speed stream rate (100/300 Standard stream rate (56kbps) and high-speed stream rate (100/300 kbps)kbps)

Webinar Program Webinar Program OverviewOverview

E-Mail Blast Campaign E-Mail Blast Campaign Website Campaign Website Campaign Newsletter CampaignNewsletter Campaign Registration CampaignRegistration Campaign Post Campaign Post Campaign Webinar Microsite Webinar Microsite Comprehensive Data ReportComprehensive Data Report Power Point PresentationPower Point Presentation

Total cost: $19,795 Total cost: $19,795 netnet

Webinar White PaperWebinar White PaperExtend the momentum….Extend the momentum….

Our custom solutions team can create an optional Our custom solutions team can create an optional follow-up white paper on your webinar topic follow-up white paper on your webinar topic demonstrating your company as an industry thought demonstrating your company as an industry thought leader. Your white paper will be written, designed, leader. Your white paper will be written, designed, and delivered as a PDF.and delivered as a PDF.

Ways to leverage your Webinar White PaperWays to leverage your Webinar White Paper Email to your customers and prospects Email to your customers and prospects Post on your own company websitePost on your own company website Print and distribute at trade shows/conferencesPrint and distribute at trade shows/conferences Marketing material for your sales teamMarketing material for your sales team

CostCost::2-page white paper: $5,975 net2-page white paper: $5,975 net4-page white paper: $9,975 net4-page white paper: $9,975 net

The most comprehensive portfolio of products for The most comprehensive portfolio of products for business travel business travel buyersbuyers..

The most comprehensive marketing resource forThe most comprehensive marketing resource for business travel business travel marketersmarketers..

For more information contactFor more information contact::

Louis Magliaro, Publisher: (973) 769-0028 Louis Magliaro, Publisher: (973) 769-0028 lmagliaro@businesstravelmedia.comlmagliaro@businesstravelmedia.com

Edie Garfinkle, Advertising Director: (805) 383-1326 Edie Garfinkle, Advertising Director: (805) 383-1326 egarfinkle@businesstravelmedia.comegarfinkle@businesstravelmedia.com