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Stichwortverzeichnis 333

Stichwortverzeichnis Adoptions- und Diffusionsforschung 24 ff., 43

Disruptive Innovationen 211 f., 216

Erfolgsfaktorenforschung 21 ff., 47 ff., 194 ff.

Gefahr des Inkrementalismus 199 ff., 217, 228, 257 ff.

Informationsverarbeitungsansatz 39 f., 99

Innovationserfolg 45 ff.

Innovationsgrad 27 ff., 45 ff., 211 ff., 221 ff., 240 ff.

Innovationstypologien 28 ff.

Interaktionsforschung 49 ff., 116 f.

Kundenorientierung

Begriffsabgrenzung 56 ff., 93 ff.

Intelligence Dissemination (Kundenintegration) 110 ff., 157 ff., 181, 194, 196 ff., 221 ff.

Intelligence Generation

(Innovationsmarktforschung) 103 ff., 147 ff., 180, 194, 218 ff.

Methoden 206 ffi

Operationalisierung 141 ff., 233 ff.

Responsiveness (Marktvorbereitung) 121 ff., 163 ff., 181, 194, 225 ff.

Theoretische Betrachtung 177 ff., 187 ff.

Lead User 51,117,208

Marketingorientierung 56

Marktorientierung

Begriffsabgrenzung 56 ff.

Erfblg 14 ff,

kulturorientierte Ansatze 59 ff., 65 f.

marktgeleitet/marktgestaltend 71 ff., 101

verhaltensorientierte Ansatze 61 ff., 66

Organisationales Lemen 68 ff., 100 f., 112 f.

Ressourcenabhangigkeitsperspektive 172,184 ff.

Ressourcenbasierter Ansatz 171,172 ff.

ROGERS-Kriterien 26 f., 125 ff.

Schematheoretie 41 ff.

Theorie des wahrgenommenen Risikos 44, 127 f.

Unsicherheiten 38 f., 122

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