Mobile Commerce 101Presented by the Women In Wireless Mentoring Committee

of the Mobile Marketing Association (mmaglobal.com)

Lisa Stanton, CEO, Monitise AmericasJohn Mavraides, Director of Business Development, VeriSign

Moderated by: Suni Vaidya, Board Member, dcMoMo

• Brief Introduction• Business Drivers for mCommerce• Worldwide Mobile Financial Ecosystem

– Ecosystem for Mobile Banking via SMS– Application Vendor Overview– Mobile Money Management – Deployments in the U.S.

• Client Examples• Q&A

Agenda

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Business Drivers for mCommerce

108 million Americans will be mobile-banking customers within the next four years.Source: Javelin Strategy & Research, 2008 US Mobile Banking Benchmark Study

7% of consumers say that it is either somewhat or very important to have real time access totheir account information – 53% say it’s even more important in the current economy.Source: MaCorr Research, November 2008

• Enhance customer convenience and sense of security – Mobile banking for anywhere, anytime banking

• Self-care • Bill payment• Mobile alerts for real-time account activity updates

– Enhanced security measures for potential theft or fraudulent activity

• Lower support costs while improving customer service quality– Significant reduction in call center call volumes through self-service

capabilities

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Worldwide Mobile Financial Ecosystem

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Back-end Applications Wireless

Carriers

Account Management

Back-end Integration

2-way Actionable Alerts

Transactions

Retail Banking

Credit Cards

Wholesale Banking

Application Vendors

Aggregator

Connection to carriers

Message Tracking

Multi-mode Delivery

Shortcodes

All Domestic Tier 1, Tier 2 and

Tier 3 carriers

International Carriers

Handsets

Cellphone

PDAs

Smartphones

Pagers

Ecosystem for Mobile Banking via SMS

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Domestic Transfers

Car

rier

-Ori

ente

dB

ank-O

riented

International Transfers

Cash Edge

mCom

Affinity

Monitise

MasterCard Mobile Money

SendmCheck

Obopay

PayPal

mPay

Fundamo

M-Via

ZoomPass

Western Union

Source: Javelin Research 2009

Mobile P2P Landscape

Application Vendor Overview

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Full Mobile Money Management for Today and Beyond

Access • Downloaded Application• SMS• Mobile Browser • iPhone

Registration • Website• Internet Banking• Handset• Call Center• Apple App Store

Account Info

Mobile Wallet Mgt

Set & Manage Alerts

Threshold Alerts

Authentication

Sales & Service Messages

Coupons & Vouchers

Merchant Payments

Retail Offers

Event Ticketing

Transit Ticketing

Online Shopping

Mobile Shopping

CNP Authentication

Remote

• Transfers

• A2A Payments

• P2P Payments

•Bill Pay

• Remittances

• Reloads

• Actionable Alerts

Proximity

• NFC Payments

• NFC Coupons

• NFC Ticketing

• NFC Value Reload

ShoppingPaymentsAccountManagement

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Mobile Financial Deployments in U.S.

• Mobile Banking / Alerts– Account information (e.g., balances)– Alerts and Notifications

• 2nd Factor Authentication– Reduce online banking fraud– Reduce identity theft

• mCommerce– P2P Remittance– Bill Payment

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• VeriSign enables SMS banking services for the top 3 US banks— including the first major US bank to launch mobile banking services

• Within seconds of sending a text message to a shortcode, customers receive the account information via secure technology

–Balances for all their accounts–The last five transactions of their checking,

savings or credit card –Outstanding balances and available credit

• VeriSign enables secure mobile delivery of user-specified transaction alerts, balance information and reminders

–One time pin for multifactor authentication and wire transfer identity verification

–Direct 2-way connection to most US carriers–Dedicated account team, 24/7 support

• 25% month over month SMS traffic growth since October 2007, 9 shortcodes

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> > CASE STUDY > > HIGHLIGHT

• The SafePass, launched in Sept’07, is Bank of America’s strongest protection in guarding against Online Banking fraud and identify theft

• VeriSign enables the SafePass mobile authentication service for Bank of America

–Customer signs in to Online Banking, registers a mobile device and requests a SafePass code

–The SafePass system, which uses authentication technology developed by VeriSign, sends a 6-digit code to the customer's mobile phone

–Customer opens the text message, enters the code online and completes the transaction

–The code can be used only once, and it expires 10 minutes after being issued

• The SafePass code is used for certain types of online banking activity such as securely adding new payees for Bill Pay, transferring large amounts of money or logging on from a new computer

• SafePass works in conjunction with Bank of America’s SiteKey anti-phishing technology

• According to Bank of America, the SafePass helps crack down on so-called Trojan software attacks

> > CASE STUDY > > HIGHLIGHTS

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• VeriSign enables PayPal 2-way mobile text messaging services in the US, UK, Canada, Germany, Austria and Australia

• Check PayPal Balance: Text “bal” to 729725 (PAYPAL). You receive a text message with your account balance.

• Send Money: To initiate, send a text to 729725 (PAYPAL) with the amount and the phone number or email address (e.g., send 10 to 4085552388, 10 4085552388 or send 10 to joe@domain.com). Actual transaction is completed via IVR or Web.

• Request Payment: To initiate, send a text to 729725 (PAYPAL) with the amount and the phone number (e.g., get 5 from 4085552388). Your friend gets a text request for money. When he/she confirms the payment, you get paid. Actual transaction is completed via IVR or Web.

> > CASE STUDY > > HIGHLIGHTS

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> > CASE STUDY > > HIGHLIGHTS

The H&R Block Emerald MasterCard – ConsumerAlerts Pilot–Partnered with Metavante and MonitiseAmericas to pilot in 2 markets starting 1/09–“Add Funds” and “Balance Inquiry” alerts –Exceeded forecasted enrollment by 73%–On average, each enrolled cardholder generated 5alerts in a 3-month time periodOutcomesClient convenienceNo need to call the IVR or speak to a customerservice agentClients receive immediate text alerts when fundsare loaded to the cardClients can conduct balance inquiries to checkavailable funds at any timeClient satisfactionIncreased cardholder satisfaction Increased card usage, reload and tax preparationretentionExpense reductionReduce the expense and number client calls to the IVR Reduce the expense and number of agent assisted calls

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Q&A

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Thank you!For further questions, please contact:

PanelistsLisa Stanton, CEO, Monitise Americas, Lisa.Stanton@monitiseamericas.comJohn Mavraides, Director of Business Development, VeriSign, jmavraides@verisign.com

ModeratorSuni Vaidya, Board Member, dcMoMo, suni.vaidya@dcmomo.com

Mentoring Committee Chairperson, Women in Wireless, MMAVeronika Sonsev, VP Global Business Development, JumpTap, veronika.sonsev@jumptap.com

Mobile Marketing AssociationKristine van Dillen, Director, Industry Initiatives and Partnerships , Kristine.VanDillen@mmaglobal.com

Special thanks to Mary Nelson, mBlox, and Rebecca Warzycha, Monitise Americas, for their assistance in planning this webinar.

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