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This slideshow is Phase 1 of 3 in which I develop the necessary education to create a LinkedIn profile and utilize the growing professional network as a tool for Frontier Employees.Phase 1 covers the basics on what is needed for a sturdy profile and why.
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Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
1
LinkedIn Training – National Region
PHASE 1 of 3
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
LinkedIn Stats
2
Number of GMs without LinkedIn account: 7
Number of AEs without LinkedIn account: 11
• 150 million+ users, more than 55 million from USA• 58 new users per minute• EVERY Fortune 500 CEO is on LinkedIn• 58% of B2B marketers use LinkedIn more than any other social network• 61% use LinkedIn solely for industry networking• 62% of companies using LinkedIn have acquired a customer from the network
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
3
Step 1: Sign Up
Enter complete information including your Frontier email account for easy contact
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 2: Begin Improvement Guide
4
LinkedIn has
developed a profile
improvement guide to
add information
to any profile.
Follow the steps to
add relevant
information such as current
position, previous positions held and education
background.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 3: Describe Current Position
5
Initial information
entered. Now it’s
time to add details and description
s.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 4: Position Descriptions
6
The current position
description is most vital to using LinkedIn. It
describes what you do and can do for
your LAM.
A sample SBAE and MAE description are attached to
this presentation in the Appendix.
Additional descriptions are
available via http://corporate.frontier.com/default.aspx?m=5&p=43
You may always skip this step and come back to it
later.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 5: Continue Developing
7
Once your initial
information Is entered, click the continue
improving button to add
additional information such as a
profile picture, direct contact information and website
URLs.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 6: Upload A Photo
8
It is vital to upload a professional photo of yourself to your profile. Your photo MUST
express professionalism.
84% of LinkedIn users will not connect with someone who does not have a profile picture
because it looks like spam*
You are easier to spot in person with a profile picture and can exponentially expand your network online and in person solely from
uploading a professional photo.
*Mashable.com
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 7: Photo Privacy
9
Make sure to select your photo visibility to “Everyone”. Search results will show your picture
and help identify who you are.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 8a: Editing Your Profile
10
To edit your
profile at any time, click the
Edit Profile link on
the dropdown
Profile menu.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 8b: Editing Your Profile
11
Upon clicking the Edit
Profile link, your profile
appears with edit buttons
in every section for easy profile
editing.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 9: Additional Information
12
Company Website URL:
http://www.frontier.comRegional Facebook
Page URL: http://www.facebook.com/FrontierNational
Add any information here that may boost your credibility and
profile. Be as detailed as possible with awards & group
affiliation. Only mention professional
achievements, no personal
awards/group involvement.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 10a: Adding Personal Contact Information
13
At the bottom of your profile page while in
Edit Profile mode, there is an edit
Personal Information link. This allows you
to add your office phone number, office address and birthday.
It is highly recommended to not indicate your marital
status.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 10b: Adding Personal Contact Information
14
Specify the phone number
provided is your work number.
Use your office address only.
Your birthday information is
optional. It neither harms
nor benefits you to add that information.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 11a: Custom URL
15
To easily connect with
potential leads, you can
customize your profile to have a custom URL.
It is highly encouraged to do this right
away.
Click edit in the Edit Profile
mode of your profile.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 11b: Custom URL
16
Click the “Customize your public profile URL”
link.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 11c: Custom URL
17
A popup window will
appear to enter your custom
URL.
The green check mark indicates an
available URL.
It is highly encouraged to use your full name. If it is not available, add a middle
initial or middle name.
DO NOT use your company
name or position title in your URL. (Ex:
JohnDoeFrontier)
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 12a: Headline
18
Your LinkedIn headline is critical as it’s the only customizable personal
information people will see of you in search listings, group discussions
and the home feed.
When you appear in search results for instance, your name, location and headline will be the three visible bits.
LinkedIn automatically defaults your headline to
your current position title.
Customize it to be found in keyword searches and to express your specific talents and specialties.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 12b: Headline
19
You may find the space to edit your Headline in the general editing area where your name and location are editable.
As you can see, it has been defaulted as your current position title.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Step 12c: Headline
20
An example of the keywords an AE
could use to develop their own branding and personalized
headline.
Keywords to consider:•Business Development
•Account Manager•Specialist•Consultant
•Sales Professional•Business Advisor•Sales and Support
Specialist•Rocket Scientist
•Firefighter•Cat Herder
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Phase 1 Complete
21
CongratulationsCongratulations! ! You have a
LinkedIn profile!
Now it is time to edit your profile, add
projects, add skills, enter
specific classes you have taken,
etc.
You are not connected to
anyone and it is an opportunity to learn the ins
and outs of LinkedIn
including how to boost your profile even
further without anyone
significantly noticing.
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Appendix I
22
SBAE LinkedIn Position Description
•Sell individual products and integrated complex communication solutions and develop/maintain executive level relationships within the businesses I serve. •Prospect both within an assigned account module for new customers and Winback opportunities. This will involves generating proposals/contracts and providing a consultative selling approach. In providing a consultative selling approach, I work within multiple territories of the Company and develop and maintain relationships with the appropriate internal resources, i.e., Sales Engineers, Regulatory, Field Operations, Product Management, Implementation and Project Management resources.•Maintain a monthly net new revenue sales quota of $4,000.00 with accurate forecasting and reporting with a concentration on securing customer contracts.•Manage an existing base of revenue within assigned accounts for Renewals & Revenue Retention.•Prospect for upgrades and additional services within my assigned accounts to generate net new recurring revenue, communicate new products and promotions, and continuous relationship building. •Proposal preparation, Billing Analysis, Contract preparation, Forecasting updates, Sales Reports, Forecasting Reports. •Provide internal resources (including but not limited to Customer Service teams/CSA/Sales Engineers) with all information required for a timely and quality installation of sold services.
MAE LinkedIn Position Description
•Responsible for service contract renewals and servicing additional products to an assigned list of existing Medium Segment accounts. •Develop and maintain executive level relationship within an organization including at the C-level of an organization. •Manage an existing base of revenue within assigned accounts for Renewals & Revenue Retention. •Prospect for upgrades and additional services within these assigned accounts to generate leads.•Maintain current and accurate contact, opportunity and account information with the applicable tools provided.•Provide internal resources (including but not limited to Customer Service teams/CSA/Sales Engineers) with all information required for a timely and quality installation of sold services.•Support local General Managers on corporate Marketing and Sales initiatives; report results on a weekly basis.
**Please add any additional bullet points at your own discretion and change the descriptions to match your communication style.
To find more position descriptions, please visit: http://corporate.frontier.com/default.aspx?m=5&p=43
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Appendix II
23
General Manager LinkedIn Position Description
•Operations Proficiency, Employee Relations, Community Relations, Competitive Analysis and Customer Ownership.•Foster innovation and work cross-functionally to drive performance and deliver results through customer contact and community involvement. •Direct P&L responsibility and community involvement within specified geographic area. •Provide leadership to supervisory staff and workforce of technicians that install and maintain residential and business lines, OSP cable facilities, multi-line CPE equipment, hi-cap access services, broadband services, central office/transmission equipment and digital loop carrier equipment. •Successfully drive change through an established, unionized workforce to create a customer focused, competitive workforce. •Partner with sales, marketing and regulatory organizations to evaluating new business opportunities to determine the appropriate network support costs and timeframes associated with new revenue streams.•Manage local engagement events to streamline corporate initiatives on a local scale.
**Please add any additional bullet points at your own discretion and change the descriptions to match your communication style.
To find more position descriptions, please visit: http://corporate.frontier.com/default.aspx?m=5&p=43
Our Mission
To be the leader in providing communications services to residential and business customers in our markets
©This document contains proprietary and/or confidential information. This document is intended only for the party to whom it is presented and copying and re-distribution are strictly prohibited.
Further Training
24
Phase 2 Phase 3•Establishing connections
•Commercial customers•Current Frontier employees•Past employers and coworkers
•Developing skills and specialties using Google keywords
•How to post updates and news
•Recommendations•Current coworkers and customers•Past employers and customers•How to write one for others
•Groups•Which groups to join•How to manage the posts and news feed•How to engage in these groups
•Applications•How to post events, add a portfolio of work and other innovative application tools